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Where it all began...

Advancing the interior design profession

As an unregulated profession, consumers were often misled by interior design hobbyists claiming to be professionals. The general public needed a way to identify and qualify an interior designer’s competence to save costly errors or design flaws, while professional interior designers needed a way to distinguish themselves from untrained practitioners.

SBID founder, Dr Vanessa Brady OBE, had a vision to professionalise the industry. In 2009, she accepted the challenge to tackle this. SBID was formed with one primary mission; to advance the interior design profession across the UK by serving, promoting and protecting professionals in practice.

SBID has since been working to strengthen the professional interior design industry for over a decade. As a growing organisation, SBID is now recognised around the world for its work representing the highest professional standards.

Vanessa Brady Headshot_Cropped HighRes

Key Industry Achievements

Interior Design Standards:

SBID actively sets and promotes industry standards for professional practice and conduct, driving greater collaboration with academia to foster a community of trained, knowledgeable and compliant experts. It consequently become a global name supporting government, campaigning for public protection and design rights.

Interior Design Awards:

SBID's interior design awards highlight the profession around the world, with entries from 90+ countries. Globally recognised for championing design excellence and raising the industry benchmark, it became the first interior design award scheme to receive the GOLD Standard Awards Trust Mark by The Independent Awards Standards Council.

Interior Design Training:

SBID accredits training materials for interior designers (SBID Accredited CPD) to support ongoing industry learning. Members must make a commitment to Continuing Professional Development by meeting annual CPD requirements, keeping their skills relevant, and fostering a positive attitude toward continued education and growth.

Interior Design Business:

SBID provides members with access to exclusive partner offers for trade events and a suite of business support services and resources, including the SBID Interior Design Short Contract to define legal agreements and facilitate client engagements, helping interior designers to establish clear contractual relationships for project procurement.

2009

  • SBID pioneered a national membership Accreditation structure requiring a BA Hons minimum to become an accredited designer in UK.
  • Robin Gibb of the Bee Gees, Chairman of the global creator’s property-rights organisation CISAC, became SBID Ambassador of Intellectual Property, driving the first campaign in the UK for interior design IP protection.
  • SBID launched an engagement to review IP protection with the Intellectual Property Office (IPO). It strategised research on IP enforcement with representatives from the Metropolitan Police and government.

 

2013

  • SBID launched the SBID Accredited CPD Programme to support designers’ ongoing industry training.

 

2014

  • SBID’s Founder, Dr Vanessa Brady received an OBE from the Prime Minister’s Office in the Queen's Birthday Honours 2014 for services to the interior design industry and the British economy. No person in the interior design sector, post or prior, has been honoured for this distinction.This was a testament to the incredible achievements of the organisation, showcasing a commitment not only to our members but to the design sector as a whole.

 

2015

  • SBID created course modules containing knowledge that employers require graduates to have learned for professional practice.
  • SBID course module content was approved and adopted into interior design Bachelor of Arts courses.
  • SBID was recognised by HESA's Unistats Dataset to accredit university course content for an interior design degree.
  • SBID’s Founder, Vanessa Brady received an Honorary Doctorate from Solent University for services to education in interior design.
  • SBID launched a national student design competition, ‘Get me 2 the Top’ which was also established in SBID Ukraine.
  • SBID made formal steps to define specific criteria and skills of interior designers by identifying 12 design disciplines.

     

    2016

    • With the aim of bringing the profession of interior design under Government control, SBID submitted a formal Royal Charter application to the Privy Council.

     

    2018

    • SBID launched its Intellectual Property Initiative in collaboration with the IPO (where designs are registered), the police (where enforcement rights are protected) and the courts (where theft is punished).
    • A hub for enforcement and protection of a creator’s commercial ideas was launched by SBID at the House of Commons attended by; Circuit Judge; Magistrates; Mishcon de Reya solicitors; BBC Investigative Journalist for Panorama; IPO representatives; Trading Standards Office; Metropolitan Police IP Enforcement and Metropolitan City Police Criminal Investigators.
    • SBID launched a student design competition, Designed for Business, which engaged with 97 universities across the UK. The winner was awarded a prize of £35,000 at a ceremony hosted at the House of Commons.

     

    2019

    • SBID hosted an Intellectual Property seminar on British law, IP protection and enforcement of IP theft with leading IP Barrister Prof. Mark Engelman and the government IPO Office.
    • SBID Accredited and launched the IPO office CPDs for interior designers.

     

    2020

    • SBID is represented worldwide in over 70 countries and is the formal representative professional body for UK interior design to the government speaking in France, Ukraine, Spain, Egypt and USA for the UK.
    • Following Brexit and throughout Covid-19, SBID attended weekly virtual meetings on a host of matters impacting on the industry and members prosperity.

     

    2021

    • Genesis selected SBID to be among the 132 multi-industry membership organisations enlisted to pilot-test the first Visa card for SMEs in response to cash flow pressures on small businesses brought about by COVID-19.
    • SBID provided a suite of Professional Services Contracts, endorsed by UK Parliament and exclusively provided by NEC Contracts for SBID registered members.
    • SBID continues to work with Skill Gaps Research of the Department of Education to address the content for Year 9 students for transition from school into university.
    • The international partnership with universities established between the UK and USA in 2009, has been expanded by an additional 13 destinations with significant research into diversity, social opportunity and commercial outcomes.

    REFERENCES:
    (1) The Design Council

    A Holistic View of the Profession

    SBID has achieved a remarkable reputation and position within the interior design and fit-out sectors, where the designers’ scheme is procured. As the UK’s leading organisation for professional interior design, SBID has supported apprenticeships in collaboration with the National Shopfitters Association since 2009.

    Together, both organisations have established the new standard for the industry experience and knowledge needed in order to achieve best practices throughout the industry by developing initiatives that provide opportunities for new market entrants.

    Through requests from designers seeking trustworthy, reliable and competent specialist contractors, SBID was able to form an approved national fit-out company list for designers to source other professionals for their projects. This completed SBID’s 360-degree industry vision, first submitted to the UK Government in January 2009, when the challenge to professionalise UK interior design practices was accepted.

    Accreditation Criteria for Interior Designers

    To ensure interior designers continue learning and developing, SBID introduced the pioneering first requirement in the UK for defining professional accreditation with a 3-point combination of a degree in interior design, ongoing training and work experience. This series of measures defined interior design professionals with SBID Accreditation.

    Associate Membership is also available for emerging interior designers on their journey to achieve full accreditation.

    Showcasing Interior Design Excellence

    The SBID Awards is intrinsically linked with SBID brand values. Showcasing the qualities of professional practice and the value of industry innovation, the Awards demonstrate the calibre of design excellence that SBID serves to protect. Championing and promoting interior design on its global stage to inspire standards and industry growth. Widely featured in press and media, the programme gives insight into the latest developments and design trends; highlighting the value that interior design brings to businesses and homes, as well as its impact on health, wellbeing and the built environment.

    Sebastian Conran
    Sebastian Conran

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