Expo. Talks. Installations. Social. HIX Europe is designed for hotel design.

Returning for its next chapter in 2026, HIX Europe moves to its new home at Excel London – a connected and curated campus bringing together the best in hotel design from across Europe. Over two days, the hospitality design community will come together for a celebration of everything that shapes the guest experience – from inspiring new collections and immersive installations to thought-provoking talks, networking and social experiences.

HIX Europe brings together the entire hotel interiors ecosystem, connecting leading design brands with the architects, interior designers, specifiers, operators, developers, investors and procurement professionals behind Europe’s most exciting hospitality projects. Discover the latest products and innovations across furniture, fabrics, lighting, bathrooms, surfaces, technology, objects, wellness and more, with a curated exhibition showcasing leading global labels and emerging brands shaping the next generation of hospitality interiors.

Welcoming more than 5,000 hospitality design professionals, HIX Europe is where the industry connects, ideas evolve and future guest experiences begin. Alongside AHEAD Europe, the event creates a unique European hospitality design campus, bringing together the designers, operators and developers defining what’s next.

FREE VIP tickets are available for SBID Members. Email [email protected] to redeem!

Register to attend