A Slice of History with Katharine Pooley

Presenting The Gainsborough - An apartment nestled on the riverside, in the heart of London’s iconic Westminster.

There is a certain weight that goes hand in hand with anything to do with my home of London, an intangible gravitas that carries with it the depths of centuries-old culture, all enveloped in the energy of a thriving metropolis.

The city's iconic landmarks are a testament to its legacy, each telling a chapter of its enduring history and steady evolution. The challenge and joy of designing here lies in harnessing the dynamic spirit that floats around our city and translating it into an interior that encapsulates the essence of the capital itself. Art and architecture have resonated across these streets for centuries and this presence is the source of inspiration that has driven me to craft a space that pays homage to the city while encapsulating the luxurious, contemporary lifestyle it can offer.

With that in mind, I proudly present my studio's most recent work - The Gainsborough at Millbank. This 4,536-square-foot duplex apartment is unique in shape and legacy. The building has so much character, that I came to think of her as a beautiful, quintessentially English woman from a time gone by. Her natural grace needs only the most elegant of pieces to add a final touch of glamour to her innate beauty.

In a previous life, the building was the home to Imperial Chemical Industries, the country's creators and largest manufacturers at the time, of the familiar and enduring material Perspex. And the vast apartment itself? It was the Chairman's Office.

With spectacular views of the Thames, Grade-II Listed 9 Millbank was originally designed by Frank Baines, a staunch supporter of the conservation and preservation of buildings for which he had a global reputation. The Portland-stone exterior is flanked by 1920’s sculptures from Charles Sargent Jagger. The four effigies represent the industries of chemistry, agriculture, marine transport, and construction, or the four pillars of ICI.

It is a very considerate exterior and with the apartment named after the 18th century artist, Thomas Gainsborough, who was known for his inventive and original approaches, we needed a fitting ambience to match. The first floor of the apartment boasts an open-plan entertaining and living room with parquet herringbone parquet flooring. An original 1920s stained glass roundel depicting the allegory of Britannia is set in the middle of The Gainsborough’s sweeping 10ft windows.

As a team, we approached this project as a restoration and we worked to capture the grand majesty of the original features. The apartment was already adorned with rich walnut panelling and intricately floral-carved door frames; I wanted to ensure our designs for this extraordinary space allowed the beautiful bones of the building to breathe and take centre stage.

Sculptural chandeliers by Sans Souci in hand-blown crystal, Murano glass, and patinated bronze and bespoke carpets from Rivere were created to reflect the cityscape beyond the terrace. As always the work of Britain's finest ateliers and artisans was realised by incorporating bespoke sculptures and hand-crafted embroidered textiles alongside tactile materials like alabaster, parchment, British wool, Italian silk, and cotton velvet.

The grandeur of the surroundings is highlighted by our thoughtful selection of antique pieces for the various case goods throughout the residence. Each room has been meticulously layered with treasures from the past and is complimented by bespoke pieces, created to fit the unique dimensions of specific spaces.

The macassar ebony office desk pictured above was dressed with bronze details, a leather blotter, and dedicated pencil and paper arrangements within the drawers. Power was also worked into the design, ensuring all stays were as equally functional as aesthetic.

Hand-stitched silk wallcoverings by Fromental adorn the entryway walls with delicate beaded feathers. The design echoes the peacock motif that greets visitors from the building's exterior façade and accompanies motifs of the individuals involved in the founding of the company. Another iteration of the building is realised in the delicate shade used in the Master Bedroom: the cosy and nostalgic teal grey of Farrow & Ball’s Pigeon.

The graceful master bedroom features many original details, including timber panelling and the stunning circular plaster ceiling with its fine cornicing and decorative motifs. The moulded ceiling soars to 17 feet and the timber columns are akin to those found in London’s historic palaces. Cotton-linen drapes hand-stitched in bronze thread adorn the four-poster bed.

To the east of the apartment lies the family kitchen where contemporary fitted units and an island offset the imposing architecture. These features contrast beautifully with the rich lustre of the original timber panelling on the walls.

