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In this week’s interview with SBID Awards Product Design judge, Maria Vafiadis discusses the compatibility of luxury design and sustainability, addresses the unique challenges between designing private residences and hotels, and shares her views on repurposing in the industry.

The Romanos, a Luxury Collection Hotel, Costa Navarino

How would you define luxury today? Is it compatible with sustainability?

The luxury experience today is defined by space and how this space encourages us to make time for rejuvenation. This is one reason why many resorts and hotels are choosing to create standalone villas, cottages and treehouses where guests can quietly share time with family and friends and engage with the natural world.

Our new luxury values are increasingly compatible with sustainability. Government regulation, the marketability of eco-destinations, consumer demand and evidence that guests will pay a premium for experiences that respond to environmental and local community issues are coming together in a union which is already having an impact on hospitality. We are seeing a new, more thoughtful attitude to what luxury means together with a growing desire among owners and consumers to be better custodians of our planet’s resources.

Matild Palace Budapest, a Luxury Collection Hotel - lobby lounge

How different are your priorities when you are designing a private residence versus a hotel?

My single focus when designing a private residence is the owner and his/her family. It is all about the owner’s aspiration and the family’s way of life, and the end result should reflect their personalities. By contrast, hotel design has several parties to please – the owner, the operator and, of course, the guest. As a hotel designer, it’s key to create a narrative as the wellspring for the guest experience while you also have to respond to an array of commercial and operational realities.

W hotel, Costa Navarino Beachfront

In your opinion, which offers the more interesting design opportunity – renovating a much-loved historic hotel or creating a new one?

It depends so much on the client and their aspiration; we have had amazing experiences working on both. Take for example Costa Navarino in Greece. It’s difficult to believe now but when we began our work on this resort it was no more than a bold vision to achieve a luxury destination which would celebrate the heritage and natural world of Messinia. It felt truly meaningful to work from a blank slate and create a new hospitality benchmark in the region.

Several years later, we were appointed on the recreation of The Burgenstock Resort in Switzerland. In its heyday, this had been a glamorous and pioneering destination and it was our task to take this legacy forward into a new era. This was a project that involved repurposing, refurbishment, extensions and new buildings. Its strapline ‘The Future has a Past’ was fascinating to honour and reflect in our work.

I must admit that I do enjoy delving into the past, discovering what was there and helping it to flourish again by combining the old and the new. We have just had a wonderful opportunity to do this in creating Matild Palace Budapest, a Luxury Collection Hotel. The lifestyle of the Archduchess of Austria who commissioned the original building was our inspiration and we wove our narrative around her imagined presence in the new hotel.

Burgenstock Hotel - guestroom

What are your priorities in making FF&E selections for your projects?

We love to work with artisanal and locally sourced products and, since sustainability is high on our agenda, we are always interested in re-purposed items. We believe in the inherent beauty of natural materials, tactility and in products that are well-made – longevity of things is one of the greatest gifts we can bestow on our planet.

Matild Palace Budapest, a Luxury Collection Hotel, guestroom

You have recently published a book called Design Alchemist. What was the thinking behind this title?

At MKV, we believe in the power of design to affect behaviour and elicit emotion. This requires design that combines location, culture, history and modern life in any number of contextual stories which we tell. When they come together in the right balance for the particular project, alchemy results and a kind of chemistry is released between the space and its users.

Cover image: Alpine Spa, Burgenstock Resort

Questions answered by Maria Vafiadis, Founder & Managing Director, MKV Design.

MKV Design’s mission is to create environments that deliver on every level. Aesthetic, practical, commercial, experiential. We achieve this by applying intelligence to design. By developing a personal vision for every project, setting the most uncompromising standards and working side by side with our clients to bring that vision to life. It’s an approach that has cemented our reputation as world-class designers of luxury hotels, resorts and private residences

SBID is excited to introduce a new weekly blog series – the Judges’ Interviews – in which, leading up to the 2022 SBID Awards ceremony, you will get to meet and find out more about the people who will be evaluating the contestants’ projects this year!

In this week’s interview with SBID Awards Product Design judge; design advisor & founder of Habitus Design Group, Samantha Drummond discusses her views on the hospitality sector, what innovations are needed in those spaces and how hospitality design can shape the guest experience.

Villa Lounge, Solaire Hotel & Resort

How would you define the power of design?

Design is a means to problem solving. In a hospitality setting, this begins with understanding the customers’, as well as the client’s, needs and aspirations and from this developing a framework for concept development, innovation and creativity. Such an approach is as much linked to strategy as it is to aesthetics. Yes of course the look and feel are important but what matters even more is how the design makes guests feel. Are they at ease? Is their curiosity aroused while their sense of belonging is stimulated? Will the memories they take away with them convert family and friends into your next guests? Design has the power to evoke emotions, to change the way people experience a space and to encourage them to stay longer.

Solaire North Quezon City - Japanese Restaurant

You design both extraordinarily large resorts and boutique, single-purpose hospitality destinations. How would you compare the challenges?

In fact, the creation of large resorts and small hospitality destinations face many similar challenges. All projects, regardless of size, require the same fundamental disciplines.

However, one thing that is different is that the larger the project, the larger the team and therefore more people management is required, sometimes internationally across different time zones. Also, it’s often the case that larger projects have more aggressive deadlines in order to achieve completion on multiple spaces simultaneously.

Villa bathroom, Solaire Hotel & Resort

How do you use design to shape the guest experience?

Hospitality design is a wonderful opportunity to create a stage for guests to live a charmed life during their stay. We aim to craft experiences that make guests feel glamorous, special and cherished. There are many elements that go into the design mix but I do think lighting is very important in shaping the experience as are unexpected surprises – a beautiful repurposed item for example or curated collections of books and, of course, bespoke artwork. Such things help guests connect emotionally, add layers of meaning and create memories.

Marina Bay Sands, Retail Mall

What inspires you both professionally and personally?

So much inspires me – I think that’s the nature of being a designer… food, art, music, craftmanship, the natural world. In my work, I love to take on an empty building, a vacant plot of land or even nothing more than a vision in the client’s mind. That’s when I really have to use my imagination to come up with something genuine which hasn’t been done before while also engaging my Advisory head and making a sound business case for my proposal.

There is also the ‘who’ inspires me and here I have been so lucky. From my extraordinary clients who have taught me so much about business over the years to the many world-acclaimed architects, designers, artists and chefs I have been privileged to collaborate with. They have all been an inspiration.

Marina Bay Sands, exterior

Do you think there are any hospitality sectors that would particularly benefit from product innovation?

Wellness is a sector that is constantly evolving in terms of treatments, new experiences and now the wide offering from pampering to medical interventions, mind and body wellbeing. I am sure there is opportunity for product innovation here. I also think that in the aftermath of the pandemic, “working from alternative locations” has become a way of life and the hotel bedroom desk could be ripe for a renaissance. However, this will not be as before. An innovative approach to resolving the room’s working space is definitely called for.

Cover image: Private Residence, Denmark

Questions answered by Samantha Drummond, Design Advisor & Founder, Habitus Design Group.

Habitus Design Group set out to achieve extraordinary results by translating their industry knowledge and creative talents into an unparalleled service for the clients, enabling their vision to be realised and become a benchmark in luxury hospitality development.
For every project and client, Habitus develop completely bespoke services where the aesthetic of international luxury is sensitively combined with authentic local character and where the issues of large-scale space planning, adjacencies, connectivity and operational requirements are successfully resolved.

Showcase your products to this year’s SBID Awards’ judging panel for Product Design categories! Some of the world’s most skilled and knowledgeable experts in product design industry offer their expertise to choose the best projects from the 2022 Awards entries.

Product Design Judges:

Anthony - SHH

Anthony Duesbury

Associate

SHH

A hugely experienced interior designer within the high-end hospitality sector, Tony leads a team within SHH’s hospitality arm. He is a creative interior design professional with 20 years’ experience in leading prestigious high-end hospitality, restaurant and residential schemes globally. A client-facing creative and technical designer with an extensive knowledge of the Interior Design process. He is a motivated design leader to develop complex, large and small scaled projects. He believes in a complete multifaceted holistic approach to design that is reflected in the consideration of every experience down to the finest of details.

Carolina-Sandri---Casa-Forma-2

Carolina Sandri  

Creative Director

Casa Forma

Carolina has more than a decade of experience on the design and implementation of high-end interior design and architecture projects in London and around the globe. Trained as an architect, she established her own architectural business in her native country Brazil before moving to London 15 years ago. Her passion for design excellence and extensive knowledge in the luxury global market, makes it possible for her to transform any client’s aspirations into a truly bespoke luxurious space. Her architectural background gives her a combination of creative design skills with a wide range of technical knowledge. She is the Creative Director at the award-winning luxury design studio Casa Forma’s and is responsible for delivering leading-edge residential schemes for international high net worth individuals and property developers.

Darren Comber

Darren Comber

Chief Executive

Scott Brownrigg

Darren is an Architect and the Chief Executive of international architectural and interior design practice Scott Brownrigg. He has Strategic Board responsibility for the quality of design across the practice and has been at the forefront of many of the practices high-profile projects within the UK and internationally. With experience in a broad range of sectors including commercial, education, residential, hospitality and retail, Darren instigates a fresh enthusiasm for modern architecture, innovative ideas and a sensitive concern for the environment. Darren is an established voice within the design industry, with recent thinking on the future of office design published on a range of media outlets including The Guardian Newspaper, Sky News, ITV and the BBC. More recently he has been working on how to encourage vitality back into our Cities, creating alternative uses for empty retail units and how to provide healthy destinations that support new existing and businesses.

Dr-Ning---Wanda

Dr. Jeff Ning

President

Wanda Hotels & Resorts

Dr Ning is the President of Wanda Hotels & Resorts. During his tenure at Wanda, he has led the design, construction and operation management of over 100 upscale and luxury hotels. Under his leadership, these hotels have won many prestigious international design awards, including the SBID Awards, Gold Key Awards, IIDA-Best of Asia Pacific Design Awards, Hospitality Design Awards and many more.

Dr-Garaj---Brunel

Dr. Vanja Garaj

Head of Brunel Design

Brunel University London

Dr Garaj is Head of Brunel Design, where he also teaches on the Professional Design Studio module, a part of the MSc Integrated Product Design programme. He has co-ordinated a number of live project briefs across design fields, with organisations including Cancer Research UK, NHS, Pan Macmillan, Help for Heroes, Friends of the Elderly, Corney & Barrow, Shell, Ibis and BT. Dr Garaj’s research is aimed at design, development and evaluation of innovative systems, products and services, with the focus on digital and digital-physical domains and the application of the latest technologies.

