Interior Industry & Design Events November 2019

The UK’s market leader in luxury vinyl flooring Karndean Designflooring took centre stage at Molineux football stadium in Wolverhampton, on Tuesday (1st April) to present their ‘Social media for the Interior Design Profession’ in partnership with The Society of British and International Design (SBID).

With an impressive turnout of more than 40 attendees, the evening welcomed back Heather Horton, international head of digital from Karndean who led last year’s successful CPD on the ‘Social Media for Business’ as lead speaker, and Claire Ryan, Karndean’s newly appointed PR executive.

Of course, there were high expectations from the evening to match last year’s event. Kick-starting the seminar with SEO, often a confusing subject for non-techies, our speakers drilled down the most important things our designers needed to understand and presented it in a way that could be easily applied by all.

Acknowledging the ‘5,922,000,000 Google searches recorded per day last year’, Heather explained the importance of having a strategy in place to ensure your business is ranking well on search engines.

When asked for a quick show of hands for the number of people blogging in the room, we were surprised to see how many attendees were yet to start blogging. It brought the talk on to the importance of blogging and its power to help you enhance your current SEO strategy.

Highlighting engaging content, inspiring photography and videos and backlinks as the vital ingredients for a successful blog, our speakers explained from a practical point of view how to get started using their own blog – www.karndeanblog.com – as a prime example.

As busy designers, we often don’t have the time or manpower to do everything we need to do for our own online profile. This is something our speakers had clearly taken into account when addressing each subject.

There was an air of apprehension in the room on the subject of Google+. It was clear to see the change in opinion in the room as our speakers introduced this platform as the fastest growing social network at the moment with over 500 million users.  As well as giving us ideas to get creative, our social duo explained the pros and cons of this channel, concluding with the benefits far outweigh the negative of having to keep up with an extra social profile. It certainly gave us all food for thought.

To finish, we were given an insight into ‘community engagement’ and how to keep the conversation flowing. This led us to locating your social advocates and deciding the best way of engaging these audiences to talk about your brand.

Overall, I think the evening was summed up nicely by one of our designers in attendance – ‘it was refreshing to attend a talk on social media and not leave the room in a state of confusion’.

We wonder what they’ll have in store for us next time!

The most recent SBID accredited Continual Professional Development (CPD) event captured my attention, for its’ uniqueness both in subject matter and in presentation. An underrated and arguably unique feature, Aquafront presented the evenings’ talk on aquariums in interior design and architecture.

As designers, we often run through mental checklists when designing a space, layout, structure, ergonomics, furniture, lighting, surfaces, accessories… the idea of natural, living organisms becoming a striking feature in themselves is something often far from the realms of such spacial inclusions.

Inviting us to see aquariums as a meaningful way of ‘connecting people to nature’, Akil Gordon-Beckford, Director of Aquafront, presented an informative and inspiring talk. Taking our minds to faraway place such as The Caribbean, he outlined the various types of aquariums and the species of fish associated with each, from Freshwater to saltwater-inhabiting Tropical fish.

Akil explained the journey of the ecosystem and the importance of aquarium maintenance, including the risks of deterioration to the environment and it’s organisms, caused by algae.

From a practical point of view, he discussed the pros and cons of certain aquarium materials, from glass to acrylic. Little did I know, acrylic is 17x stronger than glass. He touched on the various lighting options, including fluorescents, LED’s, and more interestingly, fibre optics. We were reminded of the cutting-edge technology available to us today as Akil explained how Android devices are able to control and maintain balance with the aquarium.

Not only did the talk cover every aspect of an aquarium from the biological elements to the functional considerations, included also, relevantly, were aquarium designs and how we can add this feature to our space for a particular desired aesthetic and purpose.

Akil’s presentation was delivered with healthy doses of both informative science and approachable charisma, a great combination for keeping us industry associates captivated throughout.

He concluded with a unique treat for the aural senses that only helped sharpen one of Aquafront’s key objectives – with a dimmed room, we closed our eyes and listened to a recording of beach sounds; waves crashing against a shore and seagulls singing, certainly a prominent and memorable way of ‘connecting people to nature’.

As we shifted back to reality, topped up the wine and started a chat with a fellow guest, I looked around at the colourful, curvaceous, modular furniture in Davison Highley, chosen venue for the evening, and visualized the curved motion of vibrant tropical fish filling an aquarium and standing out as a never-before-considered feature of a living space.

The Audio Lounge Showroom was filled with designers and architects wanting to know more about IP Law or get further clarity on their creative rights at this important and informative SBID accredited CPD event.

IP or “Intellectual Property” right is a legal protection offered to protect the “creative ideas” of an artist, musicians, writers, designer, filmmakers or manufacturer so that no third party can use that idea.
Chris Mc Leod from Squire Sanders UK LLP and first vice president of ITMA led the talk on the various methods by which our creative ideas and designs (intellectual property) are protected and the levels of protection offered by each.

SBID President Vanessa Brady, DJ Mike Reed and Mrs. Cynthia Wilkinson from “Mark Wilkinson” design supported his talk by giving
examples of events where infringement of their design ideas occurred and how they tackled them.
Mrs. Cynthia Wilkinson told us that by taking action against people who copied their designs sent a strong message to deter others from doing the same. This allowed them to secure the exclusivity of their design in order to keep its authenticity and thus create a profitable business.

