10th January 2022 | IN PRODUCT NEWS | BY SBID ShareTweetPinterestLinkedIn What are the latest tile trends that are worthy of note for interior designers? Ben Bryden, Sales and Marketing Director at RAK Ceramics UK, takes a look. Practical, versatile and stylish flooring solutions don’t get much better than porcelain tiles. Strong and durable, this is a material that is suited to all areas, commercially and domestically. Lava Concrete is a versatile collection that suits any setting, either with a contemporary or minimalist mood, and is suitable for residential projects through to the contract market. Lava Concrete can be chosen in five colours – Dark Grey, Light Grey, Beige, White and Mix Grey – and is available in a range of sizes to suit the application. Explore collection The influence of manufacturing process The manufacturing process of porcelain, which uses a finer and denser clay combined with high temperature and high pressure, results in a material that is far stronger than other types of ceramic, which is what makes this a material that is highly suited for flooring. Bathrooms benefit in particular from the properties of porcelain, which because of its density is extremely resistant to humidity and water. The Fashion Stone collection makes a powerful statement with its sheer simplicity. Packed full of sass and contemporary style, this is the ideal tile choice for creating a minimalist look and feel. Explore collection Porcelain versatility Another major reason for the popularity of porcelain is the sheer versatility of the material. Colour and style choice is almost endless and finishes are also variable, giving designers a huge amount of creative freedom and enabling the material to be chosen for almost any application. Tiles can be printed or embossed in numerous ways and solid floor tiles can be mixed-and-matched in patterns and colours in any number of ways. They can be chosen to match or contrast with wall tiling and splashbacks for a cohesive look and can be chosen to replicate the look of many hardwoods and natural stones for the ultimate luxe look. Solid, durable and extremely versatile, RAK Ceramics Curton are stone-look porcelain tiles that make a highly attractive visual impact. Explore collection Porcelain design Tiles with a subtle or a bold marble-effect pattern work well when teamed with materials such as wood, bringing nature indoors and creating a calming, timeless and high-end look that works well across all areas, from public to more private. Porcelain also offers a wonderful opportunity to introduce pops of colour to the setting, with vibrant colourways offering a brilliant way to catch the eye and turn a specific area into a focal point. RAK Ceramics Circle Wood is a wood effect tile that brings nature indoors in the most practical of ways, ideal for high traffic areas, such as the kitchen. Explore collection Installation of the tiles themselves is also straightforward, with mega slabs from RAK Ceramics minimising grout lines and creating a luxe look. About RAK Ceramics RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets. Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. If you’d like to feature your product news here, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.