Gary---HOK

Gary Clark

Principal & Regional Leader of Science + Technology

HOK London Studio

Gary is an architect with a passion for sustainable architecture and has over 30 years continually sought to bridge academic research, teaching and practice to create a sustainable future. In his role as Principal Lead for Science and Technology at HOK, his aim is to deliver a sustainable future not only in the science and technology but across all sectors of the construction industry. Gary has collaborated and led sustainability with a number of leading practices including Wilkinson Eyre, Bennett’s Associates and Hopkins Architects. These collaborations have delivered award winning sustainable buildings across a range of sectors from Higher Education, Academic Research, Residential mixed use, Office and Cultural Buildings. His academic experience includes teaching and research positions at The University of Cambridge, The University of Edinburgh, Robert Gordon University Aberdeen, Heriot Watt University Edinburgh, and Oxford Brookes University. Gary’s honorary positions include: – Appointed Chair of the RIBA Sustainable Futures Group in October 2018. – Appointed Visiting Professor of Sustainable Architecture at Robert Gordons University Aberdeen in 2016. – Past Chairman of the Usable Buildings Trust and BSRIA Soft Landings User Group from 2009 until 2016 His work has been recognized by many awards, including awards from the Civic Trust and the RIBA.

Gill Breen

Gill Breen

Director – Hotels and Hospitality Expert

Gleeds

Gill is a dynamic, passionate, and highly motivated Construction Cost and Procurement Professional who has specialised in the Hotel, Hospitality and Residential Sectors, predominantly in the UK and Europe, as well as internationally, including postings in Toronto and Singapore. Currently a Director for Gleeds Cost Management Ltd, and a member of the London Senior Leadership Team, Gill assumes operational responsibility and leadership of the Gleeds Futures & Innovation panel. Gill is committed to the continuous development of the industry and is actively involved in research and Thought Leadership with regular contributions to both in-house and external publications. Gill has had her articles published in journals including Construction Manager and Building Magazine. Gill’s reviews have included topics such as BIM, the Private Rental Sector (PRS / BTR), Residential and Serviced Apartments, Net Zero Carbon and Sustainability.

“I am absolutely delighted to be a Judge in this year’s SBID 2022 Awards. We are seeing an unprecedented rate of change in the way we live, learn, work, and play, and our built environment and building interiors are constantly evolving, to reflect changing needs and aspirations. The SBID Awards provides a central focus for the industry’s best Interior Designers, Fit-Outs and Product Designers to showcase and celebrate their talent and creativity, and whose work is both stunning & truly inspiring. I wish all participants the best of luck and I’m very much looking forward to seeing the fantastic variety of submissions this year brings.” – Gillian Breen

Hans Galutera

Hans Galutera

Founder and CEO, Board Directors of New York State Education

HG DesignWorks LLC

Hans J. Galutera – Founder and CEO of HG DesignWorks LLC, has recently been nominated and elected on the Board of Education for New York State. Being in the design industry for over 25 years, Hans has been a co-founder and principal of New York-based BG Studio International, Inc. and is the past president of the Board of Directors for the International Interior Design Association IIDA New York Chapter. He is an Advisory Board Member for the International Council for Caring Communities (ICCC-UN Habitat) and a professional member of the Design Institute of Australia (MDIA). Hans is also recognized on the Executive Board for the Society of British International Design (SBID) based in London as the International Education Ambassador. As one of the NYSED Board Members he will serve and be one of the overseer of the district’s affairs (specifically interior design education and licensure). The NYSED Board has specific responsibilities to approve curriculum, employ a superintendent and submit a proposed budget to the district voters for their approval. He will continue to maintain the value of the interior design profession with ongoing outreach with various organizations such NY11+ which is dedicated to promoting public awareness of the interior design profession by providing a platform to showcase student work from prestigious New York State institutions.

Henry-Reeve---IHG-3

Henry Reeve

Director of Interior Design

InterContinental Hotels Group (IHG)

Henry is Director of Design at InterContinental Hotels Group. He is responsible for creating the interior design and guest experience for IHG’s Kimpton and Hotel Indigo brands across Europe. Since joining IHG in January 2015, Henry has worked across some of IHG’s most celebrated and award-winning design projects, including the launch of the first Kimpton hotel outside of the Americas – Kimpton De Witt in Amsterdam. He has led the teams responsible for the design of all new Hotel Indigo properties over the last 5 years. As well as designing new hotels in IHG’s pipeline, Henry has worked on more than 20 refurbishment projects across IHG’s existing hotels. Before joining IHG, Henry was Associate Director at for people, and Creative Director at numerous agencies cross London. Henry studied Mechanical Engineering at the University of Bristol, followed by an MA in Industrial Design at Central Saint Martins. Over the course of his career, he has been a lecturer and agency creative working in a wide variety of sectors from automotive, events, retail, and consumer goods before dedicating his time to hotel interior design.

Hubert - Dexter

Herbert Lui

Partner

Dexter Moren Associates

Herbert has extensive experience of working on complex mixed-use developments on challenging sites. Along with a strong awareness of stakeholder aspirations, he has a proven ability to convert constraints into opportunities. Herbert is a graduate of Westminster University and the Architectural Association in London, and the National University of Singapore. He joined DMA in 1999 as a Project Architect and was appointed a Partner in 2008. In 2018 he secured planning consent for the 252-room Bicester Heritage hotel, on a former RAF base in the heart of “motorsport valley”, close to a number of Formula One teams and the Silverstone Circuit. More recently in November 2019, he achieved consent for the third and final major phase in the refurbishment and expansion of the Mandeville Hotel in Marylebone, London. Herbert has also brought his hospitality experience into the multi¬family residential/PRS sector in Canary Wharf, and has been the design leader for several hospitality schemes in North Africa and Nairobi.

Iain Johnson

Iain Johnson

CEO

Rigby & Rigby

Rigby & Rigby CEO Iain Johnson has been a pivotal part the growth of the firm since its inception, dynamically executing the vision of a truly integrated design and delivery studio with full-service capabilities. A champion of the studio’s expansion, he has helped it to become a leading multiaward- winning name in ultra-prime delivery. Accredited in every division, the firm’s extensive expertise extends across development management, architecture, interior design, construction delivery and private client services, to create the most exceptional properties in the world. Johnson leads and oversees the group’s operational strategy and creative division – ensuring the brands individual identity, heritage and expertise is maintained and delivered as a complimentary offering, he is also creating collaborations with some of the world’s best architects and interior design studios providing clients a unique opportunity of choice within the full-service delivery model. At the heart of Rigby & Rigby’s approach is Johnson’s profound commitment to the client experience. Architecturally trained with 20 years of industry leadership and experience, Iain’s ability to understand every facet of the design process ensures he is perfectly positioned to support clients throughout their development journey. This includes Rigby & Rigby’s award-winning Special Projects division, where Iain leads a dedicated development and delivery team undertaking the most complex signature new build and heritage restoration projects, requiring an additional level of attention and care. Creatively Iain’s passion lays in driving innovation through research-based methodology, influencing the architectural and interior design studios to be more experimental and to maximise the client experience and enrich the user journey. The product being perfectly resolved residences, with a style defined as understated refined luxury, delivered with a service that is second to none.

Katherine-Pooley

Katharine Pooley

CEO & Founder

Katharine Pooley Ltd

Katharine Pooley is one of the most sought-after interior designers working internationally today. Recently named ‘British Interior Designer of the Decade’, ‘International Designer in Asia of the Year’, and ‘Entrepreneur of the Year’, her design ethos is both highly respected and uniquely far reaching. Her eponymous Knightsbridge Design Studio was established over 15 years ago and continues to create unmatched luxury interior designs for landmark commercial and residential projects in London and Worldwide for the most discerning clients. Overseeing her team of 47 interior designers and architects Katharine’s highly personal approach – she immerses herself in every detail of her client’s complex project – ensures a loyal international fan base for her impressive designs. Katharine’s aesthetic is very much client driven and she prides herself on being a complete design chameleon.

Leticia-FItzgibbon---Harrods

Letitia Fitzgibbon

Head of Harrods Interior Design

Harrods Interior Design

With over 17 years’ experience in the luxury interiors industry Letitia heads-up Harrods Interior Design, a multi-disciplinary bespoke design service by Harrods. In her previous role within the Harrods Home buying team, Letitia worked on redeveloping the home and furniture offering to provide carefully curated products that hero provenance, craftsmanship and heritage in helping to shape Harrods Home into the exciting design hub it is today. Letitia and her team of design experts travel the world in search of beautiful designs, the latest trends and the highest quality fabrics and products. Letitia’s design ethos centres around two key factors: relevance to the client and their lifestyle, and harmony of the design with its surrounding environment.

Lucy Savanis

Lucy Savanis

Design Principal

1508 London

Lucy is a Design Principal at 1508 London, an interior and architecture design studio that creates exceptional spaces worldwide. Specialising in exclusive residential, hospitality and branded developments, the designs she produces are not formulaic or style driven, but derived from measured principles. Originally trained as an architect at the university of Toronto, where she developed strong skills of spatial awareness, conceptual approach to design and passion for materiality, Lucy has honed her skills through her transatlantic experience working alongside some of the world’s leading figures in design, delivering luxurious private residences, hotels and developments for a discerning international clientele. With over 15 years of experience in the hospitality and luxury residential design industry, Lucy leads her teams at 1508 in realising prestigious homes, hotels and premium branded developments globally. At the heart of her work is a passion for harmony, purity of materials, understated luxury and bespoke details that lend a unique character and authenticity to every project.

Maria Vafiadis

Maria Vafiadis

Founder and Managing Director

MKV Design

Maria is an established thought-leader within the hospitality design world, admired for her roll call of exceptional and award-winning projects, sought out by discerning property owners and respected for the value she brings to all her work. She is as confident in imagining large, imposing spaces as she is in creating cosy niches; whether designing the boldly contemporary or within the classical genre, she draws on location and cultural heritage to create something unique. An architect by training and an interior designer by choice, she combines visionary use of space with design that reaches out beyond trend, that is commercially astute, innovative and delightfully surprising. Maria established MKV Design in London in 2000 after an early career which had taken her from Athens to Milan and onto the UK. Since then, she has cultivated a business which has worked across Europe, in the Middle East and in Africa. Current/recent projects include: Bürgenstock Resort in Switzerland; Costa Navarino, Greece; Matild Palace, a Luxury Collection Hotel, Budapest; the Sheraton Grand London Park Lane; Grand Hyatt Athens; Mykonos Grand Hotel & Resort; Athens Capital Centre Hotel – MGallery Collection; Grand Hyatt Hotel & Residences, Abu Dhabi; and Hôtel Royal Savoy in Lausanne.

Samantha Drummond

Samantha Drummond

Design Strategist & Founder of Habitus Design Group

Habitus Design Group

Samantha Drummond has lived and worked in Asia, Europe and the Middle East as well as in her native Australia. In the process, she has delivered design management and interior design in excess of US$25 billion, working alongside clients and hospitality visionaries to create resorts, restaurants and bars that are game-changing for their country and she has collaborated with the elite amongst architects, artists, chefs and luxury brands. In 2016, Sam established her own interior design firm, Habitus Design Group, which now has studios in London, Singapore and Denmark, and she is currently forming Husk, bringing together strategists, Michelin star chefs and design specialists to devise and deliver F&B concepts across the Globe. Sam’s wide skill set, design instinct and appetite for innovation mean that her current projects range from two new resorts in the Philippines and a hospitality development in Cape Verde to a fine dining restaurant and an exclusive menswear store in Copenhagen.

