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This week's instalment of the #SBIDinspire series features the Grand Hotel Krasnapolsky, located in Amsterdam and overlooking the legendary Dam Square.

The Grand Café, housed within the Grand Hotel Krasnapolsky has been imaginatively revived by Studio Proof, along with the hotel’s other food and beverage offerings and public spaces. Elegant and contemporary but also designed clearly within the style and tradition of noble European cafés, the venue is three times the size of its previous iteration and has been sectioned into three adjoining areas, each accommodating different dining experiences. A fully glazed pantry housing enticing patisserie displays stands by the entrance, surrounded by compact booths. The next space in the enfilade is dominated by a magnificent seafood counter dressed with a white carrara marble top and custom lamps, and framed at each end by a floor-to-ceiling champagne wall. The far end is balanced with a floor-to-ceiling display of fine teas and sharing tables, with bespoke pendant lights hang throughout to articulate the space and capture the attention of passers-by.

SBID had the opportunity to speak with David Morris, Creative Director of Studio Proof.

Company: Studio Proof

Project: NH Collection Grand Hotel Krasnapolsky, Amsterdam

Project Location: Amsterdam, The Netherlands.

Grand Krasnapolsky hotel restaurant design with bar and seating by Studio Proof

What was the client’s brief?

Studio Proof was tasked with the redesign of all public areas and food and beverage venues within the legendary Grand Hotel Krasnapolsky. This was the first full refurbishment of the hotel for nearly half a century and called for the designers to rationalise the space to make sense of the 50-plus individual buildings that had been absorbed into the property since 1865. NH had just launched their new luxury NH Collection brand and so this was the first manifestation of it. Relevance to the brand and its colours were very much part of the client’s focus and we had to skilfully steer that alongside the sensitivities needed in this historic and much-loved hotel.

Interior of the Grand Krasnapolsky hotel restaurant by Studio Proof

What inspired the design of the project? 

We were inspired by the history of the hotel, the story of the original owner, and the fantastic location. We wanted to tastefully update the spaces to combine cosmopolitan style with subtle references to the hotel’s heyday – the glamorous 1920s – to achieve interiors fit for the highest quality within the NH brand. The Grand Café is stylish and modern whilst also in keeping with the traditions of noble European cafes; we wanted to make the most of its stunning views across Dam Square and did so by adding more large windows and tripling its size so that it now spans one side of the hotel. The White Room is the oldest restaurant building in Amsterdam, protected by Dutch Monumental regulations, and called for a sensitive touch, whereas the Tailor Bar is a brand new venue whose more light-hearted décor is inspired by Wilhelm Krasnapolsky who started his working life as a tailor.

Hotel restaurant design for bar by Studio Proof

What was the toughest hurdle your team overcame during the project?

To be honest, it was simply getting 85% of our design ideas built. So much was invested into removing unexpected amounts of asbestos, inputting extra steel work to hold up the fragile houses that form the hotel (56 of them and some 500 years old), and the sheer quantity of steel needed to remodel the public spaces, it meant that the fit-out budget was really challenged. What we achieved with the budget we had and the building conditions we inherited was nothing short of a miracle, and stands as testament to the whole design team’s fortitude and perseverance. Grand Hotel Krasnapolsky is now a credible and stylish ambassador of the NH Collection brand values and it has been really fulfilling to see this design come to fruition.

What was your team’s highlight of the project?

To be honest, it was simply getting 85% of our design ideas built. So much had to be invested into unforeseen enabling works and introducing extra steel work to hold up the fragile houses that form the hotel (56 of them and some 500 years old) as well as the sheer quantity of steel needed to remodel the public spaces, it meant that the design budget constrained. The final achievement is testament to the whole design team’s resourceful pragmatism. Grand Hotel Krasnapolsky is now a credible and stylish ambassador of the NH Collection brand and it warms our hearts to see our design come to fruition.

Why did you enter the SBID International Design Awards?

I thought it would be interesting to take part in an international and prestigious contest known all over the world as The SBID International Design Awards; moreover I knew it could be also a good way to get in touch with other design professionals, to keep informed on the news and to be part of the SBID society.

