Discussing Design with Design Director, David Chang

Meet David Chang

founder and design director, David Chang Design Associates International

David Chang was honoured as SBID International Design Awards’ Master of Design in 2018. He is a registered professional member of NCIDQ, ASID, SBID and IIDA, and has more than 25 years of experience in hospitality and high-end residential interior design and management experiences in North America and Asia.  In 1998, David Chang founded David Chang Design Associates International (DCDA) in Vancouver, Canada, and then expanded to China’s market in 2006, establishing firms in Guangzhou, Beijing and Taipei to provide exclusive upscale design services on landmark projects for local top developers. Deeply influenced by Chinese and Western cultures, David Chang emphasises attention to culture and history as sources of inspiration, thereby creating vitality and rich artistic essence for each project. Moreover, David Chang emphasises interior spaces’ comfort, functionality and the creation of soul in each design. Based on these philosophies, David Chang’s innovative works have won numerous design awards in the UK, Italy, Canada, and China.

How has China begun to rebound from COVID-19? How is your studio coping, and are projects that went on hold coming back to life?

After nearly three months of diligent social distancing, mask wearing, hand washing, and staying at home, the daily number of new COVID-19 infection has come to an abrupt halt. All walks of life are up and running again. During the outbreak, our studio shut down entirely from late January ‘til late February. To minimise the economic damage caused by this pandemic, we reopened at the beginning of March with employees working three metres apart. Every team member wore masks at all times, and their temperatures were checked upon arrival, at lunch time, and before leaving work. Hand sanitiser was also provided three times per day during office hours. Staff were divided into two groups. In March, the first group worked Mondays, Wednesdays, and Fridays, while the second group worked Tuesdays and Thursdays, and then in April the groups switched days. All projects were on hold during these three months. By the beginning of May, projects that has been placed on hold indefinitely began to resurrect in the catastrophic aftermath. Signs of intriguing new projects are also springing up in the market, but that being said, supply is still far more than demand.

Who is one of today’s cultural influencers, and how will their perspective influence your future?

There are many cultural influencers across the globe, and one who inspires me the most is Bill Gates. He and his wife Melinda established a foundation whose mission is ensuring children and young people survive and thrive with better healthcare and education so they can rise out of poverty, empowering the poorest people - especially women and girls - to transform their futures, while saving lives by providing adequate medical care to those with greatest needs. In the field of luxury interior design, all our clients have enough wealth to afford our services and products. In other words, we only design for the rich and famous. Inspired by the mission of the Gates Foundation, I see several approaches we could take in our future designs. We can donate our design skills to not-for-profit organisations, charity groups, or foundations. We can also donate a portion of the annual revenue generated from our designs and services to these charity groups.

What’s the best way to design for sustainability?

No matter how sensibly and proficiently we design and build, it’s not possible to 100% eliminate negative environmental impacts. But we can surely minimize them to get as close as possible to zero. The best way to do this is incorporating renewable resources as much as we can during the design and build processes, and then planning how they can be easily recycled or composted once their usefulness has expired.

What is the one of the most important lessons you’ve learned in your career?

All design-related professions belong to the field of applied arts, whether interior design, architecture, graphic design, or product design. Applied Arts are all the creative disciplines that apply design, science, and decoration to objects or spaces in order to make them aesthetically pleasing and functionally practical. This means we can’t just focus on how we feel and what we believe an object or space should be. The most important lesson I’ve learned in my career is that we must also try to feel and understand the perspectives, psychological needs, and functional demands of end-users.

David is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise. Click here to view the full judging panel.

As lockdown now begins to lift and life starts returning to a very new kind of 'normal', we've had the time to re-consider our lifestyles and re-asses our living environments. For many, the new normal sees much more of our time being spent at home. The focus therefore turns to residential design, as we look to upgrade tired interiors or reconfigure homes for a more functional layout. This month we're sharing some of the inspiring interior designs from last year's SBID Awards finalists, offering some much needed interior inspiration as the importance of residential design continues to grow.

Residential Apartment Under £1M

Christopher Tan Design - One KL @ KLCC

Based closely on an aquatic theme, the use of blue accents and fluid lines infused a sense of serenity associated with the attributes of water. Engulfed by sleek, stylish furnishing details, this sophisticated design serves as a contemporary upgrade to the apartment while retaining the architectural brilliance of its structure. Functioning as a sanctuary and a place to entertain, the aquatic themed design, inspired by the pool, instinctively emboldens the interior with an aesthetic that echoes the chicness and grandeur of a home located at the heart of a city.

Kirsten Schwalgien Design - Loft BuresQ

Situated in one of the most iconic Modernist buildings, the loft adapts its historic space to contemporary use as a habitable, sophisticated home. Private zones were separated from the living area with a wooden clad ‘box’ and the gallery featuring industrial glass windows was included for enhanced privacy. All original pillars supporting the 4 metre height ceiling remained exposed and the rooms were developed around them. KSD designed almost all furniture custom to the place and person, not only in size but also in context, legacy and aesthetic. Main materials include veneered varnished chestnut, natural stone and original brick. Green marble was paired with elements in untreated brass that will age naturally developing a beautiful patina. KSD focused on specific qualities and tactility of materials, alternating textures cold with warm, glossy with raw, soft with hard.

