Skip to main content

Designed as a subtle gesture, at home or anywhere. SBID member and provider of furnishing solutions for community spaces, work and home, Arper explores its expanded collection of Aston Club Low Back chairs, designed by Jean-Marie Massaud.

04_Arper_ASTON-CLUB-LOW-BACK_ph-credits@Salva-Lopez

Continuing the original shape of Aston launched in 2006, the Aston Club Low Back expands the earliest collection to offer generous, ergonomic comfort in a minimal form. With open arms, the Aston Club Low Back invites repose, rest, and shelter in any environment—a quiet space all your own. When paired together or placed in group settings, its clean form supports ease in conversation and exchange. A cocoon of comfort in a contemporary, pure silhouette.

Five chairs of different designs and earthy colours on the backgrounds

The Aston Club Low Back is as thoughtful on the inside as it appears on the outside. The modern lounge chair continues the collection’s commitment to sustainability with internal components made from post-industrial recycled plastic. In a design that’s truly timeless, each component piece can be disassembled and reupholstered as needed to ensure the longevity of the piece and reduce its environmental impact. All materials can be recycled or upcycled and incorporated into the life cycle of other products, reducing overall waste.

Aston Club is produced without any glue in order to reduce the emissions and allowing for the responsible disposal of all component parts. Aston Club uses powder-based coat that is free of VOC (volatile organic compounds) emissions.

011_Arper_Aston-Club-Low-Back_beauty-image_photo-credits-@Salva-Lopez

All elements have been designed for superlative ergonomic comfort – a considered approach to near scientific craftsmanship contained in a clean and minimal silhouette. The Aston Club Low Back lounge chair fits well into both residential and corporate lounge contexts and is available in a four-star polished aluminium or painted base and can be customised in a wide range of finishes making it a versatile piece that will last a lifetime.

Sourcing for your next project? Explore the SBID Supplier Directory in SBIDPro to help solve your interior specification needs and source trusted suppliers for your projects! Sign in to discover more.

If you'd like to feature your product news here, get in touch to find out more.

To become an accredited member of the SBID, click here

The SBID International Design Awards finalists for 2021 have been revealed, boasting an impressive shortlist of award-worthy entries across Interior DesignProduct Design and Fit-Out. From the design scheme, materials used and products specified through to the final fit-out installation, the SBID Awards champion design standards across the supply chain in the design, procurement and execution of outstanding interiors!

To complete the third and final stage of judging, the online Public Vote is now open! Worth an influential 30% of the final scores, it's your chance to sway the results and decide which finalists you think deserve to take home a prestigious SBID Award! You can only vote once per category, so choose wisely and vote for your favourite designs!

Voting closes at 5pm (BST) on 10 September

Interior Design Awards:

CGI & Visualisation

Angel O'Donnell - Prince of Wales Drive

Explore the 2021 SBID Awards Finalists for the CGI & Visualisation category! This category rewards skill and innovation in the use of visual design software and includes both residential and commercial renders. The shortlisted entries include any interior design visual or CGI that has been created on a visualisation programme, including AutoCad, CAD, 3ds Max, InteriCAD and Vectorworks.

Club & Bar Design

Kris Lin International Design - Leaves

Explore the 2021 SBID Awards Finalists for the Club & Bar Design category! The shortlisted entries include nightclubs, private members clubs and bars with judges looking for functionality, compliance and fit-for-purpose design.

Healthcare & Wellness Design

Bishop Design by Paul Bishop - Ciel Spa

Explore the 2021 SBID Awards Finalists for the Healthcare & Wellness Design category! From interiors of hospitals, healthcare facilities and care-related properties (including gyms, spas and wellbeing centres), the finalists adopt innovative approaches to healthcare environments.

Hotel Bedroom & Suites Design

IHG - Hotel Indigo Bath

Explore the 2021 SBID Awards Finalists for the Hotel Bedroom & Suite Design category! The shortlisted projects include both new builds and restorations for commercial hotel designs, showing high levels of creativity, innovation and consideration for the target clientelle.

Hotel Public Space Design

Richmond International - Múzsa at Four Seasons Gresham Palace, Budapest

Explore the 2021 SBID Awards Finalists for the Hotel Public Space Design category! This category includes designs for lobbies, spas, ballrooms, meeting rooms and other public facilities within hotels. Shortlisted projects show the creativity and innovation required to provide unique and memorable guest experiences!

KBB Design

Detail by Davinia Sutton Ltd - Residence No. 8

Explore the 2021 SBID Awards Finalists for KBB Design! The finalists in this category include the latest interior designs for the kitchen, bedrooms and bathrooms within residential spaces, considering user lifestyles, personal tastes and trends to execute the client brief.

Office Design

Oktra - Crowe UK

Explore the 2021 SBID Awards Finalists for the Office Design category! Showcasing inspiring workplaces with contemporary design concepts to curate effective working environments that meet the needs of both the client and the employees!

