Victoria Moshchynska Interior Design & Styling: Creating a Fresh and Airy Living Area

This week’s instalment of the Project of the Week series features a fresh and airy living area design by 2023 SBID Awards Finalist, Victoria Moshchynska Interior Design & Styling.

Victoria Moshchynska was commissioned to renovate Living area of an apartment in Chelsea. The goal was to create a fresh contemporary interior which would combine French and British vibes and would remain relevant for a long time. By emphasising the traditional part of the space and adding modern iconic pieces of design Victoria created a fresh and airy interior where her client could enjoy calmness after her hard working day.

What was the client's brief? 

I was asked to renovate the living room without any structural changes. The client wanted the space to be divided into 2 areas - dining area and lounge area. Her main idea was to have a fresh contemporary interior that would be trendy but also stay relevant for a long time. The budget was limited.

What inspired the design of the project?

The apartment is situated in a historic building in Chelsea, London. This beautiful area is one of my favourites. I like the combination of traditional British architecture and the French vibe of the small brasseries around. I wanted to keep this mood inside the apartment. The apartment is located in the traditional Centre-London building, with high ceilings and wooden floors. So, we agreed to mix classics with a contemporary style to keep this truly London vibe but at the same time to add freshness.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle for the team working with heritage buildings in London is always the process of alterations permission. We agreed that we would do a minimum of changes that need approval. Because our budget was limited, we had to determine the main design anchors to spend on. And so, we did. The glass doors with wooden frames were aimed to separate the space for two zones and to add more texture to the space.

What was your team’s highlight of the project?

I saw these beautiful scenic wallpapers that show the landscape of the French region Brittany and I immediately fell in love with them! The interior design concept was built around those wallpapers. They led us to the colour palette of this interior. Deep green and pale pink became the main ones. Being used for the furniture fabrics they create this fresh and airy space, it feels like being outside. In order to create a long-living interior I mixed a few iconic pieces of design from different times: chairs from Cassina and Vitra, very french-looking Artichoke lamps from Louis Poulsen, etc.

Why did you enter the SBID Awards?

I moved to London from Ukraine last year because of the war. Starting from scratch in your 40th is not easy. New country, new audience, etc. SBID Awards gives me the opportunity to meet the British interior design society, show my work and make myself known.

What has being an Award Finalist meant to you and your business?

It is the second time in a row my project became a finalist of the SBID Awards. It means that my professional experience is recognised by the British interior design society. And for my future clients it means that the standards of my work are high.

Questions answered by Victoria Moshchynska, Founder at Victoria Moshchynska Interior Design & Styling.

This week’s instalment of the Project of the Week series features an elegant and biomimetic apartment design by 2023 SBID Awards Finalist, L'atelier Fantasia.

What was the client's brief? 

Located on the 15th floor, this residence offers a breathtaking urban vista. Drawing inspiration from the stunning panoramic view and a desire for luxurious living, the design seamlessly blends practicality with cultural artistry and opulence. Classical lines exude elegance, while modern design elements emphasise meticulous attention to detail and proportion. The incorporation of biomimetic elements and chic home decor creates a visually captivating narrative, seamlessly merging natural art pieces and light fixtures with a diverse range of materials.

What inspired the design of the project?

Inspiration drawn from stunning vistas and a glamorous sense of living is coupled with a core design principle of pragmatism. A luxurious style sets the tone, harmonising extravagant elements with classical lines. Biomimetic design elements and exquisite home decorations create a visual link across the space, further accentuated by art filled with natural sensibility and lighting inspired by floral aesthetics. The harmony of materials is constructed, forming an elegant space imbued with texture. Amidst the vibrant tones and juxtaposition of different materials, an aesthetically pleasing artistic ambiance is crafted, giving rise to an elegant space rich in substance and beauty.

What was the toughest hurdle your team overcame during the project?

