Emily Dreelan, Director of Emily Day Interiors, has given her insights into the industry.
I’ve spent the past twenty years working in the interior design industry, but my love for design began much earlier. My dad was a furniture designer, and I grew up surrounded by upholsterers and makers, which sparked a lifelong passion for interiors.
I started out styling show homes while studying for my A-levels, then moved into kitchen and bathroom design. After completing a degree in Sociology, where I explored the impact of urban regeneration on communities, I went on to achieve an HND in Interior Design, blending my understanding of people and places with technical skills.
Over the years I’ve worked in project management and as an interior designer for other companies, before opening Emily Day Interiors, my own studio born from a successful and fulfilling career. As a certified colour expert, I specialise in maximalist, modern design; creating spaces rich with colour, pattern, and emotion, always finding the right balance between vibrancy and harmony.
From a young age I was immersed in the world of design, my dad was a furniture designer, and I spent much of my childhood surrounded by upholsterers and makers. That experience gave me a deep appreciation for craftsmanship and how our surroundings shape the way we live. As I grew, I realised I wanted to create spaces that don’t just look beautiful but truly connect with people and enhance their everyday lives. Studying sociology further reinforced my belief that environments influence how we feel and interact. Interior design became the perfect career path: a way to blend creativity, colour, and pattern with empathy and purpose, transforming houses into homes and spaces into experiences filled with personality and emotion.
I love the challenge of balancing colour, pattern, and texture to craft interiors that feel both vibrant and harmonious. Seeing a space transform from concept to reality never gets old; the moment a room comes together perfectly is incredibly rewarding. I also enjoy the human side of design: understanding how people live, how spaces influence their moods, and tailoring environments that reflect their individuality. For me, interior design is about storytelling through space, colour, and creativity.
A real highlight of my career over the past year was taking the plunge and opening my own studio. It was a brave step, turning years of experience into a space where I could fully express my creative vision. Even more exciting, my very first solo commercial project earned recognition as a finalist in the SBID Awards. It was incredibly rewarding to see my work celebrated on such a prestigious platform and a real validation of following my passion.
My favourite projects are always those where the client has a clear vision, and I get to bring it to life in my own colourful, emotive way. I love the challenge of working within a budget, finding creative solutions that make every pound count, and incorporating existing pieces of furniture to give them a fresh lease of life. There’s something incredibly satisfying about creating spaces that feel new and vibrant yet still hold echoes of memory and personal history. For me, the best designs balance innovation, colour, and pattern with a sense of continuity and meaning.
One of the most challenging aspects of working in interior design is balancing the creative demands and tight deadlines of projects with family life. Every project requires focus, attention to detail, and often long hours to bring a client’s vision to life, which can make finding time for loved ones tricky. Learning to manage schedules, set boundaries, and stay organised has been essential. Despite the challenges, the rewards (seeing a space transform and knowing it will be enjoyed for years) make the effort worthwhile and keep the passion for design alive.
I feel very fortunate to have had an insight into the design industry from a young age, that early exposure gave me a strong foundation, but if I’m honest, I wish I’d known just how fast-moving the industry would become, especially with technology. Tools, software, and design trends evolve constantly, and staying ahead requires continuous learning. While the creative principles remain the same, adapting to new processes, virtual presentations, and digital workflows is a challenge I didn’t fully anticipate when I first started twenty years ago.
Technology and a strong foundation are both essential in interior design. Social media exposes us to trends and influencers whose styles change quickly, but the key isn’t chasing fast fashion, it’s creating spaces that last. Listen to your clients, understand the fundamentals of design, and combine creativity with practicality. A well-designed space balances personality, function, and longevity, so you can create interiors that remain beautiful and meaningful for years, not just for a season.
I believe that over the next year, interior design will evolve to focus on well-being, connection with nature, and thoughtful technology integration. Wellness-centric spaces that promote relaxation and mental health, alongside natural materials, plants, and light-filled interiors, are becoming central to modern homes. At the same time, technology is playing a dual role—enhancing the design process with advanced tools and smart home features that improve functionality in the finished space.
Being an SBID member is incredibly rewarding. It provides a supportive platform, valuable opportunities for continued learning, and a community that encourages growth and collaboration. Membership represents reaching a level in my career where my experience and achievements are recognised as meeting an industry-leading standard. It’s inspiring to be part of an organisation that not only celebrates excellence in interior design but also offers ongoing support, guidance, and connection with fellow professionals who share the same passion for creating outstanding spaces.
About Emily Day Interiors
Emily Day Interiors specialises in creating bespoke, inspiring and personalised spaces based on the individual requirements of every client. We offer a range of services to include home styling, interior staging, procurement and full Interior Design Serives. With almost two decades working in the Interior Design industry and specialising in bespoke window treatments, as well as kitchen, bathroom and joinery design, Emily Day Interiors can bring a unique insight into every project. We work closely with our clients as well as our trusted suppliers and partners to create tailor made spaces that fulfill our client's requirements.