Property Development Asia Pacific

NNS INSTITUTE OF THE INTERIOR ART&DESIGN - Jinke Bocui Future

Explore the 2021 SBID Awards Finalists for the Property Development Asia Pacific category! Including the most innovative residential and mixed-use developments, sales centres, marketing suites in the Asia-Pacific region.

Public Space

Fogarty Finger - Dock 72 at Brooklyn Navy Yard Lobby

Explore the 2021 SBID Awards Finalists for the Public Space Design category! Dedicated to the exceptional interiors for public spaces created as a service for the community; from airports, libraries, schools and museums, to universities and religious buildings!

Residential Apartment Over £1M

IAIA - Idea Art Interior Architects - The Shadow Box

Explore the 2021 SBID Awards Finalists for Residential Apartment Over £1M! This premium design category highlights the wow-factor for high-end residential projects with an overall value exceeding £1 Million!

Residential Apartment Under £1M

Celia Chu Design - 55 Timeless

Explore the 2021 SBID Awards Finalists for Residential Apartment Under £1M! With an overall value of under £1 Million, the finalists are recognised not only for achievement for the budget, but also on intuitive functionality and aesthetics.

Residential Budget Up To £50k

Carton Interiors - Riverside Townhouse

Explore the 2021 SBID Awards Finalists for Residential Budget Up To £50K! The finalist projects in this category have delivered the best interior design solutions to meet the client’s brief on a limited budget! 

Residential House Over £1M

Hill House Interiors - Mayfair, London

Explore the 2021 SBID Awards Finalists for Residential House Over £1M! This premium design category highlights the wow-factor for high-end residential projects with an overall value exceeding £1 Million!

Residential House Under £1M

Bells + Whistles - Marrow Mirage

Explore the 2021 SBID Awards Finalists for Residential House Under £1M! With an overall value of under £1 Million, the finalists are recognised not only for achievement for the budget, but also on intuitive functionality and aesthetics.

Restaurant Design

Design Command - Mickeys Beach Bar and Restaurant

Explore the 2021 SBID Awards Finalists for the Restaurant Design category! Looking for the latest innovations in hospitality, the finalist designs for restaurants and cafes consider functionality, compliance and creativity to create engaging dining experiences.

Retail Design

Mercurio Design Lab - Doji Tower

Explore the 2021 SBID Awards Finalists for the Retail Design category! Highlighting the latest commercial trends, the finalist designs include retail outlets, shopping centres, pop-up shops and showrooms with the innovation and functionality to create safe and engaging customer environments.

Show Flats & Developments

Rebecca Robertson Interiors - 53 West 53 Residence

Explore the 2021 SBID Awards Finalists for Show Flats & Developments! This category is for marketing suites and show homes with designs focusing on functionality, aesthetic and ability to interpret the developer’s vision and engage potential consumers.

Product Design Awards:

Acquabella - Flow Zero

Explore the 2021 SBID Awards Finalists for the Product Design categories! Boasting finalists across the sectors, the product design awards showcase interior solutions from accessories and furniture to floors, surfaces, sanitaryware and more!

Fit Out Awards:

Modus - Workspace

Explore the 2021 SBID Awards Finalists for the Interior Fit-Out Design categories! This award is bestowed upon the fit-out specialists and contractors operating across the commercial and residential sectors for providing superior services in the execution of outstanding interior design projects!

Voting closes at 5pm (BST) on 10 September.

Visit www.sbidawards.com to find out more!

When it comes to designing floors for care homes, there is much more that goes into it than pure aesthetics. The flooring also has to be safe, durable, easy to maintain, as well as provide comfort for the residents and visitors.

Opting for a contemporary traditional style with quirky twists, Sunrise Senior Living achieved its home from home setting when specifying Karndean Designflooring in its Assisted Living Bistros. Looking to refurbish four of its properties located in Surrey, Chorleywood, Cardiff and Bassett, inhouse interior design manager Danica Mrozek looked to give each location its own individual personality with different colourways and design aspects.

Sunrise Virginia Water in Surrey featuring Karndean Designflooring, Da Vinci Blended Oak.

Using traditional elements to create a modern look

The latest Sunrise Virginia Water in Surrey features Karndean’s characterful Da Vinci Blended Oak laid in a herringbone pattern throughout its Assisted Living Bistro and open plan residents’ dining area, giving a seamless sense of continuity.

Fleur Carson, commercial sales director of Karndean Designflooring, said: “With a simple border pattern, the flooring adds depth and texture to the pared back scheme. The 36” x 3” planks give a floorboard effect with authentic aged oak hues, distinctive grain textures and wide bevelled edges but have been laid in herringbone pattern for a modern look. It complements the bold blue kitchen units and statement mirror tiles with a neutral grey and taupe colour palette perfectly.”

