Regarded as one the most prestigious accolades for interior design, the highly anticipated winners of this year’s SBID Awards have been revealed! For the first time in 10 years, the category winners of the SBID International Design Awards were announced publicly online, alongside the inaugural SBID Product Design Awards winners in a joint celebration of interior design excellence. Championing the exceptional designers of interiors and the innovative products that go in them!
Scroll down to discover this year's incredible SBID award-winning interior projects from around the world, showcasing the industry's best in the interior design sector.
Bluemoon Design for A Hidden Betsuin
Drawing inspirations from the traditional hot springs, gypsum and salt culture, the designer has skillfully interpreted the warmth and modesty of the exhibition space using natural materials such as wood, stone, hessian, bamboo and rattan. The interior design has integrated local cultural elements with modern design techniques, reaching a balance between the Western calmness and the Chinese elegance.
1.61 London for The Mansion
The project visuals for the extraordinary family home in Surrey showcase the external spaces with detailed landscaping and waterfalls, as well as glass swimming pool and the stunningly designed interiors for this one of a kind property. The internal finish needed to align with the external architecture in a modern way, whilst capturing a Gatsby-esque style.
Rockwell Group for Little Sister
Little Sister is a hidden gem of a lounge, tucked away in the sub-cellar of Moxy East Village. Rockwell Group created an intimate, seductive, sophisticated space with a clandestine, cavern-like feel, enriched by jewel-toned velvet sofas and plush banquettes, embossed leather accents, a glowing copper DJ stand, and a mirrored-copper bar illuminated by a dramatic overhead bank of backlit whiskey bottles.
Davide Macullo Architects for Chenot Palace Weggis
The project includes the renovation of existing hotel buildings, the addition of a new guest room block and a state-of-the-art medical spa. The timber cladding of the new elements plays a game of shadows and creates a material landscape embedded in the greenery, marrying together the old hotel buildings in a synthesis of architectural language and the simplicity of materials.
Areen Design for The Social House Nairobi
Each space in The Social House has been designed with a bespoke approach and to stimulate guests to shape their own personal experiences, connections and journeys. To create spaces that are authentic, innovative or reflective of Nairobi’s diverse population was the fundamental framework to Areen’s design.
Virserius Studio for Lobby & Public Spaces, W Atlanta Midtown
Virserius Studio’s concept for the W Atlanta Midtown is the recreation of fictional Arthur’s estate and secret garden, decorated with his awe-inspiring collection of art and other items obtained during his extensive world travels.
Pippa Paton Design for Cotswold Manor Bedroom & Bathroom
This master suite within a stunning Grade II listed Cotswold Manor is a luxurious sanctuary with 21st century style and functionality, whilst celebrating the building’s fabric and the owners’ love of wood. Simplicity of design enhances the beauty of historic materials and vistas, with timber used for all joinery and flooring set against a backdrop of white walls and furnishings.
SW1 Solutions for Prudential's Project Unity
SW1 Solutions created a local identity for a global brand. The relocation of Prudential’s five Business Units and one-stop customer centre to a brand-new building in Kuala Lumpur enabled their employees with flexibility and catered to different styles of working.
Ricky Wong Designers for Hankow Avenue Sales Center
Adjacent to the Jinyin Lake, Hankow Avenue Sales Center boasts the picturesque scenery, integrated with sustainable development concepts, the design is delicate, allowing the project to provide a quality business space that is a comfort to the soul and joy to the eye.
Gow Hastings Architects for Niagara College Welland Student Commons
The new Niagara College Welland Student Commons establishes a welcoming heart within the sprawling, decentralized campus, establishing a flexible gathering place where students can study, collaborate, eat and socialise.
International Designers by Rita Chraibi for Monad Terrace
International Designers by Rita Chraibi reveals the interiors of the first completed residence at Monad Terrace. Rita’s design of the 5,193 square-foot residence highlights her signature style which uniquely fuses interior and fashion design to humanize the space.
Clare Gaskin Interiors for Wimbledon Common Duplex
An open plan living space was the springboard for Clare Gaskin Interiors’ complete redesign of the duplex apartment close to Wimbledon Common. Gaining greater understanding of how the client lived, they re-configured the floorplans throughout, ensuring that the client’s needs were met whilst being sensitive to the architecture of the building.
Roncarati + Zaffera for Woodside Loft
The owners wanted to create a unique loft-space which was expansive and multi-use, with a modern-retro style. Crucial to the design brief was that the space feel bright, spacious, organic, and comfortable. The design ensured the space could comfortably act as a living room with a view, a guest room, a project space, a place to relax, a place to be alone, or a place to be together.
Shalini Misra for St. John’s Wood Residence
Shalini Misra Ltd designed this family home celebrating craftsmanship, culture, and traditional and artistic techniques with hints of the family's Indian heritage. It had previously been stripped of all period features, making it very contemporary, therefore the client wanted to reinstate historical elements to bring back a sense of British heritage and craftsmanship.
IDA LUCE SRL for Casa Verdi
Serenity and simplicity were the main goals for this city home that sits on the thirteen floor of a contemporary architectural building, located in one of the most prestigious neighbourhood of Santo Domingo Dominican Republic.
SpaceInvader Design for Alberts Didsbury
SpaceInvader designed a new, refreshed modern look and feel to mark the 10-year anniversary of Albert’s Didsbury. A sophisticated 15th Century undertone; love of symmetry, geometric patterns, the colour green and encaustic tiles formed the concept alongside a nod and a wink to Uncle Albert’s original tool shed.
