Design isn't built on materials alone, it is carried by structure, rhythm and refinement. When we discuss architecture it’s not usually the scale of a space that grabs our attention, but more the details. A shadow line, a repeated curve, a restored edge - these decisions we make when we are scheming is what gives a building impact. The following is a breakdown of four architectural elements that Katharine Pooley focuses on when designing: choices that shape how a space performs, ages and ultimately how it resonates.
The line where the wall meets the ceiling is often overlooked, yet a well-chosen cornice can do wonders for a room. Sitting quietly at the top of the room, it can soften the transition, draw the eye upward and add to the room's presence. A clean, linear shadow gap in a modern home or an ornate plaster profile in a period property, giving thought to this detail can anchor a room in its time or gently blur the boundaries between eras. Let it frame your space like a punctuation mark: subtle, precise and with intention.
A staircase has a certain presence within a home: the rhythm of the treads, the grip of the handrail, and the light that can slip between the steps are all small things that shape how we live and how we move through our home. In older homes, staircases are often the spine of the house and beautifully worn by generations. In contemporary spaces, they can float, twist, or fold like paper. But in every case, they should invite touch, lead the eye and guide you from one moment to the next.
To preserve is not to freeze. Inherited or newly introduced, heritage details give a building texture and continuity. Heritage is realised in countless ways, it can be a ceiling rose retained during renovation, a tiled hearth carefully repointed or a set of internal doors restored rather than replaced. Retaining the heritage of a building is less about preservation for tradition’s sake, and more about honouring what came before. These elements bring soul to a home and remind us beauty is often something you live with, not just something to add. Preserving heritage grounds a space in its past while allowing it the flexibility to evolve with its residents.
Wall panelling speaks softly but has a strong impact. The repetition and depth that panelling introduces can completely shift a room’s proportions. From traditional wainscoting to oversized grid layouts, it invites tactility and texture and offers structure to otherwise blank surfaces. In contemporary work, we often pare it back, think wide panels with minimal joints to allow the shadow play and tone to do the talking.
A fireplace is usually the focal point of a room and a place where design slows down and gathers. In any type of home the treatment of the fireplace tells you how the space wants to be read. Think a reclaimed surround with layers of paint removed by hand, or a monolithic stone slab cut with precision - the fireplace makes a statement and draws attention without needing to shout. It can centre a room or divide one, invite conversation or contemplation. Even when unused, a well-resolved fireplace carries weight and should never be overlooked.
At its core, design is not just about visual beauty it’s about creativity and the quiet stories behind the details. Cornicing, panelling, staircases, fireplaces, heritage elements - each of these elements plays a role in shaping how a home feels and functions. These are not decorative flourishes, but decisions that define how a space holds time and how it endures. It’s this same philosophy that underpins our recent partnership with Bold & Reeves. A shared commitment to homes that are not only masterfully designed, but continually cared for as our belief is true luxury isn’t just one moment.
About Katharine Pooley London
Recently named ‘British Interior Designer of the Decade’, ‘International Designer of the Year in Asia’ and ‘Entrepreneur of the Year’ Katharine Pooley has in a short space of time become one of Europe's leading designers. Her portfolio encompasses a multitude of interior styles and architectural genres and her design ethos is one of luxurious eclecticism. No two projects are ever alike, but they are universally beautiful and timeless.
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Alena Bulataya, Founder of AB DESIGN BURO, has given her insights into the industry.
I chose interior design because it combines creativity, psychology, and craftsmanship in a tangible way. Since childhood, I’ve been drawn to art — painting, music, choreography — all forms of creative expression that taught me harmony, rhythm, and composition.
At the same time, I’ve always been deeply interested in psychology — in observing people, their reactions, and how surroundings influence their emotions and state of mind. One day I realized that all of this is connected: the environment we live in directly shapes how we feel, think, and interact with the world.
That understanding naturally led me to interior design, where I could merge these interests into one creative profession. I love the process of turning abstract ideas into spaces that influence how people feel, think, and behave. Balancing light, materials, and proportion — creating a dialogue between texture and form — allows me to build environments that evoke emotion and meaning. The most fulfilling moment is when a concept finally comes to life: when marble meets wood, when fabric softens geometry, when light reveals the soul of the space, and I see people respond to it emotionally.
The highlight of the past year was my collaboration with the world-renowned Swiss luxury watch brand Franck Muller, developing design concepts for two signature restaurant formats to be launched in the Middle East, with plans for global franchise expansion. Working with such an iconic brand was both an honor and a responsibility — every detail had to reflect its precision, heritage, and exclusivity.
This year also marked the launch of my own modular soft furniture collection, INCLINE, presented at two international design exhibitions. Soon after, I completed the design of a luxury aesthetic clinic and beauty salon in The Dubai Mall, the largest shopping destination in the world — a project that demanded refined detailing, innovation, and brand sensitivity.