Kitchen with dark blue cabinets, bright yellow tiles and white countertops. Dark wooden floor laid in herringbone pattern with authentic aged oak hues.
Sunrise Virginia Water in Surrey featuring Karndean Designflooring, Da Vinci Blended Oak.

The brand reflected through interiors

Inhouse design manager, Danica explains the Assisted Living Bistro is where residents can socialise and welcome visiting friends and family. She said: “The comfortable homely spaces feature a self-contained kitchen area and informal cafeteria seating which enables residents to prepare and enjoy a drink and light snack.

“The homely atmosphere is enhanced with the use of domestic kitchen units which offer additional reassurance and encourage independence. Contemporary colour schemes in blues and greys, highlighted in accent colours such as yellow, orange or green, have created elegant yet cheerful interiors that reflects the Sunrise brand.”

Flooring that offers both aesthetics and practicality

When considering flooring for the refurbishment project, Sunrise needed a product that could meet both the aesthetic and technical specifications of a residential healthcare setting. With a hard wearing, waterproof and hygienic surface that offers a slip resistance rating of R9, Karndean flooring from the Da Vinci collection amply met this brief.

As Danica, added: “The flooring needed to have the correct slip rating and wear layer suitable for use in a high traffic area. Karndean products have the aesthetic of real wood without all the impracticalities of maintaining wood.

Sustainability from production to utilisation

“We’re really keen to specify sustainable products where possible that are not only environmentally friendly in their manufacturing process but are also durable to ensure longevity. With everyone spending so much more time inside due to the pandemic, indoor air quality has become really important so it’s great that Karndean products are low emitting in terms of VOCs.”

About Karndean Designflooring

Our design process begins with a meeting…with nature. We see flooring differently. Pushing the boundaries has to be an adventure of discovery. It’s why we travel the world for inspiration. From the ancient European woodlands to the Australian outback, we pack our bags and go there. Every time, we connect with something extraordinary that shapes our every step. It’s how we bring the unimaginable, inspired from the outdoors, indoors.
Design is an endless journey.

If you’d like to become SBID Accredited, click here to find out more.

Sustainability has become an increasingly important consideration when it comes to most sectors, and interior design is most definitely one of them. Consumers now more than ever want to know they are making the best decisions when it comes to environmental impact.

SBID Accredited outdoor furniture specialist Oxley’s Furniture, have been sustainably making their outdoor furniture from recycled aluminium for 30 years. This recycled aluminium comes from old alloy wheels, disused airplane parts and hundreds of thousands of drinks cans.

Why Aluminium?

Aluminium is an amazing metal; it is 100% recyclable and will lose no quality during this process. Nearly 75% of all aluminium ever produced still being in use today. Recycling aluminium uses just 5% of the energy required to produce new aluminium and it can be recycled over and over again.

A Business Model Ahead of Its Time...

Using recycled aluminium creates a virtuous cycle that allows Oxley’s to manufacture luxury outdoor furniture as sustainably as possible. When Oxley’s started 30 years ago, most outdoor furniture was made of rain forest teak, now most outdoor furniture is made from woven plastic. Simon Hudson, managing director of Oxley’s Furniture says; “When we started the business we wanted to make wonderful furniture that lasted generations. At the time we loved the idea that we could do this using a recycled product. This just seemed a good practical thing to do - now this is called sustainability.”

Built To Last

When processed properly aluminium does not rot or rust, meaning it can be left outside all year every year. The recycled aluminium Oxley’s use is smelted and carefully graded to their particular manufacturing requirement. Oxley’s go to extreme lengths in their Cotswold factory to process their furniture in the most thorough way possible, so it is unaffected by weather, wherever in the World it is located. So not only are the materials sourced sustainably, but Oxley’s furniture will last for generations.

Over the past year, our homes have become a sanctuary, playground, and office all at once. Nights out have become nights in. More than ever before, we have been confronted by the notion of “how does our home make us feel?”. That visceral feeling is at the heart of Timothy Oulton’s captivating furniture designs.

Elevate Every Moment with Inspired Design

Organised into a spectrum of different energies, the 2021 Collection is designed to imbue a space with a distinctive mood and feeling, from the deep chill of quiet moments alone, to a relaxed hub of family life, to more energising spaces that spark ideas and augment the unbridled joy of life’s celebrations. The Timothy Oulton Collection enriches these experiences through the use of beautiful materials, finishes, forms and craftsmanship techniques which connect deeply through the senses and through stories of meaning.

Whitecliff sofa

At the most laidback end of the energy spectrum are those special moments of reconnection, of letting the mind unwind and chilling out with those close to us. These moments nourish us and enrich us. With this in mind, Timothy Oulton’s Noble Souls range helps create a realm of reconnection in any home. New this year, the Sanctuary sofa hugs the body in the softest goose down and natural vegetable-dyed linens, while the epic Icebeam coffee table anchors a room with its mighty reclaimed timber beams topped with ice-like planks of glass.

