The clients, a family of four with three children, bought two neighbouring apartments with common floor area 300m2. The main task was to connect apartments, reorganise the space including individual bedrooms for each of the three children, a room and kitchen for the staff, and a private area for the parents.
The head of the family is a professional cyclist, so it was also essential to create a well-equipped home gym.
The clients are active people who travel often and have a well-developed visual sensibility. They frequently visit London and are drawn to English classics as well as American style. Their preferences blended harmoniously with the approach of AIYA Bureau, which favours a contemporary aesthetic mixed with classical elements. Modern furniture, lighting, and decor were combined with traditional details like ornate cornices, herringbone parquet flooring, and refined door frames.
One standout feature of the apartment is its deep-set windows. For the reveals, the designers created classic-style wood paneling, with the frames extending up into the decorative cornice. Curtains were avoided to keep the space light and airy, and wooden blinds were used instead. The combination of decorative molding, woodwork, and blinds gives the space a distinctive and individual character.
The apartment is divided into three main zones. The first is the formal area: the kitchen-dining room and a spacious living room are placed symmetrically and connected by a wide opening, forming an enfilade. Between them, a small hallway houses a guest bathroom and a technical space with storage and refrigerators. The second large zone is the parents’ suite, and the third is dedicated to the children: three bedrooms for the boys of different ages, a shared children’s bathroom, a guest room, a technical area, and a staff room. This part of the apartment has a separate entrance.
What makes this interior particularly impressive is its cohesiveness. Across all 3000m2s, a consistent palette of materials, style, and colours is maintained: cool wall tones are balanced by the warmth of the flooring. Even the children’s rooms are fully integrated into the overall concept. Every detail has been carefully considered and refined.
About AIYA Bureau
In AIYA Bureau, we always stand for a good balance of aesthetics and functionality, the designer's vision and the client's individuality. For clients with the highest standards, we create stylish, timeless interiors filled with natural materials, featuring a calm, nature-inspired palette, and equipped with the latest technologies. Additionally, we are passionate about art and have strong relationships with the best art galleries in different countries. Carefully curated art pieces are the final touch in almost every AIYA Bureau project. Global operations are important for us. Recently, we have set our expertise in the UK, Europe, Russia, and the UAE, which are now our main focus areas. But we are excited to start a new project anywhere in the world.
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Farhan Rehman, Interior Designer, has given his insights into the industry.
Half a decade of experience within the interior design sector, I specialise in high-end residential projects, hospitality design and bespoke commercial spaces. Basically, anywhere that requires a space to be designed whether it be set down on soil or 6000ft in the air, everything is designable. Portfolio includes intimate villas, residential compounds, boutique hotels and co-working spaces. I’m known to execute on a project creating uniquely sophisticated spaces that blend aesthetics with exhilarating aspects.
My passion for interior design stems from the profound impact that thoughtfully designed spaces have on people's daily lives and wellbeing. I've always been fascinated by how each element of design and spatial arrangement can transform not just how a room looks but how it breathes and the flow of that segment. Witnessed how good design can solve real world problems, whether it's creating a calming sanctuary for a stressed executive, designing an accessible home for minimalistic everyday needs or creating an opulent luxury retreat within the hospitality sector. There's something deeply rewarding about combining creativity with practicality to enhance how people interact with their environments and invoke each of their sense. Every project presents a unique puzzle to solve and I do love a “unsolvable” puzzle!
Simply being able to create. Each project begins with intimate conversations where clients share their dreams and frustrations. I love translating their vision into tangible spaces while introducing elements they never imagined. The problem-solving component is equally exhilarating, finding creative solutions often leads to the most innovative designs. I'm also passionate about the sourcing process where I can discover unique pieces from local artisans or global finds that add soul to a space. Conclusively, the transformation moment when clients first see their completed space is pure magic. The emotional response of client and I reminds me why this work matters. It's incredibly fulfilling to know I've created something that will create a positive impact along with having a finished product that will resonate throughout generations to come.
A couple years ago while being an undergraduate student, I had the extraordinary opportunity to help handle the interior design of a private residential compound that included both living quarters and a boutique hotel component. The project required creating two distinct yet harmonious interior atmospheres, personalised family spaces alongside sophisticated hospitality interiors that would rival other hotels. The challenge was creating a cohesive design language along with a colour palette that would feel like home for the residents while providing guests of the hotel a luxury retreat. I sourced bespoke furniture, curated art collections and designed custom schemes that adapted from cosy residential warmth to elegant hospitality sophistication. We incorporated personal collections and travel memories into the hotel lobby while creating simple indulgence in guest suites, common areas and dining spaces. The compound featured around 120 villas, apartments, communal entertainment areas, the hotel and hotel-standard amenities including a recreation and restaurant. The most rewarding moment came when we hosted the first guests and witnessed how effortlessly the spaces transitioned from private residence to welcoming hospitality venue. This project pushed every boundary of residential design while incorporating commercial-grade functionality and luxury standards.
I’m particularly drawn to empty spaces and the abundance of space along with residential renovations with strong architectural character. These projects offer the perfect balance of preserving historical integrity while incorporating my own design style into a space. There's detective work involved from uncovering original mouldings, playing with an empty space or being the one to create hidden architectural gems which will be there for decades to come. I see myself as a curator helping create stories and allowing those stories to continue with each interior curated. These projects align with my values while often producing the most unique and characterful results, I call myself the painter that sparks creative solutions.