Additionally, I created the concept for a restaurant in Qatar within one of the region’s most ambitious new lifestyle destinations and developed designs for public spaces and private apartments for Layan Verde, one of the largest luxury developments in Phuket, Thailand.
I especially enjoy working on hospitality and residential projects. Hospitality allows me to create immersive experiences for many people, while private residences are deeply personal and emotional. Both require sensitivity, innovation, and attention to detail, which make the creative process both challenging and rewarding.
The most challenging aspect is aligning all stakeholders — clients, contractors, suppliers — while maintaining design integrity. Interior design requires constant negotiation between vision, budget, and technical constraints. Balancing creativity with practicality is demanding, but it ultimately defines the success of a project.
I wish I had known how much of interior design is about people — communication, coordination, and trust — not just creativity. Early in my career, I believed a designer should do everything alone to maintain control and quality. Over time, I realized that true mastery lies in collaboration. Building a strong team of like-minded professionals, each an expert in their field, allows you to focus on the essence of design — the concept, the atmosphere, the emotional message.
Delegation, communication, and leadership are as important as artistic vision. The ability to unite talented people around one idea and guide them toward a common goal is what truly defines a successful designer.
Stay curious and never stop learning. Interior design is a constantly evolving profession influenced by technology, sustainability, and cultural shifts. Embrace change, refine your personal style, but always remain flexible to the needs of each project and client.
Design is rapidly moving toward sustainability and technology. Artificial intelligence will handle routine tasks, giving designers more space for creativity. The focus is on sustainability, digital integration, and human well-being.
Being accredited by SBID is a recognition of my professional achievements and an opportunity to be part of an inspiring global community of designers. It strengthens my credibility with international clients and motivates me to contribute to the advancement of our profession — across different cultures and continents.
About AB Design BURO
Alena Bulataya is the founder and creative director of AB Design BURO, an internationally recognized interior designer celebrated for her bold, authorial style and innovative approach to luxury spaces. With over 15 years of experience, Alena has completed more than 350 projects across Belarus, the UAE, Qatar, the USA, and Europe, earning prestigious awards and features in leading publications such as AD, SALON Interior, Harper’s Bazaar Interiors, Elle Decoration, American Daily Post, and many others. Beyond interiors, Alena is also an accomplished product designer, creating unique furniture and lifestyle collections that reflect her vision and influence on the global design industry.
The client’s brief was to transform a compact 55 sq.m. apartment in Kyiv’s Unit.Home complex into a highly functional and visually expansive space for a young couple. While working within the limitations of size, the goal was to maximise natural light, integrate smart storage solutions, and create a sense of calm, understated elegance.
The clients wanted the apartment to feel modern yet warm, with flexible living zones, high-quality materials, and a design that would stand the test of time both aesthetically and practically.
As the interior designer, Victoria Moshchynska's aim was to translate these priorities into a cohesive interior where every detail—furniture, lighting, textures—worked not only for comfort and function, but also for emotional resonance and visual harmony.
The design was inspired by the challenge of creating a sense of spaciousness, tranquillity, and individuality within a compact footprint — while responding to the character of its context. The apartment is located in Unit.Home, a newly developed residential district in Kyiv known for its contemporary architecture, thoughtful planning, and green surroundings.
I wanted the interior to reflect the overall spirit of the neighbourhood: modern, intelligent, and forward-looking — but at the same time to offer a deeply personal, warm and emotionally resonant atmosphere.
Natural oak wood set the tone, adding tactile warmth and continuity throughout the space. The glass partition between the bedroom and living area was used to maximise light and openness, while bespoke furniture and sculptural accents introduced personality and rhythm.
Inspired by the softness of European minimalism, I combined clean lines with rich textures and a refined palette — soft blue, deep burgundy, and warm neutrals — to ensure the home felt calm, inviting and unmistakably individual.
One of the main challenges was working within a limited budget while still delivering a high-end, custom look. The clients valued quality and aesthetics, but every design decision had to be cost-effective and efficient.
To overcome this, we collaborated closely with local manufacturers to develop bespoke solutions that were both budget-friendly and visually refined. For example, instead of using expensive wall cladding systems, we designed a more economical version of oak paneling that still achieved the warm, continuous effect we envisioned.
Another hurdle was the compact size of the apartment — just 55 sq.m. Every centimetre had to be carefully considered to maximise functionality without compromising on flow or visual harmony. Bespoke furniture, integrated storage, and multifunctional design elements were essential in resolving this constraint.
Ultimately, the success of the project came from a balance of creativity, technical precision, and clear communication — both within the design team and with the client.