The Bay swivel chair

Enriching the comfortable and relaxed energy of everyday living, the new Whitecliff sofa embodies a casual sophistication in soft Pennines linen, while the Bay Swivel chair is perfect for modern work from home settings, gliding back at the touch of a button for the ultimate comfort while you work.

Tactile dining table
Fibi dining chair
Iceberg Glow coffee table

The Tactile dining table juxtaposes cool, crisp marble with richly textured timber, while the Fibi dining chair takes it cue from modern Japanese design, imbued with a universal elegance that complements any style of dining table. For a more invigorating energy with which to engage the world, the new Iceberg Glow coffee table pairs sleek black steel with glass, casting a mellow yet captivating glow. Transporting the senses to somewhere otherworldly, the Kyron coffee and side table collection is crafted from softly illuminated moonstone, inspired by the famous Chiron comet.

Kyron side table
The Art-Deco inspired Rex rectangular dining table

Finally, for sheer unbridled celebration and joy, setting the scene for parties or other occasions, Timothy Oulton unveils exciting new additions to its iconic Art-Deco inspired Rex collection. The new rectangular Rex dining table, handcrafted from over 550 precision-cut glass prisms, together with the Rex coffee table and Rex sideboard, transform any space with a perpetual dance of shimmer and sparkle.

New leather innovations include the Vintage Jet Black, a true black leather distressed by hand to achieve a vintage look and opulent hand feel. Vintage Jet Black is showcased on the super-soft Squidgy sofa, a contemporary, buttoned-up style with bold proportions.

Shimmer bar cabinet

On the inspiration behind the new collection, founder and creative director Tim Oulton says, “This past year, we have all experienced our homes in a completely different way. From home-working and homeschooling to swapping nights out for nights in, ‘home’ became the epicentre of daily life. So the question of how your home makes you feel has become more meaningful than ever. Our ethos has always been rooted in the realisation that we only have one life, so we should elevate every moment to the utmost. Everything we create is about enabling and enriching these moments.”

With over 40 galleries worldwide including a flagship at Bluebird in Chelsea, Timothy Oulton continues to expand its global portfolio. Recently opened stores include Glasgow, Hamburg, L.A., San Francisco, Bangkok, Hong Kong and Barbados. Further openings are planned this year.

About

The story of Timothy Oulton started back in 1976 with a small antiques shop, owned by Tim’s dad. Profoundly influenced by his love of antiques, his father’s military background, and an inherent affection for British heritage, Tim created an authentic, visionary brand with the deepest integrity and a passion to deliver extraordinary experiences. Handcrafted with only the best traditional techniques and fabrications, each Timothy Oulton piece in the furniture collection is inspired by the past, but reconceived from a modern perspective, producing uniquely authentic collections, which push the boundaries of furniture design.

If you'd like to become an SBID Accredited member, click here to find out more. 

When thinking of the use of crystal in the home both as an architectural feature and decorative item, there is no better example of its use than at Villa Rene Lalique, the former family home of Rene Lalique and now a 5 star hotel and 2 Michelin star restaurant which celebrates 100 years this year (2020). A celebration and showcase of Lalique from the wine glasses to the door handles, and Damien Hirst artworks lining the cellar can be bought or made bespoke to suit your schemes from Lalique's London boutiques.

The origins of Villa Rene Lalique

By 1920, the Rene Lalique the artist had become a master glassmaker of some renown. He decided to build his new factory at Wingen, having been accorded the right to occupy a plot of state-owned forestry land. The location had two advantages: the village was on the rail network, and there was a local charcoal producer to supply the necessary fuel for his furnaces.

In addition to the land accorded by the municipality for him to construct the factory, René Lalique was also offered a plot on which to build a house. This would enable him to live nearby and supervise the progress of construction work. René Lalique paid increasingly frequent visits to the house in Wingen, while maintaining his apartment in Paris.

Today, the façade has not changed in a hundred years; the shutters are still painted peacock blue. The house reflects the traditional architectural features of Alsace: studwork, wooden balcony, apron walls shaped like curule seats beneath the windows, French windows framed in Vosges granite, and three chimney stacks on the roof. Inside, a living room, a kitchen, an imposing central staircase leading to the bedrooms and René Lalique’s study: an ensemble that constitutes an imposing family residence in classic style.

