4th July 2025 | IN EXPERT INSIGHT | BY SBID Share Tweet Pinterest LinkedIn The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network. This week’s instalment of the SBID Icon Insights series features SHH Architecture & Interiors. The studio’s portfolio stands at the forefront of luxury design featuring super-prime residential & hospitality projects that serve our discerning clientele. SHH SHH Who leads design and creative direction at your company? It is never about one person’s vision; it is always a team vision. The studio’s work is driven by a collaborative and dynamic team approach. We work internationally, bringing together diverse cultures and professional expertise. Our philosophy is built on the accumulation of knowledge, allowing us to take a staged approach to each project. For us, design is about embracing the next challenge—every project is unique, and we continuously seek new opportunities to push boundaries. Rather than focusing on individuals, we believe in the power of teamwork, this contributes to shaping our creative vision. Our projects reflect this collective effort, ensuring that every design outcome is a true representation of the team’s combined expertise. As Creative Director, Neil Hogan plays a key role in guiding and supporting, helping to nurture ideas and elevate creative solutions. SHH How does your team collaborate on major projects? Collaboration is at the core of our design process. We foster an open and dynamic exchange of ideas – were thoughtful debate and active listening drive innovation. Our team works closely with other professionals and international partners, to bring diverse expertise and perspectives into our projects. We take the time to understand our clients and their unique needs, ensuring that our designs reflect their vision. Whether it’s shaping the identity of a building, enhancing how people live, or transforming the way they experience a space, our collaborative approach ensures that every project tells a compelling and meaningful story. SHH What steps do you take to stay at the forefront of the design industry? We are committed to leading rather than following in an ever-evolving design landscape. As technology continues to advance and shape the creative process, we embrace innovation by integrating tools and methodologies into our work. Our team continuously explores new techniques, materials, and digital advancements to push the boundaries of design. SHH What trends do you see shaping the future of interior design? We work across a variety of sectors, each with its own norms. Rather than following ephemeral trends, we focus on creating lasting, impactful designs. While innovation is central to our approach, its application is often guided by budget considerations. SHH SHH What sets your work apart in the industry? We are respected across all stages of our work because of our professionalism, trust and friendliness. We prioritise delivering on our promises rather than overpromising and under delivering. This commitment to integrity is evidenced by the fact that 97% of our business comes from repeat clients or personal recommendations SHH Can you highlight one or two of your most iconic projects? It’s challenging to pick just one or two projects, but Athlone House stands out as a showcase of every aspect of our business—an immensely rewarding endeavor. We have also been involved in the redesign of various hospitality experiences at Wimbledon’s All England Lawn Tennis Club (AELTC). There is something really rewarding about actively improving the guest experiences at one of the world’s premier sporting events. SHH Are you involved in mentoring or education within the interior design industry? Our continuous professional development is important to us and we encourage staff to attend CPDs, lectures and suppliers events which explore a wide range of topics from innovative materials through to new sustainability practices. Here is a list of our initiatives to support community: – We offer support to interior design college students through our work experience programme. – We are STEM Ambassadors and we visit secondary and primary schools to inspire students to pursue a career in engineering and design. – We have joined the RIBA Women in Architecture Mentoring Programme. – The studio has been supporting Homegrown+, a charity which supports students from diverse backgrounds in their ambition to study and enter the architecture profession. – We are part of Grimshaw’s foundation scheme, supporting secondary students from diverse backgrounds to explore the design profession as a potential future career path. – We are collaborating with Portsmouth University and offer talks and work experience to students studying design with the aim to bridge the gap between academic knowledge and the practicalities of the profession. – We donate recycled fabrics to Kingston University fashion design students. About SHH Architecture & Interiors SHH is an award-winning interior design & architecture studio renowned for creating remarkable spaces for remarkable people. The studio’s portfolio stands at the forefront of luxury design featuring super-prime residential & hospitality projects that serve our discerning clientele. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.