Li Yizhong & Associates - Fortress Villa

To suit the personality of the owner, the structure of the space had to be free, open, smooth, and imposing. The building is on sloping land, with a difference of nearly one floor between the front and back: the entrance is low and the large garden is high up. The design included a sunken garden, which improved the ventilation and lighting at the back of the first floor and improved the quality of the space. On the second floor is the living room, dining room, kitchen, and a bedroom. This floor is benefits from an open and free layout closely connected to the outdoor garden, thus expanding the boundary of human activities and increasing the sense of freedom. The living room space is double height, which highlights the momentum of the space. The original beam cannot be removed because of the structure, so a bridge was designed to the third-storey balcony, increasing the level of space.

Sheree Stuart Design - Toronto Penthouse

The design of this two-story penthouse located in the heart of downtown Toronto takes a cue from the clients’ love of travel and their growing collection of Asian antiquities and art. The design team has imbued the space with the Japanese aesthetic of simplicity, modernism and an earth-toned palette. Every aspect of the penthouse is customised, from the lighting, millwork and flooring to the furniture and cabinet hardware. The result is a luxurious and tranquil retreat that more than meets the homeowners’ objectives and satisfies this designer’s criteria for a successful project: a customised interior that enhances the clients' living experience, delivered on time and on budget. The unique design of this penthouse fits beautifully into the wider environment and features 360-degree views of beautiful downtown Toronto.

Residential House Under £1M

AND Design Co - Chapters

Chiseled volumes, striking artworks and understated luxury define this home. The property bears a footprint of 2,500 square metres, with 1,000 square metres built-up. The layout of the house amalgamates into the letters H and I, which are the initials of the client’s names, making it a signature feature of the house. The ground floor has a double height foyer, a formal and informal living room, parents’ and guest bedrooms, a prayer room, dining room, kitchen and powder room. The outdoor space houses a swimming pool, sit-out deck, a dining nook and servant’s quarters, while the upper floor has the master bedroom, kid’s bedroom, another guest room, a gym and an open terrace. The concept of the project revolves around the idea of diminishing the barrier of built and natural environment by bringing in the exteriors within the interior habitat.

Cass Calder Smith Architecture & Interiors - Lagoon House

This 2,100-square-foot weekend residence was built in Seadrift on the Stinson Lagoon in Marin County, California. Although the lagoon is filled with Pacific Ocean sea water, it is shallow and warm – much like a lake and so used for swimming, paddling, and many other non-motorised water sports. While beach houses are often tattered and somewhat quirky, this one is meant to be modern and refined, yet casual. It was created for a family of five that live in San Francisco who surf, cook, craft, and party.

JIXI DESIGN STUDIO - 360 degrees, 180 degrees, 90 degrees

The design of the house is based on the situation of the building and the advantages of outdoor window views, with a 360-degree circle as the main axis. Double moving lines are adopted in the porch, making the centre the beginning of the space. The flowing circle runs through the public space, breaking the thinking that indoor space requires square planning to effectively use the space. The moving lines naturally and smoothly guide the movement within each block. Ceiling, spatial allocation, and even wall design all carry the round form, which lets the sensibility of flowing and roundness expand in space.

SHANGHAI BENJAI ARCHITECTURE - Shangkun Yueshan Peninsul Showcase

The Shangkun Yueshan Peninsula Project is located in Sheshan Plate, Songjiang District, Shanghai, an area surrounded by mountains, rivers and shade, all of which are aspects of island life that city dwellers desire when escaping urban living. The concepts of art and home were the starting point of the project. Using advanced colours, changeable space and concise lines; the design paints a picture of the modern dweller’s art and life intertwined. The most interesting feature is the ‘pipe’, which gives the project a more playful feel and an artistic edge; it makes the whole design more individual and dynamic. The whole underground space uses design to create a joyful feeling. It's an amusement park and an art salon; the space is staggered and the joy here is extraordinary.

Residential Design Over £1M

Godwin Austen Johnson - Serenia Residences The Palm Jumeirah

Serenia is an exclusive gated beachfront residence located on a unique beachfront plot on the crescent of The Palm Jumeirah. This exclusive community offers residents an unrivalled connection to nature and relaxed bliss with its sophisticated architecture and contemporary interior design; floor-to-ceiling glass blurs the boundaries between outdoors and indoors providing panoramic views of the city skyline and ocean and a tranquil home.

STA Architectural Group - Palazzo del Cielo

With sweeping views of the Atlantic, the 47^th-floor Palazzo del Cielo is perched atop an exclusive, oceanfront tower and located on Florida’s Riviera – Sunny Isles Beach. STA took great pleasure in handpicking each finish, travelling throughout Europe and Asia to find a unique collection of luxury stones. They created a memorable palette of materials which flow effortlessly – imbuing the space with a strong sense of permanence, freshness and colour. STA curated a collection of furniture and art with a colour palette echoing the accents of the natural environment and designed enormous, hand-cast light fixtures and hand-woven area rugs to fill the vast spaces of this penthouse. The end result is the culmination of a seven-year journey for STA and their long-time clients – one to craft a space that can be called ‘the world’s finest’.