Transforming the villa for luxurious living

On 14 February 2008, Mr Silvio Denz purchased Lalique. In 2011, Silvio Denz, who had been aware of the existence of the house in the village without ever having taken a particular interest in it, had a closer look. He found it virtually intact, aside from some minor leaks in the roof. How could he resist its charm? Silvio Denz decided to refurbish the house for his visits to Wingen. But very soon the idea of turning it into a haven of luxury, worthy of the most elegant stately homes, made perfect sense. The bedrooms were transformed into lavish suites, complemented by an excellent gourmet restaurant. What better setting in which to present the world of Lalique? As much as it had captivated Silvio Denz, the project appealed to lovers of fine cuisine and the decorative arts, as well as collectors. The interior was all about “living Lalique”, and doing so in a contemporary context, amidst rare and fabulously beautiful objects.

The Villa, a veritable showcase for the Lalique art of living and savoir-faire, was unveiled to the public on 18 September 2015.

The exterior of the building was restored to its original state, remaining faithful to its appearance in the epoch of René Lalique; the interior was refurbished down to the finest detail to turn it into a magnificent treasure trove. The interior designers Lady Tina Green and Pietro Mingarelli pulled off with aplomb the feat of retaining the authenticity of a family residence while transforming it into a luxury boutique hotel.

Inside the entrance, a selection of crystal pieces from the Lalique collection and new creations from the factory capture the light that enters with the guest, giving a remarkable sense of clarity and purity, the whole illuminated by a magnificent chandelier. This first impression of projected light is an extraordinary experience.

Every detail of the Villa’s interior provides a reminder. From the door handles to the adornments on the armchairs in the lounge, from the cushions of the sofas decked with pieces of crystal to the ebony lacquer of the bar, the view from the dining room to the salon… All is an interplay of light and transparency in the Art Deco style.

To explore Villa René Lalique is to follow in the artist’s footsteps. Six suites are decorated to reflect his various creative periods. The Zeila suite is the sole exception, taking its name from the panther modelled by Marie-Claude Lalique. Guests wishing to spend the night in the bedroom occupied by René Lalique choose the Hirondelles suite, which is reached via a replica of the original black staircase. The Rose suite is decorated in soft powder tones; while Dahlia, with its beige-ivory furniture, is an insistent appeal to relax. All the bathrooms are magnificently decorated,from the made-to measure crystal panels to the crystal taps.

On the second floor, a beautiful balcony belonging to the Dragon suite gives onto the park. The Masque de Femme suite offers spacious family accommodation. This duplex comprises two bedrooms and a salon, a real bijou of the Lalique art of contemporary living.

The five-star hotel, a member of the Relais & Châteaux collection, is run with great commitment and meticulous attention to detail. The renowned Swiss architect Mario Botta designed an extension to the Villa that is an ideal space for a restaurant. It consists of a rectangle of glass, supported by columns of Vosges sandstone, discreetly linked to the hotel’s reception area.

Luxury living with culinary excellence

When Silvio Denz was looking for a chef capable of rising to the culinary challenge in this prestigious setting, history smiled upon him once more. Jean-Georges Klein, chef at L’Arnsbourg, where the purchase of Lalique had been celebrated on that fateful evening in 2008, is one of the best French master chefs, holding three Michelin stars for 13 years. In 2014, he decided to leave the family-run restaurant that he owned with his sister. A happy coincidence led him to cross paths once more with Silvio Denz. The chef dropped all his plans to take on a new challenge: launching the restaurant at Villa René Lalique. The gourmet restaurant was awarded two stars by Guide MICHELIN in January 2016, within just three months of opening.

Lalique table settings are the perfect framework for serving dishes of such delicacy. The tone is set by Masque de Femme napkin rings and the replica 1924 crystal pepper and salt mills. Wine glasses and decanters are quickly filled with the finest crus selected by Romain Iltis, named Meilleur Ouvrier de France in 2015, who has worked with Jean-Georges Klein for several years to create perfect pairings of food and wine.

The choice of wine on offer is vast: beneath the restaurant Mario Botta has created a cellar with a state-of-the-art design to house the extraordinary collection of vintage wines amassed by the Denz family.

To travel there now is to immerse oneself in a fabled world of creativity and culinary excellence with crystal at its heart, in the universe of Lalique that is waiting to offer passionate explorers from far and wide the height of excellence.

About the Author

Frederick Fischer is the UK Managing Director of Lalique. Lalique is a French glassmaker, founded by renowned glassmaker and jeweller René Lalique in 1888. Lalique is best known for producing glass art, including perfume bottles, vases, and ornaments

If you'd like to become SBID Accredited, click here to find out more. 

With a wealth of experience in the bespoke kitchen, interiors and property market, Alex Crabtree specialises in providing PR services to the interior design industry. Alexandra shares her journey in marketing, interior styling and public relations, and how this lead her to establish her career as a PR consultant for interior designers. She provides her professional insight; from the influence of Instagram for sourcing and inspiration, to her key tips for improving PR strategies in the interior sector. 

Credits: Brayer Design. Photo by Nick Smith Photography ©

Tell us about how you started as an interiors stylist and why you came to specialise in PR for the interior design industry? Have you always been interested in this field? 

