27th May 2025 | IN DESIGN ADVICE | BY SBID Share Tweet Pinterest LinkedIn The creative journey in interior design is frequently misunderstood—sometimes romanticised as effortless artistry, other times dismissed as a luxury or mere decoration. At Studio Anqet, we know this journey is a sophisticated, undervalued process that blends imagination, technical skill, and problem-solving to transform spaces and lives. As a multi-award-winning interior design studio, we demonstrate daily that great design is both an art and a science. Photography: Ray Main Photography: Ray Main Unveiling the Process: More Than Meets the Eye Unlike the instant makeovers often seen on TV and social media, the true creative journey in interior design is intricate and multi-layered. At Studio Anqet, every project begins with deep client exploration—understanding lifestyles, preferences, and aspirations. This foundation is followed by research, conceptualisation, sketching, technical planning, and hands-on execution. Each phase demands intentionality and expertise, not just an eye for style. The work behind a well-designed space often goes unnoticed—until something goes wrong without a professional at the helm. Photography: Ray Main Stages of Our Creative Process – Discovery & Research: We immerse ourselves in our clients’ worlds, gathering inspiration from art, travel, history, and the surrounding environment. This research shapes the narrative and function of each space. – Concept Development: The main idea or ‘spirit’ of the project is formed here. Mood boards, sketches, and brainstorming sessions—hallmarks of our process—help visualise the atmosphere and themes that will guide the entire design. – Space Planning & Sketching: We translate ideas into tangible plans, often hand-sketching layouts and unique features. Our meticulous attention to detail ensures every area is considered for both function and originality. – Material & Finish Selection: Our choices are guided not just by aesthetics, but by durability, sustainability, and—crucially—well-being. Wellness-centric design is at the core of our ethos, so every material is selected with the health and comfort of our clients in mind. – Technical Drawings & Visualisation: Detailed CAD drawings and 3D renderings ensure our creative visions are feasible and ready for execution. – Execution, Project Management & Site Follow ups: Our collaboration with artisans, contractors, and suppliers brings each design to life. Regular site visits and quality checks are integral to maintaining the integrity of our vision. Photography: Ray Main Photography: Ray Main Why Is This Process Undervalued? The undervaluation of interior design’s creative journey often stems from its invisibility. The final, beautiful room is tangible, but the months of research, technical problem-solving, and coordination remain hidden. DIY culture and influencer content further distort reality, making design seem simple and accessible to all, which undermines the profession’s complexity and expertise. The process of designing a space that works efficiently, harmoniously, and safely requires technical skill, education, and—most importantly—experience. Studio Anqet The True Value of Our Creative Journey – Problem-Solving: We balance creativity with client needs, budgets, technical constraints, and building regulations, transforming challenges into innovative solutions. – Personalisation: Our best designs reflect the unique stories, values, and lifestyles of the people who inhabit the space. – Transformation: For us, interior design is not just about aesthetics—it’s about improving quality of life, enhancing well-being, and supporting productivity and connection. Our wellness-centric approach ensures every project is a sanctuary that nurtures body and mind. Photography: Ray Main Photography: Ray Main Designing for Disaster? The Risks of Unqualified Interior Designers While both experienced interior designers and amateurs may share a passion for creating beautiful spaces, the difference lies in depth of knowledge and execution. Choosing an inexperienced or unqualified interior designer can have serious—and sometimes dangerous—consequences, especially regarding building safety and compliance with fire regulations. Unlike seasoned professionals, amateur designers often lack the technical knowledge required to navigate complex building regulations and the ever-evolving landscape of safety standards. This gap in expertise can directly compromise the safety of clients and their loved ones. Fire safety is a critical aspect of our work, encompassing everything from the selection of fire-resistant materials and the planning of escape routes to the integration of alarms and ventilation systems that prevent smoke spread. We are trained to incorporate these elements and ensure that every aspect of our work meets or exceeds the latest fire safety standards whilst maintaining design aesthetics and elegance in every detail. Amateurs, by contrast, may overlook or misunderstand these requirements, inadvertently creating spaces that are vulnerable in the event of an emergency. With the introduction of stricter building control regulations last year and the updates to the Building Safety Act, the responsibility for compliance is now shared by all parties involved in a project—including interior designers. Dutyholders must demonstrate competence and provide evidence that their designs meet all regulatory requirements. Failure to comply can result in delays, refusal of building control sign-off, or even legal penalties and criminal charges. In the worst cases, non-compliant designs may lead to unsafe buildings, costly remediation, or the building being condemned. Ultimately, hiring an interior designer without the proper qualifications and up-to-date knowledge of building and fire safety regulations is a risk not worth taking. The stakes are higher than ever, and only competent, experienced professionals can ensure both the beauty and safety of your space. Conclusion: It’s Not a Myth, but a Mastery The creative journey in interior design is far from a myth. It is a rigorous, undervalued process that demands both artistry and discipline. At Studio Anqet, we believe recognising and respecting this journey is essential—not just for designers, but for anyone who seeks to live or work in spaces that truly support and inspire. The next time you step into a thoughtfully designed room by Studio Anqet, remember: the visible beauty is only the tip of a much deeper creative iceberg. Nada Elsaid & Robert Grobler About Studio Anqet Studio Anqet is a well-established multi award winning design studio providing interiors, landscape and architectural design services. At Studio Anqet, we believe that impeccable design has the power to improve lives. Our bespoke interiors & landscapes are conceived to uplift, inspire and delight. Guided by our clients’ aspirations, we breathe life into personal visions – turning houses into incredible homes and buildings into beautiful sanctuaries. We see possibilities others may not, finding beauty in the everyday and solutions where none seem to exist. This spirit runs through everything we create. Studio Anqet’s identity is shaped by our agility, persistence, and personal touch. We are Industry trailblazers committed to wellness-centric design and sustainable practices. Our work is a tribute to both our Egyptian namesake – the goddess of the Nile River – and the new life we help cultivate every day. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.