Chains Interior Design a Whimsical Apartment

This week’s instalment of the Project of the Week series features a whimsical apartment design by 2023 SBID Awards Finalist, Chains Interior.

The process of building a home is like the story that began with the rabbit leading Alice into Wonderland. It is a journey of self-exploration, to fall into one’s own subconscious in ever-shifting cosmoses, and being there is to realize one’s deepest desires in life.

What was the client's brief? 

The client is a family of four, the hostess is elegant and enthusiastic, hoping that the home will be full of beautiful energy.

What inspired the design of the project?

The concept for this project was inspired by "Alice's Adventures in Wonderland." Alice's continuous and extraordinary encounters within Wonderland, as well as her observations and experiences, made us feel that it was a perfect fit for this house full of continuous surprises. In this design, we aimed to capture the whimsy and magic of Wonderland by infusing the space with elements of surprise, curiosity, and playfulness. Different atmospheres blend harmoniously, each element emanates a unique radiant energy, it is the home of dreams.

What was the toughest hurdle your team overcame during the project?

To me, the toughest part would be balancing creativity and practicality well. Interior design requires a balance between creative ideas and practical considerations. Innovative design concepts also need to consider factors such as functionality, safety, building codes, and budget limitations.

What was your team’s highlight of the project?

The highlight of this project lies in the diverse range of soft furnishings from various brands and the unique way they are combined, bringing a rich and distinctive style to the space. This mix-and-match and diverse design approach not only emphasizes the uniqueness of the living area but also showcases the residents' creativity and individual tastes.

Why did you enter the SBID Awards?

SBID is one of the most representative award in the world. The project is highly acknowledged in Asia competition and we want to know if it is also appreciated by an international audience.

What has being an Award Finalist meant to you and your business?

Being listed in a world-renowned award enhances the company's credibility and prestige within the industry. And also, the awards often generate extensive media coverage and attention, leading to increased visibility and exposure for the company. This exposure can attract new clients, partnerships, and projects.

Questions answered by Flora Mao, Lead Designer at Chains Interior.