Project Of The Week – W.Dresses
This week’s instalment of the #SBIDinspire interior design series features a feminine yet contemporary take on a fairytale-themed wedding dress boutique in Kunming, China. Designed to epitomise the culmination of every girl’s childhood fantasy, swathed in a beautiful gown at a magical wedding, dancing with a prince. To assist in a bride’s quest for the most dream-like wedding dress, the space evokes a romantic, dreamy atmosphere whilst incorporating the brand’s image with an inherent black and gold tonal theme, diamond detailed elements to create a feature motif and a stunning white marble flooring.
Company: F Space Design
Project Location: Kunming, China
What was the client’s brief?
First of all, the overall design needed to be consistent with the black and gold colour theme to compliment the company’s branding. Secondly, as the fifth shop of W. Dresses, the design needed to upgrade the brand presence and enhance the brand image, requiring more of a fashion focus and a higher level of synergy with the wedding dresses stocked in the shop.
What inspired the design of the project?
Every girl who grew up reading fairytales has fantasied about the idea of being a princess in a mythical world, dressed in beautifully feminine dresses and dancing with the prince. Envisioning a beautiful ending to their imaginary love story with a whimsical fairytale-inspired wedding, with a wedding dress that would realise the dream of every girl’s childhood. Therefore, within the interior design of this project, the designer incorporated black and gold as the main tone throughout; using delicate diamond details and glamorous elements as the design concept throughout the space to showcase this idea of a romantic, dream-like atmosphere.
What was the toughest hurdle your team overcame during the project?
The main difficulty which arose throughout the project was the integral design process combining thoughtful interior design with the brand’s branding scheme. In the case of a very short time limit, the primary problem to be solved in the design was how to improve the brand image in limited space and solve the problem of product display to effectively display the wedding dresses.
Another painful fact was that the building process had not always ran smoothly or as perfectly as planned according to drawings and models. This can be due to the lacking of skilful people or inaccurate readings of the plans. And time is always short. Sometimes we have to accept some of the problems which have generated on-site during construction, whilst other times we need to respond quickly to change the design and subsequently reflect this on drawings to counteract further issues and take the opportunity to resolve them almost as soon as they arise.
What was your team’s highlight of the project?
The shop comprised of three different styles of dressing rooms, not only to give the bride the different experience of testing, but also for each wedding dress to receive unique treatment, and increase the fun and excitement of the in-store experience. The ubiquity of the details allowed us to intuitively feel the designer’s pursuit of achieving noble quality and to therefore create the most comfortable testing environment for each couple.
Why did you enter the SBID International Design Awards?
Entering the SBID International Design Awards was a fortuitous opportunity. One day, my PR company recommended this competition to me. I think it is a good platform for creative communication with excellent designers from all over the world, and also provides a valuable channel to promote my works overseas.
Questions answered by Fei Fang, Design Director and Xuewan Yang, Executive Designer at F Space Design
If you missed last week’s Project of the Week featuring a quirky holiday home set on the Mediterranean Sea, click here to see more.
We hope you feel inspired! Let us know what inspired you #SBIDinspire