The highlight of the project was the decision to wrap all the walls of the apartment in warm oak paneling — a bold move that initially raised concerns. The client was hesitant, worried that so much wood might make the space feel darker or heavier, especially given the apartment’s compact size.
However, the result was the exact opposite. The natural tone and vertical rhythm of the oak panels brought visual warmth and calm, creating a unified, elegant atmosphere that felt both contemporary and timeless.
This effect was further enhanced by the glass partition between the bedroom and living area, as well as the apartment’s tall windows, which allowed natural light to flow freely and interact beautifully with the wood throughout the day.
Convincing the client to trust this vision — and then seeing how much they embraced and loved the final result — was a truly rewarding moment for the entire team.
About Victoria Moshchynska Interior Design & Styling
Victoria Moshchynska is an award-winning interior designer with a refined contemporary approach and over 15 years of experience in the field. Since 2008, she has been creating stylish, functional, and personalized interiors for clients across various lifestyles. As an SBID Award winner, her work is recognized for its balance of elegance, comfort, and practicality. Victoria offers a full range of services, including full-cycle interior design projects, furnishing, decorating, renovation, and consulting. Her thoughtful use of materials, lighting, color, and layout transforms both empty homes and existing spaces into harmonious, curated environments tailored to the people who live in them.
Emily Dreelan, Director of Emily Day Interiors, has given her insights into the industry.
I’ve spent the past twenty years working in the interior design industry, but my love for design began much earlier. My dad was a furniture designer, and I grew up surrounded by upholsterers and makers, which sparked a lifelong passion for interiors.
I started out styling show homes while studying for my A-levels, then moved into kitchen and bathroom design. After completing a degree in Sociology, where I explored the impact of urban regeneration on communities, I went on to achieve an HND in Interior Design, blending my understanding of people and places with technical skills.
Over the years I’ve worked in project management and as an interior designer for other companies, before opening Emily Day Interiors, my own studio born from a successful and fulfilling career. As a certified colour expert, I specialise in maximalist, modern design; creating spaces rich with colour, pattern, and emotion, always finding the right balance between vibrancy and harmony.
From a young age I was immersed in the world of design, my dad was a furniture designer, and I spent much of my childhood surrounded by upholsterers and makers. That experience gave me a deep appreciation for craftsmanship and how our surroundings shape the way we live. As I grew, I realised I wanted to create spaces that don’t just look beautiful but truly connect with people and enhance their everyday lives. Studying sociology further reinforced my belief that environments influence how we feel and interact. Interior design became the perfect career path: a way to blend creativity, colour, and pattern with empathy and purpose, transforming houses into homes and spaces into experiences filled with personality and emotion.
I love the challenge of balancing colour, pattern, and texture to craft interiors that feel both vibrant and harmonious. Seeing a space transform from concept to reality never gets old; the moment a room comes together perfectly is incredibly rewarding. I also enjoy the human side of design: understanding how people live, how spaces influence their moods, and tailoring environments that reflect their individuality. For me, interior design is about storytelling through space, colour, and creativity.
A real highlight of my career over the past year was taking the plunge and opening my own studio. It was a brave step, turning years of experience into a space where I could fully express my creative vision. Even more exciting, my very first solo commercial project earned recognition as a finalist in the SBID Awards. It was incredibly rewarding to see my work celebrated on such a prestigious platform and a real validation of following my passion.
My favourite projects are always those where the client has a clear vision, and I get to bring it to life in my own colourful, emotive way. I love the challenge of working within a budget, finding creative solutions that make every pound count, and incorporating existing pieces of furniture to give them a fresh lease of life. There’s something incredibly satisfying about creating spaces that feel new and vibrant yet still hold echoes of memory and personal history. For me, the best designs balance innovation, colour, and pattern with a sense of continuity and meaning.
One of the most challenging aspects of working in interior design is balancing the creative demands and tight deadlines of projects with family life. Every project requires focus, attention to detail, and often long hours to bring a client’s vision to life, which can make finding time for loved ones tricky. Learning to manage schedules, set boundaries, and stay organised has been essential. Despite the challenges, the rewards (seeing a space transform and knowing it will be enjoyed for years) make the effort worthwhile and keep the passion for design alive.
I feel very fortunate to have had an insight into the design industry from a young age, that early exposure gave me a strong foundation, but if I’m honest, I wish I’d known just how fast-moving the industry would become, especially with technology. Tools, software, and design trends evolve constantly, and staying ahead requires continuous learning. While the creative principles remain the same, adapting to new processes, virtual presentations, and digital workflows is a challenge I didn’t fully anticipate when I first started twenty years ago.