Fusing Functionality with Aesthetics: Integrating pragmatism with luxurious design, this approach creates a harmonious blend of utility and elegance without sacrificing functionality. Redefining the Living Room Focus: By de-emphasising the television, the design fosters family cohesion, creating a comfortable space that encourages social interaction. Creating a Fusion of Art and Space: Utilising natural artistic elements, the design infuses the room with an artistic aura, seamlessly blending art and luxury. The Challenge of Exquisite Craftsmanship: An artistic TV wall, inspired by landscape paintings and created through meticulous assembly, showcases magnificent craftsmanship through various advanced techniques. Design with Environmental and Health Consciousness: Incorporating pandemic prevention, the design features transitional spaces and large windows for natural light, enhancing both safety and energy efficiency. Providing Flexible and Multi-functional Spaces: The design offers open yet private spaces, including unique areas for relaxation, allowing inhabitants to enjoy diverse moods within the home, alleviating daily stress.

What was your team’s highlight of the project?

Stunning Urban Views: Situated on the 15th floor, the residence offers breathtaking vistas of the city, merging these inspirations with opulence and cultural artistry. Harmony of Practicality and Elegance: The design embodies a marriage of practicality and luxurious style, blending classical lines with modern design elements. Artistic Fusion: Utilising biomimetic elements and chic décor, the space seamlessly integrates natural art pieces, creating a rich and beautiful artistic ambiance. Innovative Living Room Concept: A visual centerpiece is formed by the art television wall, coupled with a curved sofa and floor-to-ceiling windows that introduce natural light, emphasising the landscape and artistic inspirations. Flexible and Tranquil Spaces: The layout preserves the independence of the private rooms while creating communal areas, including a unique tea and snack area that provides a serene escape and helps alleviate everyday stress. Elegant Bedrooms and Workspaces: Attention to detail and thoughtful design choices like sliding doors and elegant lighting lend an elegant touch to the bedrooms, along with accommodating work and relaxation needs. Art Nouveau Inspirations: Drawing from diverse aesthetics, the design crafts a luxurious space filled with vibrant colors and layered materials, providing an immersive living experience that aligns with the residents' refined lifestyles. Overall, the highlights of this project encompass thoughtful considerations of art, functionality, health consciousness, and the creation of an opulent living experience.

Why did you enter the SBID Awards?

Participating in the SBID Awards provides a multifaceted opportunity to enhance global recognition, offers a renowned platform for a company to elevate its global reputation and brand image. Winning symbolises not only a testament to a company's design capabilities but an elevation of its brand image, backed by a stringent and comprehensive evaluation process. It opens avenues for international collaboration with top designers, and cultivates customer trust, affirming professional excellence.

The awards can boost team morale, encouraging teamwork, while offering the privileged chance to attend social events at the UK's House of Lords, an invaluable opportunity to broaden international connections. In essence, the SBID Awards are more than a competition; they're a gateway to international recognition, business growth, client engagement, and enhanced teamwork.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID International Design Awards has elevated our international reputation and significantly enhanced our brand image. This recognition, marked by stringent evaluation and industry approval, has opened new doors for collaboration and commercial opportunities. It's not just an acknowledgment of our creative abilities but has also fostered client trust and team morale. Overall, this accolade symbolizes a pinnacle in our ongoing commitment to excellence, having a profound impact on our business and inspiring us to strive further.

Questions answered by Idan Chiang, Founder of L'atelier Fantasia.

This week’s instalment of the Project of the Week series features a timeless and luxe family home design by 2023 SBID Awards Finalist, EB Interiors.

Tucked away in a tranquil bay in Sydney’s South, Jigsaw is a high end luxury family home achieved through the exploration of unique materiality and detail. The interior layout frames the surrounding landscape of the bay through extensive use of glazing allowing the interior to be customised creating a timeless experience.

What was the client's brief? 

Our client’s brief was to create a home that embodies a level of hotel luxury. Inspired by many of Sydney’s luxury hotels – the interior aesthetic needed to deliver uncompromising design that captures the essence of its bayside setting. This five level residence was created to home a family of 5, catered through the integration of custom design, luxury finishes, high end appliances and sanware; creating a house that is an entertainer's dream.

What inspired the design of the project?