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It is often the smallest spaces that speak the loudest. A bedside table may seem purely practical but styled thoughtfully it becomes complimentary to our daily rituals. Katharine Pooley explores how to elevate this intimate corner of the bedroom. From lighting that softens the room to the tactile details that ground your evening routine, consider this your guide to styling with purpose - refined, functional and beautifully lived-in.
Lighting sets the foundation for a well-styled bedside table. A lamp should do more than provide illumination, it acts as an anchor that helps to frame the space. Consider both scale and material when making your selection: a lamp that is too large will overwhelm a small table and look too busy, but too small and it loses presence.
A bedside table is a practical surface so it must be able to accommodate everyday essentials while still remaining calm. A small, elegant tray or box can hold loose items like reading glasses, medicine, lip balm or jewellery, reducing clutter and creating a sense of calm. This is particularly useful in guest rooms where an uncluttered surface feels welcoming and considered.
The qualities of a bedside should speak to the room’s palette. Think aged brass next to raw ceramic, linen-bound books against a marble tabletop. Materials should contrast gently - creating tension without chaos. A balance of matte and reflective finishes adds depth and draws the eye without overwhelming the view.
A framed photograph, a handwritten note, a scent that reminds you of somewhere beautiful, these small markers turn the ordinary into something quietly sacred. Whether it’s a sea-polished stone from a long-forgotten holiday or the lingering trace of a favourite candle, personal touches build an atmosphere of comfort. The bedside isn’t entirely designed for display like other spaces, it’s a private landscape and a still life composed for one. It should hold the things that calm you and move you, gently guiding you into rest.
Careful proportions or balanced or deliberately off-centre, a bedside table can be either depending on the mood you want to create. A symmetrical setup either side, perhaps a matching pair of lamps and other aligned objects, feels formal and grounding. Asymmetry, on the other hand, invites a more relaxed, lived-in character: a candle offset by a low stack of books, a solitary object with presence. Trust your eye to create rhythm and flow.
About Katharine Pooley London
Recently named ‘British Interior Designer of the Decade’, ‘International Designer of the Year in Asia’ and ‘Entrepreneur of the Year’ Katharine Pooley has in a short space of time become one of Europe's leading designers. Her portfolio encompasses a multitude of interior styles and architectural genres and her design ethos is one of luxurious eclecticism. No two projects are ever alike, but they are universally beautiful and timeless.
Victoria Moshchynska, Founder of Victoria Moshchynska Interior Design & Styling, has given her insights into the industry.
I have been working as an interior designer since 2008, starting my career in Kyiv as a co-founder and partner at ID4U Studio. Since 2022, I’ve been based in London, working independently under my own name — Victoria Moshchynska Interior Design & Styling.
I’ve been drawn to beautiful interiors since my university years. Even as a student, I found myself deeply interested in how space can be organised—not just visually, but functionally. It started at my parents’ home, then in my first apartment, and soon I was helping friends with their spaces too. I had a natural ability to make small apartments feel more spacious, well-planned, and harmonious.
After graduating with a degree in analytics, I decided to study interior design—not with the intention to change careers, but purely out of passion. But within a year, I was already creating projects for friends and family. I quickly realised that interior design brought me much more energy and inspiration than my original profession. That’s when I made the decision to fully commit to this path—and I’ve never looked back.
What I enjoy most is the transformation process—how even the smallest changes can make a big impact. Sometimes, shifting a wall by just 15 centimetres can completely improve how a space functions. Or a previously unused corner becomes a much-needed and highly practical storage area. This kind of spatial planning and zoning is one of my favourite parts of the job. A well-thought-out storage layout, for example, can bring real relief to people’s everyday lives.
I also love the creative challenge of finding the perfect balance between aesthetics and functionality. Each project is like solving a unique puzzle: understanding the client’s lifestyle, their habits, their emotional connection to space—and then translating that into a design that reflects who they are.
It’s incredibly fulfilling to create homes that not only look beautiful but also feel effortless to live in.
One of the most memorable highlights in my career was receiving the SBID International Design Award in 2022. Being recognised by such a respected global institution was a true honour and a powerful confirmation of the design values I’ve built my practice on.
What made this moment even more meaningful was the timing—it happened shortly after I was forced to relocate to London with my family due to the war in Ukraine. It was a very challenging period, having to start everything from scratch in a new country. This award became an incredible source of motivation and strength. It reminded me that even in the most uncertain times, creativity and passion can still lead to recognition and new opportunities.
While I’ve had experience working with office spaces and hospitality projects, my true passion lies in designing residential interiors—homes and apartments. There is something deeply personal and fulfilling about shaping the spaces where people live, rest, grow, and create memories.
I enjoy going deeper into people’s everyday lives—understanding their routines, habits, dreams—and then tailoring the environment to truly support and reflect their lifestyle. For me, it’s not just about beautiful design; it’s about creating spaces that feel like home in every sense of the word.