Chris highlights that essentially there are UK registered designs; unregistered designs, copyrights, and EU design laws (also known as community registered design), which protect the works of allcreative people.
He also briefly mentions trademark, which protects a business brand in the form of words, letters, logos, pictures, packaging, sound and smell.

Carrying out the appropriate searches before registering a name, as a trademark will ensure that you are not infringing third party right. Copyright and Unregistered design rights are automatic rights that protect specific aspects of the designs. However in times of infringement it is usually difficult to prove the date when the design came into existence, and also if the third party produces a similar design without actually copying your design then there is no infringement.

Registered Design give a well­‐defined protection for your design as compared to unregistered design or copy right. Once your design has been proved to be “novel” having “individual character” and has not been published then the UK design registry will register your design and offer protection for that design for 25 years. However there is a grace period of one year given following publication of the design by the designer.

Community Registered Design offers clearly defined and strong protection through out the UK and European Union.
The advantage of this route is that you can register several designs in one application and you can keep the designs undisclosed for up
to 30months after filing to stop your competitors form learning of it.
“The fees for community registered design are reasonable and compare favorably with the over all cost of national registration in all EU countries.”
Another advantage for a community registration is that as the European Union grows geographically then the community registered design protection will be even greater.

This brief article highlights in a simplified way some of the important aspects of IP laws and you should seek professional advise before registering your designs. I would in future register my designs because in the long run it would give my brand exclusivity and it would save me a lot of money in legal costs since there will be strong evidence supporting my designs if an infringement occurred.

The latest Continuing Professional Development (CPD) event to be held by The Society of British and International Design in partnership with SBID  Partner Swedecor, explored an interesting subject; one that has no doubt been relevant, at some stage, during the careers of most Interior Designers and Architects. The event explored the benefits and challenges associated with running a multi-disciplinary practice, along with a look at where the roles of Architects, Decorators and Designers begin and end.

A packed crowd of SBID organisers and members gathered in the Saint Gobain Innovation Centre, a suitably chosen site dedicated to showcasing and promoting sustainable materials for the design and construction industries.

On the agenda were interesting talks from both Interior Designers and Architects, sharing some varying perspectives on the subject. First to open the discussion was Caroline Smith, Creative Director of Wish LondonDesign. Caroline outlined the way the role of the Interior Designer has changed over the past few decades and how this has had a subsequent impact on the blurred boundaries between Designers and Architects today. She discussed the factors that have contributed to the growing success of Wish as an interior design practice, including the need to be commercially aware – knowing what elements to prioritise budget on to achieve the greatest project success. A relevant point she raised was the importance of a mutual respect between the Interior Designer and the Architect – each party being aware of their respective roles and responsibilities, to ensure both a professional and collaborative approach to a project. 

Penny Allen, Director of Penelope Allen Design, was second speaker of the evening who showcased one of their recent residential projects, winner of the SBID International Design Awards 2013. Her interior design practice, established in 2009, has seen a flourishing success over the year, partly due to Penny’s PR focus and her knack for networking. An interesting benefit she outlined of working with Architects was the exposure to a broader spectrum of clients and subsequently maximising income. Key challenges she raised were keeping abreast of legal responsibilities and ensuring sound knowledge of Health & Safety as the Interior Designer.

A common message that was emphasised by both Penny and Caroline was the importance of the early involvement of Interior Designers on a project. It’s all too common for assumptions to be made, whether from the client, that the Interior Designer need only be involved during the final, finishing stages of a project, or from the Architect, that there is perhaps no Interior Designer getting involved at all.

This in turn opened up a number of other important considerations to the discussion – educating the client on the specific role of the Interior Designer is crucial; ensuring they understand that the breadth of duties goes far beyond the finishing textiles and a lick of paint on the walls.

Communication, perhaps the most crucial element, is required on all levels between Client, Architect and Interior Designer throughout the entire project process. Vanessa Brady, Founder of SBID and Chair of the evening, provided additional context to these points, outlining the overall challenge of interior design being recognised as a credible industry.

Since the battle exists for governing bodies to recognise the difference between Decorators and Designers and to see the importance of the latter, it’s perhaps no wonder the challenge exists for Clients to understand this as well.

Third to share their views for the evening was Graham Harris, Managing Director of SHH Architects. SHH, an esteemed, full-service interior design and architecture firm, has been well established in the industry for over two decades. With a very approachable presence to the audience, Graham discussed the egoistic attitude often felt by many Architects towards Interior Designers and how SHH have developed a clear and respectful line between the two – “Architect: space, place, light. Interior design: colour, human scale, tactility”.

A valid benefit he outlined of working collaboratively was the commercial aspect, providing the client with a single cost upfront for both elements of the project, ensuring cost efficiency and transparency of financials, in turn, crucial to building solid relationships with the client and all parties.

As I sipped my wine, explored the centre and chatted with those in attendance, I grasped how much food for thought the evening and its discussions had provided me, a handful of ‘watch-outs’ when approached by a client on the overall collaboration process, the increased sense of determination I felt for raising awareness of interior design and all it entails, along with the desire for a potential Designer/Architect relationship to grow as organically and respectfully as it should.  

Author: Shanna Rogan, emerging Interior Designer and founder of interior-imagination

To see more pictures from the event, please visit our Facebook page here.