With the tall ceiling came tall windows, and owing to the listing of the building, we had to come up with innovative solutions to dress them. We went with a gorgeous Roman blind with an embroidered leading edge to pair with the light-and-airy drapes pressure-fixed mid-way. Meanwhile on the upper floor lie three en-suite bedrooms; the sage, pearl, and slate rooms respectively.

The 43ft colonnade terrace is accentuated by the apartment's vast floor-to-ceiling glazing. The only thing I love more than thinking of the lucky owner of this apartment enjoying the sunrise and sunset from their abode, is the wonderful sculptural addition St Edward commissioned. Standing alongside the existing representations of male scientists on 9 Millbank a sculpture of pioneering mathematician, Ada Lovelace, pays homage to the building's scientific legacy.

Designed by renowned London sculptors Mary and Etienne Millner, the work compliments the existing stone sculptures of Charles Sergeant Jagger and celebrates the woman's ground-breaking work on the world's first mechanical computer in the 1840s.

To see this marvellous building of national importance, rise anew, is very exciting. I hope you enjoy this little insight into the process behind bringing it to life!

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This week’s instalment of the Project of the Week series features a whimsical apartment design by 2023 SBID Awards Finalist, Chains Interior.

The process of building a home is like the story that began with the rabbit leading Alice into Wonderland. It is a journey of self-exploration, to fall into one’s own subconscious in ever-shifting cosmoses, and being there is to realize one’s deepest desires in life.

What was the client's brief? 

The client is a family of four, the hostess is elegant and enthusiastic, hoping that the home will be full of beautiful energy.

What inspired the design of the project?

The concept for this project was inspired by "Alice's Adventures in Wonderland." Alice's continuous and extraordinary encounters within Wonderland, as well as her observations and experiences, made us feel that it was a perfect fit for this house full of continuous surprises. In this design, we aimed to capture the whimsy and magic of Wonderland by infusing the space with elements of surprise, curiosity, and playfulness. Different atmospheres blend harmoniously, each element emanates a unique radiant energy, it is the home of dreams.

What was the toughest hurdle your team overcame during the project?

To me, the toughest part would be balancing creativity and practicality well. Interior design requires a balance between creative ideas and practical considerations. Innovative design concepts also need to consider factors such as functionality, safety, building codes, and budget limitations.

What was your team’s highlight of the project?

The highlight of this project lies in the diverse range of soft furnishings from various brands and the unique way they are combined, bringing a rich and distinctive style to the space. This mix-and-match and diverse design approach not only emphasizes the uniqueness of the living area but also showcases the residents' creativity and individual tastes.

Why did you enter the SBID Awards?

SBID is one of the most representative award in the world. The project is highly acknowledged in Asia competition and we want to know if it is also appreciated by an international audience.

What has being an Award Finalist meant to you and your business?

Being listed in a world-renowned award enhances the company's credibility and prestige within the industry. And also, the awards often generate extensive media coverage and attention, leading to increased visibility and exposure for the company. This exposure can attract new clients, partnerships, and projects.

Questions answered by Flora Mao, Lead Designer at Chains Interior.

This week’s instalment of the Project of the Week series features a sustainable desert home design by 2023 SBID Awards Finalist, Daniel Joseph Chenin.

Perched atop a rocky outcropping with views to surrounding canyons, Fort 137 was designed as a sustainable home using passive and active strategies. Large, operable fenestrations on the north and south facades extend the living space beyond the architectural perimeter and provide cross-ventilation and daylighting, along with expansive views. Louvered roof overhangs minimise heat gain during summer months while allowing natural light to permeate in the winter. Thick stone clad walls regulate thermal transmission.

What was the client's brief? 

There wasn’t a brief, so to speak, or a strong directive from our clients, but through our pre-design conversations, we learned our client’s priorities which included sustainability, generous space for family connections, and integration with the surrounding natural environment.

What inspired the design of the project?

The client’s site sits at the most remote edge of the Las Vegas Valley, with unobstructed views of the surround federally protected desert and canyons. This intentionally remote location, coupled with our client’s desire to be immersed in the landscape with an environmentally conscious home, served as our inspiration. The ‘Old Mormon Fort’, one of the oldest remaining structures from Las Vegas’ early settlement days, immediately came to mind. Dating back to the 1800s, this historic structure serves as a case study on passive design for the desert. With thick walls, comprised of regional stone, deep-set fenestration, trellis shade structures, and a courtyard configuration, Fort 137 reclaims the vernacular architecture of the American frontier. The exterior material palette is compatible with the contextual desert environment and is terraced into the hillside, appearing to emerge from the rock-strewn desert.

