9th October 2019 | IN PRODUCT NEWS | BY SBID ShareTweetPinterestLinkedInWe interviewed the SBID International Design Awards sponsor for the Residential Design Over £1M category. Alexandra Lewis-Singer, UK Managing Director at THG Paris shares insight into the history of THG as a growing family venture lead by three successive generations. Since 1956, THG has evolved its designs and product lines, but their ethos remains the same. Representing timeless luxury and celebrating the art of living with a high-end collection of bathroom fittings and accessories. What are the origins of your brand? Since 1956, THG Paris has established itself as the brand for high end bathroom fittings and accessories. THG Paris resulted from the meeting of three men, André Tétard, Julien Haudiquez and Alexandre Grisoni, who in 1950 created “Robinetterie de la Poste” in Béthencourt-sur-Mer. A few years later the company moved to new premises and changed its name to THG. The brand was active at that period in standard tapware. In the 1970s, THG turned to design valves and has since developed a large range of collections and a extensive catalogue which today, three successive generations continue to work on. How do you work with interior designers? We endeavour to assist with providing expert knowledge, quality products and outstanding service. We also provide advice on specification for private properties & larger projects. What value does your sector add to the interior design industry? The bathroom has become one of the most important areas of a home. It is now the only room that remains private as open plans appear everywhere. As a result, clients turn that room into a Jewellery box and our luxurious brassware allows for bespoke designs. How does your offering enhance an interior designer’s projects? Our sales consultants’ knowledge is both technical and aesthetic, and designers can rely on the service provided. It brings them peace of mind that nothing will be missed. Also, the vast range of products we offer (150 ranges of taps available in over 20 finishes!) goes from the most classical style with crystal and semi-precious stones to cutting-edge and contemporary. What are the latest trends you’ve noticed in your client’s requests? Gold is back, but with a twist. A lot of bronzes, brushed finishes – and our pale gold is this year’s best seller! Why did you want to become a sponsor for the SBID Awards? We wanted to support the design industry and champion magnificent interiors. Craftsmanship is why we are in this industry and without these properties, we wouldn’t be able to manufacture these goods. The SBID International Design Awards winners for 2019 will be announced on Friday 25th October! Tables to attend this year’s SBID Awards are now sold out, but a limited number of individual tickets are still available. Book a seat now! To find out more about sponsoring the SBID International Design Awards next year, email [email protected]