Roca’s Top Four Bathroom Trends Seen at ISH 2025

At ISH 2025, the world’s leading trade fair for water and energy technologies, bathroom design took centre stage for an exchange of ideas and innovations. Roca, a global leader in bathroom solutions, unveiled a series of new and reimagined products that encapsulate the key trends emerging from the event.

“This year’s ISH has highlighted a shift towards bathrooms that blend aesthetics, functionality and sustainability,” says Natalie Bird, Brand Marketing Manager at Roca. “From moody metallics to smart technology, the industry is moving towards designs that enhance both lifestyle and well-being. Roca is proud to be at the forefront of this evolution, offering products that resonate with contemporary living needs.”

Moody metallics make a bold and sophisticated statement

One of the most striking trends at ISH 2025 was moody metallics, bringing depth, drama and a refined sense of luxury to modern bathrooms. Moving beyond traditional chrome, these darker, brushed and matt metallic finishes create an intimate yet sophisticated ambience.

Designed by Stefan Diez, Roca’s Kay brassware collection epitomises this trend. Inspired by anchor mounting points, Kay introduces fluidity and strength – its oval-shaped operating lever adding a touch of softness to the otherwise angular design, while the sculptural form makes a bold visual impact. Available in six curated finishes – Chrome, Matt Black, Matt White, Brushed Brass, Brushed Graphite and Stainless Steel – the Kay collection offers versatility while enhancing the moody aesthetic that defines modern elegance.

Soft geometrics create a harmonious balance in design

Another key trend is soft geometrics, where pieces combine angular forms and curved elements, creating a wholly balanced design. The Kay mixer, mentioned above, is a good example, by bringing sharpness and softness into balance and redefining squarish design, as is the reimagined Meridian collection.

Designed by Altherr Désile Park (ADP) and led by Jeanette Altherr, Meridian draws inspiration from Mediterranean architecture. The basin is rectangular in shape, but it contains a softly curved oval bowl within, to create an overall form that is light and flowing. The basins can be either be paired with a steel frame or a vanity unity – but in both cases, the straight lines are softened by the delicate contours. Storage solutions such as metal boxes and drawers ensure a clutter-free space, while a natural palette of White, Black and warm Beige wood tones reinforces the collection’s organic appeal.

Japanese soaking tubs for wellness in compact spaces

Reflecting a growing movement towards wellness-focused design, Japanese soaking tubs emerged as a standout trend at ISH 2025. Inspired by the traditional Ofuro, these deep, space-efficient tubs prioritise full-body immersion and relaxation, making them ideal for urban homes and spa-like retreats.

As part of the Ohtake collection, Roca introduces a new Stonex® Japanese soaking tub designed by Rodrigo Ohtake. Paying tribute to his late father, Ruy Ohtake, who collaborated on the original collection, Rodrigo’s design recreates a traditional bath in a modern composite material. Featuring an integrated seat for a cocoon-like bathing experience, the tub is complemented by sustainable soy resin accessories, including a multifunctional entry step that doubles as a stool, reinforcing both functionality and eco-conscious design.

Smart WCs offer the future of intelligent bathroom solutions

The bathroom sector continues to be transformed by smart technology, with smart WCs still gaining prominence at ISH 2025. Consumers are increasingly prioritising hygiene, comfort and efficiency, driving the adoption of intelligent toilets that integrate cutting-edge technology.

Roca’s new In-Wash Vorea WC represents the pinnacle of this trend. It features Coanda Effect drying with three air pressure levels, plus Airtech, which mixes air with water for a better washing experience. Other features include a heated seat and a self-cleaning UVlight nozzle that eliminates 99.99% of bacteria.

The In-Wash Vorea can be controlled via the Roca Connect app (which also provides real-time data on water usage and maintenance alerts), the remote control or integrated control panel. It is also available as an In-Tank version, where the tank is integrated into the bowl for a sleek and spacesaving solution.