Technology and a strong foundation are both essential in interior design. Social media exposes us to trends and influencers whose styles change quickly, but the key isn’t chasing fast fashion, it’s creating spaces that last. Listen to your clients, understand the fundamentals of design, and combine creativity with practicality. A well-designed space balances personality, function, and longevity, so you can create interiors that remain beautiful and meaningful for years, not just for a season.
I believe that over the next year, interior design will evolve to focus on well-being, connection with nature, and thoughtful technology integration. Wellness-centric spaces that promote relaxation and mental health, alongside natural materials, plants, and light-filled interiors, are becoming central to modern homes. At the same time, technology is playing a dual role—enhancing the design process with advanced tools and smart home features that improve functionality in the finished space.
Being an SBID member is incredibly rewarding. It provides a supportive platform, valuable opportunities for continued learning, and a community that encourages growth and collaboration. Membership represents reaching a level in my career where my experience and achievements are recognised as meeting an industry-leading standard. It’s inspiring to be part of an organisation that not only celebrates excellence in interior design but also offers ongoing support, guidance, and connection with fellow professionals who share the same passion for creating outstanding spaces.
About Emily Day Interiors
Emily Day Interiors specialises in creating bespoke, inspiring and personalised spaces based on the individual requirements of every client. We offer a range of services to include home styling, interior staging, procurement and full Interior Design Serives. With almost two decades working in the Interior Design industry and specialising in bespoke window treatments, as well as kitchen, bathroom and joinery design, Emily Day Interiors can bring a unique insight into every project. We work closely with our clients as well as our trusted suppliers and partners to create tailor made spaces that fulfill our client's requirements.
It is often the smallest spaces that speak the loudest. A bedside table may seem purely practical but styled thoughtfully it becomes complimentary to our daily rituals. Katharine Pooley explores how to elevate this intimate corner of the bedroom. From lighting that softens the room to the tactile details that ground your evening routine, consider this your guide to styling with purpose - refined, functional and beautifully lived-in.
Lighting sets the foundation for a well-styled bedside table. A lamp should do more than provide illumination, it acts as an anchor that helps to frame the space. Consider both scale and material when making your selection: a lamp that is too large will overwhelm a small table and look too busy, but too small and it loses presence.
A bedside table is a practical surface so it must be able to accommodate everyday essentials while still remaining calm. A small, elegant tray or box can hold loose items like reading glasses, medicine, lip balm or jewellery, reducing clutter and creating a sense of calm. This is particularly useful in guest rooms where an uncluttered surface feels welcoming and considered.
The qualities of a bedside should speak to the room’s palette. Think aged brass next to raw ceramic, linen-bound books against a marble tabletop. Materials should contrast gently - creating tension without chaos. A balance of matte and reflective finishes adds depth and draws the eye without overwhelming the view.
A framed photograph, a handwritten note, a scent that reminds you of somewhere beautiful, these small markers turn the ordinary into something quietly sacred. Whether it’s a sea-polished stone from a long-forgotten holiday or the lingering trace of a favourite candle, personal touches build an atmosphere of comfort. The bedside isn’t entirely designed for display like other spaces, it’s a private landscape and a still life composed for one. It should hold the things that calm you and move you, gently guiding you into rest.
Careful proportions or balanced or deliberately off-centre, a bedside table can be either depending on the mood you want to create. A symmetrical setup either side, perhaps a matching pair of lamps and other aligned objects, feels formal and grounding. Asymmetry, on the other hand, invites a more relaxed, lived-in character: a candle offset by a low stack of books, a solitary object with presence. Trust your eye to create rhythm and flow.
Victoria Moshchynska, Founder of Victoria Moshchynska Interior Design & Styling, has given her insights into the industry.
I have been working as an interior designer since 2008, starting my career in Kyiv as a co-founder and partner at ID4U Studio. Since 2022, I’ve been based in London, working independently under my own name — Victoria Moshchynska Interior Design & Styling.
I’ve been drawn to beautiful interiors since my university years. Even as a student, I found myself deeply interested in how space can be organised—not just visually, but functionally. It started at my parents’ home, then in my first apartment, and soon I was helping friends with their spaces too. I had a natural ability to make small apartments feel more spacious, well-planned, and harmonious.
After graduating with a degree in analytics, I decided to study interior design—not with the intention to change careers, but purely out of passion. But within a year, I was already creating projects for friends and family. I quickly realised that interior design brought me much more energy and inspiration than my original profession. That’s when I made the decision to fully commit to this path—and I’ve never looked back.
What I enjoy most is the transformation process—how even the smallest changes can make a big impact. Sometimes, shifting a wall by just 15 centimetres can completely improve how a space functions. Or a previously unused corner becomes a much-needed and highly practical storage area. This kind of spatial planning and zoning is one of my favourite parts of the job. A well-thought-out storage layout, for example, can bring real relief to people’s everyday lives.