One of the most challenging aspects of interior design is managing all the moving parts—design, timelines, budgets, suppliers, contractors—while ensuring the client’s vision is not only preserved but elevated. Many people think interior design is purely creative, but in reality, it requires a great deal of structure and organisation. My analytical mindset and background really help me manage the process efficiently and make logical decisions under pressure.
And let’s not forget the “human” side of the job—sometimes, being an interior designer means also being a part-time therapist. Especially when two people are involved in the decision-making process! Navigating different tastes, opinions, and the occasional “I can’t live with that wallpaper” moment takes diplomacy, empathy, and a good sense of humour. But when it all comes together and both clients are happy—it’s pure magic.
I wish I had known how much of interior design is actually about communication, negotiation, and project management—not just creativity. You come into the field full of inspiration, ready to create beautiful spaces, and quickly realise that ideas are only quarter of the story. Bringing them to life means dealing with budgets, delays, technical limitations, and lots of different personalities.
I also didn’t fully realise how emotionally invested clients can be in the process. You're not just designing a space—you’re helping shape how people live. That level of responsibility is huge, but also incredibly meaningful once you learn how to handle it with care and confidence.
Travel as much as you can, see as much as possible, and train your eye constantly. Inspiration is everywhere—in architecture, in nature, in cultures, in everyday details. The more you see, the sharper your design instinct becomes.
And one more thing—take a course on client communication! Trust me, it’ll be more useful than half the design software out there. Being able to understand, guide, and sometimes gently negotiate with clients is a skill that will save you a lot of stress (and revisions).
With the growing integration of AI and digital tools, basic interior planning is becoming more accessible to everyone. More people will be able to create simple design concepts themselves, which will inevitably reduce the demand for designers at the entry level. Only those professionals who bring real depth—strategic thinking, emotional intelligence, strong spatial planning, and a highly personalised approach—will remain in high demand.
In a way, the role of the designer is shifting from just “making things look good” to being a creative strategist and experience curator.
As a designer originally from Ukraine, becoming an SBID Accredited Interior Designer represents an important step in receiving recognition on an international level. It reflects the standards I hold myself to in my work and aligns with my commitment to professionalism and quality in every project.
For me, it’s also a way to show clients—especially in a new market like the UK—that I bring both experience and accountability to the design process.
About Victoria Moshchynska Interior Design & Styling
Victoria Moshchynska is an award-winning interior designer with a refined contemporary approach and over 15 years of experience in the field. Since 2008, she has been creating stylish, functional, and personalized interiors for clients across various lifestyles. As an SBID Award winner, her work is recognized for its balance of elegance, comfort, and practicality. Victoria offers a full range of services, including full-cycle interior design projects, furnishing, decorating, renovation, and consulting. Her thoughtful use of materials, lighting, color, and layout transforms both empty homes and existing spaces into harmonious, curated environments tailored to the people who live in them.
The Royale Residence Villa project, designed by DM Projects, aims to create a luxurious Moroccan-style private retreat near Bali's Pandawa Beach. The design criteria focus on blending traditional Moroccan aesthetics with modern amenities, ensuring panoramic ocean views and high-end facilities such as private gyms, saunas, and spas for each villa.
The external appearance showcases authentic Moroccan architecture, characterised by intricate tile work, arched doorways, and ornate detailing. Each villa is complemented by lush garden facilities, featuring native Balinese flora to create a tranquil oasis that harmoniously blends with the environment.
Royale Residence is designed for discerning investors, high-net-worth individuals, and business professionals seeking an exclusive retreat in Bali. Positioned in a prime location, this villa offers the perfect balance of luxury, privacy, and investment potential.
Offering an exclusive, serene environment that appeals to affluent individuals seeking a unique and opulent living experience in Bali. Challenges include harmonising Moroccan architectural elements with the tropical Balinese environment and ensuring the integration of luxury features without compromising the natural beauty of the surroundings.
The private pool at Royale Residence offers a secluded retreat, surrounded by lush tropical greenery. Designed for both relaxation and recreation, the pool area features elegant sun loungers, shaded pergolas, and intricate architectural details that enhance its serene ambiance.
The rooftop terrace of Royale Residence is an elevated retreat designed for relaxation, entertainment, and breathtaking views. Featuring elegant sun loungers, a shaded pergola, and lush greenery, this space seamlessly blends comfort with natural beauty.
The grand staircase and classical architectural elements create a sophisticated ambiance, while thoughtfully placed seating areas offer an intimate retreat. Whether for sunbathing, alfresco dining, or quiet evenings under the stars, the rooftop embodies refined luxury and exclusivity.
Sustainability, safety and innovation are an important part of the project. The Royale Residence has features that improve the safety, security, accessibility and wellbeing of the occupants: - Security and CCTV: Utilisation of state-of-the-art video surveillance systems. Availability of professional security guards for round the clock security. - Safe Zones: Designation of safe areas and evacuation routes. Use of safes for guests' valuables. - Access Control: Restricting entry to registered visitors only. Entrance to the complex is strictly through the reception desk. - Fire Safety: Installing fire extinguishing equipment and smoke detectors. - Emergency Assistance: Organisation of medical service for emergency cases. Safety instructions and contact numbers for guests. - Hospitality and Service: Trained staff ready to provide high quality service. Feedback systems to improve service quality.