What was the toughest hurdle your team overcame during the project?

At first glance, the undeveloped site presented a challenge. While situated on a hillside, the site itself was in a crest that blocked many of the views of Red Rock Canyon that our clients wanted to capture. Recognising the importance of the views and sightlines, our design elevated portions of the home by 1.5 meters through a subtle grading approach. Ultimately, we were able to deliver the spectacular desert views that originally drew our clients to the site with no steps or level changes inside the residence.

What was your team’s highlight of the project?

The entry rotunda is one of the stand-out elements of the design. It is the lone round element in an otherwise orthogonal structure, so it an anomaly from a form perspective, but it is even more unique functionally and conceptually. Outwardly unassuming, the cylindrical volume acts as a point of reflection and transition. A bubbling water feature located at the center of the darkened space transports visitors from the fast-paced world outside with the sounds and smells of a desert monsoon rain. The portal serves as palette cleanser of sorts, setting the scene for this modern interpretation of a fort.

Why did you enter the SBID Awards?

The SBID Awards is an opportunity to showcase our designs to an international audience along with a highly respected panel of judges representing a cross section of the industry.

What has being an Award Finalist meant to you and your business?

As a designer, it is always extremely gratifying to have your work recognised by peers and industry leaders alike. My team and I invest so much of ourselves in our projects - each of which take years to bring to fruition. We are grateful and honored to be an SBID Award Finalist.

Questions answered by Daniel Chenin, Founder of Daniel Joseph Chenin.

This week’s instalment of the Project of the Week series features a modern penthouse design by 2023 SBID Awards Finalist, Fenton Whelan.

Situated on Kensington Gardens, Park Modern by Fenton Whelan is an extraordinary £550m residential development, showcasing 55 exquisite apartments. The crown jewel of Park Modern is the 9th floor marquee penthouse, meticulously designed by Fenton Whelan’s in-house design studio. This five-bedroom penthouse offers expansive lateral living of over 6,800 ft2. The innovative design and meticulous attention to detail bring forth unrivalled quality, surpassing the standards of London’s super-prime marketplace. Park Modern Penthouse sets a new benchmark by offering unparalleled design features, lifestyle amenities, and a truly exceptional living environment overlooking one of the most well-known parks in the world.

What was the client's brief? 

The client's brief was a compelling challenge – to craft an exceptional aesthetic that seamlessly merged modernity, international influences, and a timeless allure, creating a living space that resonates uniquely with each individual resident.

What inspired the design of the project?

The project's design narrative is an homage to London's alluring charm and the awe-inspiring Hyde Park. The essence of this iconic location served as the catalyst, infusing the design with a sense of grandeur and tranquility.

What was the toughest hurdle your team overcame during the project?

A paramount challenge was defying spatial conventions to preserve the openness and panoramic view of one of the world's most celebrated parks. This meant artfully avoiding the intrusion of walls, while also orchestrating an intricate dance between materials. The fusion of metal and solid wood, accentuated by the opulence of natural stone, was a technical puzzle that required meticulous craftsmanship.

What was your team’s highlight of the project?

Amid the array of accomplishments, the spotlight undoubtedly falls on the featured floated marble fireplace. Positioned at the heart of the space, this architectural marvel transcends conventional boundaries. The fireplace stands as a testament to our innovation, where it levitates gracefully, enveloped by marble on two sides, and adorned with transparent glass elements. Its presence not only offers warmth but also bestows an exquisite blend of design and functionality that is truly captivating. This singular element epitomizes the seamless fusion of aesthetics and engineering in our project. Among the many triumphs, the contemporary artwork stands out as a masterpiece of finesse. This piece serves as both a focal point and a harmonious complement, exuding an aura of elegance and an artistic ambiance that elevates the space.

Why did you enter the SBID Awards?

