6th June 2022 | IN PRODUCT NEWS | BY SBID ShareTweetPinterestLinkedIn Tableware plays ‘dress up’ in a limited-edition luxury capsule collection created for children by Von Gern Home and Dragons of Walton Street. Dragons of Walton Street has been creating lifetime childhood memories for over 40 years. One person who can attest to this is Kira Faiman – Director of Von Gern Home – they have had an ongoing relationship with Kira since they created a magical space for Kira’s own child. Kira and Dragons of Walton Street have long since shared a friendship and the philosophy that every day should be an occasion. This is a philosophy that underpins Kira’s New York based tableware company and one which we agree should also extend to children. This is the genesis of the magical tableware collaboration between Von Gern Home and Dragons of Walton Street. The placemats are available in five colourways, each with bespoke proprietary artworks by Dragons of Walton Streets’ world-famous artists. The adorable themes include: Vintage Safari, Designer Bunnies, Classic Transport, Sweet Serengeti and Monaco Grand Prix. The aim with the collection is to celebrate a key aspect of childhood: sit-down meals! The collection offers your client’s children an elevated ‘junior fine dining’ experience in the comfort of their own homes. Juniors more and more often are being introduced to an ever-widening array of foods through campaigns like ‘Culinary Kids’ which encourages parents to think twice about the food offered to their children via restaurants etc. Finding new and exciting ways to engage children with what is on their plates is now a well-supported concept with parents and the food industry. In the UK national campaign to teach children to cook at least 5 healthy meals before they leave home was launched in Bristol recently. There has never been a better time for the junior foodie to engage fully with the pleasure of great food and everyday dining experiences. Being double-sided, the placemats offer young children creative input through dynamic versatility, enhancement of choice and creating an opportunity to stimulate conversation. The unified theme of each mat presents further impetus for cohesive storytelling. Both the placemats and the tissue boxes are made of robust and hygienic faux leather specifically for the sticky fingers! Explore the collection About Dragons of Walton Street Dragons has been hand painting children’s furniture for over 40 years since our founder Rosie Fisher opened her doors on Walton Street in the heart of Knightsbridge, London in 1979. Now located at 150 Walton Street in the heart of Chelsea, London, our luxury children’s furniture continues to be predominantly built by British master carpenters and lovingly hand painted at our Studio in West Sussex. Visit Profile If you’d like to feature your product news here, get in touch to find out more. To find out how to join the SBID professional membership, click here