The inspiration for this project was drawn from hotel luxury as well as the tranquil bay which Jigsaw is situated in, which is evident through the exploration of materiality and detail. The colours, shapes and textures from the bay really inspired our design ethos and to create a palette that would be unique and charming. The interior layout frames the surrounding landscape of the bay through extensive use of glazing allowing the interior to be customised creating a timeless experience. The home surpasses any other family home through a crafted interior of fine quality bespoke joinery, furniture and custom panelling to walls and ceilings throughout.

What was the toughest hurdle your team overcame during the project?

This project was in construction during the pandemic period limiting the opportunity for designers and architects to visit site, minimal collaboration between team members and trades on site. We were unable to physically see some material samples as well as experiencing heavy shipment delays during the lockdown period. There was also a limit to trades available to work on site due to restrictions causing project delays. But we are so very lucky for the commitment of all team members being so flexible during this period allowing for no surprises post pandemic. Even if it wasn’t an ideal situation, it was worth the wait which has left us with such a beautiful end product and one that feels even more exceptional to have overcome these hurdles.

What was your team’s highlight of the project?

With this home being set across 5 levels we were able to create different environments for each zone. Whilst still keeping a flow of palette throughout. One level being underground, we were able to play with this space and have some fun with the use of mirrors and custom lighting to create a sense of reflection within a complete daylight free area. Our clients were very trusting and happy for us to push the boundaries of where to think outside the square with materiality. We ended up with wonderful spaces that envelop you and where all your senses are engaged.

Why did you enter the SBID Awards?

We entered the SBID awards to hopefully expose EB Interiors to not only viewers from around the world but also to be selected amongst successful designers around the world to celebrate, appreciate and recognise the design excellence that Australia has to offer. Of which we feel very humbled to have been shortlisted!

What has being an Award Finalist meant to you and your business?

For me it feels wonderful for my team to be recognised for their achievements and hard work. This has been great exposure for us as a business and for our clients to see that our work has been shortlisted on an international platform. It has given these particular clients a great boost for their own home as well.

Questions answered by Emma Buchan, Director of EB Interiors, and her team Holly Kennedy and Jade Corcoran, Senior Designers at EB Interiors.

This week’s instalment of the Project of the Week series features a organic and modern penthouse design by 2023 SBID Awards Finalist, Studio Shanati.

Seamlessly blending modernism with organic elements, Studio Shanati’s project transforms a penthouse into a tranquil oasis. The shared space merges the living room, dining room, and kitchen, encouraging socialisation and warmth. Robust concrete and noble wooden features counter confinement, while soft curves and selected furniture evoke an essence of organic modernism. Mesmerising suspended ceiling lights and carefully curated artwork create a visual tapestry. The kitchen area blends striking marble and walnut fixtures. In the master bedroom, a serene ambience is achieved through a soft palette and harmonious design elements. This project delivers an enchanting atmosphere with meticulous attention to detail.

What was the client's brief? 

The clients, a young family, came to us with a desire to create a multifunctional living room that emphasises a sense of shared space. They aimed to make it a hub for socialising, cooking, and entertainment. They expressed a clear vision for a modern aesthetic that would still feel warm and inviting. They wanted to incorporate natural materials to achieve this atmosphere. Lighting was another crucial aspect for them; they wanted various levels of warmth throughout the space to help set different moods. In the master bedroom, the family's objective was a bit different. They were looking for a serene ambience created through neutral tones and lighting. They wanted it to be a tranquil setting where they could both work and relax. They needed us to avoid making it look like a formal office environment while maintaining functionality. It was a rewarding challenge, and we were thrilled to bring their vision to life.

What inspired the design of the project?

The inspiration for this project was multifaceted. We were driven by the creation of rhythm and volume within the space, concepts that often guide our designs. We used noble organic materials such as walnut wood, marble, and concrete to achieve this, giving the space a modern and dynamic ambience. Works of art heavily inspired our choice of furnishings and decor. We selected wall art, sofas, light fixtures, and chairs that resemble art pieces, and we played with geometry in the design, incorporating curves, sharp lines, softness, and robustness. The project was further influenced by what we call "organic modernism." Our clients were looking for a blend of organic and natural elements with a modern twist, so we carefully chose pieces that would align with this theme. Overall, the design was a marriage of art, geometry, and nature, with a touch of modern elegance. We intended to create a warm, cosy, and timeless environment that's refined yet accessible. It represents a true synergy of the elements that inspire us in our work.

