West One Bathrooms, the UK’s leading luxury bathroom specialist, is delighted to announce the launch of the Wall&Deco 2025 collection - a new series of innovative waterproof wallpaper patterns that continue to push the boundaries of creativity and design in the modern bathroom.
Over the past decade, West One Bathrooms has seen a significant rise in clients incorporating wallpaper within bathrooms. Once considered unconventional, waterproof wallpaper has now become one of the most exciting design movements in interior architecture. Its unique blend of durability, texture, and personalisation offers a warm and expressive alternative to traditional tiles.
“Bathroom design has evolved far beyond functionality,” says Duncan Waters, Managing Director at West One Bathrooms. “Clients want spaces that feel luxurious and personal. Waterproof wallpaper allows them to inject individuality and warmth, while still maintaining complete practicality.”
The Wall&Deco 2025 collection introduces a new range of designs from bold artistic statements to subtle, nature-inspired textures, all engineered for wet environments through the brand’s patented WET System® technology. This ensures resistance to moisture, humidity, and direct water contact, making it suitable for use even in shower enclosures.
At West One Bathrooms, the demand for decorative, design-led surfaces continues to grow, reflecting a shift toward interiors that feel more bespoke and experiential. Waterproof wallpaper has become a favourite among designers seeking to balance beauty and performance.
“Tiles will always have their place,” adds Duncan, “but wallpaper allows for freedom of expression, it transforms bathrooms into true extensions of personal style.”
About West One Bathrooms
West One Bathrooms’ remains family run, currently in its third generation, their experience in the industry allows for outstanding guidance and sourcing for the most beautiful bathrooms worldwide. With unequalled access to the world’s leading bathroom brands, our portfolio extends to more than 750 global brands and covers thousands of products across the spectrum from the most exclusive and unique, to affordable and high-quality essentials. With a dedicated contracts team for architects, interior designers and contractors, they have the ability to offer the trade an exclusive end-to-end solution service that’s tailored to each client. West One Bathrooms’ portfolio extends through countless global projects, in residential, commercial, hotel, aircraft and luxury yachts, priding themselves on a highly professional and discreet service. The vast product selection also ensures that all requirements can be catered for and shipped worldwide.
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Continuing their mission to find innovative bathroom products, West One Bathrooms have added Finnish brand, Woodio, to their collection. A modern day bathroom and interior design company, Woodio brings together the best of Nordic design traditions and the use of sustainable bio-material innovation in a contemporary way.
Duncan Waters, Managing Director at West One Bathrooms, explains: “We tirelessly search for designs that blend style with innovation – and this includes offering clients the choice of more sustainable ranges. The materials you choose to put into your bathroom can go a long way to making your home more sustainable and that’s why we’re excited to stock Woodio – exclusive to West One Bathrooms.”
So what makes Woodio so cutting edge in the eco-friendly bathroom world? Duncan continues: “Every product is made from a signature material called Woodio®. It’s the world’s first 100% waterproof wood composite, designed to replace ceramic and stone materials sustainably. The raw material used comes from aspen wood chips, sourced from PEFC and FSC certified forests in Finland, and the range also includes products made from wood chips derived from the by-products of the Finnish forest industry. These wood chips are mixed with polyester resin, which means that half of the material is bio-based, and half is fossil.”
Within the collection is a range of bathroom products including toilets, freestanding baths, basins, accessories and even sheet material that can be used on walls instead of other surface materials. Each can be purchased in one of 14 different shades.
Woodio’s manufacturing process doesn’t require high temperatures so has low energy requirements, and the company also uses 100% renewable energy, too. It also generates minimal material waste, and water is only needed for colouring the wood chips. Thanks to these factors, the carbon footprint of Woodio products is 30-50% lower than that of traditional ceramics or stone-based products. The finished product feels amazing, too – soft, warm and smooth – making it a welcome alternative to traditional bathroom surfaces.