Opaal Interiors - Mamsha Penthouse

Mamsha Al Saadiyat penthouse is a beachfront property located in the Saadiyat Cultural District. The penthouse offers a range of one to four-bedroom apartments as well as limited numbers of penthouses and townhouses. The residential property is adjacent to the 1.4km white sandy beach provide endless stunning sea views. These luxury apartments are is just minutes’ walking distance to the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi, as well as The District retail destination. Residents can enjoy the unique fusion of a lively downtown destination with a wonderfully relaxed coastal ambiance.

Roth Architecture - Uh May Residence

The residence harmoniously blends in with the environment, respecting and honouring the natural habitat that hosts it. With no straight lines or sharp angles, it respects the organic shapes of the ground on which it was built. There is real purpose in its design: to force us to be present, paying attention and observing our every step. The use of ferro-cement was specifically chosen to avoid the introduction of heavy machinery into the jungle, thus preventing the felling of 250 trees. Moreover, the material gives the space a cosy feeling. The finish, carefully crafted with local materials, makes this a unique space of purely organic forms. Meticulously conceived thorough attention to detail and amenities for entertainment, this property redefines life in the jungle, promoting a non-invasive dialogue between architecture and its natural surroundings.

The 2020 edition of the SBID International Design Awards is now open for entries.

Entries close on Friday 12 June.

Visit sbidawards.com to enter now!

Meet Vasiliki Petrou

group ceo and executive vice president, Unilever Prestige

Vasiliki joined Unilever in November 2012 after completing a 19-year career with Procter & Gamble.  In P&G, Vasiliki led various global, regional and local roles mainly in the Beauty Category primarily working in skin, hair and colour cosmetics. Vasiliki’s first role in Unilever was creating the Pitch Co-Creation (Innovation) Centres in London and New York. Vasiliki also led the development of strategic macro space work that has been pivotal in defining the strategy, innovation pipeline and expertise of the Beauty and Personal Care Category.  In 2014, Vasiliki started the creation of the Prestige division from the beginning. Since then, Vasiliki led the acquisition of 7 companies Dermalogica, Murad, Kate Somerville, Ren, Garancia, Living Proof, and Hourglass. Vasiliki leads a team of 8 CEOs and a central multi-functional team that decide strategic priorities, resource allocation and growth strategy for the portfolio. Vasiliki also is in charge of continuous M&A with the objective to growing current portfolio approximately €540m in turnover to €1 billion. Vasiliki is known to have created a first in organisation design of the Prestige business model of the “string of pearls” that is Brand and Founder Centric and innovates in new models of marketing and omni-channel.

Vasiliki is a champion of female entrepreneurs. Passionate about mentoring young people, supporting female leaders, creative talent, and doing social good, Vasiliki is the Chairwoman of the Cosmetic Executive Women, leading industry association in Beauty in the UK.

How do you define luxury, and how is it evolving?

Luxury can mean a multitude of things, but for the beauty industry, and my brands, it has evolved in recent time to mean “experience”. We know our consumers naturally seek out style and slick aesthetics, which the brands within the Unilever Prestige portfolio deliver – but more than ever we see them craving more than this. They want either the human touch, or personalisation, something that feels bespoke to them. It’s this that elevates something from simply stylish design to true luxury.

What lifestyle changes are influencing the design of products?

Our audience definitely like style, but they need simplicity and ease of use too. Lifestyles today are hectic and we’re busier than ever before, so products that look good but also deliver great results are key. For our brands, the best designs are those that look great, offer a different sensorial experience, but that are also easy to navigate.

How can the luxury industry lead the way as a pioneer in sustainability?

I’m proud that our brands are leading the way in sustainability for the luxury beauty space. REN is continuously the first to go to market with new initiatives whether it’s using PCR or embracing new ways of recycling to minimise the impact on the environment. This is not simply a trend, but a must-have. We put a large amount of resources into looking at our sustainable solutions, and work hand-in-hand with retailers – when it comes to sustainability, we all have to be in it together.

The cross-pollination of brands and experiences continues to grow. What future collaborations do you think would be successful, and why?

We’re always open to partnerships and are excited by the growing fusion between beauty and the health, fitness and wellness industries at the moment. We definitely see this continuing to grow as the increase in our openness to more holistic health and beauty solutions increases. But beyond that, there are no rules anymore…influencers who were once focused solely on beauty have now expanded to fashion, fitness, interiors, etc… This opens up a lot of exciting new doors for partnerships that will reach a new, but engaged, audience.

Vasiliki is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.

Click here to view the full judging panel.

Meet Carolina Sandri

creative director, Casa Forma

Carolina Sandri has more than a decade of experience designing and implementing high-end interior design and architecture projects in London and around the globe. Trained as an architect, she established her own architectural business in her native country Brazil before moving to London 15 years ago.

Her passion for design excellence and extensive knowledge of the luxury global market makes it possible for her to transform any client’s aspirations into a truly bespoke luxurious space. Her architectural background gives her a combination of creative design skills with a wide range of technical knowledge.

Carolina is the creative director of the award-winning luxury design studio Casa Forma and is responsible for delivering leading-edge residential schemes for international high-net-worth individuals and property developers.

How do design preferences differ between Brazil and the UK?

