Amy Hunt Interiors: Capturing the Refined Glamour of High-End London Bars

This week’s instalment of the Project of the Week series features a sophisticated entertaining space by 2024 SBID Awards Finalist, Amy Hunt Interiors.

Amy Hunt Interior Design was commissioned to create a Mayfair-inspired bar and entertaining space in an underutilized annexe. Amy Hunt Interiors expertly coordinated the entire project, delivering design concepts, mood boards, lighting and electrical plans, bespoke joinery design and installation, and sourcing and supplying all FF&E (furniture, fixtures, and equipment) for this Oxted, Surrey Annexe refurb.

What was the client's brief?

The client wanted to transform their tired and uninspiring annexe into a sophisticated entertaining space, drawing inspiration from the exclusive bars of Mayfair. The goal was to create a luxurious yet inviting home bar where they could host many a gathering, dance under the disco ball, but also to enjoy it as a family. They wanted a design that balanced modern elegance with subtle traditional undertones while incorporating smart storage solutions.

What inspired the design of the project?

The design was heavily influenced by the client’s fond memories of nights out in Mayfair. We aimed to capture the refined glamour of high-end London bars through rich, moody colours, luxe materials, and atmospheric lighting. The copper-topped bar, upholstered finishes, and hidden bar integration within the storage unit all contributed to the sophisticated, club-like ambiance. The lighting design played a crucial role, allowing the space to shift from a cosy lounge to a vibrant party setting.

What was the toughest hurdle your team overcame during the project?

One of the biggest challenges was designing and constructing the statement storage and bar unit. Not only did it need to house the client’s existing items, but it also had to integrate a secret central door leading to the garage—without compromising aesthetics or functionality. Additionally, working within a tight 8-week deadline to coordinate joinery, lighting, and upholstery installations required meticulous planning and execution. Despite these challenges, we delivered the project ahead of schedule.

What was your team’s highlight of the project?

The moment the lighting was installed, and the disco ball was illuminated, the space truly came to life. Seeing the client’s reaction to the final transformation was incredibly rewarding. The success of the bespoke bar unit, with its copper top and upholstered details, was another highlight—it became the perfect focal point for the room.

Why did you enter the SBID Awards?

This project was a bold and creative transformation and it’s not often you get asked to design a party room! The level of craftsmanship, attention to detail, and ability to capture the essence of a Mayfair bar in a countryside home made it a standout design we are really proud of. Entering the SBID Awards allowed us to showcase our expertise and celebrate the innovation and problem-solving that went into the project.

What has being an Award Finalist meant to you and your business?

Being an SBID Award Finalist is a fantastic recognition of our dedication to delivering unique, high-quality interiors. It has elevated our profile within the industry and reinforced our passion for creating spaces that are both functional and beautiful. The acknowledgment has also been incredibly meaningful to Amy Hunt Interior Design but also meaningful to my clients too, further inspiring us to push creative boundaries in future projects.

Questions answered by Amy Hunt, Director of Amy Hunt Interiors.

This week’s instalment of the Project of the Week series features a high-tech, Formula 1 inspired bar design by 2023 SBID Awards Finalist, Anamo Design Studio.

Anamo Design Studio was briefed to design a unique, one-of-a-kind environment that beautifully blends the premium and glamorous Formula 1 lifestyle with the high-tech, energy infused Formula 1 racing. The result: F1® Arcade – the world’s first official premium F1 experiential venue. The immersive, state of the art F1 racing simulation experience comes with 60 motion F1 simulators enabling guests to live the thrill of racing, complemented by a best-in-class food and beverage offering created by the executive chef and expert mixologists.

What was the client's brief? 

We were involved from the early brand strategy and concept creation stages all the way through construction, FF&E installation and handover and we had full creative freedom. The Client also trusted us with the Interior Design budget comprising of finishes, joinery and bespoke seating, FF&E, lighting, sanitaryware and accessories to ensure the overall scheme reflected the design core values established at the beginning of the project. This allowed us to prioritise certain design elements in the 16,500 sqft (1,500 sqm) venue, such as the impactful 13m long, 4m tall main bar, full-height backlit partitions, bespoke circuit-inspired kinetic chandeliers and the plush upholstered cocktail seating. Given the size and scale of the venue, we had to think creatively about how we approached the procurement of all loose furniture and lighting. We opted to tender each part of the project to guarantee the best quality for the available budget. Although challenging from a coordination perspective, this way of running the project resulted in working with and supporting various small local businesses / suppliers.

