A New Concept Event Redefines the Hotel Experience for a Post-Pandemic World 28th October 2021 | IN DESIGN EVENTS | BY SBID

Changes to the way we travel, work, rest and play post-Covid are forcing hotel designers to rethink the entire guest experience. Hotel Interiors Experience (HIX) 2021 explores how these social shifts have transformed the role of hotels, highlighting the opportunities for operators beyond these pressure points.

Event Details:

When: 18th – 19th November 2021
Where: Business Design Centre, London

Visitor registration is free! Click here to register now.

As Europe’s hotel and hospitality industry sets about rebuilding its recovery and in-person events make their return, the launch of HIX 2021 marks an important moment for the hotel community: a new event for the hotel sector dedicated to making inspirational and extraordinary design experiences.


HIX: purpose and value

HIX will showcase the most exciting established and emerging design-led brands in a boutique exhibition alongside a conference which will explore the story of social change over the past 18 months, setting the scene for 3,500 hotel industry professionals to share ideas that will transform the guest experience.

Joel Butler, co-founder of HIX, said: “All Together Now has been our mantra since the first UK lockdown. When a group as creative and energetic as the hotel design community are separated from one another for so long, this rallying cry seems like a pure and simple objective for HIX.” The hotel design community have endorsed HIX: Henry Reeve, director of interior design at the InterContinental Hotels Group, said the event represents “an exciting new opportunity for the Hotel design scene [as] disruption and new thinking are required now more than ever.”


About the event

The exhibition will offer a visual showcase of ‘100 design stories’ where cutting-edge suppliers including Chelsom, Morgan, Sanderson Design Group, Hansgrohe, Hypnos and Villeroy & Boch, from across the entire hotel and design supply chain including bathroom, fabrics, FF&E services, furniture, lighting, surfaces and technology. Each stand will tell its own unique story, providing designers, interior architects, developers, suppliers, and hotel operators with an opportunity to see first-hand exceptional design concepts and experiences. “Right now, HIX is exactly what the hotel design community need. We can’t wait to be back at an authentic community event”, said Ilker Hussein, global projects corporate director, Laufen.

hotel design, A New Concept Event Redefines the Hotel Experience for a Post-Pandemic World

What else can you expect

Running parallel to the exhibition will be the HIX talks, featuring six seminars, each exploring one of the seismic social shifts to have occurred since the start of the pandemic. Starting in a challenging place of anxiety and the need for hotels to carve a new value proposition, moving towards community and togetherness, trust, compassion and new opportunities for hotels as workplace. Among the speakers confirmed are Robbyn Carter, founder of Brooklyn’s new Studio Carter; Vince Stroop, founding partner of stroop; German design visionary and owner of sieger design & SIEGER, Christian Sieger; and, globally renowned London-based studio, Tina Norden, partner at Conran and Partners; Jason Steere, managing director of brand & experience at The Student Hotel; and Technology and communication leader Dex Hunter-Torricke, formerly of Google, Facebook who will share insights in building trust and meaningful loyalty with communities, specifically tomorrow’s Generation Z travellers.

About HIX
Hotel Design Interiors (HIX) 2021 is an annual exhibition for the hotel and hospitality supply chain, taking place over two days 18-19 November 2021 at London’s Business Design Centre. The event will bring together the entire design and interiors supply chain, including bathroom, fabrics, FF&E services, furniture, landscaping, lighting, objects, outdoor, spa & wellness, surfaces, technology plus many more, with the designers, interior architects, specifiers, project management, hotel operators, procurement, consultants and developers involved in bringing the guest experience to life.

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