Portview for Samsung KX
Portview completed a state-of-the-art brand experience space for tech giant, Samsung, in the heart of King’s Cross, London. Samsung KX is a showcase that’s packed with cutting-edge innovations. The space boasts a number of bespoke design features that are the first of their kind, including an architectural lighting frame embedded within the sales floor to create a curved, illuminated arc.
David Chang Design Associate International for Tianyu Villa, The Crown Avenue
This villa is named "Tianyu", meaning to excel to reach the sky. The design needed to capture the essence of this with an interior that is outstanding and prominent. While highlighting the positioning of the project as a high-end boutique, it also required the integration of culture and business, innovation and art.
Click here to discover the 2020 SBID Award winners for product design!
Visit sbidawards.com to find out more.
The finalists for SBID Awards product design categories were revealed earlier this month! Receiving entries from 49 countries around the world, the SBID Awards 2020 has been the most globally represented edition to date.
With the public vote open until 30 September, you can vote for your favourite products across each of the 17 categories and have your say in which designs have what it takes to take home a prestigious SBID Award!
This category is dedicated to all interior accessories such as cushions, bed linen, tableware, stemware and decorative items including art and photography.
Click here to view all category finalists
This category focuses on any products suitable for use within a bathroom ranging from bathroom cabinets, mirrors and towel rails to shower doors and screens. Both residential and commercial bathroom products are eligible.
This category is dedicated exclusively to brassware. Entries can include but are not limited to mixer, pillar and dual flow taps and shower heads.
This category focuses on interior cabinetry and joinery such as wardrobes, doors, fitted furniture and bespoke pieces.
This category encompasses all commercial and residential fabrics and textiles, upholstery, curtains and curtain accessories. Textiles and fabrics can be synthetic or made from natural fibres.
This category focuses on interior flooring and floor coverings. Entries can include but is not limited to carpet, laminate, tile, vinyl and rugs.
This category is dedicated to all furniture for use within a contract or commercial interior such as a hotel, restaurant or hospital. Furniture can range from tables and chairs to sofas, banquettes, benches and stools.
This category is dedicated to all interior furniture solely for residential use. Furniture can range from tables, chairs and sofas to benches, stools and beds.
This category focuses on heating and cooling in an interior space. Eligible products range from fireplaces, radiators, stoves, grills and underfloor heating to air con, comfort cooling, and fans.
This category is for ironmongery, metalwork and architectural hardware including hinges, locks, handles door knockers and door furniture. Products can also include inset metalwork and bespoke forgery.
This category rewards skill and innovation for kitchen products such as appliances, kitchen cabinets, and kitchen worktops.
This category can include any interior product used within a leisure or wellbeing facility such as a gym, spa or games room. Eligible products include gym equipment, spa equipment and associated wellbeing products to games tables and associated products.
This category is dedicated exclusively to lighting design. products can include general, ambient, mood, task and accent lighting for both residential and contract interiors. Lighting products range from architectural lighting, chandeliers, lamps and desk lights to ceiling lights and bulbs.
This category is solely for outdoor products for either residential or contract use ranging from outdoor furniture, outdoor lighting, signage, garden furniture, sun protection, fire pits, BBQs and grills.
This category is dedicated to sanitaryware including baths, sinks, shower trays, bidets, urinals, wash planes etc.
This category is for audio visual and/or lighting schemes as well as individual products. AV/lighting schemes are eligible for both residential and commercial interiors. Entries should reflect how the concept meets the needs of both the client and the end user. Individual products such as TVs, speakers, home automation and music systems are also eligible.
This category is for architectural and interior surfaces and finishes. These include but are not limited to panels, wallcoverings, stone, veneers, ceramics, wood, acrylic, glass, mouldings, paint and tiles.
Voting closes at 5pm (BST) on 30 September.
Visit www.sbidawards.com to find out more!
The finalists for SBID Awards interior design categories were revealed earlier this month! Receiving entries from 49 countries around the world, the SBID Awards 2020 has been the most globally represented edition to date.
With the public vote now open until 30 September, you can vote for your favourite projects across each of the 17 interior categories and have your say in which designs have what it takes to take home a prestigious SBID Award!
This category rewards skill and innovation in the use of visual software. The entries include any interior design visual or CGI that has been created on a visualisation programme, including AutoCad, CAD, 3ds Max, InteriCAD and Vectorworks.
This category is solely for club and/or bar interior design projects. Nightclubs, private members clubs and bars are eligible for this category – they can be permanent, pop-up or temporary.
This category includes any interior project within a hospital, healthcare facility, care-related property or wellness centre. It will take into account innovative approaches to healthcare environments and how the patient/visitor is engaged. Gyms, spas and well-being centres are accepted within this category too.
This category is dedicated exclusively to bedrooms and suites within hotel interiors. Entries include full or part refurbishments, both new builds and restoration projects, and show high levels of creativity and innovation.
This category is dedicated exclusively to public spaces within hotel interiors. Entries include a full or part refurbishment, both new builds and restoration projects and should show high levels of creativity and innovation. Projects can include lobbies, spa’s, ballrooms and meeting rooms.
This category welcomes kitchen, bedroom and/or bathroom designs within a residential space. Projects can include a single room or several rooms within a property.
