15th November 2021 | IN KBB DESIGN | BY SBID ShareTweetPinterestLinkedIn RAK Ceramics, one of the leading ceramics’ brands in the world, unveiled its latest tiles and sanitaryware collections at Cersaie, one of the largest and most important international ceramics exhibitions which takes place annually in Bologna, Italy. RAK Ceramics continues to provide its customers with ‘Room for Imagination’ and presented a complete collection of innovative new tiles, sanitaryware and complementary bathroom furniture and accessories. Displayed on one single stand RAK Ceramics continues to establish itself as the world leading ceramics lifestyle solutions provider. Natural marble tile collections Through-body veining is a RAK Ceramics innovation that enables natural marble veins to pass through the entire thickness of an unglazed porcelain slab with breath-taking results. Thanks to innovative printing technology, pattern repetition is kept to a minimum and the delicate lines throughout the slab surface appear random and natural. From floors to wall surfaces and kitchen worktops, the effect is particularly dramatic when the product is used over large areas, with RAK-Preziosi being just one example. Inspired by the elegance of marble, RAK-Preziosi has a smooth to the touch finish and a distinctive patterning that make this porcelain surface a stand-out backdrop feature wherever it is used. The epitome of luxury and sophistication, this maximus marble collection is also available in the trend-setting open book effect in a huge range of sizes, thicknesses and design solutions and can be chosen in several colours, including Green, Ocean, Pearl, Rio and Rock. Explore the collection Designer bathroom collections Among the many RAK Ceramics bathroom sanitaryware solutions to be shown at Cersaie, a highlight will be RAK-Valet. Designed by Patrick Norguet, the collection brings together the creative flair of the French designer and the manufacturing quality of RAK Ceramics. The RAK-Valet collection, available in matt and glossy finishes, features thin-profiled washbasins, a generously sized, luxurious bathtub and sanitaryware with elongated lines. The collection is completed with details such as metal legs and towel rails or the functional and highly elegant little ceramic shelf, yet another design triumph by Norguet. RAK-Valet also co-ordinates perfectly with some of the most successful furniture ranges by RAK Ceramics, such as the newly released RAK-Joy Uno cabinets and mirrors. Explore the collection Abdallah Massaad, Group CEO, RAK Ceramics commented: “We are proud to present our new collections at Cersaie 2021, especially at such an extraordinary time. Cersaie is an essential event on our marketing calendar and one of great strategic importance for RAK Ceramics. In recent months we have put all efforts into strengthening our positioning as a lifestyle solution provider by developing new collections for bathroom floors, surfaces, large-format tiles, sanitaryware and accessories, all of which are perfectly coordinated.” About RAK Ceramics RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets, the company has the capacity to produce 123 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh. Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. If you’d like to feature your product news here, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.