I also love the creative challenge of finding the perfect balance between aesthetics and functionality. Each project is like solving a unique puzzle: understanding the client’s lifestyle, their habits, their emotional connection to space—and then translating that into a design that reflects who they are.
It’s incredibly fulfilling to create homes that not only look beautiful but also feel effortless to live in.
One of the most memorable highlights in my career was receiving the SBID International Design Award in 2022. Being recognised by such a respected global institution was a true honour and a powerful confirmation of the design values I’ve built my practice on.
What made this moment even more meaningful was the timing—it happened shortly after I was forced to relocate to London with my family due to the war in Ukraine. It was a very challenging period, having to start everything from scratch in a new country. This award became an incredible source of motivation and strength. It reminded me that even in the most uncertain times, creativity and passion can still lead to recognition and new opportunities.
While I’ve had experience working with office spaces and hospitality projects, my true passion lies in designing residential interiors—homes and apartments. There is something deeply personal and fulfilling about shaping the spaces where people live, rest, grow, and create memories.
I enjoy going deeper into people’s everyday lives—understanding their routines, habits, dreams—and then tailoring the environment to truly support and reflect their lifestyle. For me, it’s not just about beautiful design; it’s about creating spaces that feel like home in every sense of the word.
One of the most challenging aspects of interior design is managing all the moving parts—design, timelines, budgets, suppliers, contractors—while ensuring the client’s vision is not only preserved but elevated. Many people think interior design is purely creative, but in reality, it requires a great deal of structure and organisation. My analytical mindset and background really help me manage the process efficiently and make logical decisions under pressure.
And let’s not forget the “human” side of the job—sometimes, being an interior designer means also being a part-time therapist. Especially when two people are involved in the decision-making process! Navigating different tastes, opinions, and the occasional “I can’t live with that wallpaper” moment takes diplomacy, empathy, and a good sense of humour. But when it all comes together and both clients are happy—it’s pure magic.
I wish I had known how much of interior design is actually about communication, negotiation, and project management—not just creativity. You come into the field full of inspiration, ready to create beautiful spaces, and quickly realise that ideas are only quarter of the story. Bringing them to life means dealing with budgets, delays, technical limitations, and lots of different personalities.
I also didn’t fully realise how emotionally invested clients can be in the process. You're not just designing a space—you’re helping shape how people live. That level of responsibility is huge, but also incredibly meaningful once you learn how to handle it with care and confidence.
Travel as much as you can, see as much as possible, and train your eye constantly. Inspiration is everywhere—in architecture, in nature, in cultures, in everyday details. The more you see, the sharper your design instinct becomes.
And one more thing—take a course on client communication! Trust me, it’ll be more useful than half the design software out there. Being able to understand, guide, and sometimes gently negotiate with clients is a skill that will save you a lot of stress (and revisions).
With the growing integration of AI and digital tools, basic interior planning is becoming more accessible to everyone. More people will be able to create simple design concepts themselves, which will inevitably reduce the demand for designers at the entry level. Only those professionals who bring real depth—strategic thinking, emotional intelligence, strong spatial planning, and a highly personalised approach—will remain in high demand.
In a way, the role of the designer is shifting from just “making things look good” to being a creative strategist and experience curator.
As a designer originally from Ukraine, becoming an SBID Accredited Interior Designer represents an important step in receiving recognition on an international level. It reflects the standards I hold myself to in my work and aligns with my commitment to professionalism and quality in every project.
For me, it’s also a way to show clients—especially in a new market like the UK—that I bring both experience and accountability to the design process.
The Royale Residence Villa project, designed by DM Projects, aims to create a luxurious Moroccan-style private retreat near Bali's Pandawa Beach. The design criteria focus on blending traditional Moroccan aesthetics with modern amenities, ensuring panoramic ocean views and high-end facilities such as private gyms, saunas, and spas for each villa.
The external appearance showcases authentic Moroccan architecture, characterised by intricate tile work, arched doorways, and ornate detailing. Each villa is complemented by lush garden facilities, featuring native Balinese flora to create a tranquil oasis that harmoniously blends with the environment.
Royale Residence is designed for discerning investors, high-net-worth individuals, and business professionals seeking an exclusive retreat in Bali. Positioned in a prime location, this villa offers the perfect balance of luxury, privacy, and investment potential.
Offering an exclusive, serene environment that appeals to affluent individuals seeking a unique and opulent living experience in Bali. Challenges include harmonising Moroccan architectural elements with the tropical Balinese environment and ensuring the integration of luxury features without compromising the natural beauty of the surroundings.
The private pool at Royale Residence offers a secluded retreat, surrounded by lush tropical greenery. Designed for both relaxation and recreation, the pool area features elegant sun loungers, shaded pergolas, and intricate architectural details that enhance its serene ambiance.
