Hotel Design Inspired by the Unique Atmosphere of Rome

This week’s instalment of the Project of the Week series features a Rome inspired hotel design by 2022 SBID Awards Finalist, THDP.

DoubleTree by Hilton Rome Monti is interiors and decorations and the lushness of an internal lobby garden – where guests can immerse themselves in the light of the eternal city from morning to evening.

The main entrance is located on the main façade of the historic building overlooking Piazza Esquilino, on the corner with Via Urbana. The hotel features a rooftop bar and terrace, bar and café with an entrance on Piazza dell’Esquilino, three meeting rooms, a fitness centre and Mamalia restaurant, serving reinterpreted traditional cuisine.

What was the client's brief? 

To convert the two pre-existing buildings, with the aim of combining the Roman rhythms and lifestyle with the functionality of a hotel and establishing a continuous dialogue with the city.

What inspired the design of the project?

Rione Monti, once popular and dilapidated, today it is a place to discover, a central and young meeting point that live in harmony with the ancient, made of narrow medieval streets and hidden trattorias, alternative shops, and trendy bars. Without a doubt a cosmopolitan area where the atmosphere of an ancient community and the boutiques and clubs not to be missed during your stay.

The Monti district is an authentic area where working-class Rome once stood, where the elderly maintain tradition and where young entrepreneurs open trendy galleries.

This atmosphere with a retro flavor, combined with the climbing on the terracotta facades, the pots of plants left simply along the sidewalk of the streets with the typical Roman San Pietrini, was the greatest inspiration for the interior design concept, created by the THDP studio with Italian roots and designers.

What was the toughest hurdle your team overcame during the project?

Designing case good furniture by carefully sampling all custom finishes for the project and project managing the execution on site was challenging during 2020 because of the first Covid lockdown.

Another challenge was planning the entrance of the hotel, which follows the Esquilino hill, gently rolling down. The lobby and the bar are at two different levels, which required to insert staircases and a lift.

What was your team’s highlight of the project?

This was the first THDP’s project in the Italian Capital. It was also a new way to push the boundaries of the Double Tree brand, by creating a more authentic experience for the guest where there was an accurate research of the neighbourhood areas, thanks for part of the internal local THDP team.

Why did you enter this project into the SBID Awards?

The SBID awards are unmissable, as they select original projects from around the world. It is quite an exciting award as there is a combination of projects and a very glamorous award ceremony in London, where our company is.

Questions answered by Manuela Mannino, Partner and Founder, THDP.

The fashion house of Dolce & Gabbana put Sicily on the fashionista map and spread the island’s crafts worldwide by incorporating iconic Sicilian images in its bold prints like the colourfully decorated horse cart, ripe lemons and oranges. This was an early inspiration for the interior design concept created for the hotel by The Hickson Design Partnership (THDP), a London-based interior designer and architectural practice with a team of 50% British and 50% Italian designers.

Historical Influences

Giardini Naxos, founded in 734 BC by colonists from Chalcis in Euboea, and was the first Greek colony in Sicily. Ancient Naxos was destroyed in 403 BC, and the centre that rose in its place in the Middle Ages as a fishermen's village. In the late 19th century elegant villas were built, used as holiday mansions by the upper classes.

The Greek heritage that remains in Sicily can be seen in the architecture of a few very important buildings. The Temple of Concordia today is a popular seaside-resort, offering more than 40 hotels, and a great number of vacation homes. Throughout the year the island plays host to numerous artistic, cultural, and religious events. Sicilians love a celebration!

The ancient Phoenicians and Greeks brought their artisanal traditions to the island, creating amphorae, kraters, kylixes, and other typical ancient wares and the technique of laying bright, saturated colours have been introduced into Sicily during the Muslim conquest.

The Hotel

The building presents most of the room facing the sea allowing the Mediterranean light to enter from the big windows and the guest can enjoy the salty air from the guestroom balcony. It sits at the feet of Etna volcano and near to Taormina.

Detailed local research guided the narrative of the entire concept project, commencing with the refurbishment of the main public areas, lobby and lobby bar, guest check in, Restaurants Panarea & Sciara, and creating a new Pool Terrace and Fluido bar.

The Design Concept

The interior design concept was inspired by the natural beauty of the volcanic beaches, the sea, mount Etna’s super-natural presence and the features of the island of Sicily and the ambition was to bring them into the centre of the hotel. By adding local decoration, artworks and colours the goal was to add character, a deep sense of authenticity and a refined and resort-based palette of natural tones with touches of colours of the sea.

Quintessenza Lobby Bar

The lobby was a large open space of over 700sqm meters, previously decorated in a heavy baroque style, the concept from the outset was to re-activate this space, giving it a new heart and focal point – and to be appealing to both guests and to walk-in locals.