Duncan continues: “The wood chips are hand-dyed using water-soluble stains, achieving beautiful colours inspired by the wild nature of the north – from the colourful forest floor to the snow that covers it in wintertime. It’s a stunning, contemporary range that includes basins, baths, toilets and panels, with an array of shades to choose from. There’s also the possibility to create a bespoke colour for larger orders – this is a great opportunity for interior designers tackling big projects which balance contemporary style with eco-friendly credentials.”
Sustainability also comes from the quality and longevity that Woodio products offer – completely waterproof, scratch-resistant, dirt-repellent and UV-resistant, they’re easy to maintain. The wood used in the designs stores carbon throughout its lifecycle, and at the end of its life, can be disposed of as 100 percent energy waste or returned to Woodio for crushing, reusing and reusing in the manufacture of cement – it’s a brand that really does offer a perfect circular economy.
Woodio is exclusively available at West One Bathrooms.
Join for a lively evening of Italian Sparkling Wine, Gin & Tonics, and delicious fresh pasta from the renowned restaurant, Grappelli.
SBID Members earn 2 x CPD points for attending!
Discover how this innovative wallpaper transforms bathroom design, redefining wallcoverings with water-resistant technology. Gain insights into the fusion of style and functionality, pushing the boundaries of interior design.
Renowned for its commitment to craftsmanship and innovation, West One Bathrooms is thrilled to unveil the latest masterpiece from luxury brassware manufacturer Kallista; the 002 Collection. This exceptional collection of brassware redefines luxury with its minimalist design, seamlessly blending timeless elegance with contemporary flair.
The 002 Collection draws inspiration from the classic pill shape, artfully transforming it into sleek, continuous curves that captivate the eye. Each piece is meticulously handcrafted and assembled by artisans, ensuring unparalleled quality and attention to detail.
Embodying both minimalist and transitional luxury, the 002 Collection represents a harmonious fusion of form and function. With its clean lines and understated elegance, this collection is designed to elevate any space, from modern penthouses to traditional homes.
At the heart of the collection are the unique handle options which are adorned with handcrafted stones. Available in five luxurious finishes and three meticulously curated natural stone options including Rose Quartz, White Carrara, and Zebra Jasper, the 002 Collection allows homeowners to create a truly personalised sanctuary.
One of the standout pieces from the collection is the 002 three-hole basin mixer in Polished Nickel with Rose Quartz Cross Handles. Its smooth design and clean edges make an elegant statement, while its streamlined surfaces exude sophistication and luxury.
"We are incredibly proud to introduce the 002 Collection to our showrooms" said Duncan Waters, Managing Director at West One Bathrooms. "With its unparalleled craftsmanship, timeless design, and customisable options, the 002 Collection is set to become the epitome of luxury in bathroom fixtures."
About West One Bathrooms Ltd
Established in London 1978, West One Bathrooms’ remains family run and our experience in the industry allows for outstanding guidance and sourcing for the most beautiful bathrooms worldwide. With unequalled access to the world’s leading bathroom brands, our portfolio extends to more than 750 global brands and covers thousands of products across the spectrum from the most exclusive and unique, to affordable and high-quality essentials.
Join us for a great evening with food, drink, and music during Clerkenwell Design Week on Wednesday 22 May! Network with your fellow design industry professionals, discover exciting insights into Dornbracht’s newest products and preview their latest innovations.
Join Dornbracht at West One Bathrooms' Battersea showroom for an evening of champagne and canapés (other drinks will be available) to experience the unveiling of Dornbracht’s newest shower innovation which is launching for the first time in the UK! Enjoy this exclusive product preview and network with professional peers in the design community!
As an interior designer, influencing clients to make more conscious choices doesn’t have to mean a compromise in style. Focusing on both aesthetic and function, subliminal changes can encourage positive lifestyle shifts. And, these inherent design selections are being made easier thanks to new innovation and technology from brands within the sector. In this conversation we discuss some of the solutions which are readily available and how small changes can add up to make a bigger difference.
Panellists: • Roddy Clarke, Journalist (Chair) • Jules Haines, Founder and Director of Haines Collection • Simone Suss, Founder and Director of Studio Suss • Roberto Martinez, Member of the Executive Board at Kaldewei
SBID Members earn 1 x CPD Point for attending!