Managing client expectations while staying within budget constraints is perpetually challenging. Clients often have Pinterest board visions without understanding the associated costs or timeline realities. Educating them about quality investment pieces versus budget alternatives while maintaining their enthusiasm requires delicate communication skills. Project timelines are another constant challenge whether it be contractor scheduling conflicts or unexpected structural issues that can derail even the most meticulously planned projects. The emotional aspect can be draining too but you learning to maintain your personal health and wellbeing helps quite a bit as it reflects on the interiors you create. The feast-or-famine nature of client work means financial planning is crucial.
I wish I'd understood the critical importance of detailed contracts and clear communication protocols from day one. Many early challenges stemmed from assumptions about timeline expectations or budget inclusions that weren't explicitly documented. Learning to have difficult conversations upfront about realistic budgets and timelines would have saved countless headaches. I also underestimated how much of the job involves project management, vendor coordination and problem-solving rather than pure creative work. I wish I'd known to build stronger financial reserves for the irregular income patterns typical in this industry. Finally, developing a thick skin for criticism is essential as design is subjective and not every client will love every choice. Learning to separate professional feedback from personal validation was a crucial but difficult lesson.
While I’m still on my learning journey and far from perfect it’s hard to give tips to aspiring designers and I’d rather aspiring designers give me their tips! But develop exceptional listening skills, really listen. And have genuine curiosity about how people live. Technical design knowledge and aesthetic sensibility can be taught but the ability to truly interpret a client's unspoken desires is what separates good designers from great ones. Spend time observing how individuals use their spaces, what causes daily frustrations and what brings them joy in their abodes. Never stop learning. from construction techniques to emerging materials to cultural design traditions. I read that the most successful designers are those who remain as curious students constantly expanding their knowledge and challenging their assumptions about what makes a space truly exceptional.
Sustainability and wellness-focused design will continue dominating industry trends with clients increasingly prioritising eco-friendly material and biophilic design elements yet with a touch of luxury. Smart home technology integration is becoming standard rather than luxury, requiring designers to understand technical systems alongside aesthetic principles. Virtual reality and AI-assisted design tools are revolutionising the sector making design concepts more accessible and collaborative. The post-pandemic emphasis on multi-functional spaces that accommodate different aspects of life will persist, driving demand for adaptable interiors. I also see growing appreciation for local artisans and custom-made pieces. Economic uncertainties are pushing both designers and clients toward more thoughtful long-term investments in quality pieces rather than trend-driven purchases.
SBID accreditation represents a commitment to professional excellence and ethical practice that extends far beyond aesthetic capability. It demonstrates my dedication to continuous learning, adherence to industry standards and accountability to both clients and peers. The rigorous assessment process validated not just my design skills but my business practices, project management capabilities and professional conduct. Being part of the SBID community connects me with like-minded professionals who share high standards and collaborative spirit. The accreditation provides clients with confidence in my expertise and professionalism while the ongoing CPD requirements ensure I stay current with industry developments and best practices. It will open doors to prestigious projects and networking opportunities will advance my career. Most importantly, it's a badge of honour that carries real weight in establishing credibility and trust.
About Farhan Rehman
A visionary designer crafting spaces defined by refined sophistication and purposeful elegance. Each project is approached with a deep understanding of spatial flow and material expression, resulting in interiors that feel both elevated and intuitively designed. With a focus on creating environments that resonate emotionally and function effortlessly, the work transcends trend, offering timeless spaces tailored to modern living. Calm yet confident marked by subtle contrasts that quietly commands attention. Every detail is considered, every element intentional, creating interiors that are immersive in their appeal.
Nestled within the tranquil Cotswolds countryside, Bowmore Lodge stands as a testament to Manuela Hamilford’s visionary approach to design, where contemporary architecture seamlessly coexists with its natural environment. As the founder and Creative Director of Hamilford Design, Manuela’s latest project exemplifies her commitment to creating spaces that are not only beautiful but also ecologically sensitive and deeply rooted in their surroundings. This is a project close to Manuela’s heart, as her family and friends spend a lot of time in the property.
Bowmore Lodge underwent a comprehensive transformation that included a full architectural extension and interior reconfiguration. The goals were to maximise natural light, enhance spatial flow and strengthen the home’s connection to its landscape. The extension was carefully designed to accommodate Bowmore Lodge’s unique lakeside setting, built on a screw-effect platform that allows the structure to move with fluctuating water levels, ensuring long-term stability while respecting the conservation lake’s delicate ecosystem.
Manuela’s design philosophy centres around the idea that modern architecture can be both bold and environmentally considerate. The design features clean, bold lines and natural finishes that reflect the home’s rural setting. The palette draws inspiration from the surrounding landscape, with earthy clay tones, local stone, weathered timber, and brushed metals creating a textured, harmonious rhythm throughout the home. Inside, a muted palette of natural hues is enlivened by jewel-like accents that add warmth and richness. The bespoke kitchen, with solid wooden units and marble worktops, anchors the open plan living space; a large, light-filled area that encourages relaxed gatherings. “We wanted a space to entertain and bring people together”, says Manuela of her country home. “I opted for architectural pieces, which are sculptural and purposeful. They provide visual interest and serve as statement elements within the rooms, contrasting beautifully with the softer, tactile finishes of linen and velvet soft furnishings."
