20th October 2021 | IN HOSPITALITY DESIGN | BY SBID ShareTweetPinterestLinkedIn This week’s instalment of Project of the Week series features a renovation project of a Victorian Eatery by 2021 SBID Awards Finalist, Blue Sky Hospitality. MAGENTA restaurant, bar, and private dining, have been created from the conversion of a 19th century bank building, located on the corner of Euston and Belgrove road, just across St Pancras and Kings Cross train stations. What if… in 1880, British engineers and scientists from the St Pancras Coal, Steel and Gas industries had decided to create their own eatery? Enlisting help from the large community of Italian immigrants based around Kings Cross, they would have built a venue celebrating ‘La Dolce Vita’ with an authentic, local British identity. A place for libations and celebrations of everyday life, until it closed, swept away by the turmoil of time. What if… 141 years later, the premises were renovated and updated with a modernist sensibility and reopened… transformed into a giant art installation? A bar and restaurant within an indoor pergola of Victorian industrial architecture, dressed in a palette of coal, steel and oak, upholstered with magenta wool and anthracite leather. An evocative space where thousands of butterflies, flutter overhead, in shimmering hues of pink and silver, to a cinematic soundtrack punctuated by atmospheric bird songs. The result might look, taste, and feel like what “MAGENTA” is today. SBID Awards Category: Restaurant Design Practice: Blue Sky Hospitality Project: Magenta Location: London, United Kingdom What was the client’s brief? The brief was to convert an existing bank within a 19th century building into a restaurant and bar with a design that will optimise the internal volume and reduce impact of constraints, draw inspiration from its location, provide a joyful environment for staff and customers, offer a unique, memorable social space and enhances the neighbourhood of Kings Cross- St Pancras. What inspired the design of the project? The main inspiration for the design was a story about Kings Cross in 1880 – blending facts and fiction. What was the toughest hurdle your team overcame during the project? The most challenging part of the brief was optimising the internal layouts to make it efficient to operate and provide a pleasant customer experience…while respecting the period architecture of the façade. What was your team’s highlight of the project? The most exciting part of the project was the creation of a ceiling art installation using 5,000 metal butterflies. Why did you enter this project into the SBID Awards? It is always an exciting experience to enter awards, however given the calibre of work and entries into these global awards, it makes it even more special. Questions answered by Henry Chebaane, Creative Director, Blue Sky Hospitality. We hope you feel inspired by this week’s design! If you missed the last instalment of Project of the Week, featuring a bold and open kitchen-dining-living space design by Nicola Burt Interior Design, click here to read it.