Brazil is a hot and tropical place, and it's well known for architect Oscar Niemeyer's white concrete buildings. In Brazil designers are freer with their use of colour and more daring in their combinations of different styles, furniture and accessories compared to London. I’ve been working here for more than 15 years, and while a number of new modern buildings with minimalist architecture have been constructed over the last few decades, I would say the classic traditional style is still most appreciated, not only by our UK clients but our clients from abroad. I believe it’s because of this country’s history and strong Victorian design heritage. Of course, every country has its own past in terms of style and elements. There aren’t really typically Brazilian or typically London design preferences. What differs is the tastes and requirements that dictate what’s important to clients and their families’ lifestyles. We design around that.

What is a luxury amenity a client has recently requested?  

We’ve seen many crazy luxury requests! A client in Dubai asked us to design a large circular shark tank and incorporate it into an entertainment space. It was also connected to an outdoor infinity swimming pool - separated by a very thick glass wall, of course! It was meant to hold no more than two sharks. Our team was responsible for the design, but not the installation, so we don't know how it came out in the end. We were curious how the sharks would look to a person swimming in the bottom of the pool – almost like a scene from a movie. Our tank design also integrated audio, light and sound systems and controls. Most of our clients want the ability to open blinds and control everything in their home just by touching a button.

Where are your go-to places for finding new materials for your design library?

I go to a lot of industry events such as Decorex, Masterpiece, London PAD and Design Week, which I find great fun. It's very important to see and hear what our collaborators and suppliers are up to. I use a lot of social media these days. Instagram is especially full of nice suppliers and is an easy way to track new inspirational materials using hashtags. I also really enjoy museums, having been to a lot in the past. Last year I took a client to Masterpiece, which has loads of art, because she wanted to source some pieces. I like to see different kinds of furniture and antique pieces with their own styles. Design Week is a mix of modern and contemporary items. I go to, let's say, six or seven of them each month. There’s always something going on in London.

How do you stay current with changing design zeitgeists, and how is this reflected in your projects? 

I read a lot of design magazines like Architectural Digest, House and Garden, Elle Décor, as well as online articles, to keep current with tendencies, but I don't believe in really following trends. There’s nothing wrong about working with the latest trends, but I believe in timeless designs. Styles incorporating neutral colour palettes with textures, layers and well-placed lighting add longevity to my design schemes. This is one of the reasons our clients come to us. They know we’ll design a place they can live in for a long time, maybe changing a few accents and accessories, but the main spaces will be around for five or ten years.

Carolina is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.

Click here to view the full judging panel.

Meet Can Tufekcioglu

principal interior designer, Arcadis

Can worked for 15 years in Istanbul before moving to Dubai as principal interior designer for Arcadis. He has been involved in a wide range of multidisciplinary projects ranging from healthcare and offices to residential and educational. He is primarily focused on the technical aspects of the projects; however, his personal preference is for space planning and design.

How do interior design practices and tastes differ between Istanbul and Dubai?

I went through a phase of being a super minimalist, that was the style of the practice I worked with a long time ago when I’d just graduated from school in Turkey. And then I came here to Dubai and worked on projects with lots of ornamentation. However, tastes have developed so that modernism now infuses elements inspired by their traditional backgrounds. I love that, because it has character as opposed to what you might envisage as a minimal space in the Western world. Here, it’s very different because it has an Arabic touch. In Turkey, modernism was closer to the Western style with neutral colours. But here, it has a touch of local taste, which is great.

Methodologies are definitely different, too, plus it depends whether it’s a small practice of one-to-ten people versus a proper consultancy firm with multi-city locations. They’re worlds apart. If the company is small and it's a one or two-person job, you just do everything pre- and post-contract yourself without the need to produce much documentation. Everything is in your head. That’s how it is where I come from. Projects don't need to be that documented or regimented. You can just get away with things, but that also stings you when it's time for payment, because people take advantage of undocumented services.

Whereas in this part of the world, in the West, or in bigger practices, everything is very documented, regimented, there are milestones and a proper contract. You can't break it, and if you do, there are implications. I’ve adapted to this system, which I like a lot, because people must bear the consequences of what they say they will do. If you don't deliver or if you're not paid for something, there are consequences. I haven't been to Turkey in 14 years, but from what I hear, things are slowly moving in this direction.

How do your designs support local communities?

I’ve worked on projects in India, Africa, Turkey, and the Middle East, and my role has always been to use design to improve people’s lives. When a designer is involved, the whole idea is to create a better, more comfortable, and functional space. I can't imagine that anything produced by the design community would be unwelcome unless it was offensive to people's beliefs or religion. For instance, I worked on the Adobe campus of New York University in Abu Dhabi, which was very welcome because it brought an international approach to education. Another example is the Fish Market in Abu Dhabi, which upgraded the ancient method of displaying fish by arranging it on top of ice dumped onto the floor. We brought the market up to speed in terms of hygiene whilst maintaining their culture and perception of architecture and interiors based on their historical background. We’re currently working on housing for the people who will construct a massive new development in Saudi Arabia, the Red Sea Coastal Village with lower, mid, and high-scale villas and townhouses. Once construction is complete, this accommodation will be converted into housing for the people working in the village.

What changes have your clients been asking for in your recent projects: layouts, materials, palettes, etc…?

