26th August 2021 | IN DESIGN EVENTS | BY SBID ShareTweetPinterestLinkedIn Following fifteen intense months of nothing but online activities, the real-world version of the Maison&Objet Paris trade fair is about to make its much-awaited return in September 2021. For 25 years, Maison&Objet has led and brought together the international design, home decor and lifestyle community. The trademark of Maison&Objet? Its unique ability to generate connections, accelerate business both during tradeshows and on its digital platform, but also its unique talent to highlight trends that will make the heart of the home decor planet beat. Revealing talents, offering opportunities and inspiration online and offline, stimulating the development of companies, is the mission of Maison&Objet. Complimentary tickets are available for SBID Members! Get in touch with [email protected] to register your interest. Project Credit: Lafuma© Project Credit: Asart© Appetite for the event grew after the pandemic To plan for the September edition in the best way possible, Maison&Objet decided to conduct a survey amongst 1,152 industry professionals based both in France and overseas, including brands, buyers and retailers. The aim? Gauge its network’s mindset in the run-up to the event, but above all find out more about how the market has fared, the impact the pandemic has had, and what industry professionals are hoping to achieve when they finally get together once more. At the start of the year, the trade fair community had already made it clear that they were keen to head back to the real-world event in order to discover or launch new collections and have the opportunity to actually touch, smell and get a feel for the products on show. Today, that desire is more tangible than ever, with the exhibitors surveyed stating that their physical presence at the trade fair not only serves as a celebration of all the hard work that goes into launching new collections, but is also crucial for making new connections, networking, seeing what the competition is up to and gleaning a clearer understanding of the market as a whole. Project Credit: Blomus© Project Credit: Vincent Sheppard© A global change in the design world By exploring the “Desirable Development” theme, which will help shine a light on consumer appetite for all things ethical and brands’ new-found solutions, the September edition of Maison&Objet is set to highlight a fundamental shift rather than a fleeting trend – a shift that looks likely to last well beyond this season in homes across the globe. Project Credit: La Boite Concept© Project Credit: Resistub© Project Credit: Studio roos kalf© A new service created to support industry professionals Ever keen to provide industry professionals with increasingly focused support on a variety of issues, including managing online sales, embracing changing trends, sourcing and manufacturing, this September Maison&Objet will launch a brand-new service that allows its whole network to benefit from a dynamic range of training and education opportunities: The Maison&Objet Academy. This subscription channel will provide insight from a wide array of international experts, with monthly subscriptions starting at just €14.99 excl. VAT. About Maison&Objet and more Through two yearly tradeshows reserved to professionals, Maison&Objet Paris – and Paris Design Week, a public event in September that gathers all the creative energies of designers and brands altogether in the City of Lights, Maison&Objet is the essential platform for companies and designers who want to thrive in the home decor industry. If you’d like to become SBID Accredited, click here to find out more.