With the flurry of social networking sites and apps that have emerged in recent years, traditional face to face networking has taken a backseat as we continue to navigate the new, commercial environment spawned by the technological advances of our modern society. As time becomes more of a valuable commodity, we’re far more frugal with how we spend it – and let’s be honest, sending a mail merge to 1000+ leads in one fell swoop to see what sticks sounds simple and convenient enough – and can still be considered a viable and effective way to reach potential clients… But this grossly impersonal approach doesn’t always reap the right rewards and with new GDPR policies in place for storing data, relationship building is more imperative than ever.
Vanessa K. Bohns, Associate Professor of Organizational Behavior at the ILR School at Cornell University is also a proponent of getting ‘up close and personal’ when it comes to doing business. In an article published by the Harvard Business Review, she advises that ‘if your office runs on email and text-based communication, it’s worth considering whether you could be a more effective communicator by having conversations in person.’ A study in the Journal of Experimental Social Psychology, found that people tend to overestimate the power of their persuasiveness via text-based communication, and underestimate the power of their persuasiveness via face to face communication.
The importance of face to face networking in an increasingly digital world, should therefore not be overlooked – with most of our professional communications in this day and age conducted online, SBID believes it’s more vital than ever to take things offline and carve out time in our busy schedules to establish meaningful connections, build lucrative business relationships and identify opportunities more efficiently. With the annual Meet the Buyer event, SBID aims to facilitate direct networking opportunities outside the depersonalised nature of cyberspace – with a whole day dedicated to just that!
The event works by bringing together world-class interior designers, architects and specifiers to the table, to meet face to face with the most advanced and design-led products and suppliers from around the world. Aside from the wealth of networking opportunities, back-to-back meetings and direct contact with key decision makers, the event also presents a series of business seminars for designers and manufacturers to gain valuable insight – as well as the chance to engage in discussions about key industry topics with the most respected and experienced experts in the field.
The one-day annual networking event is set to return this year on 24 October 2019 with a brand-new location in Grosvenor House, Park Lane in London.
What’s in it for you?
Generating genuine leads or sourcing trustworthy suppliers can be a time-consuming and often laborious task. With SBID’s professional network encompassing a global community of designers and manufacturers; SBID open the doors, facilitate the introductions and let you take the reins!
The event provides exclusive access to typically difficult to reach decision makers on a global scale. For Andrew Walker at John Lewis for Business the benefits seem clear; commenting on the event, he said “SBID has established a global network of design professionals across a broad range of sectors. Meet the Buyer attracts a really diverse range of people that we might not necessarily reach with other forms of marketing”.
For designers however, the event creates a relaxed and informal environment where everyone involved is open to learning from and engaging with each other in a comfortable setting; encouraging interaction and most importantly – mutually beneficial business opportunities. Zophia Amey, Co-Founder and Director of Minnie & Grouse Interiors shares her experience; “everybody is really friendly – very knowledgeable about what they do in their sector and willing to want to learn about other things that maybe isn’t particularly in their wheelhouse but could be’.
Advantages of face to face networking
What makes SBID Meet the Buyer so unique?
One of the elements that make SBID Meet the Buyer so unique is the carefully structured meeting format. By pre-arranging concise, back-to-back meetings throughout the day with designers who have travelled far and wide for the announcement of the SBID International Design Awards winners, suppliers can reach a truly international clientele – all under one roof and in a very short space of time! Last year saw designers fly in from a range of countries, from New Zealand and New York to China and the Middle East. With a desire to specify and source new suppliers for their upcoming projects, not only can the event save you time, but it will also expose you to a host of new business opportunities…
“The event really exceeded my expectations, I had over 15 meetings back-to-back today! Very happy with the result” – Adam Hult, Perennials & Sutherland
A chance to engage with the Industry
Alongside networking opportunities, the event will host a series of business seminars and talks from industry experts. This year’s seminars include an insightful talk about what makes a Superbrand, as well as a revealing and honest panel discussion designed to uncover the industry’s ‘dirty little secrets’; addressing challenges such as non-payment and offering advice on how to protect your copyrighted designs post-EU exit!
It’s apparent that the benefits of face to face communication can be significant, and far more conducive to establishing long-term relationships; providing opportunities for deeper client engagement. In fact, a survey of 760 business executives conducted by Forbes concluded that a staggering 84% actually preferred business communication in person over other forms of technology-enabled interaction. Of those, 85% agreed their reason was because it builds stronger, more meaningful business relationships.