The interior layout has a natural flow, with spaces designed to maximise natural light and views of the surrounding water and wildlife with biophillic principles in mind. Oversized upholstered headboards and bespoke joinery in the bedrooms add comfort and weight. Bathrooms echo the natural theme, featuring stone basins, marbles, aged brassware and tactile materials that add textural layering and a connection to nature. Throughout Bowmore Lodge, every detail has been thoughtfully considered- from carefully placed lighting that plays with shadow to subtle tonal shifts in materials. The effect is a warm, inviting atmosphere that feels both modern and rooted in its environment.
Critical to the project was respecting the ecological integrity of the lakeside setting. Strict restrictions ensure minimal disturbance to local wildlife. The design and construction process prioritised the sourcing of sustainable materials and eco-friendly solutions, reflecting Manuela’s belief that contemporary design can and should coexist with nature. Local tradespeople were also used to echo this ethos.
Reflecting on Bowmore Lodge, Manuela says, “This project demonstrates that contemporary design can be both bold and respectful of the natural environment. The use of natural materials and strong architectural lines creates a home that feels solid yet connected to its surroundings.” She emphasises how the rich jewel tones and natural textures build a warm, inviting atmosphere, transforming the house into a true retreat.
Throughout her work across the UK, Manuela aims to craft spaces that are functional, beautiful and sympathetic to their context. Bowmore Lodge encapsulates this ethos, serving as a model for how modern architecture can enhance a landscape rather than dominate it. It is a sanctuary that celebrates simplicity, strength, and ecological sensitivity—an inspiring example of sustainable luxury in harmony with nature.
Bowmore Lodge embodies the future of modern country living - elevated by bold, elegant design.
About Hamilford Design
Founded in 2005, Hamilford Design offers a range of services from all aspects of creative interior design through to new builds and renovations with an expert team of contractors and architects. Creating elegant, luxurious and warm interiors is what reflects the essence of Hamilford Design. With projects globally, ranging from listed residences in London, to townhouses in New York and from large country estates to commercial projects across Europe, Hamilford Design has a wide portfolio. With no strict ’studio style’ all of our spaces are totally unique, we keep the client at the heart of all our projects.
Yuliya Forrest, Founder and Lead Interior Designer at Yuliya Forrest Interior Design, has given her insights into the industry.
I am an interior designer with over 18 years of international experience, currently based in Scotland. My background combines fine arts and civil engineering, which allows me to approach design with both creative depth and technical precision. Over the years, I have worked on a wide variety of residential, commercial, and hospitality projects across different countries—including Russia, Belarus, Egypt, and the UK.
Since relocating to beautiful Scotland, I’ve been deeply inspired by the architecture and natural surroundings of the UK. However, I often notice a disconnect between the charming exteriors of buildings and their underwhelming interiors. My mission is to bridge that gap by bringing thoughtful, elegant, and emotionally resonant design into Scottish interiors—enhancing public spaces, hospitality venues, and homes to better reflect the beauty that surrounds them.
I recently launched my own design practice, Yuliya Forrest Interior Design LTD, and am actively growing my portfolio of projects across the UK.
Art has always been a part of my world. I come from a creative family—my ancestor, the Russian landscape painter Nikolai Petrovich Krymov, is someone I deeply admire. His works are exhibited in the Tretyakov Gallery, and his legacy has inspired me to pursue a life connected to art.
I studied fine art and spent much of my early life drawing, yet I eventually felt the need to express creativity on a larger, more spatial scale. I wanted to shape entire environments, not just images. For me, interior design is about more than aesthetics—it's about creating moods, evoking emotion, and supporting the inner lives of those who live or work within a space. I believe the spaces we occupy can help shape who we are.
Over the course of my 18-year career, my preferences have naturally evolved. I’ve always been a hands-on designer—capable of taking a project from initial measurements to final installation. I can create 3D visualisations, produce technical drawings, prepare budgets, and select materials. But today, what excites me most is the early conceptual phase—the creation of the design idea itself.
This is the part I now focus on most closely, while the technical development is handled by my team under my direction. What truly fascinates me is connecting with the client and uncovering what they really want—even when they’re not entirely sure themselves. There is nothing more rewarding than seeing a client’s eyes light up when the final result reflects exactly what they needed—sometimes even before they realised it.
So much has happened in the past year—it hasn't even been twelve months since I launched my interior design business in the UK. But without a doubt, the most memorable milestone for me was securing my very first project in this country.
It was a commercial commission that included the design of a bar, a restaurant, and an event hall—all in one multifunctional venue. I started from scratch, from the earliest concept sketches and zoning, and led the project through to its final realisation. This project will always hold a special place in my heart as the one that marked the beginning of my UK journey. Commercial spaces energise me—I truly enjoy shaping environments where people gather, celebrate, and connect.
For me, the most fulfilling projects are the ones where clients trust the design process and are open to creating something truly expressive. Whether it’s a residential or commercial space, what matters most is that creative dialogue and mutual respect.