“I am delighted to be a judge of this year’s SBID Awards, a scheme that has done so much to champion outstanding design in both the East and the West. Having been based in Asia for many years and now with a new focus on Europe, I am looking forward to participating in a celebration of great design from both these regions of the world.” – Samantha Drummond

Sharon Lillywhite - Oliver Burns

Sharon Lillywhite

Founding Partner

Oliver Burns

Sharon Lillywhite is Founding Partner of Oliver Burns, a multi-award-winning architectural interior design studio that thoughtfully designs the world’s finest homes. Working across an exclusive portfolio of international turnkey projects, the team has a world- class reputation for bespoke commissions, super- prime developments and elegant spaces that are synonymous with a luxury lifestyle. Their exceptional architectural, creative, and development credentials together with the highest levels of personal service, enable them to act as trusted advisors to discerning private clients, developers and luxury brands. The concept of ‘Thoughtful Luxury’ underpins their approach. It is reflected in their designs, from the concepts they develop, through to the thoughtfully layered details they create with artisans and craftsmen. It is demonstrated in the unique understanding they have of their discerning clients and translated in their vision of client care. This approach ensures that all of their projects are thoughtfully designed, thoughtfully built and thoughtfully finished.

Stella - Accouter

Stella Gittins

Co-Founder & Group Director

Accouter Group of Companies

Stella Gittins is the Co-Founder of AGC, London’s fastest-growing portfolio of international award-winning Interior Design companies. Creating the benchmark in luxury living, the Accouter Group of Companies which is home to Accouter Design, A. LONDON and BoxNine7, delivers world-class interior architectural and furnishing services to the global property market and private clients. With 15 years of experience mentoring and directing diverse teams within the field, Stella has spent 7 years building AGC which has been voted one of the best places to work in property on multiple occasions. Taking a lead creative role for the Group, Stella is responsible for all aspects of brand and design and has published four bespoke publications that discuss every corner of luxury life. Featuring the inspiration behind Accouter Design’s schemes and collaborating with iconic brands such as Rolls Royce and William & Son, the fifth publication is due for launch in 2020.

Terry - Richmond

Terry McGillicuddy

Director

Richmond International

Terry joined Richmond International in 2002 with a background in leisure and retail consultancy. He has travelled the world and was based in the Far East and Middle East during the early years of his career. Now a Director of Richmond International, Terry is responsible for the company management, liaising with clients and has a very hands-on role throughout the design process. Terry has steered a range of Richmond International’s most notable projects with multinational brands and independent owners that have been honoured with awards and accolades across the hospitality design space, including Richmond International’s successful cruise ship design projects. Taking a personal and open approach to projects and forming great relationships with clients is integral to Terry’s way of working. He takes the time to understand the client’s needs, by discussing the brief, interpreting ideas and sketching concepts to ensure Richmond International’s high standard of work is delivered.

Entries for the SBID International Design Awards 2021 are open!  

View the Interior Design & Fit Out judges or click here to view the full SBID Awards judging panel.

To find out more about entering, visit www.sbidawards.com

The SBID International Design Awards introduces an exciting new panel of judges with a wealth of specialist industry expertise across the creative professions and related fields. Meet the people who will be evaluating your projects at this year’s SBID Awards!

Interior Design & Fit Out Judges:

Alicja Baxter - Dept of Education

Alicja Baxter 

Property Services Lead – London & South East

Department for Education, Capital Group

Alicja started her career in the built environment back in 2003 working for construction companies in Europe, USA and Caribbean assisting on delivery of commercial and residential build projects. In 2010 graduated with honours from the University of Greenwich in London with a degree in Estate Management and since then, worked as a commercial property surveyor in private and public sector, covering professional work, land acquisitions and disposals, compulsory purchase, Landlord & Tenant, asset management and strategy. Joined the DfE’s Property Services team in 2015 to manage property aspects of the Free Schools delivery, mainly land acquisition and asset management to support this fast-paced programme. Departments’ Free Schools Programme delivered over 800 new schools across the country to date, providing diversity and improved quality of education for primary and secondary aged children.

andrew-katz

Andrew Katz 

Partner

Prospect Hotel Advisors LLC

Andrew is a partner at Prospect Hotel Advisors LLC, which is a hospitality asset management firm. Prospect Advisors is responsible for The Blackstone Groups hotel portfolio globally and oversee the exclusive consultant partners that support the portfolios as well as providing third party asset management services for other Real Estate firms. As part of this role, Andrew oversees, Axios Hospitality Real Estate. Axios is the London based provider of Asset Management Services to The Blackstone Group in Europe and the UK, where they own 60 hotels. Prior to this position Andrew was Senior Vice President of Asset Management for Starwood Hotels and Resorts Worldwide. Prior to that Andrew has a long career in hospitality in operations having started his career at the Waldorf Astoria Hotel in New York City and as the General Manager at various renowned locations.

Bethan Ryder

Bethan Ryder

Executive Editorial Director

WGSN

As Executive Editorial Director of WGSN Bethan oversees the content produced by WGSN. Collaborating with a global team of senior strategists, analysts, and consultants, Bethan is the lynchpin working across content, marketing and product, ensuring that WGSN continues to lead the way as a world-class trend forecasting service. Bethan has over 20 years’ experience as a design, luxury and lifestyle journalist, contributing to numerous publications include Architonic, Hole & Corner and The Observer Design magazine and holding senior positions at Telegraph Luxury, Wallpaper* and ELLE Decoration. She has provided copywriting services for globally renowned brands including Absolut, The Rug Company, David Collins Studio and Exit Here and moderated talks for events including 100% Design, London Design Festival, Clerkenwell Design Week, Hotel Olympia and Milan Design Week. A design-lover, Bethan has written several books on hospitality interiors and sporadically hosts a podcast interviewing female architects and designers.

carlo-castelli

Carlo Castelli

Head of Cities Solutions Europe

Jacobs

Carlo Castelli is an architect and masterplanner. He holds a Master Degree in Architecture with distinction in 1999. In 2011 he completed a Master in ‘City Design and Social Science’ at the London School of Economics and Social Science. His experience as an architect spans across sectors and includes important contributions to the design process of internationally renowned buildings such as the Tennis Centre and International Broadcasting Centre for Rio Olympics 2016 and the 437m-high West Tower in Guangzhou, China. His focus in recent years has been on urban and regional projects. As Head of Cities Solutions at Jacobs Built Environment, Carlo leads multi-disciplinary teams and stakeholder engagement processes. Carlo is currently involved in the Edinburgh City Centre Transformation Plan, a mixed use, residential development in Dublin and a new city in Morocco.

Carol Doering - AAHID

Carol Doering

Certified Healthcare Interior Designer and Past President

American Academy of Healthcare Interior Designers

Carol is a senior interior designer, who has been involved in the design of healthcare environments for nearly 40 years when healthcare facilities were bland, uninspiring places to receive treatment, not places of wellness and engagement as they have become today. Project experience includes hospitals in small communities and large metropolitan areas, outpatient offices for single providers as well as multi-discipline ambulatory care centres with places for engagement and education as well as long term care communities where our seniors live in a variety of settings. The challenge of creating safe, healthy places for people to receive the care they need, for staff to feel supported in the often-stressful work that they do and that are also beautiful “distractors” is what healthcare design is all about. Carol is accredited by exam and experience as a certified healthcare interior designer.

Cass Saldanha

Cass Saldanha

Regional Creative Director

Apple

After graduating in Product Design and Visual Communications, Cassiano founded, run and sold a successful digital agency in the early 2000s. Since then he acted as graphic designer, art director and creative lead for more than 22 years, working in São Paulo, Los Angeles, San Francisco and Miami for major advertising agencies like Ogilvy, Publicis, DDB and RG/A. He’s done award-winning work for brands such as Nike, Google, Dove, Netflix, Schweppes, MasterCard, Adidas, IBM, Levis, Motorola, AIG, PepsiCo, LG, and Intel. In 2015 he joined Apple as a Creative Lead for Latin America and Caribbean. In a parallel life he tempers with natural materials, technology and product design.

Damien Bourke - British Council

Damien Bourke

Project Director, Foreign, Commonwealth and Development Office

British Council

Damien is currently the Director of Major Programme at the British Council. Amongst other projects Damien has just delivered the relocation of the British Council’s HQ to the Olympic Park in Stratford. He is currently in the process of delivering the relocation of the British Council Art Collection to the former IKEA building in the centre of Coventry. Prior to this, Damien worked at Tameside Council from 2012 – 2017 and in that time delivered a number of key schemes in Tameside (Tameside One, Ashton Old Baths, Godley Hill Road and others). Prior to this he was Chief Executive of Blackpool Fylde and Wyre Economic Development Company. During his career, Damien has also undertaken roles with the Northwest Regional Development Agency and with the Cabinet Office where he worked in the PM’s Strategy Unit as well as the Home Office for Jim Reid and Charles Clarke. Damien has considerable expertise in economic growth and development, strategic policy and planning and in local and national government.

Daniel Englender

Daniel Englender

Managing Director, London

Benjamin West International

Daniel has spent his entire working life in the furniture and interiors industry, initially combining his study of International Economics at London’s Middlesex University with the manufacture of hotel and commercial furniture. His family operated a manufacturing business that supplied hotels across the UK and Daniel expanded this business with a truly international outlook; by the time the business was sold in 2001, more than two hundred staff were employed making upholstery and casegoods within their Derbyshire factory. Daniel has worked on hotel projects in more than 40 countries around the world, regularly speaks on panels at investor and design conferences and is a member of the International Society of Hotel Consultants.

David Kaufman

David C. Kaufman

Global Digital Director

Architectural Digest

David Kaufman is Architectural Digest’s Global Digital Director. Prior to AD, Kaufman was most recently the founding editor-in-chief of Knewz.com, the search and discovery platform from News Corp, is a former New York Times Editor, the former Global Lifestyle Editor at Quartz and spent nearly five years at the New York Post where he was Travel, Home + Design Editor as well as Editor-in-Chief of Alexa, the Post’s lifestyle publication. Kaufman was responsible for growing both Alexa’s edit and advertising presence and developed new issues focused on topics ranging from Art Basel Miami Beach and the Frieze Art Fair to Design, the Hamptons and LGBT Pride. Kaufman has contributed culture, lifestyle and political pieces to publications ranging from The New York Times, The Wall Street Journal, The Financial Times and AirMail to Monocle, Wallpaper, Esquire and The Hollywood Reporter.