This category is dedicated exclusively to office design. The entry should reflect how the concept creates a pleasant, efficient workspace and meets the needs of both the clients and the employees who work in the space.
This category is exclusively dedicated to properties located in the Asia-Pacific region. Projects include residential developments; development sales centres or buildings that market newly built apartments and mixed-use developments. Projects can be a complete refurbishment or just the public areas within these buildings.
This category is dedicated to all interiors of public spaces created as a service for the community, such as airports, libraries, schools, museums, universities and religious buildings. Projects can be complete refurbishments or smaller commissions within these buildings.
This is the premium category of residential interior design for an apartment. It focuses on design trends and the wow factor of residential projects with an overall value of over £1 Million. Projects can include a single room, several rooms, or a whole property.
This category focuses on interior design projects with an overall value of under £1 Million in residential apartments, and recognises not only the achievement for the budget but also functionality and aesthetics. Projects can include a single room, several rooms, or a whole apartment.
This category is specifically for projects that have delivered the best interior design solutions to meet the client’s brief for the budget available up to £50,000. Projects can include a single room, several rooms or an entire house.
This is the premium category of residential interior design for a house. It focuses on design trends and the wow factor of residential projects with an overall value of over £1 Million. Projects can include a single room, several rooms, or a whole property.
This category focuses on interior design projects with an overall value of under £1 Million in residential houses, and recognises not only the achievement for the budget but also functionality and aesthetics. Projects can include a single room, several rooms, or a whole apartment.
This category is solely for interior designs within restaurant interiors projects. Judges will take into account functionality, compliance and fit-for-purpose design. This can include permanent and temporary restaurants or cafes for hospitality services.
This category covers all commercial interiors created for retail outlets including shopping centres, shops, showrooms, pop-up shops and art galleries. Projects can be a complete refurbishment or smaller commissions within these buildings.
This category is for marketing suites and show homes, focusing on functionality, aesthetic and the ability to translate the developer’s vision and engage the end-user.
This month we're serving up the stylish interior inspirations from the SBID Awards 2019 finalists in the Show Flats & Developments category; from trendy residential apartments in the city to contemporary luxury villas abroad. As we look to upgrade tired interiors now we're spending so much more time at home, browse through these interior designs for award-worthy styling ideas.
Angel O'Donnell - Poland Street
19-20 Poland Street is a stunningly curated, warehouse-style development in the heart of Soho. The lovingly restored building is host to nine exceptional apartments on the upper floors and a ground floor restaurant. The design of the building created reams of light and heavenly rooftop terraces, together with revealing the original steel frame, exposed brickwork and stunning Crittall windows and doors for the ultimate New York-style loft living in the heart of London’s West End. Angel O’Donnell crafted a sensational show suite that reflected the building’s location and character. By maximising space, using bold colours and textures, the scheme delivered a wonderfully curious home, coupled with a tailored choice of books and objets, to create an end result that reflects the very epitome of life in Soho.
Beijing Serendipper Space Design - Royal Palace Xia Die
Royal Palace Xia Die is another demonstration of the designer's continuous concept of ecological protection as the whole design respects nature. By introducing the colour forest green and using colourful furniture as well as delicate artworks, the designer creates a breathing green garden that conducts a dialogue with nature. The whole design expresses a life attitude of ecological protection and reveals the pursuit of an ideal natural lifestyle.
The space features a Chinese and Western kitchen, an oriental-style tea room, and a delicate and elaborate fragrance-blending room, together they form a comfortable and flowing space, while at the same time depicting the pursuit of a high quality of life. Artwork adds intrigue to the space to provoke deep thinking and the exploration of lifestyles of the urban elite.
DA GROUP - Jingrui Providence Place Model Villa
DA Group was invited to design a model villa of the residential development Providence Place by Jingrui Real Estate Group. Situated in Ningbo, China, the project combines both functionality and aesthetics to present quality living. The designers applied minimalism to the interior design and created a dynamic and diversified spatial effect. The unique duplex space brings more privacy. With a modern and minimalist style, every inch of the space was fully utilised and optimised.
Elicyon - Chiltern Place Apartment
This unique and eclectic show apartment, located in one of London’s most prestigious postcodes, was created by Elicyon. A fresh, warm base palette is complemented with nude and blush tones, enhanced by bold patterns and bright accents of aqua, sky blue, peach and raspberry. A characterful collection of artwork and antiques, carefully selected by the Elicyon team and sourced from an array of antique fairs and galleries, elevates the scheme of the apartment.
Layered textures and finishes throughout the space, lend the apartment a distinctive look that’s enriched with personality, which is further complemented by wild and rustic floral arrangements that bring freshness and femininity to the scheme. Bespoke and made-to-order pieces were designed to maximise the space in the property and enabled the team to be explorative with interesting pattern and fabric that perfectly complemented the style of the home.
HONKY DESIGN - Petite Route de Campagne
HONKY DESIGN created a luxury, yet relaxed design aesthetic by introducing a mix of pared back, minimal furniture with bold art and textures. Combining a blend of soft textures, natural materials and bespoke elements created a refined feeling of luxury that is still family friendly.