Arcadis is a consultancy that implements other people's initial concepts. Sometimes it’s because they don’t have the ability to build a project in another country, so we take on the role of architect of record and develop it towards the construction phase. However, there are also bits of a project we start from scratch. I’ve worked in both capacities throughout my career and see both sides of the process.

The trend is for projects with more natural and subdued palettes as a result of ecological awareness. There’s also a tendency for using different metals such as bronze that become all the rage, but you know, things come and go. I suggest designers take a more holistic, natural approach. There’s also a movement towards open-plan living areas. The bigger the space, the better.

This happens a lot when you have people running a project and making decisions on behalf of other people. But then at last the call goes to the big cheese, who has not necessarily been involved every little step of the way. Suddenly the decision-maker feels something has moved too far away from the initial intent or isn’t what they’d had in mind, and late-stage changes must be made, which is painful as a project consultant. But then of course, there are also changes as far as how space, colours and materials are being used..

How do you anticipate artificial intelligence will affect architecture and interior design practices?

I hope it will be a positive leap, but I don't see it at happening very soon, at least in my part of the world. Everyone wants to design buildings in a BIM environment, but artificial intelligence is usually better for calculation-based things engineers work on that don’t involve personal choice about whether should be black or blue, marble versus rubber flooring, or whatever the preference might be. I can't see this being used much in interior design at the moment. If somehow it is, I’d be delighted because it takes so much off your plate.

Can is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.

Click here to view the full judging panel.

Meet Stella Gittins

co-founder and group director, Accouter Group of Companies

Stella Gittins is the co-founder of Accouter Group of Companies (AGC), London’s fastest-growing portfolio of award-winning international interior design companies. Creating the benchmark in luxury living, Accouter Group of Companies is home to Accouter Design, A. LONDON and BoxNine7 delivering world-class interior architectural and furnishing services to the private clients and the global property market.

With 15 years of experience mentoring and directing diverse teams within the field, Stella has spent the last seven building AGC into one of the best places to work in the property industry, as voted on multiple occasions.

Taking a lead creative role for the group, Stella is responsible for all aspects of the brand and design. She has published four bespoke books that discuss every corner of luxury life and feature the inspirations behind Accouter Design’s schemes and collaborations with iconic brands such as Rolls Royce and William & Son. The fifth publication is due to be launched in 2020.

What are some of your secrets for designing a show home that will entice buyers?

There aren’t necessarily secrets, but there’s definitely a method. Designing schemes for private clients in houses they’ll live in themselves is a very different to creating show homes where the ultimate goal is to maximize the value of properties and make them extremely desirable for quick sales or lets. Our job is to ensure buyers or tenants immediately fall in love as soon as they enter.

We are storytellers providing a look into their futures. The easiest way to do that is to develop a design that projects a new lifestyle, spaces that let them imagine how they would live there and utilise each area. We analyse the best characteristics of the location and the kind of lifestyle buyers would expect given these features and the property value. For example, someone buying a property in Chelsea would have different expectations than someone living in trendy Shoreditch: where do they work, where do they shop, what do they read, what do they wear, what do they eat, where do they eat, and what is their social life like? The trick is to imagine who that character is. We brainstorm quite a bit to figure out who the person is that’s going to be walking in the door, and then develop a floor plan accordingly.

It’s a myth that you need less furniture in small spaces. The best solution is to create zones that each have their own purpose. People walking into a large home might think, “Oh, we don’t need furniture because the house is so big and amazing.” But actually, people get scared thinking about what they’re going to do in every single room. We have to provide ideas for what they’ll be doing so they can imagine how their lives would play out in the property.

We like to bring local elements into the rooms to create suggestions that potential owners or renters might get to know the barista in the independent coffee shop or support the neighbourhood bakery.

It’s also important to make a show home memorable. We don’t like to follow interior trends, not only because they might not be right for the area or the specific property, but also because they might not allow the show home to stand out. When someone spends only a little time in a place and then walks out, there must be something that causes them to remember it. For example, we incorporated many amazing antiques into an historic Chelsea Waterfront property by Lots Road in London, plus there was tailor-made furniture we designed ourselves. In one corner was an organically shaped loveseat that would inspire someone to think it was an amazing space. Or it could be an incredible headboard fabric that catches the eye because it’s just a little bit different.

How is design evolving in response to lifestyle changes?

Without a doubt the biggest influence is sustainability. In fact, we publish a book every year and this time it’s entirely centred around this subject. Everyone is becoming more environmentally conscious, including in their interiors. It’s not just a trend, it’s something for life that people are really becoming quite aware of in their homes’ designs. We use a lot of antiques where we can, and people are getting more into upcycling. Our companies are working towards ISO 14001 accreditation, so we’re looking how furniture is packaged in the warehouse, how can we offset our carbon footprint, our paper usage in the office, all those types of things.

Our book also explores how the luxury market is evolving with Bentley, Lotus and Tesla producing electric cars, not just lower-end manufacturers. Sustainability is also affecting where people go on holiday, whether the 1 Hotel in Brooklyn or the world’s first “energy positive” hotel being built in Norway.

