24th September 2026 | IN DESIGN EVENTS | BY SBID Share Tweet Pinterest LinkedIn Almost 1,000 people came to see Serengeti Living at Decorex 2025. Last year we took you to the Serengeti. This year, we’re taking you to the beach. One room. One day. Light like you’ve never seen. The Beach House by Homeplay is a room to walk into and feel: a complete day of natural light, from sunrise to sunset, in a three-minute show, sound from everywhere and nowhere, and nothing that looks like technology. It’s built exactly the way we build every home: the design leads, and the technology disappears into it. Render images: Hill House Interiors, Artwork on render images: Jan Erika Design We’ve drawn together our trusted partners to create this experience: Lutron for intelligent lighting, shading and control; Sonance for invisible audio, eight speakers and two subwoofers concealed completely within the room, so you hear the sea all around you without ever finding a speaker; Hill House Interiors for interior design and creative direction, shaping the vision and every curated finish in the room; and MHB Interiors for bespoke joinery and cabinetry, including the room’s centrepiece bar, built to conceal the technology behind the view. Each is exceptional on its own. Integrated with care, the result is a room none of us could have built alone. The Beach House experience is built around Lutron’s Intelligent Lighting, with Ketra at its heart: as a sunrise-to-sunset show plays beyond the windows, the whole room moves with the sun. Its light source, Ketra, follows the sun’s natural arc through the day: warm at sunrise, clear and energising at midday, golden as it falls. When it dims, it warms, the way the sun does, reaching a 0.1% glow most systems cannot approach and rendering fabric and art as their designers intended. Render images: Hill House Interiors, Artwork on render images: Jan Erika Design “I live with Intelligent Lighting at home. In the middle of the day, the light indoors feels like actual daylight. You don’t think about it. You just feel good.” – James Ratcliffe, Homeplay Twenty years of working in close collaboration with interior designers to make technology disappear and here we are at Decorex, with a new luxury room and the same restless standard. The Beach House by Homeplay runs 11-14 October 2026 at Stand L50, National Hall, Olympia London. Shows run continuously throughout each day, with the next show time displayed on screens outside the stand, and Golden Hour drinks every day from 3pm. Entry is free for registered visitors, register at https://www.homeplay.tv/decorex. About Homeplay Homeplay partners with interior designers and architects to elevate everyday spaces into extraordinary experiences. Our intuitive technology solutions are crafted to complement your vision—effortlessly luxurious, seamlessly integrated, and tailored to the unique character of each project. We help you craft homes that uplift and inspire, working as a trusted collaborator to deliver technological solutions that enhance your designs—both aesthetically and experientially. Understanding that each space is a reflection of your client’s lifestyle and your creativity, we provide intelligent systems that blend form with function. Our team is thoughtful, responsive, and detail-oriented, supporting you from concept through to completion. Driven by design and powered by innovation, we continually evolve our offering to help you create homes that don’t just impress today, but remain flawless for the future. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.