What was the toughest hurdle your team overcame during the project?

Our toughest challenge during this project was actually in the initial ideation phase. We dealt with concrete walls, which clients wanted to preserve in some parts, which gave the space a cold feel. Although we aimed to bring sophisticated elements of art into the design, we were mindful of turning the rooms into empty and cold art gallery-like spaces. We had to consider carefully combining warmth, modernity, timelessness, and elegance within these constraints. There was a lot of conceptual work involved in finding the correct elements to mitigate this coldness while still appreciating the nobility and solid feel that concrete can offer. Our solution included working with walnut wood, a material we love, to bring warmth into the space. We used the living room's dynamic shelving and wooden wall panels to break up the confined feeling. Warm and curved elements, such as sofas, dining chairs, and lights, were introduced to make the space more lively. The dining table's wooden top, and Riva 1920 wooden bench helped tilt the whole interior towards a natural organic ambience. We strategically chose various elements to transform the space into something warm and inviting. In the bedroom, we decided to take a different approach by using ivory wall panelling and abstaining from the harshness of concrete. This allowed us to achieve the desired ambience while maintaining the overall cohesive feel of the design. So, while we were fortunate not to encounter any insurmountable hurdles, this particular challenge required a thoughtful and creative approach. Seeing how these challenges can lead to innovative solutions is always rewarding, and we were thrilled with how this space turned out.

What was your team’s highlight of the project?

The highlight was the work we did with the lighting. Our clients came to us with a specific request: they wanted an ambience that would make the space feel both dimensional and warm, especially during the evenings. We knew this was an exciting challenge since lighting is a crucial, transformative element in interior design. Approaching this task, we delved into it with both curiosity and precision. We meticulously selected each lighting piece, always questioning whether it harmonised with the space and whether it successfully melded an organic feel with a modern twist. It was vital for us that each piece could stand on its own as a work of art yet also blend effortlessly into the surrounding decor without overshadowing other elements. We were also fortunate that the apartment was bathed in natural light during the day. This aspect led us to choose pendant lights from Silvio Piatelli, hoping they would catch the sunrises and sunsets, reflecting them as sparkles in the lighting fixtures. This decision added a layer of warmth and complexity to the space, enhancing its character. The resulting lighting scheme fulfilled our clients' wishes and brought a distinctive, artistic flair to the space.

Why did you enter the SBID Awards?

Entering this award has been something we've considered for quite some time, and several motivating factors were behind our decision. First and foremost, it's an honour even to be considered among the best in the industry. We view this not only as recognition but also as a challenge to ourselves. We wanted to see how far we could go and have our work assessed by leading experts in the field. The process of being judged by industry leaders offers us a valuable opportunity for reflection and growth. Additionally, participating in the award allows us to make new connections with other professionals and gain more significant publicity. It's an opportunity to showcase our work to a broader audience, engage with like-minded individuals, and continue to build our reputation.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist has been a significant and exciting milestone for us. We're honoured and genuinely thrilled to find ourselves in the company of other prominent and talented designers. It feels like a strong affirmation of our hard work and creativity. We have yet to focus much on publicity and industry networking. Before, we've been more about the close circle of clients and work. This recognition is the beginning of a new chapter for us. It's not just about the accolade; it's about the doors it's starting to open. We already see opportunities and connections we've long wanted but needed to know how to reach. This nomination has spotlighted us and what we're capable of, and people are taking notice. Being a SBID Award Finalist isn't just a pat on the back; it's a push forward. It's encouragement, motivation, and an invitation to explore new horizons.

Questions answered by Lea Shanati, Founder of Studio Shanati.

This week’s instalment of the Project of the Week series features a traditional Indian styled beach house design by 2023 SBID Awards Finalist, Pencil & Monk.

We are entrusted with revamping a beach house in Uthandi, Chennai. Our client desires a contemporary retreat infused with traditional Indian style. Situated by the sea, the property’s expansive landscapes provide an ideal backdrop. Our goal is to blend modern interiors with Indian elements, evoking tranquility and a connection with nature. The client envisions an outdoor open bar area for social gatherings, accommodating both intimate and larger events against the magnificent sea views. Our team of experts in interior design, landscape architecture, and project management will ensure the successful execution of the client’s vision.

