Design Month Graz bundles and condenses the energy of the local creative industries within one month. It allows visibility to the outside world creating a central contribution which therefore enlightens the creative aspects within people’s consciousness. It provides a space for innovative projects – whether experimental or commercial – henceforth heightening the perception and the meaning of design. This does not purely include decorative behaviours such as design as styling, but it also considers the economic relevance, meaning design as development and value added process, which further enhances the transformation power of design in economy and society.