Interiors and fashion tend to change side by side, with people investing a bit more in higher quality pieces that last over time. Rather than following trends, our designs for private clients are more timeless with items people will keep for generations. Across all our brands, we try to incorporate old forms of craft as well as things made in the UK, for example art by Nat Bowen who layers resin on recycled acrylic. At our Chelsea Waterfront project, she hand painted gold leaf directly onto the walls. It’s an amazing skill to have because she only gets one chance to do it. But again, it’s not mass manufacturing. It’s just her. We also work with Jennifer Manners who designs amazing rugs made from recycled plastic. Our goal is to think about our projects’ environmental impact and how we can make them sustainable, because it’s important to everybody. And if a developer sees this as a selling point, we can also make it part of the marketing brief for a show home. I think we’re going to see this more and more, and it’s something we push them towards.

Other factors include the growth in healthier lifestyles and the need for convenience. I recently designed a five-bedroom property with timber floors so that a room could be changed into a gym in the future. Its ensuite bathroom was designed like a spa, and its landscape contained a Zen garden.

Our market is very international, and our clients may only stay in their London homes from one week to a couple months per year. So we need to think about full turnkey packages for them, including what bed they’ll sleep in, their sheets, their towels. We make sure they have all the elements needed to live in their homes.

How do you feel about young Instagram design stars who have large followings but don’t know how to write a spec?

Ultimately, everyone has to start somewhere, and I have no concerns about people promoting their passions especially if it helps the design industry. I follow some people myself - but there are different tiers to design.

A lot of these Instagram stars are more into styling, which is one of the hardest things to be trained in because it’s subjective. You don’t necessarily need a qualification to be a stylist because some people just have a natural eye. Some of the best designers aren’t always the best stylists.

It is possible to be an Instagram design star who is good at dressing an interior. However, if they want to evolve that passion into a profession, it’s important they have the correct skillset and training behind them. Being an interior designer and interior architect is very technical. I wouldn’t mobilise a team to work with our clients that didn’t have the correct skills or support.

When working with developers, you don’t have carte blanche to design whatever you want. What are some examples of when you didn’t get your way, and how did you reach a compromise?

Designers can be very passionate about their designs, and developers can be very passionate about what they want. That’s why the briefing stage is so important. The way we overcome it is to always show clients what they want, because they want to know we can deliver what they asked us to do. But if we are passionate about another direction, we need to share our suggestions and try to inspire them in some way. Then the debate starts. It's about saying, yes, we can do what you want, but actually, this is what we recommend. We constantly try to encourage clients out of their comfort zones. For example, in a recent show home, the developer was extremely keen to have artwork that reflected the view, while as designers we wanted something that would contrast. The compromise was an abstract piece that hinted at the form of the buildings around the area. Some of the larger developers have a bigger track record and their own “look” because they have a clear idea of their target market. So this is when we go back to basics, have a bit of a debate, and meet somewhere in the middle.

Stella is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.

Click here to view the full judging panel.

Meet Graham Robinson 

showroom and design manager, Halcyon Interiors

Graham Robinson is the showroom and design manager at the Halcyon Interiors flagship located on London’s Wigmore Street, a road that has become the epicentre of kitchen design.

Over the last 20 years he has developed a passion for contemporary design and honed his eye for meticulous detail, allowing him to create practical kitchens that look stunning for many years to come. Whilst he likes to be aware of current trends, he prefers to give his clients classic looks that transcends fashion.

How can a well-designed kitchen reduce food waste?

When you design a kitchen, find out how your clients are actually cooking. Generally, there are two types of people: those with really big fridges and hardly any freezer space, and those who freeze leftovers. It’s best to have a practical kitchen with spice racks and visible, accessible storage. I like to design larders with pull-up storage features so you can see what food you’ve got. A lot of people have old things hidden at the back of their cupboards, but if items face forward you see all there is and don't let anything go out of date.

People are eating more fresh food now, so it’s good to have refrigeration with nought degree, low humidity drawers that provide filtration so things like salads, green vegetables and meat remain edible longer. You get an extra couple of days and don’t end up just throwing things away. It’s also possible for kitchen cabinets to include a vacuum drawer, so if only half of something has been eaten, you can vacuum seal what’s left inside a clear bag. The vacuum feature can also be used for marinating food or steam cooking in a water bath.

How do your designs anticipate your clients’ future needs, including gadgets and appliances they might acquire?

Most kitchens we create are for houses our clients live in rather than somewhere they plan to sell. We advise them to invest in quality brands because they're won’t go wrong. Talking to them about how they cook is important. Do they need a steam oven? Do they really need a microwave oven or are they anti-microwave? We find out what they’re actually going to need long-term, because maybe in three- or four-years’ time they might no longer use microwaves and move towards steam cooking that’s more healthy.

Most people seem to want taps that provide boiling water, it's definitely growing in the market. Also, it depends on the age of the client, but sometimes features like pull-out storage are integrated so they won’t need to bend down as they get older. When creating a kitchen for a woman in a wheelchair, we looked at details such as oven height and how it opened, how the fridge was configured and where she put her tap. We designed a long thin hob, and because she couldn’t reach the hood, its fan and lights automatically turned on when the burners did. It’s also more popular to have appliances with technology that lets them be monitored and controlled remotely, for example from your phone you can track the progress of your washing machine, your dishwasher, turn your oven on and some ovens let you look at what’s happening inside. Say you have meat in your oven, you can actually see remotely a clear picture of it every 30 seconds. It's slightly gimmicky, but it's there if people want it. Others have a door that opens slightly after the oven’s s turned off so an item doesn’t carry on cooking from retained heat.. The hot air is pushed out and cool air is drawn in so food isn’t overcooked. Some people talk about the fact that gas might not be around forever, so if you’re going to futureproof a kitchen, induction hobs are good to have.