Another notable advantage of being face to face which is worth mentioning centres around the personal contact you simply cannot obtain through online communication. The nonverbal component which comes solely with physical, human encounters is touch. Author of “The Silent Language of Leaders”, Carol Kinsey Goman quotes a study on handshakes by the Income Center for Trade Shows, which demonstrates that people are twice as likely to remember you if you shake hands with them!
In light of this – and contrary to the new, global era of digital convenience, we believe investing in face to face interactions alongside other channels of communication can only add value to your marketing objectives. So, if you think it’s time to broaden your horizons beyond the constraints of a computer screen; whether you are a manufacturer wishing to showcase your latest products to professional designers, or a designer wishing to expand your catalogue of trusted suppliers with a good old-fashioned face to face, click here to find out more or register your interest.
This week’s instalment of the #SBIDinspire interior design series features stunning CGI visualisations for a 12-apartment residential building located 100 metres from the sandy coastline of the Baltic Sea. Neoklasika designed a welcoming entry lobby and hallways for the project; enclosed by the pine forest, the glass facade of the building lets nature flow in through the windows. The elegant proportions, nuanced colour palette and natural materials give the gallery-like interior a timeless touch. The lobby will work as an in-house library and host temporary art exhibitions and installations to give a dynamic atmosphere. The 3D model includes full interior visualisation of three floors and the surrounding landscape. The masterful and accurate representation of the interior project and the visualisation of the lighting scenography in both day and night-time views invites the viewer to imagine the future lobby in great detail and at different times of day.
Sector: Public Space Design
Project: ER Clubhouse
Project Location: Jurmala, Latvia
What was the client’s brief?
Neoklasika was commissioned to design a welcoming entry lobby and hallways for a twelve apartment residential building located hundred meters from the sandy coastline of the Baltic Sea. The lobby is planned to function as an in-house library and to host temporary art exhibitions, providing a dynamic creative ambience and contemporary space.
What inspired the interior design of the project?
Being enclosed by a pine forest, the glass facade lets the nature enter through the windows. The inspiration of drawing visual parallels to the shapes and textures of the surrounding coastline landscape came quite naturally. The elegant proportions, nuanced colour palette and natural materials give the gallery – like interior a timeless touch. The wooden wall panels and the metallic structural beams resemble the tree trunks in the nearby forest, the mirror and glass reflections resemble ever-changing water surface and the light stone floor brings the feeling of seaside into the interior. Passing through the lobby, the art-déco-inspired leather furniture is reminiscent of seashells washed up on the shore.
What was the toughest hurdle your team overcame during the project?
We wanted to reflect the dynamics between the inside and outside to the maximum, showcasing the essence of the project. An intricate 3D model was created to visualise the multi-layered composition of materials, interior elements and colours. It includes full interior visualisation of three floors and the surrounding landscape. The representation of the interior project and the visualisation of the lighting scenography in day and night-time views invite to imagine the future lobby in the greatest detail. Detailing and modelling the vast amount of interior details, custom-made elements and furniture in our in-house rendering studio was a time-consuming but very rewarding part of the project.
What was your team’s highlight of the project?
Achieving the balance between the grand scale of the lobby with a light and welcoming atmosphere was a personal success. One of the main project goals was to create a space which acts as a platform for highlighting the dynamics of the surrounding nature. The large mirror panel was used strategically to reflect the changes in seasons and the weather, creating an ever-evolving live painting.
Why did you enter the SBID International Design Awards?
Neoklasika has been taking part in the SBID International Design Awards since 2015 and over the years seen SBID become a truly global, diverse and highly professional institution uniting the best industry experts. Each year the awards competition showcases the best of the interior design world and we are honoured to be a part of this community. Last year’s event was remarkable in its warm and welcoming atmosphere and the attention to detail in all the networking events was exceptional. The number of world-class companies that have taken part is an indicator of the quality and reputation of this event in the design world.
Questions answered by Karina Abike, Founder of Neoklaika
If you missed last week’s Project of the Week featuring a unique public space designed to create a world-class visitor facility for Triumph Motorcycles, click here to see more.
We hope you feel inspired by this week’s CGI visualisation for public space design! Let us know what inspired you #SBIDinspire
Neoklasika | SBID International Design Awards
For the interior designer, the first step when working with clients is establishing a vision — to understand the client’s intent for the space. First, ask: what deficiencies are they trying to address? What attributes do they desire? We often refer to this as “space planning” and the goal is to generate efficiency for the final design.