The rooftop terrace of Royale Residence is an elevated retreat designed for relaxation, entertainment, and breathtaking views. Featuring elegant sun loungers, a shaded pergola, and lush greenery, this space seamlessly blends comfort with natural beauty.
The grand staircase and classical architectural elements create a sophisticated ambiance, while thoughtfully placed seating areas offer an intimate retreat. Whether for sunbathing, alfresco dining, or quiet evenings under the stars, the rooftop embodies refined luxury and exclusivity.
Sustainability, safety and innovation are an important part of the project. The Royale Residence has features that improve the safety, security, accessibility and wellbeing of the occupants: - Security and CCTV: Utilisation of state-of-the-art video surveillance systems. Availability of professional security guards for round the clock security. - Safe Zones: Designation of safe areas and evacuation routes. Use of safes for guests' valuables. - Access Control: Restricting entry to registered visitors only. Entrance to the complex is strictly through the reception desk. - Fire Safety: Installing fire extinguishing equipment and smoke detectors. - Emergency Assistance: Organisation of medical service for emergency cases. Safety instructions and contact numbers for guests. - Hospitality and Service: Trained staff ready to provide high quality service. Feedback systems to improve service quality.
To ensure that the villa is stable and functions for many years, bringing only joy and comfortable life to its owners, we equipped the project with the following equipment:
- Smart Home: Premium, Smart Home Systems Personalised for the way you live offers the unparalleled convenience of controlling your lighting, climate, entertainment, and security from a single control. - Climate control HVAC system: Our energy-efficient HVAC systems are designed to minimise your carbon footprint, allowing you to live a greener lifestyle. - Energy saving and ecology: Natural insulation and ventilation that ensures a dry micro climate in the villa during the rainy season, which prevents the formation of fungi and mold. Waste management by arrangement with the garbage collection company. The area has moderate winds from the west during the dry season and from the south east during the wet season, which keeps a mild micro climate indoors and outdoors.
- Water filtration for villas: Follows technological developments, especially in water treatment and reverse osmosis systems. Provide solutions for clean water needs for customers by paying attention to various aspects such as environmentally friendly technology. - Recycling: Composting organic waste for fertilizer and reducing pressure on landfills for every our villa. Say Goodbye to Food Waste. It's time to rethink recycling. Our powerful technology, sleek design and easy operation make the FoodCycler a game-changer in your kitchen. - Waste sorting bins in every single kitchen: Waste can become new resources. Our chosen series helps to sort different materials into different bins, a simple action and the first step towards giving waste a new life.
- Solar panels: Professional lithium battery storage solar system. - Sustainable water conservation sanitary: Hybrid ecology system ultra-powerful water conservation. Flushes waste completely every time no matter where the toilet is located. Hybrid ecology system combines two Innovative water streams-one from the plumbing system and one from a small tank inside the toilet-to maximise flushing efficiency. Using minimal water, Hybrid ecology system is so effective at removing waste that a second flush is never required. What's more, the flushing power remains strong regardless of how high up in a building the toilet is located.
Energy efficiency and eco-friendly measures encompass advanced lighting systems, climate control solutions, water conservation practices, and comprehensive recycling programs. The design prioritises sustainability without compromising luxury.
About DM Projects
At DM Interior Design, our philosophy revolves around the belief that every space has the potential to inspire, uplift, and enhance everyday life. We approach each project with a deep commitment to balancing beauty and functionality, creating environments that are both aesthetically striking and practically suited to the needs of those who inhabit them. Our designs are rooted in timeless elegance, yet we remain at the forefront of innovation, blending classic principles with modern sensibilities. We believe that great design should not only be visually appealing but also sustainable, fostering a connection with nature and promoting well-being through the use of eco-friendly materials and practices.
Katherine Jane Channell, Founder of Katherine Jane Design Studio, has given her insights into the industry.
My journey into interior design began with a Bachelor of Arts in Fashion Design from Nottingham Trent University, which gave me an incredible understanding of how different materials work together. This background has been invaluable in interior design - knowing how fabrics drape, which textures complement each other, and how to select upholstery that's both beautiful and practical for real life.
After completing my Diploma in Interior Design from the British College of Interior Design, I discovered my true passion for creating transformative living spaces. I founded Katherine Jane Design Studio here in Berkshire, and now I work with clients throughout the South of England, as well as internationally through my virtual design services. Whether I'm working hands-on with my UK clients or collaborating remotely with international clients, I bring that same attention to detail to every project.