Entering the SBID Awards was a quest for excellence and an aspiration to bring home the coveted trophy, an acknowledgment of our creative dedication, and a testament to the remarkable results we've achieved through our passion for design.

What has being an Award Finalist meant to you and your business?

Being selected as an Award Finalist is an immensely gratifying affirmation of the passion and dedication that have gone into these projects. This recognition on such a prestigious platform amplifies our sense of achievement, motivating us to continue pushing boundaries and redefining interior design standards.

Questions answered by Arta Marku, Creative Director at Fenton Whelan Design.

This week’s instalment of the Project of the Week series features a multi generational family home design by 2023 SBID Awards Finalist, Stripe Design Services.

This Californian home was transformed from a standard house builders’ specification into a showcase for the owners. The multi generational Indian family who lives here now has a home which unites the living and cooking areas with the outside space which reflects their way of life. The introduction of a sweeping staircase connects the first and second floors and celebrates the triple height entryway. Guests experience an open floor plan with generous vistas throughout the house with a multitude of surprise elements such as pops of charm delivered via playful wallpaper and decorative tile.

What was the client's brief? 

The client wanted a multi generational home that incorporated their collection of traditional artifacts, embraced their love of cooking and yet still had a modern aesthetic.

What inspired the design of the project?

The inspiration for the design came from engaging the client in conversations around their culture and traditions. We wanted to deeply honour their historic roots. The use of saturated colour, pattern and wallpapers give the home a sense of familiarity.

What was the toughest hurdle your team overcame during the project?

The staircase in the original layout was secreted behind a wall, absolutely hidden. It was evident upon entry that there was a second story and the entry boasted a triple height vault. Redesigning the space to incorporate a sweeping elegant staircase was challenging both design wise and structurally. The result unites the two spaces. We intentionally created a simple design so that the staircase felt graceful as opposed to ostentatious, the flat underside of the curve afforded us the opportunity of a sweep of burgundy paint, a nod to the owner's love of wine.

What was your team’s highlight of the project?

We all love different parts of the house but giving the family a very ergonomic, functional kitchen was probably one of the most rewarding moments. Everybody engages in the cooking process in this home and food is central to their family experience. The wallpaper in the powder room is also sincerely delightful.

Why did you enter the SBID Awards?

We thought that this project might be noteworthy. The bay area is very multicultural because of the huge amount of technology companies. The project all at once celebrates the success of it's owners and pays homage to their cultural roots. It does not follow any trend and it does not feel like an algorithm from Pinterest. It is unique.

What has being an Award Finalist meant to you and your business?

We are all tremendously excited. It feels a little surreal actually but I think that we all feel vindicated for the time and effort that we put into creating special environments for clients.

Questions answered by Suna Lock, Creative Director of Stripe Design Services.

This week’s instalment of the Project of the Week series features a glamorous bathroom design by 2022 SBID Awards Finalist, Jasmin Reese Interiors.

What was the client's brief? 

The brief of the Project was to create a hip "powder room" in this industrial loft space that also doubled as a guest bathroom.

What inspired the design of the project?

At the beginning of each project, I meet with clients for a "Style Session" meeting, it is a meeting to determine the programmatic requirements of the project, budget, and I also try to see how high octane the client would go. In this case the client responded to a lot of sexy hotel interiors, black chic rooms, and moody interiors, so we went in that direction.

What was the toughest hurdle your team overcame during the project?

Our biggest hurdle was getting the materials, it was during Covid so information was not as fast as we were used to and reselecting materials when they became out of stock was challenging to keep the project moving forward.

What was your team’s highlight of the project?

The wallpaper was the biggest highlight! It was really fun to be able to wrap a large scale print on the walls and also the door in a small space.

Why did you enter the SBID Awards?

I think the SBID awards showcase designs that are unique, colorful, and fresh.

Questions answered by Jasmin Reese, Owner, Jasmin Reese Interiors.

In this week's interview with 2022 SBID Awards winners of the Residential Apartment Under £1M category, JL Studio, Jenya Lykasova discusses achieving a balance of roughness and cosiness, using natural materials in a design, and mixing nature and architecture.

The JL STUDIO team has implemented a completely unique interior design project for a two-level apartment in a historic building.