Once you determine how they’d like to use the space, work to understand the client’s aesthetic desires. Here, it’s about creating the client’s vision, which involves so much more than just selecting paint colours, sofas, and chairs. It should be a back-and-forth to ensure the client trusts you. They should know you’re wholeheartedly considering their wishes.
This is where it’s essential for designers to utilise software for interior design. With Vectorworks, this kind of collaboration is not only obtainable, it’s a prime feature of the software.
An interior rendering extracted from a panorama. Image courtesy of Vectorworks.
In the latest software update, Service Pack 3 (SP3), Vectorworks introduced an immersive panorama feature for viewing interiors. It’s an interactive, 360-degree model. It feels like you’re actually there, and you can invite the client to experience the rendering with you. The 3D views are photo-realistic and change in real-time as the designer makes edits. Once you make a change, it reflects everywhere in the project.
This feature is incredibly useful — it means the designer can incorporate the client’s feedback in a matter of seconds, then send a shareable web link whose file size is even compatible with social media.
It comes as part of an ever-rising design trend of cloud technology workflows — where data exists in nebulous space, accessible to anyone with permission. It’s simultaneously practical and feasible, with a reasonable learning curve. It makes working with clients easy, and makes realising their visions even easier.
Written by Wes Gardner
Vectorworks Architecture Industry Specialist in the US
(Cover image credits: A rendering of the Parramatta City Centre, a design by McGegor Coxall. Image courtesy of McGregor Coxall.)
Interior designers don’t usually directly specify the technology installation in the home, mainly because it’s moving too fast to learn and advise on the right product. Designers tend to outsource this role to an Audio-Video specialist.
The most dominant piece of furniture in the main room of most homes used to be the television. The room was often designed around this now almost redundant item. The furniture circled facing this big black box demonstrating the dominance television held over our recreation time. Well in case you haven’t noticed, it’s changing faster now than you can blink.
TV screens can be beautifully disguised as an old master, a mirror or even made into a fully blown floor to ceiling media wall. The fact is that most young people stream programmes to watch and channels to subscribe too whilst family viewing is quickly making Netflix – a download app or streaming channel by subscription the preferred viewing method. You can continue watching through your iPad on a plane or on the tube etc. These personalised changes have impacted on the focal point of the family home’s main reception area.
Just think about bookshelves and how they have become less dominant due to computers, kindles and a host of other mobile electronic devices, all of which remove the need for paper storage and bookshelf space. In fact the Radio, TV, bookshelf and formal dining room, central heating radiators and fireplaces have all but disappeared in recent years in exchange of a technical unobtrusive out of view and personalised choice. This creates more free space in the home.
Possibly one of the other biggest changes of home design considerations is the cost of energy. Saving on energy consumption through clever design alters the way our homes are built and look. Self generating energy-efficient homes in the next decade will increasingly be built so that energy is generated from the environment (sun and wind etc.) locally stored and shared in large banks of street terraces. Whilst the home is unoccupied it will automatically lower or shut down unnecessary levels of power such as a fridge that won’t be opened as well as basics such as heating, lighting and stand-by mode on remote electrical items. Designers are not only concentrating on colour, space design, aesthetics and overall emotive impression when creating a home interiors scheme, they are also incorporating the tech available in the future at a pace faster than we have ever seen before. The purpose is always ‘saving’ time, money, space, energy etc. The antithesis of the impression that most home owners have of a qualified accredited interior designer.
Written by Dr Vanessa Brady OBE.
Award-winning Interior Designer, CEO & Founder of the Society of British and International Design
(Image by Icon Connect: www.iconconnect.com)
Throughout time, as society, industrial processes and the architectural landscape has evolved, the complexity in the design of interior environments has increased. The efficient use of space, user well-being and functional design has each contributed to the development of contemporary interior designer’s practices. The industry has therefore demanded interior designers with more focused expertise. With skill-sets pertaining to the consideration of interior structures, materials, cabinetry, spatial planning, ergonomics, regulatory compliance, facilities management, lighting, as well as plumbing layout and fixtures within the built environment. Interior designers must therefore be conversant in a variety of disciplines across architecture and decoration; alongside being well versed in dealing with plumbers, electricians, contractors, architects, woodworkers, furniture manufacturers, city planners and government officials, to name a few.