Debansu Das

Debansu Das

Chairman – Housing Diversity Network

Housing Panel, Construction Industry Council

Debansu has nearly two decades of experience in the UK housing sector. He passionately advocates sustainability & modern methods of construction. He has rich experience in UK offsite sector and is actively involved with several modular homes development projects. He has worked with numerous offsite contractors – from SMEs to established ones. On client-side, he works closely with senior housing professionals and key stakeholders to overcome barriers in embracing offsite, achieve sustainability goals and deliver “inclusive” design for new homes. He is also the Chairman of “Housing Diversity Network”, a leading social enterprise, for last 5 years and an active member of Housing Panel of Construction Industry Council. He champions “equality and diversity” in both construction and housing sectors. In the past, he was a Product Manager with blue chip companies like Philips and received numerous awards including “Marketer of the Year” & “European Marketing Excellence Award 2012”.

Dr Shamir Ghumra

Dr. Shamir Ghumra

Head of Building Performance Services

BRE

Dr. Shamir Ghumra leads the global BREEAM portfolio of sustainability standards which has been driving global improvements in buildings and infrastructure for over three decades. Shamir is an experienced ESG and sustainability leader with a strong belief in empowering others for commercial success. In his current role leading the Building Performance Services Division at BRE, Shamir supports the BRE mission “to be the world-leading innovation, science and data hub for the built environment.” Shamir is a Fellow of the Institute of Environmental Management and Assessment, a Chartered Environmentalist and a Visiting Professor at the School of Architecture, Building and Civil Engineering at Loughborough University in the UK. Shamir is also a member of the Institute of Directors and the vice -chair of the Leicestershire and South Midlands Branch. Shamir also takes an active interest in Green Finance; Global Infrastructure programmes and sits on the advisory panel of numerous projects.

“I am looking forward to being on the judging panel for the SBID International Design Awards; in particular, I want to see how the entries have taken into consideration broader environmental and social aspects into their designs. There are so many sustainability aspects great design can bring to life and make it an integrated part of the design without it feeling like an afterthought. I hope to be inspired by the breadth and talent from the creators of these designs.” – Dr Shamir Ghumra

Elise Nassour

Elise Nassour

Interior Design Director

Majid Al Futtaim

Elise joined MAF-Majid Al Futtaim Group in 2020 in the role of Interior Design Director, handling the Owner’s private projects worldwide. Previously, Elise headed the Design Studio at the “Engineering Office”, a multi-disciplinary company handling the various projects for the Dubai Royal Family. Born in Beirut-Lebanon, Elise has an immense familiarity of the region’s culture. She led a team of international Designers, building a coherent and skilled Design Studio powerhouse, delivering top notch, high profile Residential, Key commercial and Hospitality projects; entrusted by some of the leading hotel operators to design and execute large-scale projects. Elise is driven by her passion for Design with a sharp eye for details and proportions and an innate sensibility to colours and textures. She seeks her inspiration and creativity from all what she encounters throughout the day, anchored with her in-depth knowledge and understanding of every facet of the Design industry. Elise believes in the power of the human connection first, mediating balance between people and spaces, poetry, and logic; the recipe for a well-concocted collaboration and great achievements.

Francesca Berriman MBE

Francesca Berriman MBE

Chief Executive

The Chartered Institute of Architectural Technologists (CIAT)

Francesca Berriman has been Chief Executive at CIAT since 1995 and has worked within the Architectural Technology and built environment sector for over 30 years. Amongst her many achievements, Francesca led the Institute in gaining its Royal Charter in 2005; and also its recognition as a Competent Authority within the European Union. In 2008 she undertook the first built environment UK Institute AGM in Hong Kong. In addition to this Francesca is: a Trustee of the Building Research Establishment (BRE) and current Chair of its Programmes Committee; a Council member of (and former Vice Chair of both) the Society for the Environment (SocEnv), the Construction Industry Council (CIC); and is a member of Edge, a think tank for the built environment. Francesca has been a judge for a variety for awards such as the Women in Construction and Engineering Awards, and the Landscape Institute. She also sits on Panels and speaks at events and seminars internationally, most recently related to the Grenfell Tower fire and COVID-19. Francesca was made an MBE in Her Majesty the Queen Elizabeth II’s 2012 Birthday Honours for services to the Architectural Technology profession; in 2014 she received an Honorary Doctorate of Technology from Southampton Solent University; and was the keynote speaker at the 2016 National Building Design International Conference in Australia.

Helen-Brocklebank-judges-page

Helen Brocklebank

CEO

Walpole

Helen Brocklebank is CEO of Walpole, the trade body for the British luxury industry. Helen is a specialist in luxury media brands, building her career at Esquire and Harper’s Bazaar. During her ten year tenure, Helen founded the highly successful, multi-platform brand extension ‘Bazaar At Work’ for Omega and created enduring content partnerships with iconic brands including Bentley’s sponsorship of Bazaar Art and Esquire’s Man at the Top Awards for Glenmorangie. Most recently Helen established a content consultancy for luxury brands working predominantly with retail and media clients, including Liberty and Boat International. She brings to Walpole a deep understanding of, and passion for, the business of luxury, an unerring ability to conceive creative and impactful initiatives and an entrepreneurial spirit that drives their successful delivery.

Ingrid Abramovitch

Ingrid Abramovitch

Executive Editor, ELLE DECOR (US)

Hearst

Ingrid Abramovitch is a New York City-based design journalist and the executive editor at ELLE DECOR. A former staff writer and editor at House Beautiful, Veranda, and House & Garden, she has written widely on design, architecture, and lifestyle for a wide range of publications. She is also the author and writer of several books including her townhouse renovation guide Restoring a House in the City.

“Design is a global language that is made more interesting by its regional differences. I love the SBID’s international approach and as a design editor, it is a treat to see the best in design in categories ranging from homes to restaurants and retail spaces. I can’t wait to be inspired.” – Ingrid Abramovitch

Justin Hills - House of Lords

Justin Hills

Head of Property and Office Services

House of Lords

Justin is the Head of Property and Office Services for the House of Lords, responsible for property and facilities management services to Members and the administration. He also acts as chair and senior responsible owner on large projects across the Parliamentary Estate, either bicameral or specifically House of Lords projects. These have included building refurbishments and the conservation of the historic Westminster Hall, internal hammerbeam roof and two of the internal courtyards within the Palace of Westminster. He also attends bicameral boards for a number of Parliamentary projects including Elizabeth Tower. His previous experience within, projects, property and facilities management has been working for a London Borough and a large County Council.

Linda Hausmanis

Linda Hausmanis

Chief Executive Officer

Institute of Workplace and Facilities Management (IWFM)

On becoming CEO in 2016, Linda embarked on a programme to develop the Institute into a modern professional body and re-position workplace and facilities management as a value-creating profession. Today, IWFM provides value to a membership community of around twelve thousand and to the sector more widely. Its vision is to be the trusted voice of a distinct profession recognised, beyond the built environment, for its ability to enable people to transform organisations and their performance. Linda joined the predecessor British Institute of Facilities Management in 2007 where her education strategy enabled the Institute to become a regulated Awarding Organisation. She subsequently led the Institute’s work to develop professional vocational qualifications in facilities management which are now accredited and delivered internationally. She spearheaded the development of Professional Standards for facilities management which are now embedded by employers in the recruitment, development and management of professionals in the UK and beyond.

“Coming from a professional body that understands the connection between place and people in the creation of high performing workplaces, I’m very much looking forward to celebrating interior design excellence and the innovative creativity behind it, across a range of settings. I’m thrilled to be a judge in these important Awards”. – Linda Hausmanis

Mari Balestrazzi

Mari Balestrazzi

Director, Environments Design

Airbnb

As Director of Operations for Environments, Mari oversees the team that designs Airbnb’s offices worldwide, and collaborates with real estate developers to create new models of housing that support Airbnb’s goal to make it possible for guests to experience the world in a more authentic, connected way. Before assuming her role at Airbnb Mari held numerous positions within the hospitality design industry. Most recently she was Vice President of Design Services for Hyatt Hotels in Chicago, where she oversaw design for Hyatt’s portfolio of full-service hotel brands throughout the Americas region. Prior to Hyatt Mari was the Group Director, Architecture at Value Retail based in London and Senior Vice President of Design for Morgans Hotel Group in New York. Mari’s first in-house role was as Global Director of Design for St. Regis Hotels. Before transitioning to in-house design roles, Mari got her start as Studio Director for Aero Studios Limited in New York City where she oversaw new construction and renovation projects, both residential and commercial, including the hotel 60 Thompson and Giorgio Armani’s private residence in Manhattan.

“I am honoured to be a judge in this year’s SBID Awards. The range of projects and the quality of past award winners has been exceptional. I look forward to celebrating innovation and excellence again this year.” – Mari Balestrazzi

Mulianto Halim - Disney

Mulianto Halim

Interior Design Principal

Walt Disney Imagineering Asia

Trained as Architect, having to work in both Architecture and Interior Design for over than 20 years, Moel is a Hong Kong based Interior Design who currently holds the position as Interior Design Principal in Walt Disney Imagineering Asia, Ltd. Moel hold BS in Architecture degree from Tarumanagara University, Jakarta – Indonesia. Before joining Disney was working with notable Architecture and Interior Design Firms in Jakarta, China & Hong Kong, mostly working with high luxury residential, Hospitality and Entertainment like Five Stars Hotel and Casinos in Macau. Moel join Walt Disney Imagineering in 2015, from that moment his main specialty is working with amazing talented people from Disney to build thematic and storytelling base interior space, his previous projects included Disney’s Explorer Lodge Hotel, Ironman Experience, Antman and the Wasp “Nano Battle”, and recently open Castle of Magical Dreams all located in Hong Kong Disneyland. Moel has a passion in specialty design, like art glass, themed lighting, and thematic FF&E items. His recent accomplishment is designing Hong Kong Disneyland New Castle of Magical Dream Art Glass, collaborating with Indonesian Art Glass studio.

Nuno Fernandes

Nuno Fernandes

Design Director EMEA

TÉTRIS

Nuno lives and breathes design for the past 25 years working in the design and architecture industries in 5 continents in very diverse capacities and in pretty much every sector such as corporate, healthcare, retail, government or education. In his role as Design Director EMEA for the D&B company Tétris his aim was to unify and bring together over 200 architects and designers in almost 20 countries harmonizing relationships of different cultures, languages and processes and pushing the envelope of design excellence no matter the client or location. Over the course of his career he has been a creative designer, a strategist, a project director and a mentor with several articles in the media and a keynote speakers in diverse events. He is a firm believer in the universal power of design to move people into a better life.

Paola - Starbucks

Paola Tassara Oromí

Design Director

Starbucks Coffee Company EMEA

Paola Tassara Oromí, AIA, is an architect and designer based in London. Paola started her career working for numerous architecture practices in France and the Netherlands prior to moving to Los Angeles. There, she worked for Frank Gehry, collaborating on the design of several museums and cultural institutions worldwide. Having established a solid foundation in architecture, Paola then began to focus on interior design. With NYC-based ICRAVE Design and later, her own firm, Tassara A+D, her work expanded to restaurant, nightclub, boutique hotel and retail design. Since 2016, Paola has been a Design Director for Starbucks Coffee Company, currently leading the design for the brand’s stores in EMEA.