What was the client's brief? 

The client had a special desire. They dreamed of transforming the space into a special spot that would bring them a sense of refreshment and renewal. They wanted a space that's close to nature. To step outside and feel the gentle breeze, see the trees swaying, and hear the soothing sounds of nature - that's the kind of experience the client was aiming for - to make this place a true abode of calmness amidst the chaotic city life. Their thought was for us to craft a space that's not only a getaway from the city's hustle but also a way to connect with the beauty of the natural world and that is exactly what we delivered.

What inspired the design of the project?

The house finds its home in a neighbourhood wrapped up in lots of plants and trees. The beautiful surroundings gave us some big ideas for how the house should look and feel. We thought, "Why not bring a little piece of this nature inside the house?" So, we put on our creative hats and started planning. We envisioned a house where you don't just see nature from the windows, but where nature is a part of every nook and cranny. We wanted to create a place where the outside and the inside blend together. The goal was to make anyone who enters the house feel a little bit closer to the natural world.

What was the toughest hurdle your team overcame during the project?

The toughest challenge we faced while designing was the fact that a lot of walls in the existing space had to be broken down. The layout didn’t work for us. We had to open up a lot of spaces. We had a lot of surprises during the whole process. We also had a lot of issues involving the labour force working on site. Material laying also proved to be very challenging.

What was your team’s highlight of the project?

Since the area of the site was vast, the team came up with a creative proposal for the outdoors - to utilise the terrain and existing landscape to create an outdoor bar. The bar is the major highlight of the property. The existing landscape was highlighted using creative lighting designs.

Why did you enter the SBID Awards?

Receiving an SBID award equates to global acknowledgment and elevating our design on an international stage. When someone looks at what we've designed, we want them to go, "Wow, that's quality right there!" We want them to see the spaces we've designed and think, "Wow, this is really working well!" And most importantly, we want our clients to look at what we've done for them and say, "Wow, this is exactly what we wanted!" We're not just aiming to impress folks around the block – we're thinking global. We want design enthusiasts from all over the word to see what we've done and feel that spark of admiration. We believe SBID gives us the platform to achieve this.

What has being an Award Finalist meant to you and your business?

It’s been an absolute honour to be listed as one of the finalists at SBID awards. It’s a major boost to the company and the team steering the company. Winning this award would mean global recognition for the firm and the talent of the team being recognised by design lovers across the globe.

Questions answered by Siddharth Chandrasekar, Founder of Pencil & Monk, and his team Ravi Kumar, Abhirami Vaithiyanathan, and Viswanathan.

This week’s instalment of the Project of the Week series features a charming and historic KBB design by 2023 SBID Awards Finalist, Arsight.

Artem Kropovinsky, of Arsight Studio, masterfully reimagines a 120-year-old Brooklyn brownstone, infusing Scandinavian-inspired design elements. The renovated kitchen and bathroom seamlessly blend historic charm with modern comfort, integrating cutting-edge technology while preserving original details. Custom woodwork, brass hardware, and eclectic wallpaper create a harmonious visual flow. Underlying the design is a strong commitment to sustainability, with restored original features, locally sourced materials, and energy-efficient appliances, demonstrating that luxury and eco-consciousness can coexist.

What was the client's brief? 

The client desired a blend of the Brooklyn brownstone's rich 120-year history with cutting-edge modern technology. Their goal was a harmonious marriage of the two, focusing on the custom kitchen and bathroom. They wanted these spaces to pay homage to the property's heritage while providing the modern conveniences and features expected in a high-end property today.

What inspired the design of the project?

Our inspiration was twofold. First, the inherent charm and architectural beauty of the Brooklyn brownstone acted as our canvas. Second, we were inspired by the potential of cutting-edge technology to enhance daily life. Drawing on minimalist Scandinavian aesthetics, we combined earthy tones and minimalist finishes with state-of-the-art technology, like voice-activated assistants and adaptive lighting, to craft a space that's as smart as it is stunning.