Firstly, tell us a bit about the design of your project. What were the key ideas, concepts and processes behind it?

The main idea behind the interior is naturalness, going beyond the ordinary and outgoing trends. It was important for us to create an interior that would be relevant even in 10 years from now.

We met some difficulties while started working on the project, because the local authorities imposed strict requirements on the renovation of the building. We wanted to emphasize its historical value and show pure modernity in the same time, as well as demonstrate how harmoniously this interior fits to the human nature and people’s lifestyle.

What was your biggest takeaway or highlight from completing this project?

I was happy to realise, that we have reached this perfect combination of cosiness, natural roughness and uniqueness. Art objects in the interior are ordinary things that we see in nature, but do not see in our apartments. That is why they are not perceived as something catchy and do not turn the house into a museum.

At the same time, these interior elements perfectly reflect the bright individuality of the owners. Guys are happy and delighted with their new interior for 100 % - that is very important for me and my team.

What has winning an SBID Award meant for you and your business?

We have always been totally in love with what we do, but SBID Award gives a definite understanding that our projects are professional and competent. It means that we understand high standards and trends of the interior design in the UK and worldwide as well. We had been participating for three years and finally got an award we wanted so far.

The design creates a cosy and warm space while using wildness and rough textures in an ancient building. How did you achieve such an effect, without the apartment looking cold and stiff?

Textures make everything, especially when they are so different and extraordinarily tactile. Everything matches perfectly in this symphony of comfort and function. Linen plays with woods and bricks as well as day-and-night lighting compliments every single detail of this interior composition.

This space is full of natural light which is duplicated by lamps of soft lighting at night. Greens play a key role also: it fills the interior not only with freshness and life, but also helps to absorb sounds and eliminate echo.

What would you say is most important to keep in mind / the correct approach when using lots of natural materials and textures in an interior design?

Its important to find out a nice combination between materials, this relationship is a key note. By choosing material samples we always place them all together and check if there is something to ruin the whole idea.

I don’t like much color but i enjoy rotating textures within a composition of the same color. For example, total grey interior architecture looks smart and expressive only when all the textures are different.

And of course all the materials should be tactile and cause this incredible touch-desire. If they are not, something has to be changed immediately.

There is quite a mix of straight-edged and organically shaped furniture. Tell us more about your choice and approach to using it.

This is one of my favorite techniques. While combining straight-edged shapes with natural ones I can emphasize each of them correctly. Straight forms of the podium are highlighted by soft couch pillows. Look at this unusual bathroom with its strange shower and a stone sink which is supposed to be an accent itself.

It seems like we mix nature and architecture, human impact on the entire world and the origins of human being. The key idea of this interior - is our communication with nature because we are a strong part of it.

Questions answered by Jenya Lykasova, Founder & Director, JL STUDIO.

This week’s instalment of the Project of the Week series features a luxurious residential villa design by 2022 SBID Awards Finalist, Emara Design.

We still remember the joy of the customer and his family when they saw the design; only then did we feel that we did what we had to do. Emara Design worked on the architectural design and the interior decoration of a residential villa with a 250 m2 total floor area in the heart of the Dyar park compound, which consists of a reception space, a living area, a master bedroom, and three bedrooms for children. We used natural materials such as wood and marble and mixed them with warm lighting in addition to using simple straight lines on the ceiling that gives a sense of luxury mixed with warmness. Our philosophy is that design is not just a piece of art but it should represent the house owner and meet his needs.

What was the client's brief? 

The client’s requests of the re-design of the villa were so that it contains 3 bedrooms for the children and the expansion of the living area on the last floor, as well as creating a roof garden for summer sessions and barbecues.

One of the most important requests which the client focused on was the use of natural materials such as wood and marble with the addition of luxury and warm lighting in the place.

What inspired the design of the project?

After some sessions and discussions with the client, we have agreed on using marble on the floor and on some walls and bathrooms, and grafting wood in the ceiling and on walls with hidden warm lighting which gives a sense of warmness for the family members.

The use of large glass surfaces in the main reception area on the ground floor overlooking the landscape gives a sense of spaciousness and visual connection with the landscape of the villa and the compound.

What was your team’s highlight of the project?

