LW Design: Creating a Captivating, Japanese Inspired Bar Design

This week’s instalment of the Project of the Week series features a captivating, Japanese inspired bar design by 2023 SBID Awards Finalist, LW Design.

Reminiscent of the vibrant nightlife of Tokyo, 7 Tales is a speakeasy cocktail bar where guests can experience urban Japan with a New York twist. An illustration of a man wandering through an archway into the unknown leads through a large pivot entrance door. Confused yet intrigued guests are transported into a small chamber entirely clad in mirrors; a second door opens, and suddenly, kanpai!, a flurry of colour, energy and mystery engulfs them. A glowing lacquered orange bar carved out of solid oak panels takes centre stage as they enter a nostalgic and mesmerising world of debauchery.

What was the client's brief? 

The client's brief for 7 Tales was to create a speakeasy cocktail bar that captures the vibrant nightlife of Tokyo with a New York twist. The bar was intended to be reminiscent of an 'Izakaya-styled speakeasy,' providing guests with an immersive experience of urban Japan. The design was expected to be playful, innovative, and inspired by Japanese culture, offering a unique approach to mixed drinks and a lively atmosphere that would appeal to guests into the early hours of the morning. Access was to remain through City Social restaurant on the 43rd floor of Grosvenor House, and the goal was to establish a nightlife hotspot on the 44th floor.

What inspired the design of the project?

The dynamic culture of Tokyo nightlife and Japanese aesthetics inspired the design of 7 Tales. The concept aimed to blend traditional elements with a modern twist, drawing from various 1960s and 70s movements, including the Golden Age movement and Art Deco. The goal was to create a mesmerising world of debauchery that transports guests into a realm of energy, color, and mystery. The graffiti-style artwork on the walls and ceilings, referencing Japan's cultural zeitgeist, along with the fusion of street art and traditional elements, brought a captivating and unique visual identity to the space.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle the team had to overcome was the installation of the intricate ceiling graffiti while managing and maintaining the integrity of all the MEP (mechanical, electrical, plumbing) fixtures. The technical challenge of coordinating the artwork with the necessary technical elements required careful planning and execution to ensure seamless integration.

What was your team’s highlight of the project?

The highlight of 7 Tales for the team was successfully creating a dynamic and immersive atmosphere that combined traditional Japanese aesthetics with contemporary design elements. The focal point of the Negroni gaming table, where guests engaged in a unique dice game to determine their drink of the night, added an interactive and engaging dimension to the bar experience.

Why did you enter the SBID Awards?

LW entered the SBID Awards to showcase the innovative and captivating design of 7 Tales, highlighting their ability to merge different design influences into a cohesive and visually striking concept. The unique approach to storytelling through artwork and the successful execution of the speakeasy's atmosphere made it a strong contender for recognition within the design industry.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID Awards held great significance for designer’s Pooja Shah-Mulani, Jesper Axel Petersen, and LW Design. The recognition affirmed their design expertise and ability to overcome technical challenges while delivering a visually stunning and immersive space. Being a finalist reinforced their reputation in the design community, validating their creativity and commitment to pushing design boundaries.

Questions answered by Pooja Shah Mulani, Partner and Design Director at LW Design.

This week’s instalment of the Project of the Week series features a secretive, Art Deco-inspired bar design by 2023 SBID Awards Finalist, LW Design.

LW Design were tasked to design a unique bar hiding in plain sight, a prerogative of an authentic speakeasy bar. The near impossible-to-find entrance, lavish and decadent styling, and secretive-vibe inside-outside lounge make Blind Tiger, Dubai the most sought-after evening venue. Any credible speakeasy has a discreet frontage and no discernible entrance. Blind Tiger is no different. Slightly hidden and tucked away, the bar and lounge have unexpected views across the beautiful Turtle Lagoon and the turtle rehabilitation project.

What was the client's brief? 

The client's brief for Blind Tiger was to design a unique bar that embodies the essence of an authentic speakeasy, hidden in plain sight. The directive was to create a space reminiscent of a secretive drinking den from the Prohibition era, characterized by rich, indulgent surroundings and an atmosphere of clandestine intrigue, fun, and mischief.