Jeffrey Beers International - 108 Leonard
108 Leonard is an elegant landmarked condominium conversion located in Tribeca. Originally constructed in 1894, the McKim, Mead & White architectural masterpiece will house more than 150 condominium residences within the Italian Renaissance revival-style exterior, which was meticulously restored to its original glory. The ornamental majesty offers dramatic details of scale, proportion and volume paired with contemporary design by award-winning hospitality design firm Jeffrey Beers International.
World-renowned SLCE Architects was enlisted as the architect of record for the beloved landmark, which pays homage to a gilded bygone era. On the inside, JBI has designed a bright canvas of modern restraint, ready to adapt to homeowners’ individual lifestyles. Soaring ceiling heights ranging from approximately 10 feet to more than 14 feet, architectural windows and five-inch wide oak floors bring authentic European glamour to organically flowing layouts.
Rigby & Rigby - Project WC2B 130
Rigby & Rigby had the opportunity to develop and drive a full-scale revision of two contemporary residential apartments, one lateral and one duplex penthouse in the central thoroughfare of Covent Garden. The brief was to provide a design scheme, which accentuates the original features of the building with contemporary furniture and fittings. With close proximity to Covent Garden, the scheme captures the dynamic and vibrant atmosphere of its surroundings, while marrying with the traditional Edwardian architecture of its own, and its neighbouring buildings.
SWS GROUP - Shanghai Arch Showroom II
Located on the banks of Huangpu River, the project is developed by one of Hong Kong's largest real estate developers, Sun Hung Kai Properties. Situated in the core area of Lujiazui, the show flat overlooks the river and takes in the Pudong skyline and its shimmering city lights.
The 2020 edition of the SBID Awards is open for entries!
Entries close this Friday at 5pm (BST) on 14 August.
Visit sbidawards.com to enter now!
Set to celebrate design excellence for not only the designers of interiors, but also the products that go in them, the SBID Awards now includes the newly launched SBID Product Design Awards, alongside the firmly-established SBID International Design Awards, with 17 diverse interior categories to enter in each programme. By representing all aspects of the interior design industry on an inclusive and international stage, the SBID Awards offers excellent exposure for designs, provides unique networking opportunities, and drives professional standards across the industry.
The deadline to enter is fast approaching with just over a week to go until the SBID Awards officially closes for 2020! Haven’t yet completed your entry, or are still considering why you should be entering the Awards this year? With design talent hailing from almost 50 countries worldwide, a record number of entries received year on year and a staggering 225,000 unique public votes, the Awards program is proud to celebrate the industry’s finest products and interior designs worldwide.
But if that's not quite enough and you still need more reasons to enter this year's SBID Awards, we're sharing the top 5 reasons to submit your entry before it's too late!
The Awards programme provides the perfect platform for showing the world who you are and showcasing your designs to an international audience, with features on the SBID Awards website and social media pages offering invaluable exposure for your brand and your projects! Not only can it give your own marketing a digital boost, but success in the programme presents a whole host of great PR opportunities to take advantage of!
The SBID Awards three-tier judging procedure ensures that only the best projects reach the next level! All entries are assessed by a technical panel of experts and a judging panel of high-profile figures in the creative industry to ensure each project is considered fairly and independently for its technical content and creative achievement, regardless of the budget! The final tier is the online public vote, receiving 225,000 unique votes – it's a great way to show off your best work!
Winning only has value if you earned it! Many competitions reel entrants in before hitting them with hidden costs in order to progress. Unlike them, not every SBID Awards entry is awarded a prize and there are no hidden fees, so entrants can't just buy their way to the top! There is just one Overall Winner and 17 Category Winners.
Achieving a GOLD Standard Awards Trust Mark for ethics and transparency, our T&Cs are transparent so you’ll never be asked to pay for extras. All information is on the website so it’s clear from the start what is involved. This means you can enter with the confidence that only the most talented will go all the way (not the entrants with the deepest pockets!).
The SBID Awards welcome entries from all backgrounds and budgets by keeping entry costs low! SBID Accredited members also receive exclusive entry discounts. This year, the Awards introduced new residential design categories differentiated by price point and property type, so the size or scale of your projects or practice is not a barrier to success! We know it’s the combination of small and large organisations that enriches the interior design industry - and that’s why the SBID Awards strive to celebrate the real depth and breadth of the profession.
The SBID Awards have grown in reach and reputation around the world since its launch in 2009, receiving entries from almost 50 countries worldwide. Entering the Awards presents an opportunity to become part of our international design community and connect with new audiences on a global scale at our annual Awards ceremony and networking events.
Even if you don’t clinch the coveted ‘Winner’ trophy, just being shortlisted for an award can still bring your business substantial benefits. Click here to discover the essential ways that awards can enhance your business!
The SBID Awards programme is designed to recognise, reward and celebrate the profession of interior design. If you’re an interior designer or product manufacturer, click here to find out more. Entries are open until 5pm BST on Friday 14 August.
As shops have gradually been reopening across the UK with new social distancing rules, the retail industry will be sure to face challenging times ahead. Interior design plays an integral role in curating the retail environments we currently know and love, and as we now look to the future of retail with a degree of uncertainty, we're sharing some of the inspiring retail design concepts from the SBID Awards 2019. As for how the impact of coronavirus will change the way retail interiors will be designed and adapted in practice, only time will tell!
Tobias Oliver Interiors - Luxury Lifestyle Showroom
The purpose of the luxury lifestyle showroom to provide access to high-end interior design to the doorstep of Berkhamsted, an affluent town in Hertfordshire. Londoners have the amenity of luxury department stores and especially interior design showrooms in central and west London. Tobias Oliver Interiors brings this resource to Berkhamsted, making exceptional design accessible to the local community.
