Reghina Ivanco, Founder of Art Focus Studio has given her insights into the industry.
Reghina Ivanco - International recognised interior designer. Lead many interior design projects for customers in different countries: USA, Canada, Europe, China, Eastern Europe.
DAS PRIZE 2002 in the field of Architecture and Design DAS AWARD 2019 in the field of Architecture and Design DAS AWARD 2018 in the field of Architecture and Design International DAS INTERIOR SHOW 2018 BEST STAND
Creating projects around the world. I currently lead projects in multiple countries with a great passion for what I do. This gives me an opportunity to study and observe people’s behaviours and preferences, especially in regards to their way of life. The design culture in Eastern Europe is significantly different from the style and preferences in Western Europe and the United States. I like to offer the customer new ideas by combining different design philosophies.
What sets me apart is my heritage and knowledge of design not just in one Country. Participation and victories in international exhibitions and competitions gave me the opportunity to attract high-level customers and due to this, I was able to implement a number of well-recognised projects. My company has both large and smaller projects, but very interesting in terms of significance and contribution to design. For example, in 2018 I developed a design concept for a unique branded design for the Bobnet and Bobconcierge automated catering units and restaurants. MULTINODE NETWORK LLC, based in Romania.
I created the original design concept for an automated Management system designed for retail chains. After many years of collaboration with Bobnet, my design gained widespread recognition, and the idea achieved commercial success both in Romania and abroad.
I absolutely agree that every investment we make in ourselves throughout life eventually produces results. Since childhood, I have been creative and painted a lot. This gave me the opportunity to enter and then graduate from a prestigious architectural university. Throughout my studies, I always wanted to be the best, so I often took part in various competitions. I remember that I was selected to participate in the development of a Monument to people who died during the tsunami in Indonesia in December 2004. It was a very interesting international project. Today, I never stop participating and winning prizes on an international scale. This has allowed me to be well recognised in my profession.
I like to implement unique projects that will definitely not be repeated anywhere else. For example, the project that won a Prize in 2002 included many individual author’s elements. According to my sketches, not only furniture was made, but also a unique staircase, made of thin metal, which practically floats in the air. In addition, in the center of the living room there is a chandelier in the form of a dome, which was also made to order by craftsmen and will not be repeated in any other project.
The design will become even more functional and technologically advanced. But unique interior items that are not presented on an industrial scale will be more valuable.
Stay close to nature, be inspired by everything that surrounds you, notice the little things. Design is everywhere around us.
To be selected by the The Society of British and International Interior Design means to be among one of the best recognised specialists. It is one of the most renowned associations among professionals in this field worldwide.
About Art Focus Studio
Reghina Ivanco’s dedication to her craft and her team’s impressive achievements make Art Focus Studio a true standout in the world of art and design. In addition to their numerous accolades and achievements, Art Focus Studio also offers a wide range of high-end design services. From space planning to construction administration, their team provides the full scope of design services necessary to bring their clients’ visions to life. They specialize in design concept development, presentation, construction drawings, specification, purchasing, and installation of materials. Art Focus Studio’s commitment to providing exceptional design services is evident in their attention to detail and dedication to delivering exceptional results.
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The company's founder, Reghina Ivanco, shares more details with us: "The story of Art Focus Studio and my business, which eventually led me to set up my own company, started when I was still in college. The graduation took place under the patronage of the President of the Republic of Moldova, Vladimir Voronin at that time. The topic of my diploma thesis was the reconstruction of the Luceafărul Theatre. I was awarded first place and a prize of 30,000 lei for the best diploma thesis. Thanks to this, I got a job at a big architectural firm, ARD, whose director was the famous architect Gheorghe D. Telpiz. He became my mentor and teacher, who taught me not only how to draw, but also how to run a business. All in all, working at ARD was a great experience for me. Gradually, I expanded my clientele. Then, at some point, I realized I was ready to work for myself and started my own company, Art Focus Studio based in Chisinau."
Currently, the company specializes in interior design. We also help the client with the choice of materials. Apart from design, we also carry out turnkey projects. The main types of services we offer are the design of residential, commercial, and industrial buildings; 3D development and visualization, as well as project supervision.
The Art Focus Studio team consists of responsible and creative people, designers, or architects. In total, the team comprises six highly qualified professionals. Each of them is involved in the realization of individual projects. I carry out the functions of a project manager, generating new ideas, managing the project, and supervising the construction site.
Our work is based on several fundamental principles. First of all, we follow the rule "Less Talk, More Action". Secondly, trust and empathy between the designer and the client are very important to us. We also value the ability to solve problems quickly and work on results. And, of course, the aesthetic side is essential for all of us.
We have a number of successful projects in our portfolio, both in Moldova and abroad. Basically, we deal with interior design and design in residential and commercial projects. Among the large-scale projects implemented in Moldova are Zity Mall and Oasis Mall. Both projects have been very interesting for us. For example, Oasis Mall is a luxury project. There will be stores of premium brands in the mall, i.e. the interior of the mall had to be representative and direct the visitor to a certain standard. We designed the interior in an Art Deco style and completed it with brass and bronze elements. As for the Oasis Mall project, it is still in the realization stage.
Successful projects include the Aquaterra Resort Holercani clubhouse on the banks of the Dniester River. On the site of a destroyed nine-story building, we designed the interior design of the apartments, restaurant, and swimming pool. We also did the interior design for the TREND chain of stores. As for projects abroad, our team designed a two-story residential house in St. Petersburg. Another project, no less interesting, is in Shanghai. We designed a showroom for the Italian furniture factory DV Homecollection.
For the second year in a row, our company was ranked in the top three in the category "Best Residential Interior Design of the Year" at the DAS Interiors Awards.
We are targeting the international market. I can definitely say that Art Focus Studio will assert itself on the international market more.
The uniqueness of Oasis Shopping Mall lies in the monumental character of the project. The interior of the mall has been designed in the Art Deco style. The construction was started in 2018 and the completion date is scheduled for the end of 2021.
A 170-square-meter apartment in the HIGH PARK clubhouse. The interior is designed in a modern style, close to luxury minimalism. The decor of the bedrooms is enriched by geometric textile panels, while colourful mirrors create a visual effect of infinite space. The LED lights, installed across the apartment, lead the eye from the central scene to the background, creating a wave-like effect. A pleasant haze of soft light envelops the space.
A 165 sqm duplex penthouse for a young couple in minimalist style. The main decoration of the living room is the luxurious fibre concrete cupola, which creates an unusual light show that also delimits the space and creates a special atmosphere. The conceptual interior fulfils the basic objective of minimalism - conciseness.
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