Chatelaine Interiors & Atelier NM Design a Sophisticated Family Home

This week’s instalment of the Project of the Week series features a sophisticated family home design by 2023 SBID Awards Finalist, Chatelaine Interiors & Atelier NM.

Chatelaine Interiors & Atelier NM were commissioned to create a contemporary residence nestled in the prestigious enclave of Kensington for an international family. Embracing the spirit of sophistication, Atelier NM redeveloped the interior of the property. Their vision was to seamlessly blend modernity with timeless touches, as clean lines and neutral palettes intertwine with gilded accents to evoke a sense of opulence. Luxurious velvets and meticulously crafted furniture grace the interior, exuding bespoke elegance. This home showcases high-end living through its light-filled open spaces and wonderfully crafted soft furnishings by Chatelaine Interiors.

What was the client's brief? 

Chatelaine Interiors & Atelier NM were commissioned to create a contemporary residence nestled in the prestigious enclave of Kensington for an international family.

What inspired the design of the project?

The client’s amazing sense of style! She is sophisticated, adventurous and not afraid to take risks. She also wanted to pay homage to the amazing Victorian property with timeless interiors.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle would be trying to preserve the original features. The building is very tightly managed by a board, passionate about the existing fittings. Therefore, we had to be very careful to try and preserve them or recreate them when needed.

What was your team’s highlight of the project?

How all the fabrics came together beautifully. Each room has a its own theme and the soft furnishing tells the story of the them elegantly and subtly.

Why did you enter the SBID Awards?

We decided to enter the SBID awards specifically as our core values align very closely. These awards are a fantastic opportunity to showcase our creativity and design work. Within the industry the SBID awards hold a significant amount of recognition and being recognised is such an honour. Additionally, the idea of having experienced judges evaluate our work was a major draw for us. We wanted to tell our design stories in a way that resonate with people, stirring emotions and contributing to the evolution of interior design.

What has being an Award Finalist meant to you and your business?

Being an SBID award finalist is profoundly meaningful for both Chatelaine, Atelier NM and our respective teams. It validates our hard work, creativity, and commitment to exceptional design. It reinforces our vision, pushing us to strive for bespoke excellence. For our businesses, it enhances our credibility, attracts new clients, increases our media attention and motivates us.

Questions answered by Stephanie Douthwaite, Founder of Chatelaine Interiors, and Najwa Mroue, Founder of Atelier NM.

Which elements of your profession do you enjoy the most?

The elements of my profession that I enjoy the most are the creative process of coming up with original and creative design concepts, and the satisfaction of seeing a project come to life from concept to completion.

What has been your most memorable career highlight from the past year?

My most memorable career highlight from the past year was when we completed our biggest ever project to date in one of London’s most prestigious addresses in Belgravia. Seeing the client’s excitement and satisfaction with the final result was incredibly rewarding and reaffirmed why I love what I do.

What are your favourite types of projects to work on and why?

My favourite types of projects to work on are ones that allows freedom in creativity, where I can push the boundaries and create something truly unique. I also enjoy projects that challenge me to problem-solve and think outside the box. I would love to get involved in a boutique hotel project one day.

What are the most challenging aspects of working in interior design?

Some of the most challenging aspects of working in interior design include managing client expectations, staying within budget constraints, and navigating the complexities of construction and renovation projects.

What do you wish you knew before working in the field?

Before working in the field, I wish I knew more about the business side of interior design, including project management, and budgeting. These are all crucial skills that are essential for success in the industry.

If you could give one tip to aspiring designers, what would it be?

My tip for aspiring designers would be to never stop learning and honing your craft. Take advantage of opportunities for professional development, stay up-to-date on industry trends and technologies, and don't be afraid to take risks and think outside the box.

How do you see the interior design industry evolving in the year ahead?

In the year ahead, I see the interior design industry continuing to evolve with a greater emphasis on sustainability, wellness-focused design, and the integration of AI technology into spaces. There will also likely be a continued shift towards more flexible and adaptable spaces in response to changing lifestyles and work patterns.

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer means a great deal to me personally. It's not just about meeting industry standards. It represents a milestone in my career journey, and a source of motivation, inspiring me to continually strive for excellence and to push the boundaries of creativity in my designs.

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