Jeffrey Hutchison & Associates - Jade Boutique
Creating a unique and contemporary architectural vocabulary was critical in establishing a new direction for this women’s luxury multi-brand retail store located in Jakarta’s Plaza Indonesia Mall. In much the same way as fabric drapes over the human body; Jeffrey Hutchison & Associates used architectural materials to wrap the space and create a dramatic sensual envelope. The architectural forms and materials were layered and folded on top of one another. The store is divided into four rooms, three of which house individual designer boutiques. The curved storefront becomes a unifying element for the project, with four separate entries, which highlights the three designer boutiques. Again, the use of a layered material palette of stone, glass and brass brings the concept of the interior to the outside and establishes the strong design vocabulary for the project.
I-AM Associates Istanbul - Turkcell Pera Flagship Store
Turkish telecom giant Turkcell briefed I-AM to develop a flagship experience for its beloved store in Pera – one of the most nostalgic neighborhoods of Istanbul. With that in mind, I-AM created an experience-based retail store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products in a relaxed and friendly environment. Offering the latest innovative IoT products, the new Turkcell store presents a customer journey embracing the latest mobile technologies both in music and sports. The customers are greeted with the touchstone of this particular neighborhood (Istiklal Street) – the tram unit, with which I-AM aimed to design a store that is an organic extension of the street. After the store has opened its doors with its new concept, it was highly appreciated by its customers. This innovative store concept drives the brand into the next level of retail experience.
gpstudio - Hershesons Harvey Nichols
Following the successful opening of Hershesons ‘one-stop beauty’ flagship in Fitzrovia, the brand has now launched their greatly anticipated new site in Harvey Nichols, Knightsbridge, London. Much like the vast, 5000 square foot space opened on Berners Street last year, this super salon is a one-stop shop for its customers’ beauty needs. Rejecting conventional ideas surrounding the traditional salon model, it’s now the turn of the Harvey Nichols location to experience the new concept, but of course with its own iterations. Led by the vision of Luke Hersheson, gpstudio, working alongside architect Racheline Michaels, were tasked with creating a beauty destination offering far more than just hair services, with a café, nail bar, pedicure station, VIP rooms, treatment rooms and much more.
Arizon Design - JoyCity Kid's World
The Kid’s World on the sixth floor of the South Building in Shanghai Joy City is the spatial extension of this love-themed shopping mall. This area of entertainment and retailing is delicately designed for kids aged 3-10, and provides enriching, interesting and diversified experiences. It encourages the kids to indulge in their everlasting innocent imagination, and to follow their instincts, to explore the nature in their own way. The architecture is inspired by Dandelion Hill, imagining the form of hills when adopting the rhythm of contouring lines in an undulating geography. In this space of 4,200 square metres, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors.
German Kitchens - UnserHaus
The client, BSH Home Appliances NZ is the importer and supplier of high-end German home appliances – Bosch, Neff and Gaggenau – and they were setting up their own dedicated showroom to display their appliances in a retail environment. BSH needed a place or ‘house’ where the space did not feel or look like a normal everyday appliance showroom. BSH wanted a living space that told a story and was familiar to retail consumers who would feel at ease in the space and, most importantly, feel at home. Ideally BSH wanted a space that represented the brands individually but also harmoniously to reinforce the uniformity of the three brands under the BSH umbrella. The space had to be like no other in New Zealand and this kind of showroom was to be the first independent BSH retail space in the world and thus the world was watching.
The 2020 edition of the SBID International Design Awards is open for entries.
Entries close on Friday 14 August. Visit sbidawards.com to enter now!
Achieving industry recognition through prestigious honours like awards can be extremely beneficial for business. Not only can it generate awareness, increase brand exposure and of course, boost employee morale in a celebration of their hard work and success, awards are a great way to differentiate your brand, product or service from the competition! Independent acknowledgement of a company’s skills, value or competence within your sector also offers additional reassurances and credibility for potential clients and customers.
Even if you don’t clinch the coveted ‘Winner’ trophy on the night, just being shortlisted for an award can still bring your business substantial benefits. With this in mind, we’re sharing 5 essential ways that awards can enhance your business!
Put your brand in the spotlight! Association with relevant, industry-specific awards that add value to your brand offering can raise your business profile and provide a host of marketing and PR opportunities, so the chance to publicise, and ultimately capitalise, on your achievements within an award programme (whether a winner or a finalist) should not be overlooked! Utilising the promotion of your involvement before, during and after the ceremony through your marketing channels is a cost-effective way to increase brand awareness, share your company’s success and become a real marketing asset. And that doesn’t even include the additional exposure you would gain from the event organiser!
Awards are designed to endorse a company’s calibre of skill and success in a particular field, making them a key indicator of trust-worthiness. Entering and winning an award therefore demonstrates to your customers that your business is operating at the highest level within your profession, acting as a powerful selling point for potential prospects (or perhaps reinforcing their reasons for doing business with you in the first place!).
As a result, this can develop brand loyalty and improve client retention, as customers are often inclined to stay with businesses who are succeeding at what they do – as well as give them more excuses to tell their friends about you. And we all know how valuable word of mouth is as an effective marketing tool!