Questions answered by David Morris, Creative Director of Studio Proof.

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If you missed last week's Project of the Week with II BY IV DESIGN's Residences of 488 University Avenue  Click Here

Entries to the SBID Awards 2017 are now closed. To find out more about booking a table Click Here

We hope you feel inspired! Let us know what inspired you #SBIDinspire

Studio Proof | SBID International Design Awards 2017

This week's installment of the #SBIDinspire series features AB Concept, 2016 finalist from the Restaurant category in the SBID Awards. AB Concept are behind the striking Dynasty Restaurant project located in Hong Kong. Inspired by the traditional Xiguan Mansions of Guangzhou in China, Dynasty Restaurant, meaning ‘Full of Happiness’, preserves the quintessential elements of the architecture and style of this heritage. SBID had the opportunity to speak with Ed Ng and Terence Ngan, Founders of AB Concept.

Company: AB Concept

Project: Dynasty Restaurant

Project Location: Hong Kong, Hong Kong

Contemporary interior design for Dynasty Restaurant

What was the client’s brief?

The clients were looking for a renovation of the iconic restaurant to enrich the space by telling a story from Chinese culture. Once we were able to pinpoint the direction we were headed towards in terms of overall design and architecturally, everything else flowed organically.

Contemporary interior design for Dynasty Restaurant

What inspired the design of the project?

The project was inspired by traditional Xiguan mansions of Guangzhou, China. Dynasty Restaurant, meaning “Full of Happiness” in Mandarin, preserves the quintessential elements of the architecture and style of this heritage.

Contemporary interior design for Dynasty Restaurant

What was the toughest hurdle your team overcame during the project?

The challenge was retaining the history and core spirit of the established restaurant, whilst at the same time bringing a fresh and modern ambience to the space. Without forgetting that the roots of the restaurant lie in its exceptional Cantonese cuisine, the concept of the Xiguan Mansion ties back to this history and heritage - this is expressed through the bamboo artwork that mimics the Lingnan landscape painting, grey bricks and motifs reminiscent of the era, exquisite window shapes, and each PDR named after the indigenous districts of the region.

Contemporary interior design for Dynasty Restaurant

What was your team’s highlight of the project?

Our highlight was the feature artwork made out of bamboo pieces, which is an ode to a traditional Lingnan landscape painting and prominently display as the graceful focal point of the main dining area. Divided into two parts measuring 6x6 metres on one side and 6x10 metres on the other, the artwork is comprised of 13,600 pieces of bamboo and delicately layered over gold-leaf paper. The artwork was a customised piece and the largest bamboo painting display in Hong Kong.

Contemporary interior design for Dynasty Restaurant

Why did you enter the SBID International Design Awards?

It was really a no brainer to submit our project, as the award is internationally recognised by all in the industry. It is a great platform to participate in, not only to share our recently completed projects, but to also engage with designers all over the world, finding inspirations and seeing what everyone else is doing in their practices.

Contemporary interior design for Dynasty Restaurant

Questions answered by Ed Ng and Terence Ngan, Founders of AB Concept

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If you missed last week's Project of the Week with Atelier PRO Architekten Click Here

Entries to the SBID Awards 2017 are now open and accepting submissions, to find out more and enter Click Here.

We hope you feel inspired! Let us know what inspired you #SBIDinspire

AB Concept | SBID International Design Awards 2016

Contemporary interior design for Dynasty Restaurant

Contemporary interior design for Dynasty Restaurant

Situated opposite Hyde Park at Number 11 Knightsbridge where the famous jazz club Pizza on the Park used to be (oh the memories!) and tucked away between the equally opulent ‘grande dame’ hotels The Lanesborough and The Berkeley, the 1920s townhouse is the new contender amongst London’s luxury hotels.

Now owned by Arab Investments Ltd, the hotel was named after Sir Arthur Wellesley, the first Duke of Wellington, a fine military leader who served as the Prime Minister of Great Britain twice between 1828 and 1834, and later as leader of the House of Lords

The beautifully restored and lavishly refurbished hotel is the result of the award-winning Fox Linton Associates who transformed and crafted the interiors of the 36 suites and bedrooms residence with a modern Art Deco feel and sumptuous finishes.