From the outset THDP considered adding a new lobby bar to the centre of the space, being both a visual anchor but also dividing the space and making it feel more intimate. With the new layout smart workers and leisure guests can meet using a polyvalent area which can host all, thanks to the different typology of seating. The style is elegant, Mediterranean with sea colours and Taormina’s stone colours melting indoor and outdoor colour palette.

The bar utilizes local materials to create a new feature in the centre of the lobby space, the bar top from local company Nero Sicilia is a made from volcanic lava stone extracted from the quarries of mount Etna glazed in cracked white glass. The bar fluted and curved front is formed from woven faux leather by Natutex, the rear bar features antique mirror with the joinery finished in Italian Oak and Rattan.

The seating in the Quintessenza features two room divider style banquet seating, fitted with USB and power outlets it’s the perfect place to work and relax, the backs of the banquets are finished in woven faux leather by Naturtex. The bar offers a range of seating options from the bar stools facing the bar from Gervasoni to the lower relaxed armchairs are from Miniforms and Torre 1961. The tables and banquets were manufactured to THDP’s design by Riabita. The new highly decorative wall covering is by Janelli & Volpi.

The Check-in

The reception has been inspired by the Sicilian attitude of welcoming and it has been translated in three large reception desks, the feature rear wall is tiled with hand painted local tiles by La Fauci, the accent decorative lights are from Aromas del Camp and are of copper and rattan, thus from the very beginning of their journey the guest is surrounded by an authentic and local experience.

The reception desks are finished in dark grey lava stone by Nero Sicilia, with a façade of woven faux leather by Naturtex adding warmth and texture, the fronts of the desks feature oak panelling mimicking the fluted effects of classical columns of the Temple of Concordia.

New desks, headings and rear artwork and tiling by La Fauci were all custom designed by THDP.

Panarea Restaurant

The Panarea Restaurant is the place in the morning for breakfast but easily converts during the day to host lunches, special events and dinner in the evening. The layout of the restaurant focuses on the new buffet counters which are aligned to the show cooking area -  allowing guest to admire the chefs preparing their dishes to order. The restaurant has materials, features, and shapes that reminds guests of antique craftsmanship, incorporating hand painted tiles in the niches at the entrance with traditional motifs from La Fauci.

The buffet counters are cantered into the new restaurant and are closable during evening set up and special events with a custom designed screening. The counters feature built in an invisible heating and cooling elements which allow all the dishes to be moved around and swapped around to offer maximum flexibility to the hotel. During events the buffet counters can be stripped back and closed off - giving the restaurant less of a ‘breakfast’ space feel and more of a space for fine dining.

The buffet area has screens featuring irregular but geometric shapes hanged from the ceilings that recall ancient Greek terracotta jars. The artisan tributes continue on the walls covered with a braided woven leather cowhide effect inspired by ancient Greek sandals.

The new seating offers relaxed arrangements with a mix of table sizes, featured in fabrics reflecting the colours of the sea, visible from the restaurant. THDP also designed high tables, which can be used in the morning for breakfast to display local pastries and in the evening a high table dining experience. The adjustable tables made by Riabita, who also carefully prepared all custom furniture for the project and project managed their execution on site.

The custom designed carpeting by THDP is made by Ulster Carpets, the ceiling lighting are re-purposed light fittings from a hotel in Milan owned by the client – made in Murano.

La Sciara Restaurant

The word “Sciara” is a local term, used in Sicily in the Etna area to indicate the accumulations of volcanic ‘waste’ that form on the surface or on the sides of the mountain. The term gives it name to the fine dining restaurant at the hotel, where the interior concept is intense and reflects power and wonder of the volcanoes spilling lava – dark intense with touches of blue & red - recalling colours of the sea at night, foreboding, dark yet attractive and welcoming.

The walls were finished with rough hewn lava stones, giving a raw and natural feel, to compliment this toughness the seating by contrast is curved and flowing and features 4 signature tables finished in enamelled lava stone by Nero Sicilia, the booths too are curved and help give the restaurant a centering. There are screenings in copper tones which feature so the design of super scaled rattan, adding a sense of privacy whilst not robbing the restaurant of its sea and pool views. The flooring is stained Natural Oak laid in a herringbone design by Havwoods. The copper-coloured feature lighting is from Utu, the hexagonal mirrors by Sovet.

The bar, show kitchen and wine display area were all uplifted, with lava stone from Nero Sicilia used for both the bar top and front, and in a glazed motif for the table tops.

Fluido Pool Bar & Pool Terrace

The Fluido Bar is located on the pool terrace, just outside La Sciara Restaurant offering breathtaking panoramic views of the Mediterranean sea and the unique grey volcanic sandy beaches. The pool Bar is characterized by a contemporary, indoor meets outdoor styled residential look and feel. The walls are finished in a cement-coloured panels by Cosentino, the bar top is white Dekton and the bar front is feature tiles in raw and glazed lava stone by Nero Sicilia.