One of the most important parts that we have taken into account is the use of technology to achieve a sustainability criteria. From the use of the power generation system to solar cells and the use of the smart systems to control all power sources, to water sprinklers and irrigation of trees and grass in the garden, where Smart systems work according to set times of the day to save energy and reduce electricity consumption.

The smart systems also helped solve the customer’s problem of traveling abroad. He can fully control the villa and the garden through an application on his iPad. He can not only control the power and the garden, but he also has full control of the surveillance cameras and door locks.

Questions answered by Ahmed Fathi, Designer, and Osama Eltaweel, Site Engineer, Emara Design.

In this week's interview with 2022 SBID Awards' Overall Winner, Clara Lleal Interiorista, Clara Lleal explains how they achieved displaying a number of different art pieces in a cohesive design, and discusses the experience of working on a space for an artist.

Art Gallery House is located in the historic centre of Badalona, a city near Barcelona. The brief was to strategically place the sculptures created by the owner of the house himself, the artist and sculptor Juanma Noguera. In short, an Art Gallery house.

Firstly, tell us a bit about the design of your project. What were the key ideas, concepts and processes behind it?

One of the challenges when it came to the layout of the project was to strategically place the sculptures created by the owner of the house himself, the artist and sculptor Juanma Noguera. In terms of general aesthetics, the idea was to give the whole space an industrial atmosphere, maintaining and recovering the building's original materials. The solid brick walls were uncovered, the vaulted iron-beamed ceilings were respected, and areas with the original hydraulic pavement were maintained.

The materials used subsequently also follow this industrial premise, concrete, black iron sheet, herringbone floor of recovered wood, and teak wood furniture to break the cold of the greys.

The construction of the house dates back to the 19th century, coinciding with the industrial period in Catalonia. Therefore, the house has many architectural elements typical of that period, which we wanted to maintain and even restore. The walls were chipped to leave the brickwork exposed, the original cast iron columns were restored, the hydraulic mosaic floor tiles of Mediterranean origin were kept, and the Catalan vaulted ceilings were left exposed. In short, we wanted to recover the industrial essence of the house and give it value.

What was your biggest takeaway or highlight from completing this project?

One of the main challenges was to gain natural light. It must be said that in an area of 200m2 there was only one window. Skylights were opened in the roof and in the inner courtyards, as many openings as possible were made so that the house would be bathed in light. We wanted to convey the feeling of wellbeing and warmth that natural light provides. In addition, from the beginning we wanted to include a lot of natural vegetation that can only live with light.

Another challenge was that the spaces were very large and there was a risk that they would not be welcoming, which was of paramount importance to the client. With the combination of materials such as teak wood and dark colors, a cozy atmosphere was definitely achieved.

What has winning an SBID Award meant for you and your business?

It was a big honor and symbolic for me. It was the first big international contest where I had taken part, and I can confirm that is also one of the few contests that is honest and where it is very difficult to get an award. That is why I cannot describe how happy I was when I heard my name. It was amazing!

For my business, winning this award represents an excellent opportunity to take a leap to grow and be able to access more interesting projects, and perhaps even have the opportunity to expand my business abroad.

You managed to display a lot of artworks of different mediums, while also using a few open storage units. How did you achieve this without the space looking cluttered?

The placement of the art pieces was well thought out from the beginning, and in fact the distribution was based on the strategic placement of each one of them. Initially we knew which pieces were going to be exhibited, so we only needed to determine where each one was going to be placed and design a setting and lighting to make them stand out. In this way, even though they are of different formats, the paintings and sculptures keep a visual order within the space as a whole as part of the same design.

Have you, as a creative, learned anything new from designing a home for an artist?

Perhaps I have learned to better appreciate works of art in general, but especially sculptures. Personally I have always liked the world of art and crafts and whenever I can I try to include works of art in the projects. Since I was a child I have practiced artistic painting in different techniques and ceramics is one of my hobbies.

In the case of this house, I have been able to work with some sculptures that I really like, pieces created exclusively to be observed and beautify the place where they are located. It is clear that the design, without these sculptures and paintings would not have the same result.

How did you find the process of working with an artist? Did they have their own vision of the space? Do you think the design process is easier or more difficult, if a client is set on a specific design concept?

