Project Of The Week – Jo Malone London
This week’s instalment of the #SBIDinspire interior design series features Thomas-McBrien Architect’s installation for the Jo Malone London shop window on Regent Street. This beautifully executed and well orchestrated display of visual merchandising, attention to detail and craftsmanship is epitomised by the 100,000 handmade, individually creased, shaped and folded paper used to transform the entrance to the boutique into Jo Malone’s very own Secret Garden, inspired by ingredients from their signature scents. The design scheme of this project aims to celebrate the quintessential British garden through elegant details, and incorporate ideas of enchantment and surprise to capture the whimsical and fragrant essence of the Jo Malone brand.
Company: Thomas-McBrien Architects in collaboration with Paper & Wood
Project: Jo Malone London
Project Location: London, United Kingdom
What was the client’s brief?
The project is part of the Royal Institute of British Architect’s (RIBA) annual Regent Street Windows competition. Our window is one of seven entries on display. Our client, Jo Malone London, selected us, Thomas-McBrien Architects in collaboration with Paper & Wood, as the designers for their competition entry. We were given an open brief, but it was important to us and our client that the design reflected the ethos of the brand.
What inspired the design of the Project?
Our installation celebrates the quintessential British garden, a constant source of inspiration for Jo Malone London. In addition to this, we used the ideas of enchantment and surprise to create the Jo Malone London Secret Garden. The garden offers a serene environment and respite from the city, aiming to capture the immersive experience offered at the Jo Malone London, Regent Street boutique.
Each of the 100,000 paper elements of the garden has been creased, shaped and folded by hand. The handmade aspect of the paper garden reflects the craftsmanship and attention to detail that goes into the creation of each one of Jo Malone’s refined fragrances.
What was the toughest hurdle your team overcame during the project?
Our toughest hurdle was time. We had 8-weeks to design, make and install the window display in the Jo Malone London Regent Street boutique.
What was your team’s highlight of the project?
Our highlight of the project was the level of commitment and trust our client showed us throughout the entire process. The Jo Malone London team were fully invested in our design from the outset. A special mention must also be given to our team of makers and volunteers who helped us. Our contractor, fabricators, suppliers and craftsmen were all integral in making the project a success.
Why did you enter the SBID International Design Awards?
It is a highly respected celebration of design excellence and an honour to be even considered for an SBID Award!
Questions answered by Barry McBrien (Founder & Director), Daniel Gullan (Project Assistant Architect) at Thomas-McBrien Architects, and Zack Mclaughlin, Artist & Founder of Paper & Wood.
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If you missed last week’s Project of the Week with the timelessly stylish redesign of the iconic ‘Living Room’ bar brand in Manchester, click here to see more.
The 2018 edition of the SBID International Design Awards is now officially open for entries! Click here to register or enter your project!
We hope you feel inspired! Let us know what inspired you #SBIDinspire