With kitchens at the heart of the home, how do you design for inclusivity and the wide range of activities that take place there?

You initially need to get a real understanding of how the kitchen will be used every day, and then build from there. It’s making sure the kitchen works for the customer in every scenario. For example, will it will be used for functions, and will they cook when entertaining a large number of people or get caterers in? We offer layout ideas for when it’s breakfast for two, how to change it for four people, when doing homework with the children, or if they’ve got the whole family around. You’ve got to make sure there are the right amount of cooking elements and enough storage for however many sets of plates they’ll have for dinner service.

A kitchen has to be right for how someone is going to cook – or not cook. At the moment we’re creating a large kitchen where day-to-day it’s just the four of them, but every Sunday they have a big family function. We’ve designed it as an open-plan space where the island can be moved into an alcove so the table can be extended. Others have separate dining rooms and secondary kitchens for caterers to use when the client hosts large events. Some people are desperate to have places for their cling film, tin foil or store their rubber gloves. One client argued with his wife because she always used a tea towel rather than rubber gloves. In our showroom, we demonstrate the physical space so that clients get a feel for how much room they’ll have between their island and cabinet run. They might see a picture that looks really nice with a row of four barstools behind an island, but in reality, those barstools are never going to be in line and you don't really want to sit in that line, although you might want to sit facing each other.

What’s on the horizon for kitchen design?

Kitchen features are becoming more like furniture. They’re still quite sleek, but with warmer colours and added textures that make them a bit more comfortable and friendly. We’re seeing mechanisms for opening doors in different ways, but some of them are just for the sake of doing things differently rather than an actual invention.

In recent years, the real innovation has been with ceramic worktops you can put hot things on and that are completely non-porous. Whether synthetic quartz or manufactured ceramic, modern counters have lots of interesting patterns and veining that appears realistic, or others look like concrete. These manufacturers copy the stone, marble, and quartz that occurs in nature, but the textures, colours and finishes all match.

Graham is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.

Click here to view the full judging panel.

Remote working is far from a new concept and has been rapidly on the rise for the past decade. In fact, according to Global Workplace Analytics, 80% of employees want to work from home at least some of the time and over a third would take a pay cut in exchange for this option.

Although many of us may already be familiar with working from home as a part of our regular work-life routines, most companies have been forced to test-drive remote working on a mass and unexpected scale (where possible). As working from home now becomes the ‘new normal’ under these very abnormal circumstances, we start to wonder what this means for the future of flexible working and how this could alter the landscape of the way workspaces operate.

Looking to the future with great uncertainty and wondering what life will be like post-lockdown, both employers and employees may be considering if working from home is a viable practice for them moving forward, and we may see even more companies adapting this operational flexibility into its business model with a more long-term view.

Whether an increasing number of us plan to continue working from home on a full-time or part-time basis after the lockdown has lifted, our daily lifestyles will have a significant impact on the interior design industry in many ways. For interior designers, consumer lifestyle trends are a significant influencer on how they design and curate interior environments for their clients. Is there likely to be an increased necessity for incorporating home offices into the designs of our homes? Will carving out space for study areas become an essential part of our new interior requirements? A report on the ‘State of Remote Work’ by Buffer showed that though remote workers have location flexibility, 84% of respondents still choose to stay at home as opposed to using co-working spaces, coffee shops or libraries.

From a dedicated office space to the corner of a bedroom, home studies can come in many shapes and sizes, and like most environments, there is an art and expertise to designing an effective workspace to suit your home, meet your needs and inspire productivity. The impact that social distancing measures will undoubtedly have on business and lifestyles is far reaching, but how we embrace remote working when the lockdown lifts - only time will tell. In the meantime, we pulled together a selection of inspirational home office designs from previous SBID Awards finalists to help keep you feeling inspired and start planning for a potential rise demand for home offices post pandemic.

It's more important than ever to focus on our health and wellbeing during this challenging time. With this in mind, this month we're serving up some interior inspiration from last year's SBID Awards Finalists with their award-worthy designs across the healthcare and wellness sector; from gyms and spas, to care homes and health clinics.

Healthcare & Wellness Design

Suna Interior Design - Beechwood Grove

This ‘Extra Care, Over 55’ development was to be something people aspired to rather than settled for. There were numerous communal spaces to design but also numerous special sector considerations to factor in. Suna was determined to avoid the stereotypical institutional look this sector often falls into. Colour and contrast have been used carefully throughout the spaces to ensure they look beautifully designed but help support people with visual impairments and dementia. Flooring has been carefully chosen to work with the overall design, while being practical and assisting natural flow between spaces without distractions. Suna worked alongside a specialist sector supplier and designed and manufactured items to support comfort, mobility and safety while still feeling ‘designed’. The client proclaimed the scheme a “gamechanger for the sector”.