What inspired the design of the project?

The design of Blind Tiger was inspired by the concept of paying homage to the 'Queens of Speakeasies.' The space was envisioned as a tribute to this era, blending Art Deco-inspired detailing with a vintage vibe. The goal was to create a luxurious and decadent atmosphere that captures the essence of the Prohibition era, with deep blue wall panels, chinoiserie-style wallpaper, antique ceiling mirrors, and meticulously crafted joinery and furniture.

What was the toughest hurdle your team overcame during the project?

One of the toughest hurdles the team at LW Design overcame during the Blind Tiger project was the need to execute the design and interiors within a short timeframe and a tight budget. Despite these constraints, the team was committed to maintaining the sophisticated and glamorous detailing expected of the Prohibition era. They had to ensure that the design's authenticity and opulence were not compromised by the budget limitations.

What was your team’s highlight of the project?

The highlight of the Blind Tiger project for the team was successfully transforming the original executive club lounge of Jumeirah Al Naseem into a sophisticated, glamorous, and playful speakeasy bar. The combination of the near-impossible-to-find entrance, lavish styling, and secretive ambiance created a sought-after evening venue that captured the spirit of the Prohibition era.

Why did you enter the SBID Awards?

The team entered the SBID Awards to showcase the exceptional design and execution of Blind Tiger. The project's unique concept, meticulous attention to detail, and successful transformation of the space made it a strong contender for recognition within the design industry.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID Awards held significant meaning for LW Design and their business. It validated their dedication to design excellence and their ability to overcome challenges such as tight budgets and time constraints while delivering a stunning and authentic result. The recognition from the awards highlighted their expertise and creativity, enhancing their reputation within the design community and among potential clients.

Questions answered by Rachel Kidd, Partner and Design Director at LW Design.

Agora, a unique cocktail bar and social club situated in the Edition Hotel in downtown Dubai, is quietly making its mark by offering a serene blend of sophistication and comfort. Designed by 4SPACE, a respected architecture and interior design firm, Agora takes inspiration from the ancient Greek concept of a gathering place and marketplace.

Agora represents a noteworthy transformation, drawing influence from the charm of the Gatsby era and the timeless allure of ancient Greece. The primary aim was to create an atmosphere of depth, luxury, and tranquillity, resulting in a venue that is truly exceptional while remaining warmly inviting.

Agora's concept seamlessly integrates two sources of inspiration: the extravagant world of F. Scott Fitzgerald's "The Great Gatsby" and the classical elegance of ancient Greek architecture. It offers a haven where guests can momentarily escape their daily lives and immerse themselves in a world of sophistication and opulence, promising a sensory experience with a difference.

Each detail of Agora's interior design has been carefully considered to ensure both aesthetics and comfort. The space features bespoke furniture, meticulously crafted to provide the utmost comfort for our guests.

Agora's colour palette is thoughtfully curated to evoke a sense of luxury and timelessness. It includes forest green fabrics for a touch of mystery and richness, subtle copper accents to add warmth and elegance, and Indian green marble tabletops that infuse the space with classical beauty and timeless grandeur.

Agora's ceiling is adorned with captivating wallpaper cladding, adding a contemporary and artistic touch to the space. The existing floor, embellished with a striking black marble mosaic, exudes timeless elegance, perfectly complementing the dark colour palette and preserving a sense of luxury.

Agora's standout feature is the stunning bead curtain hanging from the ceiling. These carefully arranged and suspended beads serve as a dynamic visual centrepiece, adding an element of intrigue and movement to the space and encouraging patrons to engage with the design on a sensory level.

Bespoke pendant lights throughout the space create a warm and inviting ambiance, ideal for relaxation and socialisation.

Agora is defined by its exceptional use of custom-made furniture, including cylindrical chairs and elegant bar chairs. These pieces elevate the ambiance, enhancing sophistication and luxury without ostentation.

In the outdoor area, Agora introduces delicate curtain beads to infuse playfulness and intrigue. Suspended pampas grass arrangements from the open-air ceiling add texture, softness, and a soothing ambiance to the outdoor space.

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