Back in the day my brother and father had a bespoke kitchen company – Crabtree Kitchens.  I was working for Pete Townshend of the Who, running his recording studio and I wanted a new challenge and thought that I could help them with getting the brand out there and become more known with interior designers and clients alike. So, I joined their company and immediately employed an interior photographer to start shooting their fabulous kitchens. I had not taken on any styling professionally before but I always styled my home constantly (long before Instagram). Once I had decent images of the kitchens I started pitching them out to magazines and soon discovered that I achieved quite a lot of features and Crabtree Kitchens became very well known even though we were a relatively small brand.  At one stage about 60% of our work was from interior designers.

Credits: Matrix Design. Photo by Nick Smith Photography ©
Credits: Matrix Design. Photo by Nick Smith Photography ©
Credits: Brayer Design. Photo by Nick Smith Photography ©

You’ve worked in the kitchen, interiors and property market for many years. What’s been the most memorable highlight or achievement of your career so far?

I think that when I was PR and marketing Director at Crabtree Kitchens I just loved it when clients came in and said they had seen the company everywhere. But generally when I achieve a feature in a magazine for a client I still get such a massive buzz and specially if I have also styled the shots too.  The excitement of achieving a feature for a client has not diminished at all over the years at all.

Credits: Alex Crabtree
Credits: Alex Crabtree

Do you have a signature style when it comes to interior styling? How has the Instagram era affected this and the way you find inspiration?

It’s such an interesting question as in my own home I definitely style in a very maximalist eclectic style but most kitchen clients don’t want that look so if you look at my website you will see the kitchens on there that I have styled and it’s in a much more minimalist way – so I can style in whichever way is required.

Instagram has certainly been so amazing in so many ways for me.  Both in terms of my styling and PR and also having met some wonderful people who are also passionate about interior design.  It’s also a fabulous source of small interiors businesses to feed my passion and so many different styles in which to create my maximalist dark eclectic home.  I also buy pieces from Instagram sources for my client shoots too.

Credits: Matrix Design. Photo by Nick Smith Photography ©

How do you help interior designers in gaining essential coverage for their projects and providing valuable exposure for their work?

I help my clients gain essential coverage by getting under the skin of the company so to speak and understand what their company is all about and then making sure that they have the best professionally shot photography.  Then of course  keeping in constant contact with the relevant editors and freelancers and updating them on the clients most recent projects etc.

If you had to give one top tip for interior designers looking to improve their PR strategy to grow their business, what would it be?

Really take THE best photography and employ THE best PR and keep in contact with the editors. I know that's three! But they all go hand in hand!

Cover image credits: Brayer Design. Photos by Nick Smith Photography © 

About the Author

Alex Crabtree offers a hands-on and highly personal PR service, without the big agency costs. Alex is flexible and enthusiastic. Extensive knowledge of these markets ensures a tailor-made campaign, and means that the quality of service is never compromised. Follow for more @alexcrabtreepr

Want to become SBID Accredited? Click here for more information.

The finalists for SBID Awards product design categories were revealed earlier this month! Receiving entries from 49 countries around the world, the SBID Awards 2020 has been the most globally represented edition to date.

With the public vote open until 30 September, you can vote for your favourite products across each of the 17 categories and have your say in which designs have what it takes to take home a prestigious SBID Award!

Accessories

Arteriors - Lesley Large Sculpture

This category is dedicated to all interior accessories such as cushions, bed linen, tableware, stemware and decorative items including art and photography.

Bathroom Product

Not Only White BV - Aim Collection

This category focuses on any products suitable for use within a bathroom ranging from bathroom cabinets, mirrors and towel rails to shower doors and screens. Both residential and commercial bathroom products are eligible.

Brassware

Waterworks - Bond

This category is dedicated exclusively to brassware. Entries can include but are not limited to mixer, pillar and dual flow taps and shower heads.

Cabinetry & Joinery

King Slide Works Co. - Simlead Drawer Box System

This category focuses on interior cabinetry and joinery such as wardrobes, doors, fitted furniture and bespoke pieces.

Fabric & Textiles

Linwood - Omega Prints II

This category encompasses all commercial and residential fabrics and textiles, upholstery, curtains and curtain accessories. Textiles and fabrics can be synthetic or made from natural fibres.

Flooring & Floor Coverings

Tsar Carpets UK Limited - Saltwater

This category focuses on interior flooring and floor coverings. Entries can include but is not limited to carpet, laminate, tile, vinyl and rugs.

Furniture – Contract

KI - Colonnade

This category is dedicated to all furniture for use within a contract or commercial interior such as a hotel, restaurant or hospital. Furniture can range from tables and chairs to sofas, banquettes, benches and stools.