That said, I personally find the greatest satisfaction in designing commercial interiors. There’s something incredibly energising about developing spaces that serve a broader audience—whether it’s a hotel, a restaurant, or a public venue. One of the most fascinating projects I’ve worked on was the Hawaii Resort Hotel, which I developed over several years. Projects like that allow me to blend strategic planning with storytelling and emotional atmosphere.
As someone who is naturally meticulous and highly responsible, I always strive for perfection in my work. I want every detail to be executed with precision. But interior design, especially during implementation, often brings unexpected challenges—whether it's on-site complications or last-minute changes from clients.
One of the biggest challenges for me has been learning to remain flexible in situations that are constantly shifting. You have to adapt quickly and calmly—while still delivering quality. Balancing my perfectionist nature with the need to stay agile and responsive has definitely been one of the most demanding (and character-building) aspects of the profession.
In the early stages of my career, I focused heavily on the artistic side of design—on aesthetics, atmosphere, and visual impact. But over time, I’ve come to understand just how essential it is to also master the technical and constructional aspects of the work.
I wish I had realised sooner how important it is to deeply understand how things are actually built: the materials, the methods, and the hidden details behind the finished surfaces. Today, I have that experience, but I encourage every aspiring designer to take an active interest in the 'invisible' side of design: the structure behind the beauty.
Always stay focused on the final result—not just the design stage. A beautiful concept on paper means nothing if it isn’t brought to life as intended. A project should be seen through to completion. That means being involved during the implementation phase, supporting the client, and guiding the execution.
In my early years, I worked on several projects where the clients chose not to proceed with author supervision—often due to budget concerns. Sadly, many of those interiors were never realised as planned. The vision was lost in translation, and the end result didn’t reflect the original design.
We’re already seeing the trends that are likely to shape the next few years, and many of them were clearly reflected at this year’s Milan Design Week. That event always sets the tone for what’s to come in the industry—and this year, it was all about natural materials, bold forms, and deep, earthy colours.
I believe the interior design industry will continue to grow, both creatively and commercially. As people place more value on the aesthetics of their surroundings—whether at home or in business environments—design becomes not just a luxury, but a necessity.
Becoming part of such a respected design community has been incredibly meaningful for me—especially as someone who is new to the UK. I see SBID as not just a professional network, but as a source of support, inspiration, and growth. It gives me the opportunity to learn from established British designers whose work I truly admire, and to better understand how the industry operates in this country.
As I plan to live and grow my business here long term, I believe SBID will play an important role in shaping my future as a designer in the UK. I’m excited to be part of this community and look forward to contributing to it in the years ahead.
About Yuliya Forrest Interior Design
Yuliya Forrest Interior Design is a studio based in Scotland, UK. Since 2006, Yuliya has been creating thoughtful and well-resolved interiors that combine functionality, comfort, and visual identity. While her portfolio spans residential, hospitality, and commercial projects, Yuliya is especially passionate about shaping distinctive spaces for businesses. Her work is rooted in a refined European sensibility, brought to life through a clear technical understanding and a strong artistic vision. The studio currently focuses on projects throughout the UK, while also maintaining a track record of international work across Europe and the Middle East. Clients value the studio’s flexible, hands-on approach and ability to translate brand and lifestyle into authentic, engaging interiors.
Tucked discreetly between two existing homes in the creative riverside town of Wivenhoe, just outside Colchester, The Hideaway is a striking new build that defies expectations. Its distinctive layout and modern exterior give way to a surprising and innovative interior – a true architectural "tardis" that unfolds across multiple levels.
Designed by NB Interiors UK, the home’s dynamic split-level design sets it apart. Bedrooms and living areas are positioned across different levels, creating a sense of space and depth rarely found in town-centre properties. To help potential buyers envision the lifestyle offered by this unique layout, the interiors have been thoughtfully dressed to highlight how each space can be used and enjoyed.
Fresh white walls provide a crisp canvas, brought to life by a curated collection of artwork from celebrated local artist Joe Lichtenstein. These vibrant touches complement the colourful, contemporary furniture and designer lighting, resulting in an aesthetic that’s both modern and welcoming.
The master bedroom, with its soaring 4-metre-high ceiling, is a standout feature. A dramatic modern chandelier and oversized artwork accentuate the vertical space, adding a bold yet serene atmosphere. Each ensuite bathroom has been individually styled, maintaining a cohesive sense of calm luxury across the home.
A gentle step-down at each level leads you through a stunning journey within the house. Midway, a beautifully designed courtyard opens off the master bedroom. Full-height glass windows here flood the interior with natural light, enhancing the sense of openness. The wide window ledge has been styled to draw the eye, linking indoor and outdoor spaces seamlessly.
Art and interior design have been carefully curated to complement the architecture. Every sightline—from bedroom to courtyard—has been considered, ensuring the views are as compelling as the layout itself.
About NB Interiors UK
I have a passion for colour and texture, I enjoy helping clients be brave and take the leap into injecting personality into their homes. Whilst keeping spaces cosy, welcoming and feeling like their home. I aim to create spaces that can be truly lived in, comfortable and that will stand the test of time.
Oksana Maksakova, Interior Designer, has given her insights into the industry.
I began my career in design with a strong foundation in architecture, which gradually evolved into a deep passion for interiors. After completing formal studies and gaining practical experience across residential and commercial projects, I established myself as an independent designer. Today, I work on bespoke interiors that reflect each client’s lifestyle and aspirations, blending creativity with technical precision.
