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Hear from leading lighting designer, Sanjit Bahra from Design Plus Light, as he explores how lighting is instrumental in defining the new retail experience.
The world of retail was significantly changed as a result of the pandemic, pushing it further into the online market. For physical retail spaces to compete successfully, the focus needs to be on the shopping experience, often more than the actual commodity. We live in very tumultuous times, where people are very anxious about the space they are in and people around them. The new retail environment needs to make people feel calm and safe. People don’t walk into spaces and make intellectual judgements; they just make emotional snap-decisions.
Lighting is key in determining the human, psychological response to a space – it is an important aspect in the ‘commerce’ of the retail experience.
– Arrival: 6pm
– Talk starts: 6:30pm
– Q&A: 7:15pm
– Drinks & canapés: 7:30 – 8:30pm
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