Elkus Manfredi Architects - Equinox Seaport

Embracing Equinox’s luxury lifestyle brand, designers at Elkus Manfredi Architects reinterpreted select standards to introduce light and inspirational views at their newest location in the Boston area, Equinox Seaport. Designers resolved a significant challenge of the leased space – unifying two non-contiguous floors– by creating a monumental staircase leading from the ground floor retail and reception area directly to the members-only workout and gathering spaces on level three. Members climb to an upscale lounge and co-working area immediately adjacent to exercise areas beyond, reinforcing the brand’s holistic live/work/play lifestyle experience. Natural light streams deep into the interior through the floor-to-ceiling windows, an effect that designers amplified by painting ceilings and exposed ductwork white – a first for the high-performance wellness brand. Abundant daylight and harborfront views distinguish Equinox’s 35,000-square-foot fitness club in the heart of Boston’s booming Seaport District, while offering an on-brand fitness-as-lifestyle experience.

Rien Kuan Interior Design Group - Dosha Spa

The site was in a 15 years old modern designed building, the original thoughtwas to rejoining the natural atmosphere within the construction.The project is to design the main lobby of the Welldosha spa. The main design concept of the space is to create a multi-functional space which many events can take place in the space. Therefore, we created a space that can be fully opened up suites for different purpose.

Rockwell Group - Tia Clinic

The Tia Clinic pairs science, technology, and community with real-world healthcare services to create a radically inclusive, highly personalised, and compassionate experience. The clinic’s lobby and entrance convey convenience and clarity, signaling that Tia is frictionless, clear, and accessible and puts patients at ease. When patients arrive, they are greeted by a curved white, ribbed wood reception desk with a terrazzo surface. A graphic environmental mural covers the walls with speckled, amoebic shapes in pastels and grays. Rather than a typical waiting room, Rockwell Group created the Living Room as a space that encourages members to choose their own adventure. Wellness and educational talks will take place here, and the Living Room softly and warmly assumes holds space for those events, while also creating a safe feminine universe.

Catalyst Interiors - Emerson Grange

Emerson Grange is a luxury Cinnamon Care residential home situated in Kent. Cinnamon asked Catalyst to create a home with ‘understated elegance’ throughout, with a focus on the entrance and reception areas. Emerson Grange has been designed with the social needs of the resident in mind. Providing a luxurious space in the foyer and reception designed as a hub for the local community. A piano bar, gym and salon offer a destination for residents whilst providing the sense of being in a public space, without sacrificing the safety of the home. As you travel through the building towards the communal areas the design takes a noticeable change. The focus takes a shift towards a more personal and connected environment that creates the true feeling of a home.

SBID Accredited Industry Partner, Schneider Electric provide energy and digital automation solutions to residential and commercial markets with an emphasis on efficiency, reliability, safety and sustainability. Committed to achieving carbon neutrality by 2030, Louisa Buckley, Residential Segment Marketing Manager at Schneider Electric tells us about the brand's 180 year history, and how they are moving even more towards a sustainable future.

What are the origins of your brand?

Schneider Electric is originally from France and was established over 180 years ago by the Schneider brothers. It is a global organisation specialising in Energy and Digital Automation solutions. Our technologies ensure that Life Is On everywhere, for everyone at every moment. Schneider Electric has gone a long way since it first started in the steel and machinery industry in 1836. A few years later it then entered the emerging electricity market. After experiencing two world wars, Charles Schneider restructured the company in 1949. Throughout the 20^th century, different companies were acquired and the focus was more on electricity. Then, during the beginning of the 21^st century more on products and solutions. Schneider Electric has always kept efficiency, reliability, safety and sustainability at the heart to all of products and solutions for their customers.

As a global company, we committed to the ‘Sustainable Development Goals’ to help end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. As part of these goals, we have committed to carbon neutrality by 2030. We are committed to help our customers on this journey to help the planet with our products and solutions.

How do you work with interior designers?

Our electrical accessories are built to complement inspired interiors. Designed by award-winning craftsmen in the Schneider Electric Design Labs, our range of light switches bridge the gap between form and functionality to perfectly fit in any interior. We have a wide range of beautifully crafted, high-quality devices to suit every taste and budget.

What value does your sector add to the interior design industry?

Introducing Electrical Safety, Smart homes, Style and Net Zero products and solutions. This is important for customers who want to be stylish but still be sustainable. Wiser, KNX and C-Bus are smart home solutions that can be implemented in the home to help contribute towards net zero.

How do your services/offering enhance an interior designer’s projects? 

We have an inspirational and visualisation tool called ‘Find your Style’. Our smart home offerings will help futureproof interior designer’s projects e.g. C-Bus/KNX/Wiser. We also have a tool on our website to find an Electrician/Installer to come and install our products for peace of mind. They are approved partners who have had all the relevant trainings to safely install Schneider Electric products and solutions.

What are the latest trends you’ve noticed in your client’s requests?

Sustainability. This is a ‘hot’ topic at the moment from the government and press. Our customers want high quality products that meet their styles whilst improving the energy efficiency and comfort of homes.

Why did you want to become a sponsor of the SBID Awards?

We are proud to sponsor the SBID International Design Awards. This is a great opportunity to connect with Interior Designers and other professionals from the interior and décor industries. It is a brilliant place to also view some of the best interior design projects, which will support us in inspiring our customers.