I’ve always been fascinated by how physical spaces affect human emotion and behavior. Interior design, for me, is a way to shape atmosphere, influence daily life, and bring beauty into functionality. It’s a field where creativity and practicality coexist—and that balance is what drew me in.
I love the conceptual phase—developing a narrative or theme for the space, choosing materials, and visualising the final result. But equally rewarding is seeing the client’s reaction when a project comes to life. That emotional connection and transformation of a space is incredibly fulfilling.
One of the most memorable moments this past year was completing a residential apartment where the brief centered around creating a calming, minimalist space that still felt warm and personal. The client was going through a life transition and wanted the home to reflect a sense of new beginnings. Designing with emotional sensitivity—using soft textures, natural materials, and subtle colour palettes—was both challenging and fulfilling. Seeing how deeply the final result resonated with the client reminded me how powerful design can be on a personal level.
I particularly enjoy residential interiors where I can form a personal connection with the client. It allows for more storytelling, emotion, and detail. Tailoring a home that truly reflects someone's personality is always a creative challenge I love.
Managing expectations—especially balancing creative vision with budget and time constraints—is one of the toughest parts. Communication is key to guiding clients through the process and helping them understand the decisions behind each design choice.
I wish I had fully understood how much of interior design goes beyond creativity. It’s not just about beautiful spaces—it’s also about technical knowledge, project coordination, time management, and working with many different personalities. The ability to navigate between the artistic vision and the practical realities of budgets, deadlines, and site conditions is something you only truly learn through experience. I’ve come to appreciate that successful design is as much about clear communication and adaptability as it is about aesthetics.
Be curious and stay humble. Learn from every project, no matter how small. Listen more than you speak—especially to clients. Good design starts with understanding people.
I believe we’ll continue to see a shift toward sustainable and conscious design. Clients are increasingly aware of environmental impact, and designers must respond with smarter material choices and timeless aesthetics that go beyond trends.
It’s a recognition of professional standards, ethics, and commitment to the industry. Being part of SBID gives me access to a respected network and strengthens the trust clients place in my practice.
About Oksana Maksakova
I design interiors that combine elegance, functionality, and sustainability. My approach is centered on creating spaces that reflect each client’s unique personality while prioritising environmental responsibility. I carefully select materials and solutions that are both timeless and eco-conscious, aiming to minimise waste and enhance long-term value. By deeply understanding my clients’ needs and aspirations, I craft environments that feel natural, harmonious, and aligned with their lifestyle. Each project is a collaborative journey, where creativity and practicality meet to deliver spaces that are not only visually stunning but also meaningful and sustainable.
Upon being commissioned to restore and redesign a majestic property set amongst twenty-five acres of sprawling grounds and beautiful sea views, Katharine Pooley knew the new layout had to include a strong connection to outdoor living. The Château de la Croix des Gardes embodies and glamour of its movie-star history both inside and out, blending architecture, nature and design to create a beautiful yet functional residence lauded for its outdoor entertaining spaces. With seven separate buildings, the estate naturally includes multiple alfresco areas, and my favourite is the Italian Pavillion.
Nestled amongst an array of European botanical species arranged in symmetrical flower beds, we worked closely with landscape and garden design Studio Atelier François Navarro to reinstate the planting, stonework, follies, outhouses, pool and wisteria walkways to reflect the splendour in place over a century ago. The Italianate gardens are the jewel in the crown. Sculpture-filled vistas, rockeries, and fountains frame the picturesque structure at the heart of it all: a hand-painted indoor room.
The Renaissance and Baroque Gardens in Italy were particularly famous for their elegant and balanced designs. Pavilions were often placed at focal points within the garden to provide a moment of respite and a spot to enjoy the vista. Sitting at the intersection of Italian history, classic French design and English eclecticism, our Italian Pavillion is defined by its hand painted trompe-l'œil walls and large, open windows that allow for unobstructed views of the garden. This creates a sense of immersion in nature while still being sheltered. The design is simple and open.
Trompe l'oeil is the artistic device in which the eye is tricked into seeing painted walls and surfaces as three dimensional. It has long been used in garden rooms as a way of bringing the outside in, and to stamp a very personal mark on a space. Across all cultures and thanks to our natural instincts, a connection to outdoor living is found across most classical developments. Through history we continuously see nature adopted as the feature of both public and private settings. This stems from an inclination of enjoying nature as the definition of satisfaction.
The view through the gardens at our South of France project is equally captivating at day or night. In the evening, the Italian Pavilion glows beautifully with soft lighting, capturing the symmetry of the stone work and rose filled flower borders.
I was exceptionally proud when the project Château de la Croix des Gardes was called ‘a contemporary reimagining of an historical masterpiece’ in last summer’s issue of Architectural Digest France.
The largest remaining estate on the Cote D’Azur, this legendary Belle Époque Château is unparalleled in the beauty of its architecture, its sublime Mediterranean views, the scale of its surrounding gardens and its magical history. Dating back to the early 19th century, the chateau was built alongside a series of outstanding properties in the region (Villa Rothschild, Castle Vallombrosa, and Villa Romée, among others) that became known as Quartier des Anglais. In 1919, Swiss industrialist Paul Girod purchased the property and built a Florentine-style villa atop the hill, surrounded by twenty five acres of authentic hanging gardens designed by a famed landscape architect known throughout the region. These iconic gardens defined the estate.