To ensure that the villa is stable and functions for many years, bringing only joy and comfortable life to its owners, we equipped the project with the following equipment:
- Smart Home: Premium, Smart Home Systems Personalised for the way you live offers the unparalleled convenience of controlling your lighting, climate, entertainment, and security from a single control. - Climate control HVAC system: Our energy-efficient HVAC systems are designed to minimise your carbon footprint, allowing you to live a greener lifestyle. - Energy saving and ecology: Natural insulation and ventilation that ensures a dry micro climate in the villa during the rainy season, which prevents the formation of fungi and mold. Waste management by arrangement with the garbage collection company. The area has moderate winds from the west during the dry season and from the south east during the wet season, which keeps a mild micro climate indoors and outdoors.
- Water filtration for villas: Follows technological developments, especially in water treatment and reverse osmosis systems. Provide solutions for clean water needs for customers by paying attention to various aspects such as environmentally friendly technology. - Recycling: Composting organic waste for fertilizer and reducing pressure on landfills for every our villa. Say Goodbye to Food Waste. It's time to rethink recycling. Our powerful technology, sleek design and easy operation make the FoodCycler a game-changer in your kitchen. - Waste sorting bins in every single kitchen: Waste can become new resources. Our chosen series helps to sort different materials into different bins, a simple action and the first step towards giving waste a new life.
- Solar panels: Professional lithium battery storage solar system. - Sustainable water conservation sanitary: Hybrid ecology system ultra-powerful water conservation. Flushes waste completely every time no matter where the toilet is located. Hybrid ecology system combines two Innovative water streams-one from the plumbing system and one from a small tank inside the toilet-to maximise flushing efficiency. Using minimal water, Hybrid ecology system is so effective at removing waste that a second flush is never required. What's more, the flushing power remains strong regardless of how high up in a building the toilet is located.
Energy efficiency and eco-friendly measures encompass advanced lighting systems, climate control solutions, water conservation practices, and comprehensive recycling programs. The design prioritises sustainability without compromising luxury.
About DM Projects
At DM Interior Design, our philosophy revolves around the belief that every space has the potential to inspire, uplift, and enhance everyday life. We approach each project with a deep commitment to balancing beauty and functionality, creating environments that are both aesthetically striking and practically suited to the needs of those who inhabit them. Our designs are rooted in timeless elegance, yet we remain at the forefront of innovation, blending classic principles with modern sensibilities. We believe that great design should not only be visually appealing but also sustainable, fostering a connection with nature and promoting well-being through the use of eco-friendly materials and practices.
Katherine Jane Channell, Founder of Katherine Jane Design Studio, has given her insights into the industry.
My journey into interior design began with a Bachelor of Arts in Fashion Design from Nottingham Trent University, which gave me an incredible understanding of how different materials work together. This background has been invaluable in interior design - knowing how fabrics drape, which textures complement each other, and how to select upholstery that's both beautiful and practical for real life.
After completing my Diploma in Interior Design from the British College of Interior Design, I discovered my true passion for creating transformative living spaces. I founded Katherine Jane Design Studio here in Berkshire, and now I work with clients throughout the South of England, as well as internationally through my virtual design services. Whether I'm working hands-on with my UK clients or collaborating remotely with international clients, I bring that same attention to detail to every project.
Throughout my development years I loved designing and creating emotion through art, whether this is a bold garment or redesigning my own bedroom, so it felt calming and serene. When I left university, it was 2020 and I ended up in an upside-down world, I nearly went to do an internship at Thurstan Interior Design Studio but due to the world shutting down I ended up not knowing which direction to take. Listening to my peers I realised that fashion was not what made me tick. I went and did a few jobs here and there and then studied interior design which I then realised that this was where my heart lay. I am a homebody, and I appreciate the feeling of coming home and spending time with loved ones in a comforting and personal space. I also realised I cared more about what my home looked like than my clothes ever did!
I love connecting with a wide variety of people and being able to throw myself into projects that I love. Being able to take a tired worn-out space or empty canvas and be able to transform this into a functionally timeless space makes me genuinely excited to do my job. I love helping people create a space they never even thought was possible as well as also having fun and pushing people outside of their boundaries to create exceptionally beautiful spaces.
A significant highlight is my successful transition from being a solo operation to building a team - moving from working alone to now having freelancers on board and using "we" instead of "I" when talking about my business. I also have loved transitioning into the commercial space, I really enjoy building my knowledge in all areas of design and my recent project with Dr Memee has been amazing in implementing this from the design into the install.
I love working with amazing clients who are willing to be bold and be open to new innovative ideas. I enjoy both commercial and residential projects however, whole-home renovations are also incredibly fulfilling because you get to see the complete transformation and really understand how a family lives. Working through multiple rooms allows me to create a cohesive flow throughout the space while still giving each room its own personality.