Using the awards branding on your website and in your marketing materials is another way you’ll be able to showcase these credentials to your target audience.
Partaking in awards is a public way of acknowledging the hard work and achievements of your employees, giving your team members an additional sense of appreciation, purpose and motivation in their work, as well as a stronger desire and confidence to continue to perform for your company. Attending the awards ceremony also offers a great chance to reward your staff by celebrating together as a team – who doesn’t love a chance to get dressed up for a fancy three-course meal and rub shoulders with top tier professionals in your industry?
Achieving an award also validates your employees work as a direct contributor to wider company success which can also generate company pride, increase work satisfaction and can play a positive role in future recruitment too by enticing new talent who want to work for successful, award-winning companies.
Serving as an excellent platform to wine and dine with the best of the best within your profession, award ceremonies provide the perfect opportunity to network with key players in your industry so you can make new industry connections, bond with potential business partners, reach new customers, and build better relationships with your peers. Winning an award goes one step further in recognising the value and expertise you bring to your sector in front of this captive audience, meaning your peers will look more favourably on your business and you will gain a deeper level of credibility and respect within your industry as a whole.
Most awards judging panels consist of distinguished industry experts, so entering them also presents a unique opportunity to put your business in front of specialist stakeholders, industry-leaders and influential experts in your field.
Whether you are a small or large company, awards offer the ability to stand side-by-side and compete against some of the biggest names in your professional pool, allowing you to take stock of your achievements in comparison to your peers and benchmark your work against the industry – this will help to see how you measure up against your competitors and refine your business goals and aspirations.
And of course, if you’re successful in becoming an award-winning business, it is a surefire way to differentiate your brand and stand out from the competition with that all-important, industry-recognised seal of approval, giving you an esteemed third-party endorsement from an independent body.
While entering awards can bring a host of promotional benefits for your brand, enhance industry positioning, and increase credibility - it's important to know which awards you should be entering! So before jumping in with both feet, do your research!
Are they a credible organisation? Do they have industry recognition? Do they really understand and represent your industry sector? And finally, do the previous winners embody what you want to be known for? Why win a vanity trophy when you could collect a prize that really resonates in your industry!
Look out for hidden fees in the application process! Some Awards charge successful entrants extra fees for exposure - some even require the winner to pay for their own award! Attending the ceremony can be a caveat of ‘winning’ too. If this is the case, the awards are likely to be given to the highest bidder so you know it's not really about outstanding achievement, excellence or creative merit...
The SBID Awards programme is designed to recognise, reward and celebrate the profession of interior design from the interior designer’s projects and the products they specify, to the specialist contractors that install the final fit out.
If you’re a designer, product manufacturer or contractor, click here to find out more.
SBID Accredited members also receive exclusive entry discounts.
Lockdown measures are slowly easing across all aspects of work and social life as the hospitality industry is given the green light to begin re-opening to the public this July. For many of us, the concept of travelling seems like a distant memory; dreaming of the day you can book that weekend away or arrange for a long, relaxing week abroad. As society braces itself to resume holiday planning and commence those halted travel plans in a Covid-19 world - we're sharing some of the inspiring hotel bedroom designs from last year's SBID Awards finalists that we'd love to be paying a visit this Summer!
CaberlonCaroppi Architetti - Hilton Molino Stucky
Once an efficient flourmill, Hilton Molino Stucky is today one of the most important international hotels in Venice. Curated by CaberlonCaroppi, the renewal of the common areas and the first 90 rooms reflects the soul of the industrial building and the one of Venice and its wonders. The design narrative starts from decorative and graphic details with special attention paid to figurative elements, introducing the theme of gears and grain, main elements that characterize rooms. Along the corridors, the soft colours of the walls, the elegant lamps and the geometrically textured carpet blend perfectly with the cast iron pillars that characterise the architectural structure. A particular attention has been paid to all the lightening elements, designed or modified specifically for the setting of the Molino, so as to obtain a product that is not only functional but also in line with the entire mood.
Concorde BGW Group - The Bedford
A pub that helped launch the careers of Ed Sheeran and Michael McIntyre has reopened after Concorde BGW carried out its multi-million-pound refurbishment. The extensive renovations to the 22,000 square foot pub, grass-roots music venue and London’s longest running comedy club were carried out across its five bars, restaurant, four private rooms, ballroom and 250-capacity live music club. The Grade II Listed building is utterly unique in terms of character and strategies were developed to ensure much of its age-old charm was maintained. Once planning permission was obtained, 15 new, individually designed ensuite bedrooms were built on the second and third floors. The bedrooms add another layer of luxury to a truly unique building. Designed with the history of the building in mind, the rooms allow you to drift back to bygone ages.
Celia Chu Design & Associates - Luxury Is Personal
Located in the central heart of Taipei, the twin towers building was designed by Richard Rogers and has reached a new level of high-end residential living. CCDA was inspired by the lifestyle of the modern British gentlemen, believing true luxury not only manifests itself in the physical space but is also reflected in interests, habits, collections and art. Bespoke crystal light fixtures from the Czech Republic, commissioned silver glass panel art by the fireplace, a wine display room, spa-like bathroom and other details were designed to shape a vision of personalised luxury.
