The UK’s market leader in luxury vinyl flooring Karndean Designflooring took centre stage at Molineux football stadium in Wolverhampton, on Tuesday (1st April) to present their ‘Social media for the Interior Design Profession’ in partnership with The Society of British and International Design (SBID).
With an impressive turnout of more than 40 attendees, the evening welcomed back Heather Horton, international head of digital from Karndean who led last year’s successful CPD on the ‘Social Media for Business’ as lead speaker, and Claire Ryan, Karndean’s newly appointed PR executive.
Of course, there were high expectations from the evening to match last year’s event. Kick-starting the seminar with SEO, often a confusing subject for non-techies, our speakers drilled down the most important things our designers needed to understand and presented it in a way that could be easily applied by all.
Acknowledging the ‘5,922,000,000 Google searches recorded per day last year’, Heather explained the importance of having a strategy in place to ensure your business is ranking well on search engines.
When asked for a quick show of hands for the number of people blogging in the room, we were surprised to see how many attendees were yet to start blogging. It brought the talk on to the importance of blogging and its power to help you enhance your current SEO strategy.
Highlighting engaging content, inspiring photography and videos and backlinks as the vital ingredients for a successful blog, our speakers explained from a practical point of view how to get started using their own blog – www.karndeanblog.com – as a prime example.
As busy designers, we often don’t have the time or manpower to do everything we need to do for our own online profile. This is something our speakers had clearly taken into account when addressing each subject.
There was an air of apprehension in the room on the subject of Google+. It was clear to see the change in opinion in the room as our speakers introduced this platform as the fastest growing social network at the moment with over 500 million users. As well as giving us ideas to get creative, our social duo explained the pros and cons of this channel, concluding with the benefits far outweigh the negative of having to keep up with an extra social profile. It certainly gave us all food for thought.
To finish, we were given an insight into ‘community engagement’ and how to keep the conversation flowing. This led us to locating your social advocates and deciding the best way of engaging these audiences to talk about your brand.
Overall, I think the evening was summed up nicely by one of our designers in attendance – ‘it was refreshing to attend a talk on social media and not leave the room in a state of confusion’.
We wonder what they’ll have in store for us next time!
Find out more about our flexible membership structure.
SBID will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected] We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.
We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
By subscribing, you agree to be added to SBID’s mailing list. As an industry’s standard bearer organisation, we strive to bring you the most up to date news and access to exclusive industry content through our various newsletters.