What inspired the design of the project?

Prior to commencing the concept design stages, we focused on creating an abstract language with elements inspired from Formula 1 heritage and iconography that were re-interpreted as interior design elements. This included the ‘F’ radius becoming a repeated feature throughout the design from back bar arches, to cocktail seating and washroom doors. These re-interpreted iconography elements were layered over the core design pillars: assault of the senses and raw glamour to create a unique design strategy.

From concept to execution, we worked closely with all project consultants to ensure the design impact was retained even after layers of value engineering. We aimed to create an environment where, right from the entrance, the guests are transported into a world where all senses are suspended with the exception of sound and sight. A roaring F1 engine fills the small ground floor space with an electric energy and the black mirror-effect staircase flooded with arches of light acts as a portal leading to the main guest experiences.

What was the toughest hurdle your team overcame during the project?

Given the size of the venue, the 10-month timeline from feasibility and brand creation to on-site completion was a challenging target. This got increasingly harder to achieve due to the outside economic factors happening in the world at that point. We started the design stages in January 2022 and by the time we were given possession of site, the political conflict in Eastern Europe heightened. This resulted in increased lead times and prices of raw materials coming from Ukraine and neighbouring countries, which put more pressure on the project timeline and budget. The entire consultant team had to work creatively to find alternative design solutions from both an aesthetic and construction perspective to ensure the project was still feasible and could be delivered as promised. This resulted in several, lengthy value engineering stages running in parallel to the main build where drastic, but smart and creative budget related decisions had to be made. Another challenging factor was the location with the building sitting opposite St Paul’s Cathedral in London. We worked on layout options that maximised the views to the cathedral, and opted for various reflective finishes, especially in the Private Room, to celebrate the iconic London landmark.

What was your team’s highlight of the project?

One of the most important project successes was the creation and delivery of the F1 Arcade flagship location on time and on budget, against all external factors at play, without decreasing the high level of finishes and design initially proposed. In parallel, putting lighting at the forefront of the design was a successful creative decision that achieved the desired wow factor. We did this by incorporating creative and bespoke lighting solutions into all project elements from the very early concept stages, rather than looking at lighting after the design was signed-off.

Additionally, we found rewarding working with a client that shares our ambition to push the boundaries of F&B design and social entertainment. We believe we were able to create an incredible venue that honours the core design pillars set at the beginning of the project: assault of all senses and raw glamour. With all those iconic features of the design in the venue alongside the panoramic views of St Paul’s Cathedral layered over the well-considered lighting scheme create a captivating and memorable environment all guests can enjoy whether they are a F1 fan or not. We very much enjoyed returning to the venue post-completion and experiencing the space at full capacity.

The success of the project helped us win more experiential hospitality concepts, allowing us to push more boundaries in our upcoming projects, which is something that excites all of us here at Anamo Design Studio.

Why did you enter the SBID Awards?

Our unwavering commitment to innovative and exceptional design has always driven us to push boundaries and redefine the possibilities within the realm of interior design. It is with this passion that we proudly decided to apply for the SBID Awards.

The SBID Awards does not only celebrate design excellence, but also serves as a distinguished platform to showcase our creative thinking on an international stage. As a studio that thrives on collaborative design, we believe that participating in the SBID Awards also provides us with a remarkable opportunity to exchange ideas with fellow industry experts. Through our participation, we aim to emphasize our dedication to delivering design solutions that not only captivate, but also enrich the lives of those who experience them.

What has being an Award Finalist meant to you and your business?

Being named an Award Finalist for the SBID Awards holds a great significance for us at Anamo Design Studio. It serves as a resounding validation for our tireless efforts to create designs that transcend conventional boundaries and evoke profound emotions. This recognition not only highlights our studio's dedication to delivering excellence, but also positions us among the industry’s leading studios who share our commitment to constantly challenge the standards of creative expression.