What really makes any project special for me is when clients are collaborative and trust the process. The best projects happen when there's that perfect balance of client input and creative freedom.
Personally, I love a challenge! I enjoy making the impossible possible and working with contractors to make this happen. I will say what I am currently struggling with is as a growing business I have taken someone on a freelance basis but the transition from being a one-man band to growing a successful business where we can take on many more projects with more people working for us is a new challenge for me.
Interior design isn't just about creating beautiful spaces - it's about understanding people's emotional connections to their homes. I've learned that listening to what clients don't say is often as important as what they do say. Their lifestyle, family dynamics, and even their insecurities all play into design decisions.
So much of this business runs on relationships - with suppliers, contractors, other designers, and of course clients. I would recommend building a network around you, visiting as many suppliers and events as possible to immerse yourself in the design world and don’t forget to have fun! Sometimes the everyday can cause you to get stuck in a routine but remember why you are doing this. Experiment and gain inspiration whenever you can!
This year has snowballed for myself, and I think the world is waking up to how important the quality of an interior is and how it can affect your mood, for example in commercial design this is so important to connect with customers/clients. I feel like this is leaking more into the residential world, clients want spaces that tell their unique story, but they also want efficiency.
We're also seeing a major push toward sustainable materials and circular design principles. Clients are increasingly asking about eco-friendly and longer lasting options, and I expect this to become the standard rather than the exception.
Virtual design services are also becoming more sophisticated and widely accepted, allowing clients who may not have been able to access certain designers before are able to do so with remote collaboration. I see this segment growing significantly, especially for international projects.
Being an SBID Accredited Interior Designer has allowed me to communicate to my clients a mark of quality and professionalism that can help them feel at ease from the beginning. I want Katherine Jane Design Studio to be known for creating amazing, beautiful interiors that withstand the test of time and communicate the highest standard while also offering the best service to our clients so the whole process is enjoyable and exciting and this accreditation communicated this from the get go.
About Katherine Jane Design Studio
Katherine Jane Design Studio curates exceptional interiors that feel authentically personal to each client. The refined approach transcends fleeting trends—crafting spaces that remain timeless for years to come. Meticulous attention to understanding not just how clients envision their space, but how they truly inhabit it. Through careful consultation and thoughtful planning, every precisely considered detail reflects the client's unique lifestyle and elevates their daily experience to new heights of comfort and sophistication. Devoted to enduring design and creating spaces with lasting sophistication that won't require constant reinvention. When partnering with Katherine Jane Design Studio, you’re investing in a home that truly enhances your everyday living.
There is a certain romance to collecting wine – the way the bottle evolves with time, the memory of the vintage year and waiting for the right moment. Designing wine storage and its respective rooms is in many ways a reflection of the same elegance. It requires a patient balance between functionality and style. As a studio, Katharine Pooley has designed wine rooms and cellars for countless properties: London townhouses, Mediterranean villas, Provençal estates and Swiss ski chalets. Each has been a practice in crafting something deeply personal and rigorously exact.
Wine, like interior design, is sensitive to its surroundings; Humidity, temperature and light become as critical as colour palette, texture and proportion to the final product. Creating these bespoke storage spaces across the world means a thoughtful exercise in crafting a space where details like materials, technology and spatial planning all work in tandem.
In a hot and humid environment, it’s about concealed cooling and natural materials that breathe with the environment. In an inner city penthouse, sculptural glass and precision-engineered humidity control is the way to go. I love designing these rooms, it’s a joy to craft spaces where craftsmanship and expertise meet and the rooms age as gracefully as the bottles they hold. Here are my top considerations for designing wine rooms.
Wine rooms are no longer relegated to shadowy corners of traditional basements, the modern cellar has emerged over the years to become a centrepiece of luxury residential design. This is a reflection of the ever-expanding cultural reverence of wine and the rituals we appreciate that surround them and so, the spaces need to reflect the inhabitants.
I am seeing an increase in the requests for additional seating, wet bar and audio facilities as people want to spend extended time, and entertain in these rooms. In one of my South of France projects, I integrated a ‘tasting room’ above the storage cellar itself at the clients request. I included lots of fun touches like a vine-draped bespoke chandelier and generous comfortable dining chairs at a round tasting table to create a warm and inviting atmosphere. I paired all of this with functional elements like climate control and multiple areas for glass and server storage.
Fine wines demand specific conditions to age gracefully. A consistent temperature sits ideally between 11-14°C, controlled humidity levels should be around 60-70%. There needs to be minimal light and a vibration-free environment. Translating these technical requirements into something aesthetic is the challenge designers now embrace with increasing ingenuity.
A contemporary wine room is now often integrated into the main living space and sometimes visible through glass enclosures or showcased like artwork. I love transparent glass walls framed in a classic metal like bronze or steel – it should feel like an extension rather than an afterthought and mirror the home’s broader material and design vocabulary.