What was the toughest hurdle your team overcame during the project?

Beyond marrying the old with the new in terms of design, our challenge was seamlessly integrating modern technology without disrupting the brownstone's historical integrity. Introducing smart appliances, retractable range hood, and sensor-driven lighting into a setting that boasts carefully restored stained glass windows and original woodwork was a delicate task. It required a perfect blend of innovation and respect for history.

What was your team’s highlight of the project?

The custom wood kitchen was a crowning achievement. It wasn't only the aesthetic harmony we achieved, but also the integration of modern tech features like smart appliances, voice-activated assistants, and centralised control panels. This kitchen isn't just a treat for the eyes; it's a hub of modern convenience, with every technological addition designed to enhance user experience, from adaptive lighting to an integrated sound system.

Why did you enter the SBID Awards?

The SBID Awards represent the epitome of interior design innovation and excellence. We believed our project, with its unique blend of historical aesthetics and advanced technological features, was emblematic of the pioneering spirit SBID celebrates. Participating in the SBID Awards was a chance to spotlight our commitment to pushing the boundaries of design.

What has being an Award Finalist meant to you and your business?

Achieving Finalist status at the SBID has been both an affirmation of our dedication to design and innovation and a tremendous boon for our brand's reputation. It's not only about being recognised but also about showcasing our approach, which deftly balances reverence for history with the exciting possibilities of modern technology. The acknowledgment has reinforced our reputation as innovators in the world of interior design.

Questions answered by Artem Kropovinsky, Founder & Principal Designer at Arsight.

This week’s instalment of the Project of the Week series features a peaceful and earthy apartment design by 2023 SBID Awards Finalist, RS Interiores.

Udo means peace in Hindu, just the name Rosadela Serulle had been searching for this project, since its exactly what is reflected in its ambiance. She describes it as a symbol of amplitude, where the unity of colors come together in perfect harmony. All the spaces in Casa UDO have elements of design that forces its visitors to admire them. The simplicity in the entrance and its complicity with the grand living room. These spaces are in earthy hues to create the sensation of lightness and tranquility it offers.

What was the client's brief? 

The client's brief was simple, they wanted a residence that transmitted peace. After that I was given full freedom of design, which is every designer's dream.

What inspired the design of the project?

The inspiration for this project came from the first conversation with my client, where we sat down and just spoke about life, their expectations and desires for their home. This is where UDO was born. Udo, means peace in Hindu, just the name I had been searching for this project, since its exactly what is reflects in its ambiance.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle we overcame was definitely time, we had a specific goal to completed this project within a few months, from a blank canvas to what we accomplished, and our team delivered, we completed UDO within 6 months. This includes all of the wood works, tapestry, wall finishing, curtains and all furnishings.

We aim to please our clients and this project met all the expectations.

What was your team’s highlight of the project?

Our highlight of Casa UDO, was definitely composing a home worth of this family, we met all of our clients expectations. Our designs, color, lighting and furnishing came together in a wonderful way.

Why did you enter the SBID Awards?

I entered SBID awards as we have done for the past years, I believe in excellence and recognition, and you can always find this in SBID.

What has being an Award Finalist meant to you and your business?

It truly meaningful to be recognised at this stage as a finalist to this prestigious award. We strive to produce designs that create a unique identity, that truly represents our clients way of life.

Questions answered by Rosadela Serulle, Founder of RS Interiores.

From conception to completion, Elementi Cucina’s Creative Director, Katie Lusty, was on board with this new build project working hard with the clients to create their dream home.

The clients were a young family with uber cool taste who didn’t just want a standard boring kitchen, wardrobes and bathrooms, like many they had seen, but were looking for something completely different, a statement, a reflection of their personalities as a family, quirky, fun yet functional for their lifestyle, which in a day could involve messy breakfasts, hordes of kids running around, the space being used as a family gathering place and sophisticated evening adult soirees. The clients were totally open to ideas, the more individual the better, they put their trust in Katie and were a designers dream client...

The kitchen space was very large, and the clients wanted it to look contemporary but with personality, cutting edge appliances were a must along with a stunning selection of materials. The space needed to wow but also work as a functional family kitchen, they love cooking and entertaining, and the appliances and extraction needed to be able to handle this, the kitchen had to be easy to maintain and navigate also. A focal point and copious worktop space for the family to congregate were a must!