Historically, interior design relied heavily on drawing skills, intuition and the costly process of trial and error. Time-consuming constructions of physical scale models, room ‘staging’ and painstakingly hand-drawn plans were all stages which increased time, effort and cost whilst decreasing efficiency and accuracy. Hand-in-hand with the developing scope and sophistication of interior design as a profession, technology has unsurprisingly furthered the evolution of the interior designer’s role and design process. With the birth of augmented reality, 3D virtual landscapes, new styles, expectations and standards of interior design, designers need to stay abreast of advanced technologies to prepare for the prosperous and thriving future of this diverse industry. . .
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The launch acknowledged the SBID IP Register as a first-of-its-kind management tool to help designers ensure their work is legally protected, which in the case of a breach, gives IP crime experts, TM-Eye, the basis to quickly initiate an investigation.
In light of this recent development with SBID forging the pathway for designers to seek IP protection, SBID spoke to a legal expert from Mishcon De Reya LLP. Suzi Sendama, Associate at Mischon, who challenges the myths surrounding IP rights to ensure you don’t find yourself inadvertently on the wrong side of the law!
At a recent SBID 20:20 Event at The Dorchester, Suzi spoke about a number of common misconceptions relating to intellectual property rights. While many designers have a good idea of what intellectual property is – indeed, is is a company’s most valuable asset and exploiting it can be the key to maximising the profits of a business – there are so many commonly believed IP myths that could land you on the wrong side of an expensive claim for IP infringement.
Many of these misconceptions surround what a designer can and cannot do when inspired by the work of others. From product design and written content, to the legalities of using trademarks. It is said that imitation is the greatest form of flattery. But not all designers would consider it to be a compliment to see their design copied by a competitor. To avoid inadvertently infringing an earlier design, make sure you are clued up on what you can and cannot do if you are designing a product which is similar to one which is already on the market.
Find out what Suzi suggests are the most common misconceptions, what the legal implications of these misconceptions would be, and how you can best protect your work by reading the full feature.
Read this feature →
For further information on Intellectual Property Protection and what we are doing to combat the issue, visit our website.
Suzi Sendama at Mishcon De Reya LLP
[email protected], +44 (0) 203 321 6794.
Have you missed Suzi’s most recent article on the new General Data Protection Regulation (GDPR) rules that will be enforced and how they could affect your business? Click here to see more.
This feature originally appeared in the Business section within Volume 6 Issue 4 of the official SBID interior design magazine, eSociety.
Click here to read the full issue.
However, even if you don’t enter your project for an Award, we’re always interested in sharing and celebrating impressive design projects from around the world. So much so that in every issue of our eSociety magazine we take a look at some of the most inspiring projects, from large-scale retail designs and global hotel projects to high-end luxury residential developments, to see how creativity in interior design is transforming the way we work and live our lives.
In this issue, we explored a new luxury destination nestled between Santa Ynez Mountains and the Pacific Ocean. The Hotel Californian is idyllically placed in the Santa Barbara, coined the American Riviera for it’s picturesque landscapes and Mediterranean climate. Designed by LA-based interior designer, Martyn Lawrence Bullard sensitively retained the façade of the original 1925 Hotel Californian, whilst incorporating the rich, eclectic vibrancy of traditional Mediterranean designs.
This 121 room seaside destination comprises of a rooftop pool, featuring panoramic views of the coastline. Brimming with Mediterranean influences and sultry Moroccan details, this project included the hotel’s two restaurants and spa; the hotel’s signature restaurant, Blackbird; the more casual dining option, the Goat Tree Cafe; and Spa Marjorelle, the hotel’s resident luxury spa. Discover more about how Martyn Lawrence Bullard captured the authentic Moroccan character and imbued the essence of Marrakech throughout this stunning hotel design.
This feature originally appeared in the Portfolio section within Volume 7 Issue 1 of the official SBID interior design magazine, eSociety.
Click here to read the full issue or see more inspiring projects in the Portfolio section, here.
Established in 1829 by two young Scottish entrepreneurs James Craig & Hugh Rose, Craig & Rose built a long established reputation as specialist paint providers in their field. This reputation spread swiftly throughout the UK, enabling Craig & Rose to become the paint of choice for the professional painter and decorator. Edward Brown, the Technical Director at Craig & Rose, gives us his informed insight on which colour palette the Spring season is set to usher in to the market and where the trend for paint finishes will lead in the coming months.
To find out more about Edward Brown’s forecast for paint colours and finishes, read his feature here.
The Czech Republic headquarters of energy company, innogy, is using a new LED lighting system to support the circadian rhythms of the people who work there.
Installed by Philips Lighting, the system is tuned to stimulate the energy levels of the 550 staff at set times in the day. According to Philips, “the stimulus from the ‘human centric lighting’ fixtures is likened to a strong cup of coffee”.
