British flooring manufacturer Amtico has added nine new floor designs to Designers' Choice, its ready-to-specify luxury vinyl tile (LVT) collection that is specially created by the in-house design team. The seven new combinations of laying patterns and LVT products translate three macro trends - Restorative Spaces, Soft Utilitarian and Nostalgic Reset - into design-led, high-performance floors for commercial projects.
Designers' Choice is curated by Amtico's designers, they have combined precision cut laying patterns with Woods, Stones, Colours and Abstracts from the Signature collection, carefully chosen and influenced by the team's research into colour, material mix and spatial trends.
"Designers' Choice distils months of research into palettes and combinations that are balanced, beautiful and instantly usable," says Sarah Escott, Design Manager at Amtico. "This year, we've leaned into the emerging trends for Restorative Spaces, Soft Utilitarian and Nostalgic Reset, blending Woods, Stones, and even Burnished Metals to give specifiers and designers impactful floors in an easy, 'off the rack' solution."
Nostalgic Reset shows in the retro styling of: DC633 Lune Small in Packwood Stone and red wine-hued Stucco Roselle, the sculptural semi-circle design is playful yet sophisticated. DC630 nods to vintage patterns with Check in oversized Tay Oak squares - pair with a gold stripping border for added elegance. DC629 pairs Chantilly Weave in a bold two-tone Bordeaux Oak and Buxton Oak design to re-energise the heritage weave pattern, making it perfect for boutique lounges and bars. DC631 is a classic black and white Check in statement Bianca Classic Marble and Nero Classic Marble. DC635 is a throwback to mixed wood grain floors with a Small Parquet laying pattern in five tones from cool, scandi-inspired Wharncliffe Oak to warm, golden Rotterdam Oak.
Restorative Spaces can be seen in DC637, which combines Large Parquet in five Stones Waterloo Concrete, Wilmcote Limestone, Ratley Stone, Ilmington Stone and Coombe Stone for a pared-back, utilitarian feel. Experience textural calm with DC634, Small Parquet in a three-Wood blend with Clowes Oak, Buckingham Oak and Wharncliffe Oak to bring biophilic comfort to workplaces and hospitality.
Soft Utilitarian shines through in DC632, which features statement Gatsby Square Large where Russet Burnished Metal meets Darley Oak for dramatic effect. The Soft Utilitarian design works beautifully as a rug feature or zoning, the hyper-realistic Metal's pearl pigments and clever layering create the illusion of real weathered metal, providing a dramatic contrast to the Darley Oak. DC636 is a five-Wood design in Large Parquet, featuring a layered mix of rustic oaks for social, multi-functional spaces, such as hospitality and build-to-rent, with a Soft Utilitarian feel.
Designers' Choice makes it easy to specify impactful, patterned floors interior designers simply choose the 'DC' code of the design they want, then the Designers' Choice laying pattern is precision cut in the Coventry factory from Amtico's premium Signature LVT. For projects that demand a unique twist, specifiers can step up to Endless Possibilities, which feature an 'EP' code: keep any DC laying pattern but swap in products from the Signature collections. For example, Large Parquet in three-colour Stone combination. Then, preview designs instantly using Amtico's online Room Visualiser, starting with the product or laying pattern - users can also upload a photo or drawing to see how it will look in the actual project.
Amtico Signature LVT has a durable 1mm wear layer, a 20-year commercial warranty and antimicrobial protection against bacteria and viruses. Made-to-order in Coventry, Signature can also be specified as Amtico Safety flooring, which meets the verified EN13845 enhanced slip resistance standard, as well as Amtico's bio-attributed PVC for a lower-carbon option.
About Amtico
Headquarters in Coventry, UK, we extend exceptional customer service and comprehensive warranties worldwide, driven by a passion for creating enduring floors that truly inspire. As part of the Mannington family since 2014, we leverage the expertise of over 600 global flooring specialists, serving clients in more than 90 countries. Our integrated lineup of luxury vinyl tiles offers complete solutions for demanding commercial and residential spaces. Our pioneering efforts in efficiency, waste reduction, and material innovation fuel boundary-pushing product development. At Amtico, we don’t just create floors; we create the foundation for exceptional living and working environments.
If you’d like to feature your news or stories on SBID.org, get in touch to find out more.
If you’d like to become SBID Accredited, click here for more information.
Emma Hopkins, Commercial Marketing Manager at Amtico, has given her insights into the industry.
Amtico is a British luxury vinyl tile (LVT) manufacturer with over 60 years of expertise in designing and creating premium flooring solutions. For over 60 years, Amtico has been at the forefront of luxury vinyl tile (LVT) innovation, designing and manufacturing premium flooring solutions for commercial spaces. With a strong heritage in British manufacturing, we specialise in creating high-quality, design-led flooring that enhances interiors across hospitality, workplace, education, healthcare, and commercial residential sectors. Our expertise in bespoke design, precision cutting and laying patterns allows designers to craft genuinely unique spaces backed by technical support, sustainability commitments, and a dedicated design team.
Amtico began its journey in Coventry more than 60 years ago as a pioneering British manufacturer dedicated to creating high-quality flooring. Over the decades, our brand has evolved, blending advanced manufacturing techniques with an uncompromising commitment to design. We push boundaries and develop our collections with new designs, laying patterns and added benefits that shape and inspire commercial interiors. Today, we remain proud to be a British manufacturer with a longstanding history that reflects our expertise and dependability.