The kitchen ergonomics were considered first, followed by the finishes (no insipid colours allowed), a beautiful sultry, dark door gave the whole design depth and texture. The layout was key, so Katie designed a tall wall run encompassing in beautiful organic strips of wood, refrigeration appliances were hidden and a pantry/breakfast area behind secret doors in the strip wood was designed in (to hide the toaster and clutter if required) and finally tall units for ample storage. The sink run included a beautiful stone sink and a must have Quooker tap system. The oven appliances were strategically placed for cooking with set down space directly opposite.

The island really was the focal point and practically gave the clients a central beautiful working space, with acres of clear worktop run for cooking up a storm and plenty of large pull-out drawers for storage. Dekton worktops add to the depth of the room scheme, the stone encases the back, island worktop and sides giving a monolith effect. The kitchen is a truly unique and stunningly original installation, and our fantastic suppliers who supported us throughout the project, especially the team at Classico Marble who really did go above and beyond with the intricate stonework (caused a few sleepless nights for sure).

Once the kitchen was designed, bang on budget the bathrooms and wardrobes came next, again working closely with the clients to create unique, individual, and stunning spaces. The Master En-Suite and dressing room showcase a calm, soft yet incredibly chic design, perfect for this fashion loving client and her husband. The children’s en-suites were designed to grow up with them, the girls bathroom features a stunning rose quartzesque tile and gold brassware whilst the boys bathroom is totally batcavesque whilst being stylish and classic.

The challenges faced on this project were mainly down to supply chain issues however we worked hard as a team to manage this and can happily say the project was a success and the clients delighted. True Elementi Cucina teamwork at play, all pulling together to leave the clients with their house, like no other.

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This week’s instalment of the Project of the Week series features a rustic and urban residential design by 2023 SBID Awards Finalist, Arsight.

Designed by Artem Kropovinsky of Arsight, this interior project in Tribeca curates an intuitive and personalized living space that beautifully interweaves the rough charm of natural materials with high-end features. A testament to creative craftsmanship, the apartment is imbued with unique elements such as hand-troweled fluted plaster walls, a hand-carved kitchen island, and heavyweight linen curtains. The design, valuing authenticity and embracing imperfections, tells a compelling story of human touch and history. This innovative fusion of refined elegance and rustic appeal, underscored by a commitment to sustainability, offers a refreshing divergence from prevailing trends.

What was the client's brief? 

The client's brief was wonderfully open-ended and truly allowed us to connect with our deepest design inclinations. They sought an interior space that drew inspiration from the heart of nature, a setting that would be not just a living space, but a narrative – a reflection of nature's unparalleled beauty. They envisioned a space that would harmoniously blend the raw beauty of the outdoors with the comfort of an urban dwelling.

What inspired the design of the project?

Our primary inspiration for this design was the enchanting allure of nature itself. This wasn't just confined to theoretical concepts; we actively ventured into the wilderness landscapes of Connecticut. Here, we were particularly moved by the timeless beauty of driftwood and stones that had been molded by nature over millennia. These elements, in their most authentic form, became vital components in our design, serving as a tangible bridge between the natural world and the constructed urban environment.

What was the toughest hurdle your team overcame during the project?

The most challenging aspect of this project was ensuring that the raw, natural elements we introduced, such as driftwood and stones, seamlessly integrated with the modern features of the apartment. This meant balancing the ruggedness of these elements with the refined aspects of modern design without losing the authenticity of either. It was essential that the space felt both luxurious and raw, opulent yet genuinely connected to the natural world.

What was your team’s highlight of the project?

One of the most rewarding moments was seeing the hand-chiselled kitchen island, an epitome of our design philosophy, come to life. Witnessing raw stone transform into an exquisite functional and artistic centrepiece was a validation of our vision. This island epitomized the harmony between rough and refined, and watching it anchor the space was truly a joy.

Why did you enter the SBID Awards?