The prestigious SBID Awards platform provides us with an invaluable opportunity to showcase our work to a global audience and solidifies our reputation as a go-to destination for cutting-edge and impactful design solutions. As an Award Finalist, we are filled with a sense of accomplishment that propels us to continue striving for greatness, setting new benchmarks, and consistently delivering designs that inspire and captivate.

Questions answered by Ana Moisin, Creative Director & Founder at Anamo Design Studio.

This week’s instalment of the Project of the Week series features a captivating, Japanese inspired bar design by 2023 SBID Awards Finalist, LW Design.

Reminiscent of the vibrant nightlife of Tokyo, 7 Tales is a speakeasy cocktail bar where guests can experience urban Japan with a New York twist. An illustration of a man wandering through an archway into the unknown leads through a large pivot entrance door. Confused yet intrigued guests are transported into a small chamber entirely clad in mirrors; a second door opens, and suddenly, kanpai!, a flurry of colour, energy and mystery engulfs them. A glowing lacquered orange bar carved out of solid oak panels takes centre stage as they enter a nostalgic and mesmerising world of debauchery.

What was the client's brief? 

The client's brief for 7 Tales was to create a speakeasy cocktail bar that captures the vibrant nightlife of Tokyo with a New York twist. The bar was intended to be reminiscent of an 'Izakaya-styled speakeasy,' providing guests with an immersive experience of urban Japan. The design was expected to be playful, innovative, and inspired by Japanese culture, offering a unique approach to mixed drinks and a lively atmosphere that would appeal to guests into the early hours of the morning. Access was to remain through City Social restaurant on the 43rd floor of Grosvenor House, and the goal was to establish a nightlife hotspot on the 44th floor.

What inspired the design of the project?

The dynamic culture of Tokyo nightlife and Japanese aesthetics inspired the design of 7 Tales. The concept aimed to blend traditional elements with a modern twist, drawing from various 1960s and 70s movements, including the Golden Age movement and Art Deco. The goal was to create a mesmerising world of debauchery that transports guests into a realm of energy, color, and mystery. The graffiti-style artwork on the walls and ceilings, referencing Japan's cultural zeitgeist, along with the fusion of street art and traditional elements, brought a captivating and unique visual identity to the space.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle the team had to overcome was the installation of the intricate ceiling graffiti while managing and maintaining the integrity of all the MEP (mechanical, electrical, plumbing) fixtures. The technical challenge of coordinating the artwork with the necessary technical elements required careful planning and execution to ensure seamless integration.

What was your team’s highlight of the project?

The highlight of 7 Tales for the team was successfully creating a dynamic and immersive atmosphere that combined traditional Japanese aesthetics with contemporary design elements. The focal point of the Negroni gaming table, where guests engaged in a unique dice game to determine their drink of the night, added an interactive and engaging dimension to the bar experience.

Why did you enter the SBID Awards?

LW entered the SBID Awards to showcase the innovative and captivating design of 7 Tales, highlighting their ability to merge different design influences into a cohesive and visually striking concept. The unique approach to storytelling through artwork and the successful execution of the speakeasy's atmosphere made it a strong contender for recognition within the design industry.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID Awards held great significance for designer’s Pooja Shah-Mulani, Jesper Axel Petersen, and LW Design. The recognition affirmed their design expertise and ability to overcome technical challenges while delivering a visually stunning and immersive space. Being a finalist reinforced their reputation in the design community, validating their creativity and commitment to pushing design boundaries.

Questions answered by Pooja Shah Mulani, Partner and Design Director at LW Design.

This week’s instalment of the Project of the Week series features a secretive, Art Deco-inspired bar design by 2023 SBID Awards Finalist, LW Design.

LW Design were tasked to design a unique bar hiding in plain sight, a prerogative of an authentic speakeasy bar. The near impossible-to-find entrance, lavish and decadent styling, and secretive-vibe inside-outside lounge make Blind Tiger, Dubai the most sought-after evening venue. Any credible speakeasy has a discreet frontage and no discernible entrance. Blind Tiger is no different. Slightly hidden and tucked away, the bar and lounge have unexpected views across the beautiful Turtle Lagoon and the turtle rehabilitation project.

What was the client's brief? 