LW - Zabeel House
Zabeel House is a new lifestyle hotel by Jumeirah, catering for families, travellers and businessmen alike, with all the familiarities of the Jumeirah brand, in an afforded luxury way. This combination of Arabic culture and urban finishes comes together in the health club and spa. Reclaimed timber slats, concrete flooring and exposed ceilings are complimented and softened by Arabic rugs from the local souq and quirky artwork that continue down the corridor, into the changing rooms and treatment experience. Personal interaction is a key feature that runs through this hotel, seen through the recessed pops of seating down the health club corridor that allow for guests to pause a moment, relax and interact.
Roth Architecture - Aqua Villa
Located in the most private area of Azulik Tulum, the Aqua Villa was designed in harmony with the environment, respecting nature and making it part of the project. Water is the main design composition element inside the villa, fusing with the blue Caribbean Sea view. The contrast in colours, textures and use of the local materials allows the villa to become part of the landscape thanks to the natural materials. Exterior massage decks, Jacuzzi and netting allows guests to enjoy the space and the view in this unique environment which flows naturally into its surroundings. The interior design fosters a quiet and relaxing atmosphere, using reflection as an element; the mirrors and water in the floor give guests the sensation of space and serenity so they can enjoy the sounds of the sea and the wildlife that interact within the space constantly.
Dexter Moren Associates - Clayton Hotel, London
Clayton Hotel City of London redefines the concept of a destination hotel. The 212-key, four-star hotel is located in the vibrant Aldgate area of London, on the edge of the City of London, near to the Whitechapel Art Gallery and historic markets of Spitalfields, Petticoat Lane and Brick Lane. The hotel’s bespoke interiors reflect the history and charm of the area through the mix of materials, ceramics and furniture. The choice of lighting, colour palette and artwork visually reference elements from the culture of the area, including the Freedom Press, the Bell Foundry, warehouse metal and fabric trades and the diverse market culture. The designers at Dexter Moren Associates describe the concept as a ‘new order’: combining the old order and traditions of the East End with the future outlook of the City.
The Wall Design Corporation - The Shades of Clouds; the Valley of Hearts
This B&B is located in a mountainous region in the southern Zhejian Province. Given the unique geological environment, the south-facing location is wreathed in clouds. The area is known for its amazing natural scenery with clouds constantly passing by. The building was protected which posed a challenge however the remodelled building preserves 80% of the original architectural features. The interior is based on the Balinese lifestyle, in which the white colour symbolises the clouds. Windows have been replaced by the new larger versions, through which guests can truly appreciate the great views. In addition to the vintage decor, the preserved original yellow soil walls and doors further emphasise the spirit of simplicity.
Virserius Studio - Guest Rooms & Suites, W Atlanta Midtown
Arthur is a fictional character, conceived as a native Atlantan who was born and raised in Ainsley Park, located right behind W Atlanta Midtown. Virserius Studio’s concept for the hotel is the recreation of Arthur’s estate and secret garden, decorated with his awe-inspiring collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Goddard Littlefair - The Lowry Presidential Suite
The Lowry Hotel’s five-star, luxury Presidential Suite, is the largest in Greater Manchester, having undergone a complete revamp including a reconfiguration of the space and a newly enlarged dressing room. Beautiful, fitted joinery screens create a series of distinct but linked spaces, including a living area, dining area, bedroom, bathroom, dressing room, pantry and powder room. Drawing inspiration from Manchester’s rich industrial history, the suite makes reference to the city’s industrial forms, geometry and heritage, as well as the hotel's namesake, L.S Lowry. Accompanied by a colour palette inspired by Lowry’s five colours, the new design has a luxurious residential feel, with light and bright tonal colours used for the walls, curtains and carpets, offset by darker joinery, with painterly or geometric-patterned fabrics.
designer and president of Karim Rashid Inc.
Visionary and prolific, Karim is one of the most unique voices in design today. With more than 4000 designs in production, over 300 awards to his name, and client work in over 40 countries, Karim’s ability to transcend typology continues to make him a force among designers of his generation. His award-winning designs include democratic objects such as the ubiquitous Garbo waste can and Oh! Chair for Umbra, interiors for Morimoto restaurant, Philadelphia and Semiramis hotel, Athens, and exhibitions for Corian and Pepsi. Karim has collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high-tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski, to name a few. Karim’s work is featured in 20 permanent collections and he exhibits art in galleries worldwide. Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, Interior Design Best of Year Award, and IDSA Industrial Design Excellence Award. Karim is a frequent guest lecturer at universities and conferences, globally disseminating the importance of design in everyday life.
Karim Rashid | NIENKAMPER, Heartbeat
What excites you the most about the use of artificial intelligence in product design?
I welcome the crossing of artificial and human intelligence. I love evolution, I'm looking forward to the day when we're 50% synthetic and artificial, there's something obsessive, and passionate about us becoming technological beings. I believe that technology is nature since we created it and we are nature and it is a masterplan that we will become seamlessly robotic. Right now, we have robotic technologies that can customize and differentiate production objects (creating one-off using robotic production methods), granting us personalization for anyone and everyone with great accessibility and low cost. Our high-tech objects are outside the body but in a short time they will be inside too. But seriously I will get an implant soon in my hand so that I can open up all my locks and doors in my life without keys.
Karim Rashid | RELAX DESIGN, Pebble Collection
Karim Rashid | RELAX DESIGN, Duo Collection
Karim Rashid | RELAX DESIGN, Meta-Collection
How does democratized design enhance people’s wellness?