Furniture – Residential

Powell & Bonnell - The Strand Swivel Tilt Lounge Chair

This category is dedicated to all interior furniture solely for residential use. Furniture can range from tables, chairs and sofas to benches, stools and beds.

Heating & Cooling

Bisque - Optic

This category focuses on heating and cooling in an interior space. Eligible products range from fireplaces, radiators, stoves, grills and underfloor heating to air con, comfort cooling, and fans.

Ironmongery & Metalwork

Armac Martin - MIX

This category is for ironmongery, metalwork and architectural hardware including hinges, locks, handles door knockers and door furniture. Products can also include inset metalwork and bespoke forgery.

Kitchen Product

Quooker UK - Quooker Flex with CUBE

This category rewards skill and innovation for kitchen products such as appliances, kitchen cabinets, and kitchen worktops.

Leisure & Wellbeing

Grace of London - The Crystal Bathe Collection

This category can include any interior product used within a leisure or wellbeing facility such as a gym, spa or games room. Eligible products include gym equipment, spa equipment and associated wellbeing products to games tables and associated products.

Lighting

Catellani & Smith - Petits Bijoux

This category is dedicated exclusively to lighting design. products can include general, ambient, mood, task and accent lighting for both residential and contract interiors. Lighting products range from architectural lighting, chandeliers, lamps and desk lights to ceiling lights and bulbs.

Outdoor

Winch Design - Arc By Winch Design For Summit Furniture

This category is solely for outdoor products for either residential or contract use ranging from outdoor furniture, outdoor lighting, signage, garden furniture, sun protection, fire pits, BBQs and grills.

Sanitaryware

Bette UK - BettePond Silhouette Bath

This category is dedicated to sanitaryware including baths, sinks, shower trays, bidets, urinals, wash planes etc.

Sound & Vision

Zaha Hadid Ltd - Loop

This category is for audio visual and/or lighting schemes as well as individual products. AV/lighting schemes are eligible for both residential and commercial interiors. Entries should reflect how the concept meets the needs of both the client and the end user. Individual products such as TVs, speakers, home automation and music systems are also eligible.

Surfaces & Finishes

Parkside - Spectre

This category is for architectural and interior surfaces and finishes. These include but are not limited to panels, wallcoverings, stone, veneers, ceramics, wood, acrylic, glass, mouldings, paint and tiles.

Voting closes at 5pm (BST) on 30 September.

Visit www.sbidawards.com to find out more! 

The finalists for SBID Awards interior design categories were revealed earlier this month! Receiving entries from 49 countries around the world, the SBID Awards 2020 has been the most globally represented edition to date.

With the public vote now open until 30 September, you can vote for your favourite projects across each of the 17 interior categories and have your say in which designs have what it takes to take home a prestigious SBID Award!

CGI & Visualisation

IMA - 42 The Calls

This category rewards skill and innovation in the use of visual software. The entries include any interior design visual or CGI that has been created on a visualisation programme, including AutoCad, CAD, 3ds Max, InteriCAD and Vectorworks.

Club & Bar Design

Rockwell - Little Sister

This category is solely for club and/or bar interior design projects. Nightclubs, private members clubs and bars are eligible for this category – they can be permanent, pop-up or temporary. 

Healthcare & Wellness Design

Dseesion - Quintessence. Center for Mindful Change

This category includes any interior project within a hospital, healthcare facility, care-related property or wellness centre. It will take into account innovative approaches to healthcare environments and how the patient/visitor is engaged. Gyms, spas and well-being centres are accepted within this category too.

Hotel Bedroom & Suites Design

Virserius Studio - Guest Rooms & Suites, W Atlanta Midtown

This category is dedicated exclusively to bedrooms and suites within hotel interiors. Entries include full or part refurbishments, both new builds and restoration projects, and show high levels of creativity and innovation.

Hotel Public Space Design

OMO - Radisson Blu Kyiv

This category is dedicated exclusively to public spaces within hotel interiors. Entries include a full or part refurbishment, both new builds and restoration projects and should show high levels of creativity and innovation. Projects can include lobbies, spa’s, ballrooms and meeting rooms.

KBB Design

Cronin Kitchens - Queenstown Kitchen

This category welcomes kitchen, bedroom and/or bathroom designs within a residential space. Projects can include a single room or several rooms within a property.

Office Design

Oktra - Adidas

This category is dedicated exclusively to office design. The entry should reflect how the concept creates a pleasant, efficient workspace and meets the needs of both the clients and the employees who work in the space.

Property Development Asia Pacific

Maudea Design - San Jiang Du Hui

This category is exclusively dedicated to properties located in the Asia-Pacific region. Projects include residential developments; development sales centres or buildings that market newly built apartments and mixed-use developments. Projects can be a complete refurbishment or just the public areas within these buildings.

