21st August 2025 | IN EXPERT INSIGHT | BY SBID Share Tweet Pinterest LinkedIn Jonathan Clark, Creative Director at Shelved, has given his insights into the industry. Shelved specialises in modular storage and shelving solutions that blend style and function for modern interiors. What are the origins of the brand? Shelved was launched in May 2021 as a direct-to-consumer extension of Rack Systems Ltd, a long-established British manufacturer of commercial furniture components. Based in rural North Yorkshire, Shelved was founded on the vision to bring high quality, modular furniture directly into people’s homes—with over 30 years of manufacturing expertise behind it. The concept began as a commercial, adaptable shelving system. Realising its potential in residential spaces, Creative Director, Jonathan Clark, reimagined it for the home, building the brand and product range and including nuances to suit this market. Behind the scenes the team developed the product, ensuring specification and assembly were made as simple as possible, via our online product configurator and by adding a patent pending “click together” assembly system for ease and longevity. Shelved Shelved How do your products and services enhance interior design projects? Modularity & Customisation: Built around a 40 × 40 cm grid, the Shelved system empowers designers and clients to create storage or display solutions that fit their space and functional needs. Configurator Plus AR Tools: The intuitive 3D product configurator allows you to create, customise, and visualise designs in real time. Even better, the augmented reality (AR) feature lets you see the design in situ before ordering. High-Quality, Made in Britain: All furniture is designed and manufactured in Shelved’s North Yorkshire factory. The steel framework, panels, all components—and even packaging—are UK-made and delivered directly, offering both quality and value. Sustainability & Longevity: With durable steel, recyclable materials, and a re-configurable nature, products are built to adapt, not to be thrown away, fully aligning with sustainable design principles. Shelved What value does your specialist sector add to the industry? Shelved occupies a unique modular, made‑in‑Britain furniture niche, blending industrial robustness with interior design flexibility. Its modular system isn’t just functional; it evolves with the user’s lifestyle and aesthetic, offering long-term value, customisation, and reduced waste. This stands in contrast to typical flat-pack furniture, which is often disposable and hard to adapt. Being accredited by Made in Britain reinforces Shelved’s commitment to quality, sustainability, and ethical manufacturing standards. Shelved Shelved How do you work with interior designers? Free Design Service: Shelved offers a complimentary one-to-one design consultation. Designers can share client needs in the form of dimensions, style, function—and the Shelved team delivers thoughtful proposals and works through revisions as needed. Trade pricing: We recognise the valuable contribution and benefit of working with interior design professionals, and are keen to reward and support partners that specify our product. We offer incentivised pricing to ensure the partnerships are mutually beneficial for all involved. Trade Accounts & Galleries: There’s a dedicated Trade Gallery and collections, like Commercial Spaces, specifically tailored for design professionals. Configurator & AR Tools: Designers benefit from powerful tools to iterate designs with clients visually and interactively. Shelved What has been your most significant company highlight or success from the past year? One of our proudest moments this year was completing and delivering one of our largest single configurations to date for renowned artist Paul Kenton. Designed specifically for his studio space, this bespoke three-sided installation brought together a variety of elements—vinyl storage, integrated planters, and a mix of open and closed shelving—into one cohesive, functional, and visually striking design. This was a truly substantial configuration that showcased the full potential of our modular system, combining practicality with aesthetic impact. Seeing it installed in Paul’s creative workspace was a real testament to how Shelved can deliver on large-scale, highly tailored projects without compromising on our core principles of quality, adaptability, and British manufacturing. We were also thrilled to collaborate with Zara and Giuliano of @thefoxesmaltings, whose stunning home was featured on Grand Designs. Bringing their vision to life was an absolute joy—from the first design discussions to the final installation, every step was infused with creativity and attention to detail. Their project was a perfect showcase of how Shelved can seamlessly blend into a bold, architecturally ambitious interior, adding both functionality and a refined, custom aesthetic. Being part of a home with such a captivating story, and seeing it celebrated on a national stage, was incredibly rewarding for our whole team. Shelved Shelved What are the latest trends you’ve noticed in your client’s requests? Feature & Media Walls: Customers are embracing bespoke media installations combining open shelving with concealed storage—often blending materials like oak, anthracite, and brass pins for a balanced and stylish look. Room Dividers: Modular units are increasingly used as statement room dividers, adding both function and artistry to open-plan spaces. Material Mixing & Minimalism: Contrasting white minimalist frameworks with warm wood accents, peeking brass hardware—there’s a strong lean towards subtle minimalism and texture contrast. How do you see the interior design industry evolving in the year ahead? Demand for Flexible, Eco-Conscious Design: As lifestyles continue to shift—working from home, changing spaces, sustainability focus—designers and clients will seek furniture that’s adaptable, durable, and eco-friendly. Tech-Integrated Planning: Visual tools like 3D configurators and AR will become more standard in client engagement and project development. Customisation as Standard: “One-size-fits-all” is fading; there’s a growing expectation for furniture tailored to personal style, storage, and spatial needs. Shelved is well-positioned in each of these trends. Shelved Shelved Is there anything new you are excited to be working on? We’re currently developing two brand-new ranges that will take everything people love about Shelved to the next level. These collections will still embody the core principles that define us: exceptional quality, British manufacturing, modular configurability, and adaptable design – but will push those values further than ever before. Both ranges will offer greater dimensional control and expanded customisation options, giving designers and clients even more freedom to create perfectly tailored solutions for their space. By enhancing the precision and flexibility of our designs, we’re making it possible to achieve a truly bespoke feel while maintaining the ease, durability, and timeless aesthetic that Shelved is known for. What does being an SBID Accredited Industry Partner mean to you? As an SBID Accredited Industry Partner, Shelved gains recognition within the interior design community as a trusted, innovative and quality-led collaborator. It aligns Shelved with the professional values of SBID—design excellence, ethical practice, and peer-networking—reinforcing the brand as a credible, design-focused furniture partner. Plus, it enhances visibility among interior designers looking for adaptable, stylish, and sustainable storage solutions. Jonathan Clark, Creative Director at Shelved About Shelved Shelved specialises in modular storage and shelving solutions that blend style and function for modern interiors. With our innovative online product configurator, customers can design their own unique shelving system tailored to their needs and space. Every Shelved product is made in Britain using high-quality materials, ensuring durability and timeless appeal. From home offices to living rooms and commercial spaces, our flexible systems adapt to any environment. Discover the freedom to customise your storage with Shelved—where thoughtful design meets British craftsmanship, and every detail is created with you in mind. 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