We commissioned a wonderful artist and friend, Piero, to paint all four walls with views of the gardens. The process was a complete joy to oversee. He captured the grounds by hand, meticulously detailing the 60 acres of jasmine, lavender and rows of cypress trees reaching up to the sky. In total we have thirteen hand-painted murals across the property but this one is by far my favourite. It details the original rear facade of the property, as well as the vast array of flora and fauna that have remained the same over the years as owners have changed.
In our restoration of the Château de la Croix des Gardes we emphasised a seamless connection between architecture, nature, and design. The Italian Pavillion is the perfect example of this approach, with its symmetrical layouts, manicured flowerbeds, and artful placement of sculptures and water features reflecting the elegance of Italianate garden design.
The transformation of this historic property has proudly earned praise for its modern reimagining of classical luxury, maintaining the grandeur and beauty of its past while embracing a contemporary approach to living.
About Katharine Pooley London
Recently named ‘British Interior Designer of the Decade’, ‘International Designer of the Year in Asia’ and ‘Entrepreneur of the Year’ Katharine Pooley has in a short space of time become one of Europe's leading designers. Her portfolio encompasses a multitude of interior styles and architectural genres and her design ethos is one of luxurious eclecticism. No two projects are ever alike, but they are universally beautiful and timeless.
Wren Loucks, Founder and Creative Director of Be-Kin, has given her insights into the industry.
Wren is the Founder & Creative Director of Be-Kin. She is an award-winning designer, who has spent her life exploring how the spaces we occupy play a role in our physical, emotional and spiritual health.
Wren is a fully registered member of the Society of British and International Interior Design. Her professional qualifications include a Bachelor of Fine Arts Honors Degree from Queen’s University, Canada, a Post-Graduate Diploma in Architectural Interior Design from the Inchbald School of Design and a Masters in Business Administration (MBA) from University College London.
Alongside overseeing the studio, Wren guest lectures about design and wellbeing, tutors and writes for design magazines. She is also an artist, and you can learn more about her practice here.
Since I was a teenager, I have been curious about how different environments affect our emotional and spiritual health. Within myself, I would observe how different spaces made me feel, and I started to document this.
My first degree was in oil painting and art history. For my final project, I painted a series of large oil paintings called Moving Meditations where I tried to visually capture the way we could be physically present in a space and emotionally and spiritually reacting to the history of that space, or the intangible design elements. After art school, I went to the UK to study interior design and was delighted to learn about phenomenology and to dive deeper into exploring how our first home, the womb, and our ancestral history affects our sense of what makes us feel safe and at ‘home.’
In all my work, I am interested in creating environments that feel comfortable and safe for our clients. The spaces we occupy have a profound effect on our sense of wellbeing. This is part of our holistic design approach at Be-Kin.
As the Founder and Creative Director at Be-Kin, one of the most enjoyable aspects of my job is community building.
I’m lucky to have an incredibly talented team and to work with clients and suppliers who often become friends. The community around Be-Kin is very rich and authentic, and every day I interact with someone who inspires me.
We completed several projects in the Cotswolds and in London in the past year. Our clients are delighted with the results, and so are we. This makes me very happy and very proud of the team.
I have designed all sorts of projects. What makes a project particularly memorable to me is the relationship I build with the client and knowing that they love being in the space that we created for them.
Interior designers rely on many external parties to bring their designs to life, including furniture suppliers and contractors. A challenge can be working with a supplier or contractor whose customer service and/or quality doesn’t match the designer’s or clients’ expectations.
At Be-Kin, we mitigate this risk by having a preferred list of suppliers and contractors.
Interior designer is a creative job, but most of the work is project co-ordination and management. I think it would be beneficial for more interior designers to be aware of this.
I recently completed an MBA at University College London, which has been very beneficial in terms of managing my studio and strategically running multiple large-scale projects simultaneously.
Interior design is a very competitive field. I recommend going to school and taking formal education in design and then working hard to get a good internship. Be focused, present and have a ‘can-do’ attitude when you’re interning, because this is the best way to be offered a job.
I recently studied the impact of Artificial Intelligence on the Interior Design Industry as part of my MBA thesis at University College London. I believe more AI-generated apps for the design industry will come to market, providing things like quick 3D visuals. However, I believe these will mostly be target to clients directly and for the mass market. High-net worth clients, like those that we work with at Be-Kin, will still want special and bespoke designs that cannot be generated by AI.
Interior design is an unregulated industry, and this means that clients cannot always be sure that they will hire a designer who has the tangible skills required to do a good job. I value the accreditation system the SBID offers, ensuring that members are qualified to do their job well.
About Be-Kin
Be-Kin is an interior design studio known for its holistic approach to design. We provide a full interior design service, tailored to each project. Founded by Wren Loucks, the studio draws inspiration from her passion for art, creative expression and interest in spiritual healing. Wren believes that the spaces we occupy have a profound impact on how we feel, and loves creating environments that bring our clients joy, comfort and inspiration.The talented Be-Kin team have a wealth of knowledge, experience and creative skills. We enjoy working together to create beautiful spaces for our clients. The studio is based in Primrose Hill, London UK. We work all over the world - Be Local. Be Global. Be-Kin.