At Amtico, we believe that flooring is the canvas for any inspiring design – after all, every floor has a story. We empower designers with various tools – from our CAD design service to the online room visualiser and technical support – that help bring creative visions to life. Our LVT products give designers the freedom to shape projects with creativity and enthusiasm, whether through striking laying patterns, intricate bespoke designs or our wide choice of Wood, Stone and Abstract decors. We work closely with interior designers to curate environments that balance aesthetics, function and durability, offering a unique blend of design freedom, technical support, and a wide range of high-quality products.
Flooring sets the tone for both the look and functionality of a space. Our expertise in LVT allows us to offer solutions that not only elevate interior schemes but also address key challenges in commercial environments – from hygiene and maintenance with our antimicrobial protection to acoustics and safety with special backing layers and enhanced slip resistance. We work hand in hand with designers, offering comprehensive, tailored support to ensure that every project balances style with robust performance in any environment.
We see every project as a collaboration. Our design and support teams work closely with interior designers to unlock creative possibilities – whether it’s exploring our extensive LVT collections, like Signature and Spacia, or developing bespoke flooring solutions tailored to unique briefs, including custom laying patterns, logos and brand colours. Designers can access our room visualiser tool anytime to experiment with different styles and product combinations in their own space. At the same time, our dedicated specification and technical support teams ensure projects run smoothly from concept to installation. We also offer CPDs and ‘lunch and learns’ and host events that provide insights into not just flooring trends and innovations but also the wider industry, supporting designers at every stage of their journey and making them feel valued and supported.
2024 was a landmark year for Amtico as we celebrated our 60th anniversary – six decades of pushing the boundaries of flooring design and craftsmanship. We also refreshed the Amtico Form collection, which brings authentic wood aesthetics to commercial spaces while offering more manageable maintenance and installation than natural materials. Looking ahead, we remain committed to sustainability, ensuring our products keep inspiring and supporting the evolving needs of the industry.
Design is more human-centric, with a growing focus on creating inclusive, engaging environments. Interior designers are considering the sensory experience of a space – from textures that encourage interaction to colour choices that influence mood. Neurodiversity also shapes design thinking, with more emphasis on flexible, adaptable spaces that cater to a range of needs. The way we design floors plays a role in all of this, whether through thoughtful zoning, tactile finishes or the calming effect of natural-inspired materials.
How we experience spaces is changing, and designers are responding by prioritising wellbeing, sustainability and adaptability. We expect to see an even greater focus on biophilic elements, materiality and multi-sensory design, ensuring spaces feel welcoming and safe. Sustainability is also becoming more transparent, and designers are looking for materials with strong environmental credentials to tell a positive, authentic story. Flooring will continue to be a crucial part of this conversation, helping to define spaces that support both people and the planet.
There’s always something exciting happening at Amtico! We’re continually developing new products, researching trends and refining our design approach. While we can’t reveal too much just yet, we have some exciting product launches in the works – and you might just spot us at a key industry event later this year. Watch this space!
Joining SBID is an exciting opportunity for us to engage with the wider design community and contribute to conversations shaping the future of interiors. It’s important for us to be part of a network that values innovation and expertise, and we look forward to collaborating with members to inspire and support great design. Ultimately, being part of SBID means we are recognised as a partner who genuinely cares about creating beautiful, functional spaces that truly work for people. Being an accredited partner also allows us to connect with designers who may not yet be familiar with the creative potential of LVT flooring.
Discover the Psychological Influence of Design on Workplace Wellbeing with Dr. Craig Knight, PhD MSc CPsychol AFBPS HCPC. Dr. Knight’s unique blend of commercial insight and scientific expertise has led to impressive results, including: - Well-being: Improved by up to 40% - Productivity: Increased by as much as 32% - Effective Intelligence: Enhanced by up to 19%
Don’t miss the chance to learn how design can shape a healthier, more productive workplace.
SBID Members earn 4 x CPD point for attending!
At this event you will learn about neurodiversity and neurodivergent conditions, the design issues, designing for commercial environments, the role of LVT, the best practice guidelines, and some examples of LVT in commercial spaces.
- 8-9am - 12:30-1:30pm
SBID Members earn 4 x CPD points for attending!
Please note this event has limited spaces, RSVP with your preferred time slot.
This CPD focuses on the topic of acoustic flooring for shared spaces including student accommodation, office buildings, education, hotels, retirement villages, hospitality and leisure, healthcare, retail and housing. You will learn the importance of acoustic design in architecture for health and wellbeing, why acoustic LVT flooring is the optimum choice in multi-occupancy properties and product options, the acoustic standards and what they measure, the installation key points, and specification considerations
At this event you will learn the properties and benefits of a multi-performance system, why LVT is suitable for commercial specification, the technical benefits of LVT vs other types of flooring, how to install LVT, and LVT maintenance.
At this event you will learn about continuous flooring surfaces, differentiating between flooring and critical surfaces, acoustics and reducing impact sound, avoiding sensory overload, and Health & Safety credentials.
- 8 - 9am - 12:30 - 1:30pm
The event covers how LRV has a direct impact on user experience and the risks of getting it wrong. Gain an understanding about LRV and Lux Values – why they matter, how LRV can affect mood and emotional wellbeing, the importance of contrast in design, LRV in commercial design and regulatory contexts, and the link between LRV and luxury vinyl tile flooring.
Join SBID
Find out more about our flexible membership structure.
By subscribing, you agree to be added to SBID’s mailing list. As an industry’s standard bearer organisation, we strive to bring you the most up to date news and access to exclusive industry content through our various newsletters.
First Name
Last Name
Email Address
I accept the SBID Terms of Use