21st November 2023 | IN PRODUCT NEWS | BY SBID ShareTweetPinterestLinkedIn Inspired by her flower-filled gardens in the heart of the English countryside, Katharine Pooley has designed a delicate and enchanting wallpaper collection with Fromental. The hand-painted and hand-embroidered wallcovering showcases and celebrates a beautiful and harmonious landscape featuring copious butterflies, flowers, and other natural elements, with each panel telling its own story. The wallpaper is a charming and evocative design, perfect for bringing a sense of history and romanticism into any interior. The elegance and exquisite attention to detail of each brush stroke will ensure it will be adored for many years to come. With every piece sold, a donation will be made to support Butterfly Conservation, the charity which works to protect and conserve British butterflies, moths and their habitats. James McDonald Photography The Wallpaper A contemporary interpretation of the traditional Chinoiserie style, the wallpaper has an original and captivating look, with different scales of flowers and foliage carefully placed to create a classically graceful flower border. It has been meticulously painted by Fromental’s artists on silk paper panels to reflect the charming detail of the gardens that surround Katharine’s Georgian home in Oxfordshire. James McDonald Photography James McDonald Photography Katharine worked closely with the Fromental design team over several months to create a design that is both quintessentially English and very personal. The wallpaper features many of Katharine’s favourite flowers including Honeysuckle, Camellia, Lilac, Salvia, Duchess Peonies, Delphiniums, Clematis, Jasmine, Anemones and Forget-me-nots, and has been created in two colourways, Primrose Yellow and a softer Light Fawn hue. James McDonald Photography Unexpected flourishes abound – a shy hedgehog here, a jewel like beetle there, a nibbling dormouse peeking through the foliage – and the pièce de resistance of the design – a smattering of beautiful butterflies – airily flutters overhead. Altogether it is a wonderfully whimsical scene, as if one has accidentally wandered into a secret English garden full of beauty and intrigue. James McDonald Photography James McDonald Photography The Butterflies British butterflies, and their decline, are a personal passion project for Katharine, and having taken part in Butterfly Conservation’s Big Butterfly Count for the past few years, and noting the sad depletion of many of the incomparably wonderful species native to Britain, Katharine saw this wallpaper collection as a chance to spotlight and support the work of Butterfly Conservation, who tirelessly record, educate and lobby for the conservation of British insect life and to create habitats and nature reserves. James McDonald Photography Under the presidency of Sir David Attenborough since 1998, Butterfly Conservation employs many leading scientists. Their report of 2022 revealed the alarming news that 80% of butterflies in the UK have declined since the 1970s and that of the 58 butterfly species in the UK, 24 species were classified as ‘threatened’, eight as ‘endangered’ and 16 as ‘vulnerable’. Half of the butterfly species that currently occur in Britain are therefore listed as either ‘threatened with extinction’ or ‘near threatened’. James McDonald Photography James McDonald Photography As the Vice-President of Butterfly Conservation and wildlife broadcaster Chris Packham puts it succinctly: “Right now, we are facing a man-made disaster of global scale. The twin challenges of climate change and biodiversity loss are pushing much of the natural world to the brink – including many of our most treasured species. In the UK, the majority of our butterfly and moth species are in worrying decline. These beautiful and fascinating creatures are not just important in their own right, but are also indicators of a healthy environment for all wildlife.” James McDonald Photography As well as featuring many of the most beautiful and iconic British butterflies in the design (including Large Whites, Small Tortoiseshells, Common Blues, Holly Blues, Purple Emperors, Peacocks, Clouded Yellows, and Fritillaries), 10% of every wallpaper sold will be given by Fromental to this important charity. James McDonald Photography James McDonald Photography The Launch The wallpaper will be featured in Katharine Pooley’s London boutique at 160 Walton Street and will be used to decorate the dining room and master bedroom of Katharine’s country home. It will also be sold at Fromental showrooms worldwide. James McDonald Photography James McDonald Photography Katharine will be hosting a press event to formally launch the wallpaper in the UK at the end of June. This will be followed by the US launch in September as part of New York Design week, at the Fromental Lexington Avenue showroom, and then by the Asia launch in Hong Kong in November. About Katharine Pooley Recently named ‘British Interior Designer of the Decade’, ‘International Designer of the Year in Asia’ and ‘Entrepreneur of the Year’ Katharine Pooley has in a short space of time become one of Europe’s leading designers. Her portfolio encompasses a multitude of interior styles and architectural genres and her design ethos is one of luxurious eclecticism. No two projects are ever alike, but they are universally beautiful and timeless. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.