Peter Exley

Peter Exley

Director of Architecture & Professor

Architecture is Fun, Inc. & School of the Art Institute of Chicago

Peter Exley, FAIA, has established an internationally recognized practice of architecture for children, families, and communities, elevating the standards of design for learning and play environments. He is the co-founder of Architecture Is Fun, a Chicago-based, woman-owned architecture, design, and consulting firm. Dedicated to helping the next generation of architects, Peter has also been an adjunct professor at the School of the Art Institute of Chicago (SAIC) for more than 25 years. He led the American Institute of Architects as its 97th President in 2021. The eponymous book, Architecture Is Fun, co-authored with Sharon Exley, was published in 2021.

Sarah Whiting

Sarah Whiting

Dean and Josep Lluís Sert Professor of Architecture

Harvard Graduate School of Design

Peter Exley, FAIA, has established an internationally recognized practice of architecture for children, families, and communities, elevating the standards of design for learning and play environments. He is the co-founder of Architecture Is Fun, a Chicago-based, woman-owned architecture, design, and consulting firm. Dedicated to helping the next generation of architects, Peter has also been an adjunct professor at the School of the Art Institute of Chicago (SAIC) for more than 25 years. He led the American Institute of Architects as its 97th President in 2021. The eponymous book, Architecture Is Fun, co-authored with Sharon Exley, was published in 2021.

Entries for the SBID International Design Awards 2022 are open!  

View the Product Design judges or click here to view the full SBID Awards judging panel.

To find out more about entering, visit www.sbidawards.com

Showcase your products to this year’s esteemed SBID Awards’ judging panel for Product Design categories, comprising some of the world’s most innovative and inspiring interior design practices to review the latest developments in product design. The judges include Head of Interior Architecture at Zaha Hadid Architects; Head of Interior Design at Harrods Interior Design; Director of Interior Design at IHG, CEO & Founder of Katharine Pooley Ltd, and Studio Director of Wimberly Interiors (to name a few!).

Product Design Judges:

Antony Duesbury - SHH

Anthony Duesbury

Associate

SHH

A hugely experienced interior designer within the high-end hospitality sector, Tony leads a team within SHH’s hospitality arm. He is a creative interior design professional with 20 years’ experience in leading prestigious high-end hospitality, restaurant and residential schemes globally. A client-facing creative and technical designer with an extensive knowledge of the Interior Design process.

“I very much look forward to being part of the 2021 judging panel of the SBID awards. SBID provides a great platform for recognition to businesses who wish to showcase their work to a talented global audience by bringing together high standards of work from across the world.” – Antony Duesbury

Carolina Sandri - Casa Forma

Carolina Sandri  

Creative Director

Casa Forma

Carolina has more than a decade of experience on the design and implementation of high-end interior design and architecture projects in London and around the globe. Trained as an architect, she established her own architectural business in her native country Brazil before moving to London 15 years ago. Her passion for design excellence and extensive knowledge in the luxury global market, makes it possible for her to transform any client’s aspirations into a truly bespoke luxurious space. Her architectural background gives her a combination of creative design skills with a wide range of technical knowledge. She is the Creative Director at the award-winning luxury design studio Casa Forma’s and is responsible for delivering leading-edge residential schemes for international high net worth individuals and property developers.

David Chang - DCDA

David Chang

Founder & Design Director

David Chang Design Associates International Ltd

David Chang, founder of David Chang Design Associates International (DCDA) and registered Professional member of NCIDQ, ASID, SBID and IIDA, has over 25 years of experience in hospitality and high end residential interior design and management experiences in North America and Asia. In 1998, David founded DCDA in Vancouver, Canada, and expanded to China market in 2006, established firms in Guangzhou, Beijing and Taipei, to provide exclusive upscale design services on landmark projects for local top developers. David’s innovative works have won numerous design awards in the UK, Italy, Canada and China.

Dr Ning - Wanda Hotels

Jeff Ning

President

Wanda Hotels & Resorts

Dr Ning is the President of Wanda Hotels & Resorts. During his tenure at Wanda, he has led the design, construction and operation management of over 100 upscale and luxury hotels. Under his leadership, these hotels have won many prestigious international design awards, including the SBID Awards, Gold Key Awards, IIDA-Best of Asia Pacific Design Awards, Hospitality Design Awards and many more.

Dr Vanja Garaj- Brunel

Vanja Garaj

Head of Design

Brunel University London

Dr Garaj is Head of Brunel Design, where he also teaches on the Professional Design Studio module, a part of the MSc Integrated Product Design programme. He has co-ordinated a number of live project briefs across design fields, with organisations including Cancer Research UK, NHS, Pan Macmillan, Help for Heroes, Friends of the Elderly, Corney & Barrow, Shell, Ibis and BT. Dr Garaj’s research is aimed at design, development and evaluation of innovative systems, products and services, with the focus on digital and digital-physical domains and the application of the latest technologies.

Gary Clark - HOK

Gary Clark

Principal & Regional Leader of Science + Technology

HOK London Studio

Gary is an architect with a passion for sustainable architecture and has over 30 years continually sought to bridge academic research, teaching and practice to create a sustainable future. In his role as Principal Lead for Science and Technology at HOK, his aim is to deliver a sustainable future not only in the science and technology but across all sectors of the construction industry. Gary has collaborated and led sustainability with a number of leading practices including Wilkinson Eyre, Bennett’s Associates and Hopkins Architects. These collaborations have delivered award winning sustainable buildings across a range of sectors from Higher Education, Academic Research, Residential mixed use, Office and Cultural Buildings.

Henry Reeve - IHG

Henry Reeve

Director of Interior Design

InterContinental Hotels Group (IHG)

Henry is Director of Design at InterContinental Hotels Group. He is responsible for creating the interior design and guest experience for IHG’s Kimpton and Hotel Indigo brands across Europe. Since joining IHG in January 2015, Henry has worked across some of IHG’s most celebrated and award-winning design projects and has led the teams responsible for the design of all new Hotel Indigo properties over the last 5 years, as well as working on more than 20 refurbishment projects across IHG’s existing hotels.

Hubert - Dexter Moren

Herbert Lui

Partner

Dexter Moren Associates

Herbert has extensive experience of working on complex mixed-use developments on challenging sites. Along with a strong awareness of stakeholder aspirations, he has a proven ability to convert constraints into opportunities. Herbert is a graduate of Westminster University and the Architectural Association in London, and the National University of Singapore. He joined DMA in 1999 as a Project Architect and was appointed a Partner in 2008.

“What a year it’s been since the last SBID Awards. A year where we have all had to learn new ways of working, living and socialising. This creates new needs and requirements for designers to contemplate. I am eager to see this year’s new products and how they may address some of our recent lifestyle changes, products that will bring us joy and lift our spirits!” – Herbert Lui

Kar Hwa Ho - Zaha Hadid Architects Profile Image

Kar Hwa Ho

Head of Interior Architecture

Zaha Hadid Architects

Kar first worked with Zaha Hadid Architects in 1985 following his studies with Zaha Hadid at the Architectural Association. After completing his studies in the UK and USA, Kar worked on projects around the world for Kohn Pederson Fox and Louis Vuitton Malletier, with a focus on interior architecture, commercial developments and retail design before re-joining ZHA as Head of Interior Architecture in 2014. His residential interiors, in particular, have won numerous awards and have been widely published.

Katharine Pooley

Katharine Pooley

CEO & Founder

Katharine Pooley Ltd

Katharine is one of the most sought-after interior designers working internationally today. Recently named ‘British Interior Designer of the Decade’, ‘International Designer in Asia of the Year’, and ‘Entrepreneur of the Year’, her design ethos is both highly respected and uniquely far reaching. Her eponymous Knightsbridge Design Studio was established over 15 years ago and continues to create unmatched luxury interior designs for landmark commercial and residential projects in London and Worldwide for the most discerning clients. Overseeing her team of 47 interior designers and architects, Katharine immerses herself in every detail of her client’s complex project.

Leticia Fitzgibbon - Harrods

Letitia Fitzgibbon

Head of Harrods Interior Design

Harrods Interior Design

With over 17 years’ experience in the luxury interiors industry Letitia heads-up Harrods Interior Design, a multi-disciplinary bespoke design service by Harrods. In her previous role within the Harrods Home buying team, Letitia worked on redeveloping the home and furniture offering to provide carefully curated products that hero provenance, craftsmanship and heritage in helping to shape Harrods Home into the exciting design hub it is today. Letitia and her team of design experts travel the world in search of beautiful designs, the latest trends and the highest quality fabrics and products. Letitia’s design ethos centres around two key factors: relevance to the client and their lifestyle, and harmony of the design with its surrounding environment.

Rachel Johnson - Wimberley Interiors

Rachel Johnson

Studio Director

Wimberly Interiors

As Studio Director of Wimberly Interiors London, Rachel brings more than twenty years of hospitality expertise and leadership to the team. Known for her pragmatic design approach, she has been at the helm of some of the world’s most celebrated projects. Rachel’s acute eye for detail has been cultivated from extensive experience in the design industry. Having worked previously as a contract manager and with more than a decade’s experience in design management, she possesses the vision and foresight to create successful, innovative and authentic projects of enduring value for clients, supported by a unique and in-depth understanding of technical nuances and processes.

“An unparalleled opportunity to celebrate and support design talent, innovation and excellence, I am delighted to be representing Wimberly Interiors as a judge at this year’s SBID Awards. Alongside esteemed industry peers, I am looking forward to seeing where the past year in design has taken us – not just in the UK, but globally.” – Rachel Johnson

Sharon Lillywhite - Oliver Burns

Sharon Lillywhite

Founding Partner

Oliver Burns 

Sharon is Founding Partner of Oliver Burns, a multi-award-winning architectural interior design studio that thoughtfully designs the world’s finest homes. Working across an exclusive portfolio of international turnkey projects, the team has a world-class reputation for bespoke commissions, super-prime developments and elegant spaces that are synonymous with a luxury lifestyle. The concept of ‘Thoughtful Luxury’ underpins their approach. It is reflected in their designs, from the concepts they develop, through to the thoughtfully layered details they create with artisans and craftsmen. This approach ensures that all of their projects are thoughtfully designed, thoughtfully built and thoughtfully finished.

Stella Gittins - Accouter

Stella Gittins

Co-Founder & Group Director

 Accouter Group of Companies

Stella is the Co-Founder of AGC, London’s fastest-growing portfolio of international award-winning Interior Design companies. Creating the benchmark in luxury living, the Accouter Group of Companies which is home to Accouter Design, A. LONDON and BoxNine7, delivers world-class interior architectural and furnishing services to the global property market and private clients. With 15 years of experience mentoring and directing diverse teams within the field, Stella has spent 7 years building AGC which has been voted one of the best places to work in property on multiple occasions. Taking a lead creative role for the Group, Stella is responsible for all aspects of brand and design.