Ever since I was a child, I wondered why there couldn't be a more democratic design that everyone could enjoy. Manufacturers can make good business from design. I have had several agendas for 20 years. Firstly is to create democratic objects and to democratize design. Secondly is to disseminate design culture to a larger audience. Thirdly is to make design more human. My aesthetic is very human, and I think it translates well to anything from furniture to a building. Design does change our everyday lives, our commodity, and our behaviours.
Karim Rashid | TONELLI, Tropikal Mirror
How do you stay on top of the latest technologies, material inventions and innovative processes to know what is possible and how far your imagination can fly when you create innovative products?
My design practice is based on my accumulative experiences, years of projects, all the books I have read, all my travels, all the diverse factories I have visited, etc. Working with so many clients gives me insight into so many technologies, manufacturing capabilities, and materials. In this way I can cross pollinate ideas, materials, behaviours, aesthetics, and language from one typology to the other.
Karim Rashid | Boconcept, Chelsea Collection
What would be your dream project if you had complete freedom with budget, location, and time?
I would create hotels in every city I travel. I would like to design a chain of organic restaurants and coffee shops, low-income housing, art galleries, a museum and more humanitarian projects that can help save the earth. And I would build myself an organic home with no straight lines. I love Pierre Cardin's Bubble House (Palais Bulles). I was inspired by his fashion and product design from very early on. The space is so soft, curved, organic and conceptual. Our surroundings should engage technology, visuals, textures, lots of colour, as well as meet all the needs that are intrinsic to living a simpler less cluttered but more sensual envelopment.
Karim is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.
Click here to view the full judging panel.
The SBID Product Design Awards 2020 is open for entries. Entries close Friday 14 August!
To find out more about entering, visit www.sbidproductdesignawards.com
founder and creative director, studio LOST
Constantina is the founder of studio LOST, a brand-new design practice focusing on high-end, hospitality, residential and boutique commercial projects in collaboration with the industry’s most respected global brands. Having led the European arm of international hospitality giant HBA for many years, Constantina has worked on award-winning hotel projects around the globe, also creating also an array of bespoke products and furniture lines for her clients along the way.
Camellia Hotel, Opatija, Croatia | Image credit: ©Sanja Bistricic
What challenges and changes to our value systems do you foresee as a result of the ‘great pause’?
I have been thinking our world was due an overhaul, though now is a very vulnerable time for many people. A positive aspect is that technology has enabled many of us to have a window open to the world that lets us keep on working. The technological revolution of the last decades had not significantly changed the typical office setting and routines until now. I think this ‘pause’ will make shifts in the workplace model happen faster. It has shown that an organisation doesn’t need employees physically in the office Monday to Friday for a certain set of hours all the time. From that point of view, I am certain we will all be working more flexibly going forward.
We have also come to appreciate all the basic daily rituals that we may have been too busy to enjoy before: like cooking at home, eating together, appreciating nature, or going for a walk.
SL01 Pendants for Dutch brand Frandsen | Project Image credit: Frandsen Project
Which innovative people or companies should the design industry be paying attention to?
There are many great initiatives happening, and mainly from smaller independent studios. I really admire the young French fashion designer, Marine Serre. She makes innovative ‘future wear’, ordering quantities of existing fabric like denim and regenerating it into new, upcycled creations. Her sourcing is 50% sustainable while creating pieces with a strong, fashion-forward identity.
I am a great believer that we should support the small local businesses around us. When our local restaurants and bars are able to open, it is our spending power that will enable them to keep trading. Every choice we make when spending is voting for the kind of world we want to have.
Amadria Park Hotel Capital, Zagreb | Image credit: ©Sanja Bistricic
While many companies have paused plans while in lockdown, many others have continued.
From our side for example, I pressed ahead to launch studio LOST and kept every commitment I had made previously, like commissioning a branding agency to work with us on the studio’s identity and other consultants to complete all the necessary early stages of work. We stuck to the plan and I am very grateful for the warm reception we have enjoyed from the industry since our launch.
If we want a world rich with different voices of designers, artisans, craftsmen, and independent businesses, it is our support that enables them to survive and flourish.
Piramal Aranya Residences Mumbai | Image credit: ©Hashim Badani
How will luxury design evolve in an era of more thoughtful consumption?
The pause has enabled us to question what luxury truly is. You could consider that luxury, during the lockdown, is the ability to move freely and enjoy a meal with friends! Whereas before that was something we took for granted.
The way forward will hopefully be more sustainable and environmentally friendly. I hope we will think about where things come from, their production, and how their disposal affects the environment.
I am interested in repurposing things and not making everything in a project from scratch: buying vintage, repurposing furniture, infusing an interiors scheme with antiques, and appreciating the craftsmanship of something created a hundred years ago but now finding a new use for it.
In terms of interior design, there will be a lot more upgrades happening in the next few months in the residential sector. Hotels will take a little longer to recover. As for goods, people hopefully will be buying less, but better. Staying in has definitely made me see we actually need a lot less than we realised.
What inspires you both professionally and personally?
More than anything, people and their expressions inspire me: my family; everyone I get to enjoy nice conversations with, exchange ideas and dream – writers; painters; fellow designers and thinkers; and so many more. It’s interesting to look at the world through their eyes and learn from our exchanges.
Constantina is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise. Click here to view the full judging panel.
The SBID Product Design Awards 2020 is open for entries.
Entries close Friday 14 August!
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