We entered the SBID Awards because we genuinely believe in the integrity and authenticity of our design. The SBID represents the pinnacle of interior design recognition in our industry. It’s not just about accolades; it’s a platform that recognizes dedication, innovation, and true excellence in design. We felt that our project, with its unique blend of nature and luxury, resonated with the values that SBID champions.

What has being an Award Finalist meant to you and your business?

Becoming an Award Finalist at the SBID has been an immense honour. It is not just a testament to the hard work and dedication our team has poured into the project, but it also offers validation from a community of esteemed peers. For our business, this recognition has bolstered our reputation and credibility in the industry.

Questions answered by Artem Kropovinsky, Founder and Principal Designer at Arsight.

This week’s instalment of the Project of the Week series features a nature-inspired, family home design by 2023 SBID Awards Finalist, Pia Design.

Pia Design was commissioned for the sensitive refresh and redecoration of this dated but loved Georgian country family house. The clients wanted to keep as many of their existing furniture pieces as possible, opting to reupholster much loved heirloom items rather than buying new. Inspired by the stunning hilltop views of the North Downs surrounding the house, the concept was directly inspired by the natural surroundings and referenced the panoramic views of nature and invited the landscape in.

What was the client's brief? 

This project was an exemplary case study for us in sustainable design. Our client had collected good quality furniture pieces of the years, some of which were handed down throughout the generations and had a lot of personal meaning to the homeowners. They wanted to keep as much of their existing furniture as possible, whilst being conscious that they want to modernise the look of their home. We successfully reused every single item of furniture, only filling in gaps with new pieces where necessary. Their existing furniture was lovingly restored and reupholstered and the new pieces carefully selected or made bespoke to fit in cohesively with the existing.

What inspired the design of the project?

The entire design of the house from concept to design development was inspired by nature. Firstly, we considered the panoramic views of the South Downs visible from this hilltop house and how the colours would change throughout the seasons - this was reflected in the colours schemes, patterns and textures we selected for the house - from nature murals to a soft, seasonal palette of blues and greens, always offset with pops of warming accent colours. Secondly, the materials we chose were primarily natural, sustainable materials, such as Carrara marble, wooden flooring, and fabrics which were at least 75% natural fibres.

What was the toughest hurdle your team overcame during the project?

I would say that working with the client’s existing furniture and focusing so rigorously on not sending anything to landfill unnecessarily did come with its own challenges - we spent a long time playing around with what furniture could be reused in what room and how to refurbish existing pieces - often reupholstering can be more expensive than buying new furniture, so we had to consider carefully how to sensitively and cost effectively breathe new life into existing furniture that didn’t always feel like the best fit for some design schemes. For example, the client’s existing main bedroom bed was a very heavy, ornate wooden sleigh bed which felt overwhelming against the soft blue colour palette we recommended. We overcame this by opting for a custom, handpainted mural by De Gournay behind the bed, as well as large, bright coloured cushions, to draw the eye to these details as opposed to the heavy bed.

What was your team’s highlight of the project?

The highlight was undoubtedly when the client saw her home finished for the first time after the re-upholstered furniture arrived back from the workshop. When she reacted to her grandmother’s chaise longue brought back to life, I don’t think there was a dry eye in the room. It was very emotional and hugely satisfying to see the hard work we had put into the project be so appreciated and to see just how personal and meaningful everything in their home was to them, and to hear their feedback on how well they felt we had interpreted their brief and understood just how important retaining these heirloom pieces was to them. Of course seeing our project featured in Homes & Gardens was also a moment of great pride!

Why did you enter the SBID Awards?

Sustainability is at the heart and soul of everything Pia Design does, and this project has been such a perfect showcase of our commitment to our ethos and a testament to the fact that it is possible to design around what the client already owns without compromising the design aesthetic significantly. I think it would be a great achievement and even further testament to this if the project was deemed award-worthy.

What has being an Award Finalist meant to you and your business?

Having been an SBID member for a few years now, to have been selected as a finalist, particularly with our sustainable project, has been a huge honour. We are still a young and growing business as well, so to be a finalist has given our team an enormous boost of confidence. I’m sure our clients will be excited to hear about our nomination as well!

Questions answered by Pia Pelkonen, Creative Director at Pia Design.