Gaggenau presents TIME: a special installation for London Festival of Architecture

Gaggenau, the luxury brand for professional-grade home appliances, is once again immersing itself in the London Festival of Architecture 2023.

As part of the month-long celebration of architecture, Gaggenau London is showcasing a specially commissioned installation, TIME by Raphaé Memon and Sikander Pervez. It will be on display in the showroom window until 30 June 2023.

TIME is a series of handmade clocks, stacked vertically, designed to encourage us to explore our complex relationship with time. It was created by architect and stage designer Raphaé Memon and Sikander Pervez, a visual artist working in sculpture and installation. The duo’s brief for the installation was to use materials produced as a by-product of Gaggenau’s manufacturing process. As a result, the clocks are cast in plaster to be as close to zero-waste as possible.

“We were inspired by Gaggenau’s focus on hand craftsmanship, heritage and sustainability,” says Sikander Pervez. “A commonality found throughout is time. For example, the time it takes to consider lifestyles around which the appliances are designed. Everything at Gaggenau is manufactured precisely to ensure a minimal amount of waste is produced, so the consumer shares the maximum amount of time with appliances that are built to last.”

Each clock relates to a global time zone, including cities with Gaggenau showrooms, places that are personal to the designers and those who work at Gaggenau London, as well as countries that are most vulnerable to climate change. “The clocks have been handmade and signed as an edition of 200, with the aim that their life will continue beyond the installation in people’s homes,” adds Raphaé Memon. “They will therefore extend their time as functional objects, in keeping with the global conversation surrounding sustainability.”

Edina Crnkic, Gaggenau Group Brand Marketing Manager, said: “We are excited to work with Raphaé and Sikander to showcase this intriguing and very beautiful work. It chimes perfectly with Gaggenau’s values in terms of craftsmanship and sustainability and I’m sure it will spark many conversations.”

Gaggenau London is situated at 40 Wigmore Street and visitors will be able to enjoy the TIME installation throughout London Festival of Architecture (1-30 June 2023).

Any visitor who would like to take a clock home should register their interest at the showroom. The clocks will then be given out on a first-come, first-served basis at 10am on 1 July 2023.

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