Materiality plays a crucial role in the performance and atmosphere of a wine room. Wood, particularly mahogany and redwood, has long been a preferred choice for racking due to its resistance to mould and moisture. However today’s designs frequently incorporate materials like blackened steel, smoked glass, travertine, and even poured concrete to achieve a more contemporary effect.
Lighting is another element where design and functionality converge. LED strip lighting is favoured not just for its low heat emission, but for its ability to dramatise by casting long shadows through bottles and creating a sense of allure. Custom cabinetry often includes modular racks for standard Bordeaux bottles, larger format magnums, and the increasingly popular Burgundy and Champagne shapes.
In this age of wine appreciation the cellar is no longer just a place for bottles to age and collect dust. These spaces can be beautifully orchestrated, and a beautiful blend of history, atmosphere and design. Every detail, like a well aged Barolo, tells a story worth savouring.
The Royale Residence Villa project aims to create a luxurious Moroccan-style private retreat in Bali.
The interior design, by DM Projects, highlights luxurious fixtures and fittings, such as handcrafted Moroccan lanterns, custom-designed furniture, and premium materials like marble and exotic woods.
Rich wooden details, custom ceiling patterns, and refined textiles enhance the space, while natural light connects indoor and outdoor living. Every element is designed to inspire, offering a perfect balance of comfort and prestige.
A seamless blend of classic elegance and modern sophistication, the living room of Royale Residence exudes timeless luxury. Grand chandeliers, arched windows, and handcrafted furnishings create a warm yet opulent ambiance.
The kitchen and dining area of Royale Residence combine functionality with refined aesthetics. The kitchen is designed for both professional-level cooking and intimate gatherings, featuring custom cabinetry, high-end appliances, and ambient lighting that enhances its warm and inviting atmosphere.
The dining area is a statement of elegance, with a grand table set beneath intricate chandeliers that cast a soft glow over the space. Large arched windows frame the tropical surroundings, creating an indoor-outdoor connection. Every detail, from handcrafted chairs to the sophisticated table setting, contributes to an experience of timeless luxury and effortless sophistication.
The bedroom of Royale Residence is a sanctuary of serenity and refined luxury. Inspired by timeless elegance, it features handcrafted wooden accents, intricate ceiling designs, and warm ambient lighting that enhance the intimate atmosphere. This bedroom embodies timeless elegance, blending classic craftsmanship with modern comfort. Intricately carved wooden furniture, warm earthy tones, and luxurious textiles create an inviting and tranquil ambiance. Designed for both relaxation and aesthetic harmony, this bedroom is a sanctuary of comfort and style.
The villa is complemented by lush facilities. The interior design highlights luxurious fixtures and fittings, such as handcrafted Moroccan lanterns, custom-designed furniture made by teak wood implemented by local professionals with fully hand carving, and premium materials like imported Tukish marble and exotic woods such as Iron wood and Bengkirei wood.
The floor is covered with cement glazed tiles made by Balinese craftsmen specifically for this villa. The colours, tones, and patterns on the tiles are exclusive to this villa and its colour scheme. The use of space emphasises openness and fluidity, with strategic lighting enhancing the ambiance and functionality of each area.
Rich textiles, plush furnishings, and traditional patterns evoke a sense of heritage and sophistication. Large arched windows invite natural light, seamlessly blending the indoor and outdoor experience.
Kate Lovejoy, Founder & Creative Director of Kate Lovejoy Interiors, has given her insights into the industry.
I started in film, designing sets for major productions after an MA in Film Production Design at the Royal College of Art. It was always about story and atmosphere, how a space holds a person’s world. After ten years of working on screen, I set up my interior design studio in 2009. Since then, I’ve worked with over 200 clients across homes of every shape and size. What’s stayed constant is the way I design: through collaboration, colour and calm practicality. I help people create homes that feel like theirs.
It was always about the story. In film, I worked with directors to shape characters’ worlds through detail and mood. Interior design felt like the natural next step. Same storytelling, but with real people, real homes, and a lot more lasting impact. Helping someone feel at home in their space still feels like the best part.
That early design phase, where things are still forming, is always energising. Helping someone get clear on what they really want and seeing the relief when it starts taking shape is a good feeling. I also love problem-solving around layout and flow. When we get that right, everything else comes together more easily.
There’s a home we completed last year, a 1920s house in the Berkshire countryside. The clients had lived there for years but wanted to adapt it for how they live now. The result is layered, grounded and warm. Not flashy. Just a home that finally reflects who they are.
I really enjoy projects where I’m brought in early. Full renovations or new builds where we can look at layout and mood from the start. That’s where we can create something cohesive, not just decorative. And I have a soft spot for returning clients. Picking up where we left off and continuing the story always feels good.
There’s a lot that happens behind the scenes. Timelines, budgets, constant decision-making. Clients often underestimate just how many moving parts are involved. My job is to hold that for them so they don’t have to. It’s part logistics, part design, part calm in the chaos.