West One Bathrooms Ltd is best known for being one the most illustrious and innovative supplier of bespoke luxury bathrooms. With history dating back to 1978, it is a family-run business that established itself as a trusted name in the industry. Specialising in tailored sales and design services, they offer a complete end-toend solution for clients seeking exceptional bathroom experiences. Charlotte Waters, Head of PR and Marketing, has given her insight into West One Bathrooms.
Our story began in Mayfair, London, back in 1978. Since then, we remained a familyrun business, that is now in its third generation. Our passion and extensive experience enable us to provide exceptional guidance and source the most stunning bathrooms from around the world. As we celebrate our 45th anniversary in 2023, we continue to commit to deliver beauty and functionality in every bathroom project we undertake.
I think we have an approach that sets us apart from others. We're your ultimate "onestop-shop" for expert advice, service, and access to an unmatched product portfolio. We've got access to an unrivalled selection of over 750 global suppliers, including exclusive brands like Ann Sacks, New Ravenna, and Wall&Deco that elevate interior design projects. From the very beginning, our company's essence has been to provide a personalised sales and design service which enhances the projects and adds character as no bathroom will be the same. Our product offerings are limitless, and when combined with our renowned design service and highly skilled staff, we have the power to create truly exceptional spaces for our clients!
We are able to offer a complete solution from start to finish. Our goal is to make life easier for interior designers by taking the stress out of bathroom planning. We're here to assist with product selection and compatibility, ensuring everything fits together seamlessly. When designers visit our showrooms, they are guaranteed to be inspired. We've created a studio concept where you can find an abundant of samples to create personalised mood boards for clients. It's all about bringing your vision to life in a way that's uniquely tailored to your style. With an extensive product portfolio, we can find almost anything you need, no matter how bizarre or specialised the project is.
This year, we celebrated a major milestone - our 45th anniversary! It's an incredible achievement that we're absolutely thrilled about. One of the highlights of the past year was the complete refurbishment of our Chelsea showroom. We transformed all four floors, introducing exciting new features like the Studio concept, which focuses on colour, texture, and finishes. We had the pleasure of collaborating with renowned interior designers, Barlow and Barlow, who designed four unique displays. These displays showcased eclectic schemes with a classic contemporary twist, incorporating vibrant colours and playful patterns. But that's not all. We have even more excitement as we are currently in the process of refurbishing our extensive Battersea showroom, set to be completed by the end of 2023. Keep your eyes peeled for the incredible transformation!
We don’t believe nor follow trends per se, they come and go. However, we have noticed an increase in clients embracing colour, patterns, and various textures in their designs. This shift could have been influenced by advancements in technology and the growing popularity of our Wall&Deco WET SYSTEM wallpaper, which can be directly applied in shower areas. We have also observed a rising demand for wellness-focused features. Clients are now seeking steam generators for walk-in showers, along with shower benches to enhance relaxation. Our Sunshower has also gained popularity, as it combines the benefits of sunlight during showering by utilising warming Infrared and carefully controlled UV light. It's a fantastic option for those who crave the feeling of the sun. We remain committed to offering innovative solutions that cater to our clients' evolving desires and needs whether they are trendy or timeless.
Looking ahead, we suspect sustainability and wellness will be the focus of the coming year. As people become increasingly conscious of our planet and environmental impact, they will seek out environmentally friendly options for their bathroom. The concept of at-home spa bathrooms is continuously evolving, especially after the pandemic, with a growing array of products designed to create the ultimate sanctuary at home, so it is definitely something to look out for in the upcoming future.
We are constantly working on lots of exciting projects, but one that our contracts department are very excited to be working on is the iconic Whiteley London Development where we are proud to be doing both the hotel and residences.
Being recognised as an SBID Accredited Industry Partner allows us to be part of a community of trusted suppliers, which is truly valuable. This recognition sets us apart, not just in the UK but also on a global scale, as a company dedicated to upholding the highest standards of professionalism and excellence in our industry. We strive to achieve the highest level of knowledge and industry experience, and being able to showcase this achievement will show a sense of confidence in our clients.
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