“The SBID Awards is an opportunity for the industry’s creative community to stage their courageous minds. I look forward to exploring beautiful, useful and respectful ideas which are so seemingly simple yet intricate as a process. I am proud to represent the iconic SBID as a judge and play a part in honouring great designers with these prestigious accolades.” – Stella Gittins

Terry McGillicuddy - Richmond International

Terry McGillicuddy

Director

Richmond International

Terry joined Richmond International in 2002 with a background in leisure and retail consultancy. He has travelled the world and was based in the Far East and Middle East during the early years of his career. Now a Director of Richmond International, Terry is responsible for the company management, liaising with clients and has a very hands-on role throughout the design process. Terry has steered a range of Richmond International’s most notable projects with multinational brands and independent owners that have been honoured with awards and accolades across the hospitality design space, including Richmond International’s successful cruise ship design projects.

“The SBID is a respected name within the Interior Design Industry that supports designers and artists. It is an honour to be invited to be part of their distinguished judging panel. This is a unique opportunity to review and assess other talented designers in associated areas of Interior Design, and to have a personal involvement in celebrating and rewarding their creativity and vision to achieve design excellence. I am also looking forward to being enlightened with new ideas new solutions.” – Terry McGillicuddy

Tim Mutton - Blacksheep

Tim Mutton

CEO & Founder

Blacksheep Creative

Tim is the founder and leader of Blacksheep, with 25+ years hospitality design experience, launching the studio in 2002. With a background in hospitality and interior design lead him to establish a design agency specialising in hospitality, food and beverage with the aim of bringing a new perspective to the industry. The agency was founded on the belief that a designers responsibility went beyond just interior design; that tailored experiences positively change hospitality businesses, brands and people from within.

Trevor Cotterell - Areen

Trevor Cotterell

Managing Director

Areen Design

Trevor became the Managing Director of Areen Design in 1989. The group now employs over 350 people across 6 offices, worldwide. As a director of each Areen Group company, Trevor drives the strategic growth of the Group by fostering the skills and specialisms of each company. At Areen Design, he leads over 120 interior designers, architects and procurement specialists in delivering fast-paced, large scale projects in some of the world’s most challenging regions. From luxury private residential complexes, to international airports and city hotels, Areen Design ensure that every project is carefully considered from initial concept through to turn-key delivery.

Entries for the SBID International Design Awards 2021 are open!  

View the Interior Design & Fit Out judges or click here to view the full SBID Awards judging panel.

To find out more about entering, visit www.sbidawards.com

The SBID International Design Awards introduces an exciting new panel of expert judges to join its’ impressive and international jury for 2021. Meet and discover more about the diverse panel of judges who are set to evaluate the Interior Design & Fit Out categories for this year’s SBID Awards!

Interior Design & Fit Out Judges:

Alija Baxter

Alicja Baxter 

Property Services Lead – London & South East

Department for Education, Capital Group

Alicja started her career in the built environment back in 2003 working for construction companies in Europe, USA and Caribbean assisting on delivery of commercial and residential build projects. She joined the DfE’s Property Services team in 2015 to manage property aspects of the Free Schools, delivering over 800 new schools across the country to date, providing diversity and improved quality of education for primary and secondary aged children.

“I am excited to join the judging panel because it is an opportunity to have a good look at the design projects delivered around the globe and celebrate achievements in this area. It will be a pleasure to be part of this amazing event and apply my affinity for a great design into a good use.” – Alicja Baxter 

Andrew Katz - Axios Blackstone

Andrew Katz 

Partner

Prospect Hotel Advisors LLC

Andrew is a partner at hospitality asset management firm, Prospect Hotel Advisors LLC. Prospect Advisors is responsible for The Blackstone Groups hotel portfolio globally, overseeing the exclusive consultant partners that support the portfolios as well as providing third party asset management services for other Real Estate firms. As part of this role, Andrew oversees Axios Hospitality Real Estate, the London-based provider of Asset Management Services to The Blackstone Group in Europe and the UK, where they own 60 hotels. Prior to this, Andrew was Senior Vice President of Asset Management for Starwood Hotels and Resorts Worldwide.

Ben King - Buzzfeed

Ben King

Design Director

BuzzFeed News

Ben is the Design Director for BuzzFeed News, where he leads the art desk and works across the newsroom to visualize, design, and present our journalism to a broad audience. In his time at BuzzFeed News, Ben worked on the launch of BuzzFeedNews.com, designed and art directed articles that have been won awards from the Society of Publication Designers, American Illustration, and the Society of Illustrators, as well as being selected as finalists for the Pulitzer prize.

Bethan Ryder - WGSN

Bethan Ryder

Executive Editorial Director

WGSN

As Executive Editorial Director of WGSN Bethan oversees the content produced by WGSN. Collaborating with a global team of senior strategists, analysts, and consultants, Bethan is the lynchpin working across content, marketing and product, ensuring that WGSN continues to lead the way as a world-class trend forecasting service. Bethan has over 20 years’ experience as a design, luxury and lifestyle journalist, contributing to numerous publications including Architonic, Hole & Corner and The Observer Design magazine, holding senior positions at Telegraph Luxury, Wallpaper* and ELLE Decoration. A design-lover, Bethan has also written several books on hospitality interiors and sporadically hosts a podcast interviewing female architects and designers.

Carlo Castelli - Jacobs

Carlo Castelli

Head of Cities Solutions Europe

Jacobs

Carlo Castelli is an architect and masterplanner. He studied architecture in Genoa, Italy where he completed a masters Degree in architecture and in 2011 he completed a Master in ‘City Design and Social Science’ at the London School of Economics and Social Science. Through 20 years’ experience on diverse urban contexts and complex buildings, Carlo has acquired a great understanding of how the various systems and processes shape the urban environment. He is accustomed to integrated, inter-disciplinary design development at various scales, managing interfaces, coordination and brief interpretation towards the creation of successful urban environments. As Head of Cities Solutions for UK and Europe, Carlo leads the team of urban thinkers, masterplanners and urban designers that deliver exemplary projects in the UK and internationally.

Carol Doering - AAHID

Carol Doering

Certified Healthcare Interior Designer

American Academy of Healthcare Interior Designers

Carol is a senior interior designer, who has been involved in the design of healthcare environments for nearly 40 years when healthcare facilities were bland, uninspiring places to receive treatment, not places of wellness and engagement as they have become today. Project experience includes hospitals in small communities and large metropolitan areas, outpatient offices for single providers as well as multi-discipline ambulatory care centres with places for engagement and education as well as long term care communities where our seniors live in a variety of settings.

Christopher See - Amazon

Christopher See

Creative Director

Amazon

Christopher See is a Creative Director at Amazon. Wielding over 10 years of brand identity design experience, he is currently a global design lead for the Prime brand, running onsite experiences, campaigns and retail projects. He has created unique brand visions in 3 different continents, encompassing all touchpoints from print to digital, sonic logos to airline cabin interiors, car launches to the biggest billboards in the world. Prior to Amazon, Chris was the Design director at Hyundai, in charge of crafting and launching the Hyundai rebrand, and a senior designer at branding firm, Landor.

Damien Bourke - British Council

Damien Bourke

Director of Major Programmes

British Council

Damien is the Director of Major Programmes at the British Council. Amongst other projects, Damien has delivered the relocation of the British Council’s HQ to the Olympic Park in Stratford. He is currently in the process of delivering the relocation of the British Council Art Collection to the former IKEA building in the centre of Coventry. Prior to this, Damien worked at Tameside Council and during his career, has also undertaken roles with the Northwest Regional Development Agency and with the Cabinet Office where he worked in the PM’s Strategy Unit as well as the Home Office for Jim Reid and Charles Clarke.

Helen Brocklebank - Walpole

Helen Brocklebank

CEO

Walpole

Helen Brocklebank is CEO of Walpole, the trade body for the British luxury industry. Helen is a specialist in luxury media brands, building her career at Esquire and Harper’s Bazaar. During her ten year tenure, Helen founded the highly successful, multi-platform brand extension ‘Bazaar At Work’ for Omega and created enduring content partnerships with iconic brands including Bentley’s sponsorship of Bazaar Art and Esquire’s Man at the Top Awards for Glenmorangie. Most recently Helen established a content consultancy for luxury brands working predominantly with retail and media clients, including Liberty and Boat International. She brings to Walpole a deep understanding of, and passion for, the business of luxury, an unerring ability to conceive creative and impactful initiatives and an entrepreneurial spirit that drives their successful delivery.

Jalaj Hora - Burberry

Jalaj Hora

Senior Vice President, Raw Materials, Product Engineering & Quality

Burberry Plc

An Engineer and a futurist, Jalaj Hora is also the Senior Vice President of Innovation, Engineering and Quality at Burberry. Leading a team of professionals to work on luxury products; Jalaj’s most significant achievement has been to enable the convergence of design and engineering for the brand. Jalaj drew on his background in consulting, manufacturing and retail to create an innovation team at Burberry to support the ambitions and to deliver newness for a fast growing and iconic luxury brand. He leads the technical design and product engineering department across all product categories. He also overseas the end to end quality organisation from materials and product to after sales. A champion of responsible manufacturing, he has directed the elimination of hazardous chemicals from Burberry’s supply chain and driving some industry leading work in reducing the water and energy footprint in manufacturing. Prior to joining Burberry, Jalaj was the Senior Group Director of Product Development and Design at Target Corp.

Jenny Kwon - Tiffany

Jenny Kwon

Global Store Design Manager

Tiffany & Co., LVMH

Jenny Kwon is the Manager of Global Store Design at Tiffany & Co., specialising in retail interior design standards and new initiatives, dedicated to the art of storytelling through space. Previously, she was a lead creative and branding expert for experience-driven clients in luxury hospitality and retail, such as The Peninsula Hotel, Hilton, Sephora, Blue Mercury, Museum of Ice Cream, Macys, as well as for high-end residential developments in New York and Hong Kong. She has also completed urban planning projects while living abroad in Montreal, Istanbul, and Rome. Kwon is an architect by training, and received her Bachelor of Architecture from Cornell University. She also finished further education at Mimar Sinan Güzel Sanatlar Üniversitesi and New York University for subjects in marketing and branding.

Jeremy Lindley - Diageo

Jeremy Lindley

Global Design Director

Diageo

Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. Diageo is the world’s leading premium drinks business. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Standout projects include Johnnie Walker Blue Label, Tanqueray 10 and the Johnnie Walker Brand Home in Edinburgh which opens in 2021. Prior to joining Diageo Jeremy was Head of Design for Tesco, responsible for the portfolio of 19,000 private label products and for leading the Store Formats and Design teams. He is a Board Director of the Design Business Association, part of the Design Commission advising the UK government on design policy and a visiting Lecturer at INSEEC Business School.