Throughout my development years I loved designing and creating emotion through art, whether this is a bold garment or redesigning my own bedroom, so it felt calming and serene. When I left university, it was 2020 and I ended up in an upside-down world, I nearly went to do an internship at Thurstan Interior Design Studio but due to the world shutting down I ended up not knowing which direction to take. Listening to my peers I realised that fashion was not what made me tick. I went and did a few jobs here and there and then studied interior design which I then realised that this was where my heart lay. I am a homebody, and I appreciate the feeling of coming home and spending time with loved ones in a comforting and personal space. I also realised I cared more about what my home looked like than my clothes ever did!
I love connecting with a wide variety of people and being able to throw myself into projects that I love. Being able to take a tired worn-out space or empty canvas and be able to transform this into a functionally timeless space makes me genuinely excited to do my job. I love helping people create a space they never even thought was possible as well as also having fun and pushing people outside of their boundaries to create exceptionally beautiful spaces.
A significant highlight is my successful transition from being a solo operation to building a team - moving from working alone to now having freelancers on board and using "we" instead of "I" when talking about my business. I also have loved transitioning into the commercial space, I really enjoy building my knowledge in all areas of design and my recent project with Dr Memee has been amazing in implementing this from the design into the install.
I love working with amazing clients who are willing to be bold and be open to new innovative ideas. I enjoy both commercial and residential projects however, whole-home renovations are also incredibly fulfilling because you get to see the complete transformation and really understand how a family lives. Working through multiple rooms allows me to create a cohesive flow throughout the space while still giving each room its own personality.
What really makes any project special for me is when clients are collaborative and trust the process. The best projects happen when there's that perfect balance of client input and creative freedom.
Personally, I love a challenge! I enjoy making the impossible possible and working with contractors to make this happen. I will say what I am currently struggling with is as a growing business I have taken someone on a freelance basis but the transition from being a one-man band to growing a successful business where we can take on many more projects with more people working for us is a new challenge for me.
Interior design isn't just about creating beautiful spaces - it's about understanding people's emotional connections to their homes. I've learned that listening to what clients don't say is often as important as what they do say. Their lifestyle, family dynamics, and even their insecurities all play into design decisions.
So much of this business runs on relationships - with suppliers, contractors, other designers, and of course clients. I would recommend building a network around you, visiting as many suppliers and events as possible to immerse yourself in the design world and don’t forget to have fun! Sometimes the everyday can cause you to get stuck in a routine but remember why you are doing this. Experiment and gain inspiration whenever you can!
This year has snowballed for myself, and I think the world is waking up to how important the quality of an interior is and how it can affect your mood, for example in commercial design this is so important to connect with customers/clients. I feel like this is leaking more into the residential world, clients want spaces that tell their unique story, but they also want efficiency.
We're also seeing a major push toward sustainable materials and circular design principles. Clients are increasingly asking about eco-friendly and longer lasting options, and I expect this to become the standard rather than the exception.
Virtual design services are also becoming more sophisticated and widely accepted, allowing clients who may not have been able to access certain designers before are able to do so with remote collaboration. I see this segment growing significantly, especially for international projects.
Being an SBID Accredited Interior Designer has allowed me to communicate to my clients a mark of quality and professionalism that can help them feel at ease from the beginning. I want Katherine Jane Design Studio to be known for creating amazing, beautiful interiors that withstand the test of time and communicate the highest standard while also offering the best service to our clients so the whole process is enjoyable and exciting and this accreditation communicated this from the get go.
About Katherine Jane Design Studio
Katherine Jane Design Studio curates exceptional interiors that feel authentically personal to each client. The refined approach transcends fleeting trends—crafting spaces that remain timeless for years to come. Meticulous attention to understanding not just how clients envision their space, but how they truly inhabit it. Through careful consultation and thoughtful planning, every precisely considered detail reflects the client's unique lifestyle and elevates their daily experience to new heights of comfort and sophistication. Devoted to enduring design and creating spaces with lasting sophistication that won't require constant reinvention. When partnering with Katherine Jane Design Studio, you’re investing in a home that truly enhances your everyday living.
There is a certain romance to collecting wine – the way the bottle evolves with time, the memory of the vintage year and waiting for the right moment. Designing wine storage and its respective rooms is in many ways a reflection of the same elegance. It requires a patient balance between functionality and style. As a studio, Katharine Pooley has designed wine rooms and cellars for countless properties: London townhouses, Mediterranean villas, Provençal estates and Swiss ski chalets. Each has been a practice in crafting something deeply personal and rigorously exact.
Wine, like interior design, is sensitive to its surroundings; Humidity, temperature and light become as critical as colour palette, texture and proportion to the final product. Creating these bespoke storage spaces across the world means a thoughtful exercise in crafting a space where details like materials, technology and spatial planning all work in tandem.
In a hot and humid environment, it’s about concealed cooling and natural materials that breathe with the environment. In an inner city penthouse, sculptural glass and precision-engineered humidity control is the way to go. I love designing these rooms, it’s a joy to craft spaces where craftsmanship and expertise meet and the rooms age as gracefully as the bottles they hold. Here are my top considerations for designing wine rooms.