That design is only half the job. The rest is communication. Listening properly. Explaining the process clearly. Creating a structure so clients feel supported as they make decisions. You can have a brilliant concept, but without trust and clarity, it doesn’t land.
Ask better questions. And listen longer than you think you need to. The best designs come from understanding how someone lives and what really matters to them, not from assumptions or trends.
People are craving simplicity. Not in the minimalist sense, but in how they make decisions. They want support. They want calm. I think we’ll see more homes designed with longevity and feeling in mind, not for show but for life.
It’s a marker of professionalism. It shows there’s a process behind the creativity and a code of conduct that guides the work. Clients know they’re in safe hands, and that matters, especially on complex or longer-term projects.
About Kate Lovejoy Interiors
At Kate Lovejoy Interiors, design begins with how you want to live and how you want to feel while doing it. With roots in film, where story is told through light, colour and frame, we bring that same creative intelligence into the way we shape homes. Since 2009, we’ve helped clients translate their lives into spaces that feel personal, intentional and beautifully lived-in.
The clients, a family of four with three children, bought two neighbouring apartments with common floor area 300m2. The main task was to connect apartments, reorganise the space including individual bedrooms for each of the three children, a room and kitchen for the staff, and a private area for the parents.
The head of the family is a professional cyclist, so it was also essential to create a well-equipped home gym.
The clients are active people who travel often and have a well-developed visual sensibility. They frequently visit London and are drawn to English classics as well as American style. Their preferences blended harmoniously with the approach of AIYA Bureau, which favours a contemporary aesthetic mixed with classical elements. Modern furniture, lighting, and decor were combined with traditional details like ornate cornices, herringbone parquet flooring, and refined door frames.
One standout feature of the apartment is its deep-set windows. For the reveals, the designers created classic-style wood paneling, with the frames extending up into the decorative cornice. Curtains were avoided to keep the space light and airy, and wooden blinds were used instead. The combination of decorative molding, woodwork, and blinds gives the space a distinctive and individual character.
The apartment is divided into three main zones. The first is the formal area: the kitchen-dining room and a spacious living room are placed symmetrically and connected by a wide opening, forming an enfilade. Between them, a small hallway houses a guest bathroom and a technical space with storage and refrigerators. The second large zone is the parents’ suite, and the third is dedicated to the children: three bedrooms for the boys of different ages, a shared children’s bathroom, a guest room, a technical area, and a staff room. This part of the apartment has a separate entrance.
What makes this interior particularly impressive is its cohesiveness. Across all 3000m2s, a consistent palette of materials, style, and colours is maintained: cool wall tones are balanced by the warmth of the flooring. Even the children’s rooms are fully integrated into the overall concept. Every detail has been carefully considered and refined.
About AIYA Bureau
In AIYA Bureau, we always stand for a good balance of aesthetics and functionality, the designer's vision and the client's individuality. For clients with the highest standards, we create stylish, timeless interiors filled with natural materials, featuring a calm, nature-inspired palette, and equipped with the latest technologies. Additionally, we are passionate about art and have strong relationships with the best art galleries in different countries. Carefully curated art pieces are the final touch in almost every AIYA Bureau project. Global operations are important for us. Recently, we have set our expertise in the UK, Europe, Russia, and the UAE, which are now our main focus areas. But we are excited to start a new project anywhere in the world.
Farhan Rehman, Interior Designer, has given his insights into the industry.
Half a decade of experience within the interior design sector, I specialise in high-end residential projects, hospitality design and bespoke commercial spaces. Basically, anywhere that requires a space to be designed whether it be set down on soil or 6000ft in the air, everything is designable. Portfolio includes intimate villas, residential compounds, boutique hotels and co-working spaces. I’m known to execute on a project creating uniquely sophisticated spaces that blend aesthetics with exhilarating aspects.
My passion for interior design stems from the profound impact that thoughtfully designed spaces have on people's daily lives and wellbeing. I've always been fascinated by how each element of design and spatial arrangement can transform not just how a room looks but how it breathes and the flow of that segment. Witnessed how good design can solve real world problems, whether it's creating a calming sanctuary for a stressed executive, designing an accessible home for minimalistic everyday needs or creating an opulent luxury retreat within the hospitality sector. There's something deeply rewarding about combining creativity with practicality to enhance how people interact with their environments and invoke each of their sense. Every project presents a unique puzzle to solve and I do love a “unsolvable” puzzle!
Simply being able to create. Each project begins with intimate conversations where clients share their dreams and frustrations. I love translating their vision into tangible spaces while introducing elements they never imagined. The problem-solving component is equally exhilarating, finding creative solutions often leads to the most innovative designs. I'm also passionate about the sourcing process where I can discover unique pieces from local artisans or global finds that add soul to a space. Conclusively, the transformation moment when clients first see their completed space is pure magic. The emotional response of client and I reminds me why this work matters. It's incredibly fulfilling to know I've created something that will create a positive impact along with having a finished product that will resonate throughout generations to come.