Kar Hwa Ho - Zaha Hadid Architects Profile Image

Kar Hwa Ho

Head of Interior Architecture

Zaha Hadid Architects

Kar first worked with Zaha Hadid Architects in 1985 following his studies with Zaha Hadid at the Architectural Association. After completing his studies in the UK and USA, Kar worked on projects around the world for Kohn Pederson Fox and Louis Vuitton Malletier, with a focus on interior architecture, commercial developments and retail design before re-joining ZHA as Head of Interior Architecture in 2014. His residential interiors, in particular, have won numerous awards and have been widely published.

Joe Ferry - Belmond

Joe Ferry

Art and Design Director

Belmond

Joe Ferry is a multi-award winning creative leader with extensive experience working within hotel groups and airlines. He is Art and Design Director for Belmond which has a global portfolio of luxury travel experiences including hotels, trains, cruises and safaris in some of the world’s most inspiring destinations such as Belmond Cipirani, Venice, Belmond Grand Hotel Europe, St. Petersburg; Belmond Copacabana Palace, Rio de Janeiro; and the legendary Venice Simplon-Orient-Express train. Joe previously served as Head of Design for Virgin Atlantic Airways before becoming SVP of Design for IHG, after which he was Head of Guest Experience for Etihad Airways. He is a passionate advocate for the benefits of good design and has been a trustee of the UK’s Design Council and an executive board member of the D&AD.

Justin Hills - House of Lords

Justin Hills

Head of Property and Office Services

House of Lords

Justin is the Head of Property and Office Services for the House of Lords, responsible for property and facilities management services to Members and the administration. He also acts as chair and senior responsible owner on large projects across the Parliamentary Estate, either bicameral or specifically House of Lords projects. These have included building refurbishments and the conservation of the historic Westminster Hall, internal hammerbeam roof and two of the internal courtyards within the Palace of Westminster. He also attends bicameral boards for a number of Parliamentary projects including Elizabeth Tower. His previous experience within, projects, property and facilities management has been working for a London Borough and a large County Council.

“I have worked in property and facilities management for 16 years and design has always been an integral part of building refurbishment, either external or internal. I enjoy all the stages of the design journey and it will be a privilege to be part of the judging panel. I am looking forward to viewing the exciting projects put forward to the panel for this year’s award.” – Justin Hills

Laura Binbaum - London Fire Brigade

Laura Birnbaum

Head of Property

London Fire Brigade

Laura specialises in leading and developing the real estate function within corporate organisations to deliver property strategies, in accordance with wider business plans. As the Head of Property at the London Fire Brigade this includes both the strategic development of real estate scenarios, the execution of approved projects and transactions and the delivery of facilities management. She is experienced in leading large multi-disciplinary teams and can manage complex stakeholder environments to effect change. Her previous roles include Deputy Director for Her Majesties Courts and Tribunal estate and the JLL transactions lead for multi-national corporations.

The importance of design being focused on the end user and supporting the vision of the organisation is very important in corporate real estate. Effective design can impact on the ways of working and corporate culture and I am looking forward to ensuring these elements come through in the winning design.” – Laura Birnbaum

Mulianto Halim - Disney

Mulianto Halim (Moel)

Interior Design Principal

Walt Disney Imagineering Asia

Trained as Architect, having to work in both Architecture and Interior Design for over than 20 years, Moel is a Hong Kong-based Interior Designer who currently holds the position as Interior Design Principal in Walt Disney Imagineering Asia, Ltd. Moel achieved a BS in Architecture degree from Tarumanagara University, Jakarta – Indonesia. Before joining Disney, he was working with notable Architecture and Interior Design Firms in Jakarta, China & Hong Kong, mostly working with high-end luxury residential, hospitality and entertainment. Moel joined Walt Disney Imagineering in 2015, when his main specialty was working to build thematic and storytelling base interior spaces.

I am honoured to be selected as a judge in this diverse competition – being someone who works in the theme design world I want to share my knowledge and experience for the whole SBID judging panel. I look forward to seeing the extraordinary design work from gifted people and design firms, and I hope I can be a fair judge in this difficult task.” – Mulianto Halim

Paola Tassara Oromí - Starbucks

Paola Tassara Oromí, AIA

Design Director

Starbucks Coffee Company EMEA

Paola Tassara Oromí, AIA, is an architect and designer based in London. Paola started her career working for numerous architecture practices in France and the Netherlands prior to moving to Los Angeles. There, she worked for Frank Gehry, collaborating on the design of several museums and cultural institutions worldwide. Having established a solid foundation in architecture, Paola then began to focus on interior design. With NYC-based ICRAVE Design and later, her own firm, Tassara A+D, her work expanded to restaurant, nightclub, boutique hotel and retail design. Since 2016, Paola has been a Design Director for Starbucks Coffee Company, currently leading the design for the brand’s stores in EMEA.

Patrick Taylor - Taylist

Patrick Taylor

Managing Director

Taylist Media

Taylist Media is the publisher of the leading magazine and event brands in the kitchen, bedroom and bathroom sector. These include Kitchens, Bedrooms & Bathrooms consumer magazine, which has been the leading title in the field for nearly 25 years, as well as business title kbbreview which is currently celebrating 30 years in print. Managing director and founder Patrick has over 30 years’ experience in the media industry – spanning magazines, newspapers, TV and radio.

Rav Hayer - Quintessentially

Rav Hayer

Global Growth Director

Quintessentially Group

Rav Hayer has 15 years experience deploying global staff and customer engagement programmes for a plethora of different industry sectors; with specialist focus on financial services, technology and online gaming. After working as a graduate in the city Rav went on to become a Director of Red Letter Days leading their B2B business to great success and working with Theo Paphitis. Subsequently he moved to become Senior Vice President of Blackhawk Network, a large San Francisco NASDAQ listed fintech business where his team were involved in the acquisition of Grassroots. This then lead him to a global role at Quintessentially where the company deploy largely customer engagement solutions using their large global footprint of 60+ offices coupled with their concierge, events, travel and agency businesses to look after the world’s leading luxury brands.

Tim James - Former HM Courts

Tim James

Property Director

Former HM Courts & Tribunals Service

Property Director with experience of establishing property functions and capitalising on opportunities to maximise shareholder and stakeholder value during times of change. Tim has variously worked in food and drink, fmcg, leisure, manufacting, financial services, construction materials and automotive; Tim has also spent time working in Central Government and selling country houses. Most recently, Tim was Property Director at the Courts & Tribunals Service, setting up a dedicated property function in support of the £1bn programme of reform – assessing the condition of the estate to lobby successfully for additional investment, creating new design standards and driving value from the sale of assets to part fund the programme. Tim is a Chartered Surveyor and a member of the Government Property Profession and is based in the Thames Valley.

Stefan Sielaff - Bentley

Stefan Sielaff

Director of Design and Mulliner Coachbuilding

Bentley Motors

Stefan Sielaff joined Bentley Motors in July 2015 from his previous role as Design Director at the Volkswagen Design Center, Potsdam. Sielaff first joined the Volkswagen Group in 1990 as an interior designer for Audi in Ingolstadt. His career then took him to Barcelona where he became Head of Interior Design at the VW Group Design Center, Europe. Between 1997 and 2003, Stefan returned to Audi where he held the position of Head of Interior Design. After three years with DaimlerChrysler, where he was Head of the Interior Design Competence Center, Stefan returned to Ingolstadt in 2006 to become Design Director at Audi, a position he held up until 2012. It was here that Stefan led a team of over 350 design experts with responsibility for exterior, interior and colour and trim design for the full Audi range, concept and show cars. Alongside his current lead role at Bentley, Stefan is also Head of Group Interior Design Strategy, Volkswagen AG.

Entries for the SBID International Design Awards 2021 are open!  

View the Product Design judges or click here to view the full SBID Awards judging panel.

To find out more about entering, visit www.sbidawards.com

Meet Karim Rashid

designer and president of Karim Rashid Inc.

Visionary and prolific, Karim is one of the most unique voices in design today. With more than 4000 designs in production, over 300 awards to his name, and client work in over 40 countries, Karim’s ability to transcend typology continues to make him a force among designers of his generation. His award-winning designs include democratic objects such as the ubiquitous Garbo waste can and Oh! Chair for Umbra, interiors for Morimoto restaurant, Philadelphia and Semiramis hotel, Athens, and exhibitions for Corian and Pepsi. Karim has collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high-tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski, to name a few. Karim’s work is featured in 20 permanent collections and he exhibits art in galleries worldwide. Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, Interior Design Best of Year Award, and IDSA Industrial Design Excellence Award. Karim is a frequent guest lecturer at universities and conferences, globally disseminating the importance of design in everyday life.

Karim Rashid | NIENKAMPER, Heartbeat

What excites you the most about the use of artificial intelligence in product design?

I welcome the crossing of artificial and human intelligence. I love evolution, I’m looking forward to the day when we’re 50% synthetic and artificial, there’s something obsessive, and passionate about us becoming technological beings. I believe that technology is nature since we created it and we are nature and it is a masterplan that we will become seamlessly robotic. Right now, we have robotic technologies that can customize and differentiate production objects (creating one-off using robotic production methods), granting us personalization for anyone and everyone with great accessibility and low cost. Our high-tech objects are outside the body but in a short time they will be inside too. But seriously I will get an implant soon in my hand so that I can open up all my locks and doors in my life without keys.

Karim Rashid | RELAX DESIGN, Pebble Collection

Karim Rashid | RELAX DESIGN, Duo Collection

Karim Rashid | RELAX DESIGN, Meta-Collection

How does democratized design enhance people’s wellness? 

Ever since I was a child, I wondered why there couldn’t be a more democratic design that everyone could enjoy. Manufacturers can make good business from design. I have had several agendas for 20 years. Firstly is to create democratic objects and to democratize design. Secondly is to disseminate design culture to a larger audience. Thirdly is to make design more human. My aesthetic is very human, and I think it translates well to anything from furniture to a building. Design does change our everyday lives, our commodity, and our behaviours.

Karim Rashid | TONELLI, Tropikal Mirror

How do you stay on top of the latest technologies, material inventions and innovative processes to know what is possible and how far your imagination can fly when you create innovative products?

My design practice is based on my accumulative experiences, years of projects, all the books I have read, all my travels, all the diverse factories I have visited, etc. Working with so many clients gives me insight into so many technologies, manufacturing capabilities, and materials. In this way I can cross pollinate ideas, materials, behaviours, aesthetics, and language from one typology to the other.

Karim Rashid | Boconcept, Chelsea Collection

What would be your dream project if you had complete freedom with budget, location, and time?

I would create hotels in every city I travel. I would like to design a chain of organic restaurants and coffee shops, low-income housing, art galleries, a museum and more humanitarian projects that can help save the earth. And I would build myself an organic home with no straight lines. I love Pierre Cardin’s Bubble House (Palais Bulles). I was inspired by his fashion and product design from very early on.  The space is so soft, curved, organic and conceptual. Our surroundings should engage technology, visuals, textures, lots of colour, as well as meet all the needs that are intrinsic to living a simpler less cluttered but more sensual envelopment.

Karim is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.

Click here to view the full judging panel.

The SBID Product Design Awards 2020 is open for entries. Entries close Friday 14 August!