Wine rooms are no longer relegated to shadowy corners of traditional basements, the modern cellar has emerged over the years to become a centrepiece of luxury residential design. This is a reflection of the ever-expanding cultural reverence of wine and the rituals we appreciate that surround them and so, the spaces need to reflect the inhabitants.
I am seeing an increase in the requests for additional seating, wet bar and audio facilities as people want to spend extended time, and entertain in these rooms. In one of my South of France projects, I integrated a ‘tasting room’ above the storage cellar itself at the clients request. I included lots of fun touches like a vine-draped bespoke chandelier and generous comfortable dining chairs at a round tasting table to create a warm and inviting atmosphere. I paired all of this with functional elements like climate control and multiple areas for glass and server storage.
Fine wines demand specific conditions to age gracefully. A consistent temperature sits ideally between 11-14°C, controlled humidity levels should be around 60-70%. There needs to be minimal light and a vibration-free environment. Translating these technical requirements into something aesthetic is the challenge designers now embrace with increasing ingenuity.
A contemporary wine room is now often integrated into the main living space and sometimes visible through glass enclosures or showcased like artwork. I love transparent glass walls framed in a classic metal like bronze or steel – it should feel like an extension rather than an afterthought and mirror the home’s broader material and design vocabulary.
Materiality plays a crucial role in the performance and atmosphere of a wine room. Wood, particularly mahogany and redwood, has long been a preferred choice for racking due to its resistance to mould and moisture. However today’s designs frequently incorporate materials like blackened steel, smoked glass, travertine, and even poured concrete to achieve a more contemporary effect.
Lighting is another element where design and functionality converge. LED strip lighting is favoured not just for its low heat emission, but for its ability to dramatise by casting long shadows through bottles and creating a sense of allure. Custom cabinetry often includes modular racks for standard Bordeaux bottles, larger format magnums, and the increasingly popular Burgundy and Champagne shapes.
In this age of wine appreciation the cellar is no longer just a place for bottles to age and collect dust. These spaces can be beautifully orchestrated, and a beautiful blend of history, atmosphere and design. Every detail, like a well aged Barolo, tells a story worth savouring.
The Royale Residence Villa project aims to create a luxurious Moroccan-style private retreat in Bali.
The interior design, by DM Projects, highlights luxurious fixtures and fittings, such as handcrafted Moroccan lanterns, custom-designed furniture, and premium materials like marble and exotic woods.
Rich wooden details, custom ceiling patterns, and refined textiles enhance the space, while natural light connects indoor and outdoor living. Every element is designed to inspire, offering a perfect balance of comfort and prestige.
A seamless blend of classic elegance and modern sophistication, the living room of Royale Residence exudes timeless luxury. Grand chandeliers, arched windows, and handcrafted furnishings create a warm yet opulent ambiance.
The kitchen and dining area of Royale Residence combine functionality with refined aesthetics. The kitchen is designed for both professional-level cooking and intimate gatherings, featuring custom cabinetry, high-end appliances, and ambient lighting that enhances its warm and inviting atmosphere.
The dining area is a statement of elegance, with a grand table set beneath intricate chandeliers that cast a soft glow over the space. Large arched windows frame the tropical surroundings, creating an indoor-outdoor connection. Every detail, from handcrafted chairs to the sophisticated table setting, contributes to an experience of timeless luxury and effortless sophistication.
The bedroom of Royale Residence is a sanctuary of serenity and refined luxury. Inspired by timeless elegance, it features handcrafted wooden accents, intricate ceiling designs, and warm ambient lighting that enhance the intimate atmosphere. This bedroom embodies timeless elegance, blending classic craftsmanship with modern comfort. Intricately carved wooden furniture, warm earthy tones, and luxurious textiles create an inviting and tranquil ambiance. Designed for both relaxation and aesthetic harmony, this bedroom is a sanctuary of comfort and style.
The villa is complemented by lush facilities. The interior design highlights luxurious fixtures and fittings, such as handcrafted Moroccan lanterns, custom-designed furniture made by teak wood implemented by local professionals with fully hand carving, and premium materials like imported Tukish marble and exotic woods such as Iron wood and Bengkirei wood.
The floor is covered with cement glazed tiles made by Balinese craftsmen specifically for this villa. The colours, tones, and patterns on the tiles are exclusive to this villa and its colour scheme. The use of space emphasises openness and fluidity, with strategic lighting enhancing the ambiance and functionality of each area.
Rich textiles, plush furnishings, and traditional patterns evoke a sense of heritage and sophistication. Large arched windows invite natural light, seamlessly blending the indoor and outdoor experience.
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