Hansgrohe Group Makes Five-Million-Euro Strategic Investment to Expand Production Capacity

Hansgrohe Group has made a five-million-euro strategic investment to ensure production capacity for special surface finishes on its design brand AXOR continues to outstrip market demand.

The company has completed a major expansion project covering the Schiltach-based AXOR Centre of Excellence and Offenburg production centres in Germany.

This has included significant investment in three new physical vapour deposition (PVD) chambers used to apply special product coatings on AXOR solutions. Impressively, this has enhanced the Black Forest-based company’s PVD team by a significant 50%. The increased PVD capability comes alongside a 60% increase in brushing capacity to satisfy escalating market demand for unique finishes.

Alongside capacity increases, the investment has also seen the streamlining of a number of additional production processes to further develop manufacturing capacity and improve lead times.

Helping meet demand

Strong customer demand for AXOR products, including AXOR FinishPlus special surface finishes, has seen the brand defy market conditions with double digit growth in the last year. This significant increase in interest in AXOR has led to considerable investments in production facilities to ensure supply always meets growing levels of demand.

The investment strategy will see lead times on product orders reduce, offering the reassurance that anticipated orders can be fulfilled without delay.

Jay Phillips, Managing Director – UK & Ireland for Hansgrohe Group, comments:
“Through continued strategic investment in production improvements to grow our capabilities, we will secure long term groupwide benefits as we focus on leading the market in support of our design, specifier and project partners and their clients.

“The additional production capacity will optimise our innovating design and manufacturing strength as part of an ongoing groupwide commitment to prioritise those recommending our products, from designers and architects to our design, specifier and project partners, and we thank them for their ongoing support.

“We’ve had a fantastic year for AXOR and market demand for design-led solutions, such as the AXOR FinishPlus special surface finishes, continues to grow. In line with our growth, it was the right time to invest in our production facilities. We are certain that the significant investments made in our manufacturing capabilities will ensure that design, specifier and project partners can confidently continue to choose special surface finishes.”

About Hansgrohe UK

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its taps, showerheads and shower systems. In combination with sanitary ceramics and bathroom furniture, the company offers individual design options for holistic bathroom experiences. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. As part of its sustainability strategy, Hansgrohe is equipping all water-bearing products with water-saving technologies by 2030.