Debbie Bryant, Founder of Debs Bespoke Interiors, has given her insights into the industry.
I have a background in industrial design, having studied it at university, followed by an MA in Design Practice. My career has allowed me to develop strong leadership skills in Design Research, Service Design, and Experiential Design, particularly within the commercial and consulting sectors. Alongside these roles, I’ve always had a passion for interior design, formally studying at UAL in Interior Design in the summer of 2024 while also launching my business, Debs Bespoke Interiors. Since then, I’ve had the opportunity to work as a residential interior designer, taking on projects ranging from single-room designs and kitchen extensions to full-floor transformations.
I’ve loved problem-solving and design for as long as I can remember—whether it was fixing my parents’ TV at eight years old or sponge-painting my bedroom at ten. Although I haven’t always worked in interiors, I’ve always had a passion for well-designed spaces. I started my career in Industrial Design, then moved into Design Research and Experience Design. This really honed my empathy skills and taught me how to optimise the way people move through experiences—and inevitably through spaces.
The moment I owned my own flat, I couldn’t wait to start designing it. From there, I continued designing interiors for myself, family and friends, alongside my professional design work. Two years ago, I decided to take the leap and focus fully on interiors as my main profession. Now, I get to combine my love for logical problem-solving—how a space functions—with my creative side, designing homes that are both aesthetically beautiful and deeply personal.
Everyone leans towards certain aspects of their profession—and when you run your own business, those tendencies become even more obvious. I’m organised and have years of consulting experience, but the business aspects of my profession are not what energise me. What I love most is the logical side of the design process, and especially the moment of unlocking an idea that feels so simple and obvious once shared—yet often takes real work to discover.
For example, a recent client asked if we could raise the height of a kitchen doorway, as the low pocket door under the stairs was frustrating her 6'4" husband daily. The solution: flip the entrance around, allowing for a full-height door opening directly into the hallway. This not only created a more impressive view from the front door through to the garden, but also flooded the hallway with natural light—and the dead space where the old pocket door was located became a brand-new kitchen pantry.
Solutions like these, where practical needs and beautiful design come together seamlessly, are what make my work so fulfilling.
It’s been a really positive year of learning, growth, and taking on larger-scale projects, so it’s hard to pick just one highlight. That said, completing a full ground floor transformation for a client stands out. Seeing them walk through the spaces for the first time, pausing to take it all in and reacting with genuine ‘wows’, was particularly satisfying. It’s moments like that—where the design clearly resonates—that feel most rewarding. They also went on to leave a thoughtful and generous review, which was a real affirmation of the process and the collaboration we built along the way. Experiences like this make all the careful planning and problem-solving worthwhile, and have definitely been a standout part of the year.
While I enjoy creating schemes within an existing footprint, there’s something particularly satisfying about reimagining how a space flows and restructuring it alongside developing the interiors. In my view, the best residential designs come from true collaboration—working closely with the architect and engineers to optimise both the architectural form and the interior function. If an interior is going to be compromised by architectural decisions, it’s far better to make adjustments while the plans are still flexible. Too often, I’m brought into a project once architectural plans are already approved, meaning we end up retrofitting interiors to a space that could have been better tailored from the start. That’s why I particularly value projects where the interior design can inform architectural decisions, and where the process feels genuinely integrated from the beginning.
For me, designing someone’s home is a real privilege—one I never take for granted. I’m always conscious that my clients are investing both their trust and their resources, and I want to make sure my involvement feels more than worthwhile. I put a great deal of effort into understanding their needs, aspirations, and the way they live, so that the design feels truly personal and considered.
One of the more nuanced challenges I often encounter is working with couples whose visions for their home don’t fully align. It’s not uncommon for me to step into the role of mediator, helping to bridge the gap between different ideas and priorities. This process can take time, but it’s a part of the work I really value—helping each person feel heard, and guiding them towards solutions where both of their aspirations can coexist and complement one another. It’s incredibly rewarding when we reach that shared vision together.
I recently joined an online community that includes access to a mentor, and I can already see the immense value in being part of such a group. It’s something I wish I had discovered when I first started my business, as it has been a game-changer. The opportunity to learn from others who are navigating similar challenges in the field has been invaluable. Whether it’s sharing insights on design trends, discussing business strategies, or simply offering encouragement when things get tough, the support is limitless.
I truly believe that the value in connecting with others in this industry cannot be overstated. There’s a unique power in learning from fellow designers who are open, willing to share their experiences, and eager to help one another. I would strongly recommend anyone in a creative or entrepreneurial field to actively seek out a community of like-minded individuals. It provides not only invaluable knowledge but also a sense of belonging and camaraderie that can make all the difference when facing challenges. Being part of this network has not only helped me grow professionally but has also deepened my passion for what I do.
I believe one of the most important skills we can develop as designers is the ability to truly listen to and interpret our clients' needs—and then translate that understanding into thoughtful, effective design. With that in mind, my one piece of advice to other designers would be to focus on active listening and careful observation. Asking the right questions is crucial, but often, it’s what isn’t said outright that provides the richest insight. This is something I honed over 20 years working in Design Research and Experience Design—people rarely tell you everything you need to know.