Tomas Michna, Senior Manager for Facility and Services at innogy Czech Republic explains how the system works and why this new innovation in using responsive lighting technology in the workplace can help to improve operational efficiency through remote monitoring and maintenance.
Learn more about this revolutionary lighting system, the effects of using advanced lighting technology on psychological patterns and behaviours and how this can be implemented in interior design, here.
This Special Report Case Study originally appeared in the Volume 7 Issue 1 edition of the official SBID interior design magazine, eSociety.
Click here to read the full issue or see the full Special Report on Lighting and Surface, here.
I think the Colour Council is very relevant to the creative industry in general. With any subject it’s important to have access to a reliable source of information. SBID’s Colour Council initiative not only allows the organisation to share information on colour knowledge but also to set standards in the way we work with colour. It’s also an opportunity to create a permanent knowledge resource for using colour successfully. We will be looking into colour theory, working with colour in space and colour forecasting as well as looking to colour combinations for inspiration; this will enable interior designers to connect with colour experts and establish a reliable information source.
For the past 11 years I have worked with many brands, helping them with product development and marketing strategies. I have built a broad knowledge in colour nuances and how different cultures react to colour by working with paint companies around the world. I have also worked with materials manufacturers as Finsa, Formica, DuPont, Ceasarstone and LG Haus as well as companies as Kimberley Clarks, Samsung, Logitech or Panasonic. I would say that this experience has really helped me to understand how consumers think.
I think designers are fully aware of the need to have the right information. We are a savvy industry and understand that having the right knowledge helps us create customer satisfaction. Right now, you need to search the internet to find colour information which is time consuming. Also because data comes from different sources, how can you be sure it’s reliable? Getting good data on colour is also a challenge for students and anyone else who works in design. Colour is a fabulous tool for creativity but a lack of knowledge in this area can hold you back creatively. That’s why I am strong believer in making information available from a reliable source as SBID.
Co-chair of the SBID Colour Council & SBID East Anglia Regional Director
This interview originally appeared in the Volume 7 Issue 1 edition of the official SBID interior design magazine, eSociety.
Click here to read the full issue or see the rest of the interview with Carolina, here.
The GDPR introduces more stringent data protection obligations on companies and will strengthen the rights of individuals. Its implementation and effect is therefore of relevance both to corporate entities and to those seeking to enforce their rights. It will be implemented across all EU Member States and its provisions will continue to apply in the UK post-Brexit through the UK’s proposed Data Protection Bill.
The GDPR sets out new rules for any organisations that collect or process personal data of individuals (known as data subjects). Personal data is any information relating to an individual, including names, addresses, photographs of individuals, email addresses, bank details, IP addresses and even social media posts – as a result, the GDPR will apply to most organisations that do business in the EU.
As a result of the changes in the law, and the publicity surrounding the introduction of the GDPR, individuals are more likely to scrutinise the way in which information about them is held by organisations.
Electronic direct marketing, such as emails sent to people who are not existing customers, will require a higher level of ‘consent’ than now: consent needs to be explicit and freely given, by way of a positive opt in. The GDPR also introduces a requirement for some types of organisation to appoint an expert in data protection law as a Data Protection Officer.
Reputation management should be a key consideration for all companies. Ensure that you have a crisis plan in place for dealing with data breaches. You could also face enforcement action if you are unable to demonstrate that you have addressed the new requirements. The legislation introduces hefty fines for data breaches of up to 4% of global annual turnover or €20million, whichever is more.
Think carefully about a notification strategy for breaches. In the event of a data breach, companies will often have just 72 hours to notify both data subjects and the Information Commissioner’s Office, so having a strategy in place for dealing with this will be crucial.
Data breaches are most likely to occur as a result of human error – make sure that members of staff are appropriately trained on the changes which are coming into force and ensure that you have policies in place in relation to data security and how to handle data breaches.
If you are an employer, you will also need to ensure that the way in which you handle your employees’ data is GDPR compliant. Review any HR policies to ensure that you have systems in place to deal with your obligations under the GDPR and inform employees and any job applicants about the purpose and legal basis for processing their personal data.
For further information on the GDPR and how it could affect your business, please contact Suzi Sendama at Mishcon De Reya LLP, [email protected], +44 (0) 203 321 6794.
Suzi Sendama, Mishcon De Reya LLP
Did you miss Suzi’s article on Intellectual Property and Copyright Law? Click here to see more.
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