Public Space

Rockwell - Edge

This category is dedicated to all interiors of public spaces created as a service for the community, such as airports, libraries, schools, museums, universities and religious buildings. Projects can be complete refurbishments or smaller commissions within these buildings.

Residential Apartment Over £1M

ET Design & Build - Oscar Crescent

This is the premium category of residential interior design for an apartment. It focuses on design trends and the wow factor of residential projects with an overall value of over £1 Million. Projects can include a single room, several rooms, or a whole property.

Residential Apartment Under £1M

Maison Arabella - Ultimate Loft Style Penthouse

This category focuses on interior design projects with an overall value of under £1 Million in residential apartments, and recognises not only the achievement for the budget but also functionality and aesthetics. Projects can include a single room, several rooms, or a whole apartment.

Residential Budget Up To £50k

DARE SOLUTION - The Orient's Pearl

This category is specifically for projects that have delivered the best interior design solutions to meet the client’s brief for the budget available up to £50,000. Projects can include a single room, several rooms or an entire house.

Residential House Over £1M

Big Fish Design - Yuyuan Courtyard Villa

This is the premium category of residential interior design for a house. It focuses on design trends and the wow factor of residential projects with an overall value of over £1 Million. Projects can include a single room, several rooms, or a whole property.

Residential House Under £1M

chains interior - The Echoing Green

This category focuses on interior design projects with an overall value of under £1 Million in residential houses, and recognises not only the achievement for the budget but also functionality and aesthetics. Projects can include a single room, several rooms, or a whole apartment.

Restaurant Design

Bishop Design LLC - BOHO Social

This category is solely for interior designs within restaurant interiors projects. Judges will take into account functionality, compliance and fit-for-purpose design. This can include permanent and temporary restaurants or cafes for hospitality services. 

Retail Design

Qianyi Design - Saturday Mode Fashion Bank Pop-Up Store

This category covers all commercial interiors created for retail outlets including shopping centres, shops, showrooms, pop-up shops and art galleries. Projects can be a complete refurbishment or smaller commissions within these buildings.

Show Flats & Developments

Hirsch Bedner Associates - The Bund 1898 Show Flat

This category is for marketing suites and show homes, focusing on functionality, aesthetic and the ability to translate the developer’s vision and engage the end-user.

Voting closes at 5pm (BST) on 30 September.

Visit www.sbidawards.com to find out more! 

Designing a home specifically with entertainment in mind requires a completely different approach and introduces another layer of consideration for the end-user and end result. Some people love elegant cocktail parties, others like a cozy space that exudes comfort. If you are a homeowner who loves entertaining and you’re about to remodel your home, you will have the perfect opportunity to really incorporate everything you need to make the space more enjoyable for yourself and your guests.

Founder of Katie Malik Interiors shares some of her tips and tricks to consider to make your home design more equipped for guests and gatherings!

Let's start with the heart of any home

The kitchen. The open plan nature of modern kitchens means that having guests, family and friends round for get-togethers has become a prime function of the space and is top of the list of requirements in most briefs. It’s important to balance the essential elements and day-to-day needs of a family kitchen with the desire to entertain. Regardless of the kitchen size, the key to making it work for entertaining is to consider how people will move around it. As well as thinking about where and how you’ll be cooking, you need to plan where to serve food and if you want your guests to gather around a breakfast bar, sit at a table or make use of more casual seating.The open floor plan trend means a kitchen space often also includes a comfortable seating area and fireplace as well.

Think about flexibility

Flexibility is the single biggest thing that an entertainment-friendly home should have. The multi-use trend extends outside as well. Outdoor kitchens are becoming increasingly popular, in part because they serve to keep guests and hosts together. There are other, less structurally invasive ways of making a home ready for entertainment. Music is one way to bring energy to a party and to tie several different spaces together, so investing in a sound system that connects rooms inside and outside is a great idea. Also, introducing both direct and indirect lighting with dimmers can help achieve a multitude of desired 'atmospheric' effects to set different moods, inside and outside.

Don't forget to make room for storage solutions

If you’re entertaining, especially frequently, it’s important to have ample space to store items, such as platters and serving ware (either in a separate room, a pantry or a sideboard), but also provide some storage for your guests, even if they’re staying with you just for a night or two.

The rest is up to you! 

You can also make small changes that will make a big difference to how welcome your guests will feel in your home; think about providing a set of fresh guest towels or ways to fragrance your home that’s not too overpowering! 

About the Author

Katie Malik, founder & creative director of Katie Malik Interiors built her career in residential interior design, assisting on projects in New York, Chicago and London before setting up her practice in 2014. Inspired by colours, the interplay between symmetry and asymmetry and wellbeing, Katie’s aim is to bring authenticity to each project. 

If you'd like to become SBID Accredited, click here to find out more. 

Join SBID

Join SBID

Find out more about our flexible membership structure.

Apply Online