For example, in a current project, the client spoke repeatedly about the importance of teaching her young daughter to cook, a value passed down from her own mother. She had even arranged her dining space to keep her daughter close to the kitchen. Picking up on this, I incorporated a worktop overhang into the design—a small but meaningful detail that allows her daughter to be part of the action and learn in a way that feels natural and connected.
I recently attended a talk on Designing for Wellness at the Surface Design Show, and one comment from the panel really resonated with me. They mentioned that, especially for those working from home, many people are now getting less outdoor ‘exercise’ than those in high-security prisons. It was a striking comparison that really made me stop and think about the role our homes now play in our lives.
With the shift to working from home, people aren’t commuting as they once did, yet their wellbeing can be compromised due to a lack of time spent outdoors—whether in nature, fresh air, or even just the simple act of walking between the office and a station. The social aspect of being in an office environment is also something that many of us are missing. This new reality has made me realise how much harder homes now have to work to support our physical and mental health.
I think designers are going to be increasingly focused on how to optimise flexible, multifunctional spaces. The idea of “broken plan” seems to come up a lot—spaces that adapt to the needs of the moment. With the shift in how we use our homes, elements like colour psychology, biophilic design, and thoughtful lighting are becoming critical in supporting our wellbeing in these spaces. It’s no longer just about creating beautiful interiors—it’s about designing for the overall health of the people living in them.
I’m truly honoured to have been accepted as an accredited Interior Designer with SBID. After more than 20 years in the design industry, much of which was spent in an adjacent field, receiving this recognition means even more to me. It’s a testament not only to the hard work I’ve put into my career, but also to my commitment to continuously evolving and refining my practice.
I firmly believe that professional bodies like SBID are vital, not only for supporting members in continuing to develop and hone their skills, but also for providing clients with access to verified professionals who have the experience and expertise they need. For me, being a part of SBID is both humbling and exciting. I look forward to the opportunities this recognition will bring, and I hope it will continue to be a rewarding and impactful part of my journey as an interior designer.
About Debs Bespoke Interiors
Debs Bespoke Interiors is a North London-based interior design studio dedicated to creating stylish, functional homes tailored to each client. With a rich family legacy in design—dating back to my grandfather’s founding of Nathan Furniture in 1916—I blend tradition with innovation to craft spaces that feel both timeless and personal. Specialising in kitchens, bathrooms, built-in furniture, and full home transformations, I take a collaborative approach, working closely with clients to bring their vision to life. With strong project management at the core of my process, I ensure a seamless experience from concept to completion. Serving North and Central London, with remote services available.
Taking inspiration from its water side setting, the Riverside project, designed by Katharine Pooley, is a luxurious pied-a-terre situated in the historical walls of the City of London. With a grand view of the Thames, the designs' textures and shades echo the movement and light that emanates from the changing tides of the river. Reflective materials, a muted and aerial inspired colour palette and bleached timbers mirror the waterside locale.
Across the design, I layered complementary dual tones throughout: gold and silver, semi-gloss weave and matte, deep blues and silvery hues - all evoking the shimmering interplay of light and texture found along the river’s edge. When designing the entrance hall, we were looking for finishes that would lighten and brighten the space as much as possible due to its internal positioning away from the vast windows in the main living areas. Textured silk wallpaper was selected for its subtle way of reflecting light. A grass cloth weave on a metallic background was specified for the panels within the coat cupboard doors, while very pale aerial, silver-toned blue was realised for the painted surfaces. A focal point is the ‘bird of paradise’ handles on the cupboard which further reflect life near the water.
When designing the living room I drew deeply from the apartment’s external setting with views that stretch toward the Thames and across to Shakespeare’s Globe. A glacial palette of soft blues and watery silvers was chosen to echo the light-play on the river, while every material and finish was selected to bounce and throw light back into the room.
An abalone-pearl-inset side table further captures the shifting colours of the sun as it dances across surfaces, echoed by the mix of metal accents and visible hardware throughout. The chandelier is detailed with baubles and reed-like forms and evokes the effervescence of rising tide bubbles. The curtains are trimmed with a pearl edging - a nod to the theatrical costumes worn on stage at the Globe visible just beyond the windows.
Furniture selections support both form and function - swivel chairs offer flexibility and I positioned them to easily face either inward or outward towards the terrace. Bespoke upholstery and a pebble inspired side table sits beautifully atop a raised-pile rug. Together, these elements create a serene interior where water, light, and location are continuously reflected and reinterpreted.
A quietly layered rhythm defines the bedroom below. Nature inspired-details and tones are used to create a calm retreat from the energy of the city beyond the windows. A verdant sectional headboard frames the bed and is flanked by panels of wallpaper. Hanging pendants are found above each bedside table, which themselves are bespoke pieces crafted with soft radial curves. They include discreet pull-out trays, perfect for resting small treasures or a morning cup of coffee. The curtains are finished with a bauble trim along the leading edges, adding a playful tactile note, while sheer layers help to diffuse the sharper lines of the metropolitan view outside.
Our team of interior designers and architects considers the surrounding environment an essential factor in crafting residential spaces. We have achieved a sense of balance by addressing the inerrant contrasts of central city life - its dynamic energy and fast pace - with the serenity of nearby nature. Through careful consideration of textures, tones, and natural materials, we bridged these opposing forces to craft a home that provides both a vibrant connection to urban living and a peaceful retreat.
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