The client's brief for Blind Tiger was to design a unique bar that embodies the essence of an authentic speakeasy, hidden in plain sight. The directive was to create a space reminiscent of a secretive drinking den from the Prohibition era, characterized by rich, indulgent surroundings and an atmosphere of clandestine intrigue, fun, and mischief.

What inspired the design of the project?

The design of Blind Tiger was inspired by the concept of paying homage to the 'Queens of Speakeasies.' The space was envisioned as a tribute to this era, blending Art Deco-inspired detailing with a vintage vibe. The goal was to create a luxurious and decadent atmosphere that captures the essence of the Prohibition era, with deep blue wall panels, chinoiserie-style wallpaper, antique ceiling mirrors, and meticulously crafted joinery and furniture.

What was the toughest hurdle your team overcame during the project?

One of the toughest hurdles the team at LW Design overcame during the Blind Tiger project was the need to execute the design and interiors within a short timeframe and a tight budget. Despite these constraints, the team was committed to maintaining the sophisticated and glamorous detailing expected of the Prohibition era. They had to ensure that the design's authenticity and opulence were not compromised by the budget limitations.

What was your team’s highlight of the project?

The highlight of the Blind Tiger project for the team was successfully transforming the original executive club lounge of Jumeirah Al Naseem into a sophisticated, glamorous, and playful speakeasy bar. The combination of the near-impossible-to-find entrance, lavish styling, and secretive ambiance created a sought-after evening venue that captured the spirit of the Prohibition era.

Why did you enter the SBID Awards?

The team entered the SBID Awards to showcase the exceptional design and execution of Blind Tiger. The project's unique concept, meticulous attention to detail, and successful transformation of the space made it a strong contender for recognition within the design industry.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID Awards held significant meaning for LW Design and their business. It validated their dedication to design excellence and their ability to overcome challenges such as tight budgets and time constraints while delivering a stunning and authentic result. The recognition from the awards highlighted their expertise and creativity, enhancing their reputation within the design community and among potential clients.

Questions answered by Rachel Kidd, Partner and Design Director at LW Design.

Agora, a unique cocktail bar and social club situated in the Edition Hotel in downtown Dubai, is quietly making its mark by offering a serene blend of sophistication and comfort. Designed by 4SPACE, a respected architecture and interior design firm, Agora takes inspiration from the ancient Greek concept of a gathering place and marketplace.

Agora represents a noteworthy transformation, drawing influence from the charm of the Gatsby era and the timeless allure of ancient Greece. The primary aim was to create an atmosphere of depth, luxury, and tranquillity, resulting in a venue that is truly exceptional while remaining warmly inviting.

Agora's concept seamlessly integrates two sources of inspiration: the extravagant world of F. Scott Fitzgerald's "The Great Gatsby" and the classical elegance of ancient Greek architecture. It offers a haven where guests can momentarily escape their daily lives and immerse themselves in a world of sophistication and opulence, promising a sensory experience with a difference.

Each detail of Agora's interior design has been carefully considered to ensure both aesthetics and comfort. The space features bespoke furniture, meticulously crafted to provide the utmost comfort for our guests.

Agora's colour palette is thoughtfully curated to evoke a sense of luxury and timelessness. It includes forest green fabrics for a touch of mystery and richness, subtle copper accents to add warmth and elegance, and Indian green marble tabletops that infuse the space with classical beauty and timeless grandeur.

Agora's ceiling is adorned with captivating wallpaper cladding, adding a contemporary and artistic touch to the space. The existing floor, embellished with a striking black marble mosaic, exudes timeless elegance, perfectly complementing the dark colour palette and preserving a sense of luxury.

Agora's standout feature is the stunning bead curtain hanging from the ceiling. These carefully arranged and suspended beads serve as a dynamic visual centrepiece, adding an element of intrigue and movement to the space and encouraging patrons to engage with the design on a sensory level.

Bespoke pendant lights throughout the space create a warm and inviting ambiance, ideal for relaxation and socialisation.

Agora is defined by its exceptional use of custom-made furniture, including cylindrical chairs and elegant bar chairs. These pieces elevate the ambiance, enhancing sophistication and luxury without ostentation.

In the outdoor area, Agora introduces delicate curtain beads to infuse playfulness and intrigue. Suspended pampas grass arrangements from the open-air ceiling add texture, softness, and a soothing ambiance to the outdoor space.

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