The bar serves pre-dinner aperitives with signature cocktails, open to guests and locals, the ambition is to become a destination bar for the hotel adding to its local night scene. The seating is part dining, part informal lounge sofas with outdoor furniture by Etimo & Varaschin. The flooring is a grès tiling from Gruppo Florim, who also provided the surround to the pool and its interior. Large ecru umbrellas offer shade to the guests during the summer times. THDP created a warm garden style lighting effect, selecting outdoor weathered wall fittings by Aldo Bernardi & suspended light by Faro Barcelona. The large pergola and pavilions are custom designed and supplied by Corradi.

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Nicholas J. Hickson and Manuela Mannino, founders of THPD, lead us on a trail that winds through the new tendencies of Hotel Design.

The hotel and tourism industry rest on an ever-changing canvas and today more than ever – also considering the pandemic period – the customer and traveller requirements express themselves through novel brushstrokes.

“If we were to identify the new directions our work is heading in, the necessity to conceive and design projects as authentic travel experiences and stone narrators of the place housing them, that is to say, destinations worth admiring and living would be the at the first place” – Nicholas Hickson says.

New frontiers of hotel design open up and the positions that recently come out during “Designing New Hospitality” – the digital conference fostered by Elle Décor Italia –  seem to meet Hickson’s philosophy. “Emotional hotels” capable of offering stories, experiences and emotions and “story-teller interiors” wherein the city itself may be to some extent retained and enclosed are ­– according to the industry experts surveyed last January by Il Sole Ventiquattrore – the new hôtellerie avant-garde (Pierotti, Paola).

Today, according to THDP, hotels are places of enchantment for travellers and local inhabitants, rather than mere ports of passage. Modern sanctuaries far from the hectic pace of the city or refined niches where divorcing from reality, contemporary hotels are the background to unique experiences and places to appreciate the rare flair of the inside spaces. Two fundamental reference models may be cited. The Indigo Verona Grand Hotel Des Arts, largely inspired by the Arena di Verona theatre and based on Romeo and Juliet second act, and the Hilton Frankfurt City Centre, where the welcoming atmosphere of Manhattan – the New York district that lends its name to Frankfurt city – informs the magnificent construction.

“Designing the Indigo Verona Grand Hotel Des Arts has been just like writing poetry ” – the architecture Mannino explicates.

Upon entering, the reception and the hotel lobby feature an evocative counter inspired by the stone masonry of Juliet’s renowned balcony in Via Cappello. And not only that. “The rear panels behind the newly designed reception take cues from the staggered wings of the theatre. Given the renown of Verona’s signature Roman arena, it would have been a pity not dedicating him a tribute…” – the architecture Mannino explains.

The burnt bronze and the deep indigo blue colours are complemented by terrazzo sophisticated finishes, thus rendering the whole place a postcard-worthy spectacle to be admired in every single detail. The lightning is entirely made in Italy and conceived to enhance the Roman arches on the reception pod front. “The café façade is a homage to the Hotel Des Arts – namely the hotel prior to becoming Indigo – and consists of frames in varying shades”. The most precious Italian marble completes the ambience with a further hint of elegance.  “The selected furnishings feature soft shades of blue and aquamarine with rattan and orange hues, manufactured by the Italian firms Miniforms and Tehkne”. The former hotel’s art masterpieces and the mirrors have been carefully tended and maintained, with the intention of providing the atmosphere with modern touches.

“We wanted them to merge with works already part of the heritage of the hotel, belonging to Classical periods and mid-century. Sustainability is a priority for us and recycling is a valuable resource we have at our disposal. We wanted to give the existing works new life rather than throwing them away”. And the resulting effect is astounding.

Indeed, GlobalData’s “Luxury Hotel Market to 2024” 2020 report has revealed an upward tendency as regards the tourism industry sustainability. Paperless counters, refillable dispensers and recycled materials are trends likely to gain increasing popularity over the next years, thus leading to greater competition in the market. A further aspect highlighted by GlobalData’s report is the key role technology will play in the near future as a consequence of the pandemic restrictions, as luxury hotels are expected to redefine their design towards a more contactless experience, (GlobalData, November 2020).

“The new Hudson Yards Bar at the Hilton Frankfurt Centre resembles a typical New York café, with brass gantry shelving, custom counters, brass foot stops and a Rancilio coffee machine realized ad hoc” – Hickson explains. The ideal place for relaxing during the day or in the evening. “The bar is designed to work day and night. We have installed swing doors so that, besides hosting a ‘day’ focus section for coffees and sweet treats, the night discloses an unedited set-up, with cocktails and liqueurs”. The guests find themselves wholly immersed in the New York atmosphere, albeit with a local food menu. The spaces combine urban and chic vibes, with green marbles and brass elements. To top it all, a parquet reminiscent of the asphalt colours. “We have worked with a four-colours palette: we wanted the guests to feel as though they were standing at the very heart of Manhattan.”