The design process with the artist Juanma Noguera, the owner of the space, was very easy. This was the third project I had done with him, and not by chance, because aesthetically we speak the same language. Working with a client with this profile makes the work of choosing colors and combining materials and textures much easier, because his aesthetic sense is highly developed. I would insist, then, that part of the success of this project is due to his good taste and the inclusion of his artwork, which, by the way, is beautiful.

Questions answered by Clara Lleal, Creative Director, Clara Lleal INTERIORISTA.

In this week's interview with 2022 SBID Awards winners of the Residential Fit Out Project of the Year category, Laila Interiors, Laila Shour discussed how the team uses design elements to separate open spaces into different areas, talks about designing spaces to suit any taste and lifestyle, and the power of light colour palette.

Kensington court was a neglected mix of multiple vacant flats that were in a state of disrepair for many years. It lays in a conservation area within the borough of Kensington and Chelsea.

A complete refurbishment was carried out that transformed this prestigious building into 10 high ceiling luxury apartments and the key idea was to develop a unique design concept of living that aligns with the majority's style, preferences and functional requirements in keep with the surrounding neighbourhood.

Firstly, tell us a bit about the design of your project. What were the key ideas, concepts and processes behind it?

When and during the refurbishment, the contemporary style which our design team introduced in the interiors was to incorporate modern design elements, such as choosing metallic accents, geometric shapes, neutral color palette to complement wooden flooring and wall finishes.

Our goal was coordinating the interiors with developers and managing most aspects of the project, to ensure a successful outcome for the client.

What was your biggest takeaway or highlight from completing this project?

The biggest highlight of completing this project was the transformation of the space into a functional and aesthetically pleasing environment and feeling like we have exceeded all expectations.

The biggest takeaway of the completed project was the satisfying feeling in creating a unique empty space that reflects the style, personality, and lifestyle of everyone and anyone.

What has winning an SBID Award meant for you and your business?

Winning the SBID award was a great honour that gave our company recognition in the UK and on an international level. It elevated the credibility and reputation of the business, making us stand out in a competitive market while attracting new clients and opportunities.

This award boosted the morale of the team and instilled a sense of pride and motivation for us to maintain high standards in future projects and to continue pushing towards creative and design boundaries. We felt highly rewarded and valued for our achievements and hard work in this project from the public and SBID.

How do you design rooms that have lots of open space? What approach do you use to separate those spaces into different areas?

Separating a space that has lots of rooms can be achieved by using furniture such as sofas, armchairs or ottomans to create separate seating areas and define different functions within the space. We also use colour to differentiate between spaces, introducing textiles such as curtains, cushions, or throws to create a visual separation between different areas.

Bringing in nature with indoor plants, natural wood flooring, natural stone, sustainable rugs and lighting added to the separation within areas too. By using a combination of these techniques, it is always possible to create a functional and visually pleasing space with clear divisions, while still maintaining an open and airy feel.

How do you ensure the properties you design will be suitable for all occupants?

In order to ensure that the properties we design are suitable for all occupants, we incorporate universal design principles, such as easy to reach controls, ergonomic design, to make the space usable for people of different ages, abilities and to meet the needs of all occupants.

By following these steps, we promote inclusiveness and comfort for all occupants with adequate lighting, multi-functional spaces and furniture that could be flexible and adapted to accommodate changing needs and requirements over time.

What was the inspiration behind choosing a light and neutral colour palette?

The inspiration behind choosing a light palette in this particular project was due to a few reasons:

a) The 19 century building has an elegant red brick exterior, therefore a neutral palette was chosen for the interior to contrast yet complement the outside. Its purpose was to also draw attention to other design elements, such as textures, patterns, and artwork, and make them the focal point of the inside space.

b) To create a calm and serene atmosphere throughout the interior of the flats we enhanced natural light that seeped through the Kensington gardens to create a cohesive look.

c) The Neutral colors is an additional backdrop for more statement pieces throughout an interior.

d) The property is timeless hence light and neutral colours are seen as classic and timeless, and this was a versatile choice for our design to stand the test of time.

Questions answered by Laila Shour, Founder, Laila Interiors.