A couple years ago while being an undergraduate student, I had the extraordinary opportunity to help handle the interior design of a private residential compound that included both living quarters and a boutique hotel component. The project required creating two distinct yet harmonious interior atmospheres, personalised family spaces alongside sophisticated hospitality interiors that would rival other hotels. The challenge was creating a cohesive design language along with a colour palette that would feel like home for the residents while providing guests of the hotel a luxury retreat. I sourced bespoke furniture, curated art collections and designed custom schemes that adapted from cosy residential warmth to elegant hospitality sophistication. We incorporated personal collections and travel memories into the hotel lobby while creating simple indulgence in guest suites, common areas and dining spaces. The compound featured around 120 villas, apartments, communal entertainment areas, the hotel and hotel-standard amenities including a recreation and restaurant. The most rewarding moment came when we hosted the first guests and witnessed how effortlessly the spaces transitioned from private residence to welcoming hospitality venue. This project pushed every boundary of residential design while incorporating commercial-grade functionality and luxury standards.
I’m particularly drawn to empty spaces and the abundance of space along with residential renovations with strong architectural character. These projects offer the perfect balance of preserving historical integrity while incorporating my own design style into a space. There's detective work involved from uncovering original mouldings, playing with an empty space or being the one to create hidden architectural gems which will be there for decades to come. I see myself as a curator helping create stories and allowing those stories to continue with each interior curated. These projects align with my values while often producing the most unique and characterful results, I call myself the painter that sparks creative solutions.
Managing client expectations while staying within budget constraints is perpetually challenging. Clients often have Pinterest board visions without understanding the associated costs or timeline realities. Educating them about quality investment pieces versus budget alternatives while maintaining their enthusiasm requires delicate communication skills. Project timelines are another constant challenge whether it be contractor scheduling conflicts or unexpected structural issues that can derail even the most meticulously planned projects. The emotional aspect can be draining too but you learning to maintain your personal health and wellbeing helps quite a bit as it reflects on the interiors you create. The feast-or-famine nature of client work means financial planning is crucial.
I wish I'd understood the critical importance of detailed contracts and clear communication protocols from day one. Many early challenges stemmed from assumptions about timeline expectations or budget inclusions that weren't explicitly documented. Learning to have difficult conversations upfront about realistic budgets and timelines would have saved countless headaches. I also underestimated how much of the job involves project management, vendor coordination and problem-solving rather than pure creative work. I wish I'd known to build stronger financial reserves for the irregular income patterns typical in this industry. Finally, developing a thick skin for criticism is essential as design is subjective and not every client will love every choice. Learning to separate professional feedback from personal validation was a crucial but difficult lesson.
While I’m still on my learning journey and far from perfect it’s hard to give tips to aspiring designers and I’d rather aspiring designers give me their tips! But develop exceptional listening skills, really listen. And have genuine curiosity about how people live. Technical design knowledge and aesthetic sensibility can be taught but the ability to truly interpret a client's unspoken desires is what separates good designers from great ones. Spend time observing how individuals use their spaces, what causes daily frustrations and what brings them joy in their abodes. Never stop learning. from construction techniques to emerging materials to cultural design traditions. I read that the most successful designers are those who remain as curious students constantly expanding their knowledge and challenging their assumptions about what makes a space truly exceptional.
Sustainability and wellness-focused design will continue dominating industry trends with clients increasingly prioritising eco-friendly material and biophilic design elements yet with a touch of luxury. Smart home technology integration is becoming standard rather than luxury, requiring designers to understand technical systems alongside aesthetic principles. Virtual reality and AI-assisted design tools are revolutionising the sector making design concepts more accessible and collaborative. The post-pandemic emphasis on multi-functional spaces that accommodate different aspects of life will persist, driving demand for adaptable interiors. I also see growing appreciation for local artisans and custom-made pieces. Economic uncertainties are pushing both designers and clients toward more thoughtful long-term investments in quality pieces rather than trend-driven purchases.
SBID accreditation represents a commitment to professional excellence and ethical practice that extends far beyond aesthetic capability. It demonstrates my dedication to continuous learning, adherence to industry standards and accountability to both clients and peers. The rigorous assessment process validated not just my design skills but my business practices, project management capabilities and professional conduct. Being part of the SBID community connects me with like-minded professionals who share high standards and collaborative spirit. The accreditation provides clients with confidence in my expertise and professionalism while the ongoing CPD requirements ensure I stay current with industry developments and best practices. It will open doors to prestigious projects and networking opportunities will advance my career. Most importantly, it's a badge of honour that carries real weight in establishing credibility and trust.
About Farhan Rehman
A visionary designer crafting spaces defined by refined sophistication and purposeful elegance. Each project is approached with a deep understanding of spatial flow and material expression, resulting in interiors that feel both elevated and intuitively designed. With a focus on creating environments that resonate emotionally and function effortlessly, the work transcends trend, offering timeless spaces tailored to modern living. Calm yet confident marked by subtle contrasts that quietly commands attention. Every detail is considered, every element intentional, creating interiors that are immersive in their appeal.
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