To find out more about entering, visit www.sbidproductdesignawards.com

Meet Constantina Tsoutsikou

founder and creative director, studio LOST

Constantina is the founder of studio LOST, a brand-new design practice focusing on high-end, hospitality, residential and boutique commercial projects in collaboration with the industry’s most respected global brands. Having led the European arm of international hospitality giant HBA for many years, Constantina has worked on award-winning hotel projects around the globe, also creating also an array of bespoke products and furniture lines for her clients along the way.

Camellia Hotel, Opatija, Croatia | Image credit: ©Sanja Bistricic

What challenges and changes to our value systems do you foresee as a result of the ‘great pause’?

I have been thinking our world was due an overhaul, though now is a very vulnerable time for many people. A positive aspect is that technology has enabled many of us to have a window open to the world that lets us keep on working. The technological revolution of the last decades had not significantly changed the typical office setting and routines until now. I think this ‘pause’ will make shifts in the workplace model happen faster. It has shown that an organisation doesn’t need employees physically in the office Monday to Friday for a certain set of hours all the time. From that point of view, I am certain we will all be working more flexibly going forward.

We have also come to appreciate all the basic daily rituals that we may have been too busy to enjoy before: like cooking at home, eating together, appreciating nature, or going for a walk.

SL01 Pendants for Dutch brand Frandsen | Project Image credit: Frandsen Project

Camellia Hotel, Opatija, Croatia | Image credit: ©Sanja Bistricic

Which innovative people or companies should the design industry be paying attention to?

There are many great initiatives happening, and mainly from smaller independent studios. I really admire the young French fashion designer, Marine Serre. She makes innovative ‘future wear’, ordering quantities of existing fabric like denim and regenerating it into new, upcycled creations. Her sourcing is 50% sustainable while creating pieces with a strong, fashion-forward identity.

I am a great believer that we should support the small local businesses around us. When our local restaurants and bars are able to open, it is our spending power that will enable them to keep trading. Every choice we make when spending is voting for the kind of world we want to have.

Amadria Park Hotel Capital, Zagreb | Image credit: ©Sanja Bistricic

While many companies have paused plans while in lockdown, many others have continued.

From our side for example, I pressed ahead to launch studio LOST and kept every commitment I had made previously, like commissioning a branding agency to work with us on the studio’s identity and other consultants to complete all the necessary early stages of work. We stuck to the plan and I am very grateful for the warm reception we have enjoyed from the industry since our launch.

If we want a world rich with different voices of designers, artisans, craftsmen, and independent businesses, it is our support that enables them to survive and flourish.

Amadria Park Hotel Capital, Zagreb | Image credit: ©Sanja Bistricic

Piramal Aranya Residences Mumbai | Image credit: ©Hashim Badani

How will luxury design evolve in an era of more thoughtful consumption?

The pause has enabled us to question what luxury truly is. You could consider that luxury, during the lockdown, is the ability to move freely and enjoy a meal with friends! Whereas before that was something we took for granted.

The way forward will hopefully be more sustainable and environmentally friendly. I hope we will think about where things come from, their production, and how their disposal affects the environment.

I am interested in repurposing things and not making everything in a project from scratch: buying vintage, repurposing furniture, infusing an interiors scheme with antiques, and appreciating the craftsmanship of something created a hundred years ago but now finding a new use for it.

In terms of interior design, there will be a lot more upgrades happening in the next few months in the residential sector. Hotels will take a little longer to recover. As for goods, people hopefully will be buying less, but better. Staying in has definitely made me see we actually need a lot less than we realised.

What inspires you both professionally and personally?

More than anything, people and their expressions inspire me: my family; everyone I get to enjoy nice conversations with, exchange ideas and dream – writers; painters; fellow designers and thinkers; and so many more. It’s interesting to look at the world through their eyes and learn from our exchanges.

Constantina is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise. Click here to view the full judging panel.

The SBID Product Design Awards 2020 is open for entries.

Entries close Friday 14 August!

To find out more about entering, visit www.sbidproductdesignawards.com

Meet David Chang

founder and design director, David Chang Design Associates International

David Chang was honoured as SBID International Design Awards’ Master of Design in 2018. He is a registered professional member of NCIDQ, ASID, SBID and IIDA, and has more than 25 years of experience in hospitality and high-end residential interior design and management experiences in North America and Asia.  In 1998, David Chang founded David Chang Design Associates International (DCDA) in Vancouver, Canada, and then expanded to China’s market in 2006, establishing firms in Guangzhou, Beijing and Taipei to provide exclusive upscale design services on landmark projects for local top developers. Deeply influenced by Chinese and Western cultures, David Chang emphasises attention to culture and history as sources of inspiration, thereby creating vitality and rich artistic essence for each project. Moreover, David Chang emphasises interior spaces’ comfort, functionality and the creation of soul in each design. Based on these philosophies, David Chang’s innovative works have won numerous design awards in the UK, Italy, Canada, and China.

F Bistronome Restaurant |  DCDA

How has China begun to rebound from COVID-19? How is your studio coping, and are projects that went on hold coming back to life?

After nearly three months of diligent social distancing, mask wearing, hand washing, and staying at home, the daily number of new COVID-19 infection has come to an abrupt halt. All walks of life are up and running again. During the outbreak, our studio shut down entirely from late January ‘til late February. To minimise the economic damage caused by this pandemic, we reopened at the beginning of March with employees working three metres apart. Every team member wore masks at all times, and their temperatures were checked upon arrival, at lunch time, and before leaving work. Hand sanitiser was also provided three times per day during office hours. Staff were divided into two groups. In March, the first group worked Mondays, Wednesdays, and Fridays, while the second group worked Tuesdays and Thursdays, and then in April the groups switched days. All projects were on hold during these three months. By the beginning of May, projects that has been placed on hold indefinitely began to resurrect in the catastrophic aftermath. Signs of intriguing new projects are also springing up in the market, but that being said, supply is still far more than demand.

Beijing Shimao Loong Palace Type B Villa Luxury Show Villa |  DCDA

Who is one of today’s cultural influencers, and how will their perspective influence your future?

There are many cultural influencers across the globe, and one who inspires me the most is Bill Gates. He and his wife Melinda established a foundation whose mission is ensuring children and young people survive and thrive with better healthcare and education so they can rise out of poverty, empowering the poorest people – especially women and girls – to transform their futures, while saving lives by providing adequate medical care to those with greatest needs. In the field of luxury interior design, all our clients have enough wealth to afford our services and products. In other words, we only design for the rich and famous. Inspired by the mission of the Gates Foundation, I see several approaches we could take in our future designs. We can donate our design skills to not-for-profit organisations, charity groups, or foundations. We can also donate a portion of the annual revenue generated from our designs and services to these charity groups.

What’s the best way to design for sustainability?

No matter how sensibly and proficiently we design and build, it’s not possible to 100% eliminate negative environmental impacts. But we can surely minimize them to get as close as possible to zero. The best way to do this is incorporating renewable resources as much as we can during the design and build processes, and then planning how they can be easily recycled or composted once their usefulness has expired.

Poly Garden Sales Center  |  DCDA

What is the one of the most important lessons you’ve learned in your career?

All design-related professions belong to the field of applied arts, whether interior design, architecture, graphic design, or product design. Applied Arts are all the creative disciplines that apply design, science, and decoration to objects or spaces in order to make them aesthetically pleasing and functionally practical. This means we can’t just focus on how we feel and what we believe an object or space should be. The most important lesson I’ve learned in my career is that we must also try to feel and understand the perspectives, psychological needs, and functional demands of end-users.

David is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise. Click here to view the full judging panel.

The SBID Product Design Awards 2020 is open for entries.

Entries close Friday 14 August!

To find out more about entering, visit www.sbidproductdesignawards.com

Meet Vasiliki Petrou

group ceo and executive vice president, Unilever Prestige

Vasiliki joined Unilever in November 2012 after completing a 19-year career with Procter & Gamble.  In P&G, Vasiliki led various global, regional and local roles mainly in the Beauty Category primarily working in skin, hair and colour cosmetics. Vasiliki’s first role in Unilever was creating the Pitch Co-Creation (Innovation) Centres in London and New York. Vasiliki also led the development of strategic macro space work that has been pivotal in defining the strategy, innovation pipeline and expertise of the Beauty and Personal Care Category.  In 2014, Vasiliki started the creation of the Prestige division from the beginning. Since then, Vasiliki led the acquisition of 7 companies Dermalogica, Murad, Kate Somerville, Ren, Garancia, Living Proof, and Hourglass. Vasiliki leads a team of 8 CEOs and a central multi-functional team that decide strategic priorities, resource allocation and growth strategy for the portfolio. Vasiliki also is in charge of continuous M&A with the objective to growing current portfolio approximately €540m in turnover to €1 billion. Vasiliki is known to have created a first in organisation design of the Prestige business model of the “string of pearls” that is Brand and Founder Centric and innovates in new models of marketing and omni-channel.

Vasiliki is a champion of female entrepreneurs. Passionate about mentoring young people, supporting female leaders, creative talent, and doing social good, Vasiliki is the Chairwoman of the Cosmetic Executive Women, leading industry association in Beauty in the UK.

How do you define luxury, and how is it evolving?

Luxury can mean a multitude of things, but for the beauty industry, and my brands, it has evolved in recent time to mean “experience”. We know our consumers naturally seek out style and slick aesthetics, which the brands within the Unilever Prestige portfolio deliver – but more than ever we see them craving more than this. They want either the human touch, or personalisation, something that feels bespoke to them. It’s this that elevates something from simply stylish design to true luxury.

What lifestyle changes are influencing the design of products?

Our audience definitely like style, but they need simplicity and ease of use too. Lifestyles today are hectic and we’re busier than ever before, so products that look good but also deliver great results are key. For our brands, the best designs are those that look great, offer a different sensorial experience, but that are also easy to navigate.

How can the luxury industry lead the way as a pioneer in sustainability?

I’m proud that our brands are leading the way in sustainability for the luxury beauty space. REN is continuously the first to go to market with new initiatives whether it’s using PCR or embracing new ways of recycling to minimise the impact on the environment. This is not simply a trend, but a must-have. We put a large amount of resources into looking at our sustainable solutions, and work hand-in-hand with retailers – when it comes to sustainability, we all have to be in it together.

The cross-pollination of brands and experiences continues to grow. What future collaborations do you think would be successful, and why?

We’re always open to partnerships and are excited by the growing fusion between beauty and the health, fitness and wellness industries at the moment. We definitely see this continuing to grow as the increase in our openness to more holistic health and beauty solutions increases. But beyond that, there are no rules anymore…influencers who were once focused solely on beauty have now expanded to fashion, fitness, interiors, etc… This opens up a lot of exciting new doors for partnerships that will reach a new, but engaged, audience.

Vasiliki is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.

Click here to view the full judging panel.

The SBID Product Design Awards 2020 entry deadline has been extended! 

To find out more about entering, visit www.sbidproductdesignawards.com

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