The six-floor hotel is comparatively smaller compared to the more imposing aforementioned hotels but still offers its residents traditional glamour, contemporary luxury and an uncompromising service. Where else do you get a complimentary 24-hour butler service and the courtesy of a Rolls-Royce drop off service within a 1.5mile radius!

The existing, historical aspects of the current building – above the infrastructure of the Piccadilly Line of the London Underground -  were preserved. The orignal facade decorated with stone and faience was retained but a new one was added and constructed this time with brickwork and slate.


A-Gent of Style
was given special access to the hotel especially the suites and penthouses but this first part will focus on the ground floor and its common areas.

As soon as you step in past the heavy bronze entrance doors, you know that you are dealing with opulence and excellence. A long, colonnaded, vaulted corridor bedecked in marble welcomes you and invite you to discover the interconnected rooms on either side. Everything here has been custom-made and the craftmanship and attention to detail are second to none: the glitzy crystal ceiling lights, the bespoke art work on the walls, the big stud-patterned desks with leather, marble and metals, and the etched, mirrored arcades above the walls.

But what is special about The Wellesley is that the common areas are relatively small and it hasn’t got the overwhelming grandeur some of its counterparts have. It is very much in a class of its own. For instance, there isn’t an imposing lobby and reception area as such with squads of staff milling about with suitcases or trays. It is contradictorily quite simple yet luxurious and feels very intimate and serene.

The first room on your right is the Crystal Bar which showcases a wall of the finest whiskies, armagnacs and cognacs where you can sip languorously at the wondrous 1920s-like, lit-up, glass and marble bar from the midnight-blue faux-crocodile stools. The floor is covered in Moonlight Grey and Noir St Laurent marble

The Wellesley attracts tobacco enthusiasts as it has one of the largest bespoke humidor in the UK.

On the left, you will find the dark and moody  Humidor Lounge opposite the bar which proved to be the perfect spot for us to have an apéritif the evening I visited. The look of these two rooms is very masculine, sultry and moody a bit like Claridge’s The Fumoir and has the feel of a Gentlemen’s Club. Here the deep-buttoned, Chesterfield black leather sofas and chairs complement well the imposing painting of Winston Churchill and the modern sculptural lights (or is it light sculptures?). The imposing circular blue glass chandelier is undeniably the pièce de résistance. The light fittings in the public areas were made by Dernier & Hamlyn.

There are two outdoor, covered Cigar Terraces (with rugs and art on the walls!) which provide an intimate yet spacious environment to indulge in a fine cigar. The furniture is made of teak and the upholstered in dark blue leather.

Then, on the left-hand side at the end of the corridor, guests will find The Jazz Lounge where they can enjoy a selection of high teas while listening to daytime jazz or settle back with a cocktail during the evening in an intimate, Gatsby style and atmosphere. I liked the palette of soft pinks on the chairs (leather on the seats but silk on the back; great detail) and particularly the bronze screen – I do love a screen – adorned with festoon-shaped pearl strings, mixed with the deep blue on the Gunta Stölz-esque, square-patterned carpet.

Pic. Ivory faux ostrich wall panelling

The Oval Restaurant, on the right, is an intimate hideaway which can seat up to 28 customers offering refined Italian cuisine. Once again, the room is smoothly enveloped in sugar-almond pinks found on the hand-crafted mahogany chairs upholstered with leather on the front and horsehair on the back and deep-buttoned banquettes and is replete with glamourous references to Art Deco from the sunburst-shaped, 2-toned glossy marble on the floor to the cream, fan-shaped leather panels on the walls with brass detailing, the glitzy chandelier on the circular, coffered ceiling and the concertinaed mirrored wall that reminded me of the iconic staircase at the Paris Chanel store, Rue Cambon.

Stay tuned for Part 2 where A-Gent of Style will be taking you on a private tour of the suites and penthouses…

Author: French Interior Designer Fabrice Bana, founder and editor of A-Gent of Style

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