21st August 2019 | IN INDUSTRY NEWS & BUSINESS | BY SBID ShareTweetPinterestLinkedInSBID Members and pioneering British design brand Bisque has announced Radical 40, an exclusive competition to find the ‘next big thing’ in stylish radiators and celebrate its landmark 40th anniversary. The company, having transformed the humble radiator from being regarded as merely a technical plumbing item into a desirable design-led product in its own right, is on the hunt for the next generation of stylish radiators. From statement-making pieces to sleek, space-saving towel radiators and compact school-style models, Bisque design luxury radiators to complement and enhance any interior, be it traditional, contemporary or somewhere in-between. Budding designers and Bisque fans alike will be invited to join the movement and make their mark on the design industry by creating the brand’s newest model. The competition deadline for entries is in October, where all entrants will be judged by a panel of industry experts, including journalists, designers and Bisque officials. The winning model is then set to be unveiled during an exclusive preview in November. The winning design will be awarded a cash prize; plus, provided the design works technically, will go into production! Bisque Radiators featuring the Archibald Eagle-eyed Bisque fans may recall the last time Bisque invited the public to design a new model to join its repertoire of unique luxury radiators. The prize model, the Archibald – designed by Italian Leo Salzedo – went on to win the 2006 designboom competition and is still one of the brand’s most iconic and instantly recognisable radiators today. Named one of The Observer’s CoolBrands three years in a row, Bisque paved the way for a radiator revolution. Notable models include the Leaf and Cactus radiators, while partnerships with the likes of Paul Priestman have kept Bisque at the forefront of cutting-edge radiator design ever since. Speaking of the competition, brand leader Ellie Sawdy commented: “We are thrilled to be launching this competition to commemorate four decades of innovative radiators. Here at Bisque we have always maintained that radiators don’t need to be boring, and this philosophy remains a core part of our brand’s ethos. We are equally excited by the fresh, young design talent the UK has to offer, so are incredibly excited to see what the British public comes up with”. For further information on entering, click here or search #Radical40 on social media to find out more.