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Anna Moss, Founder of Moss Living Interiors, has given her insights into the industry.

Moss Living Interiors
Moss Living Interiors

Why did you want to work in the interior design profession?

Growing up, I was always creative but also love understanding more about how businesses work. Interior design had always been my true passion, but years ago, it didn't seem like an accessible career path. After spending over a decade in marketing and advertising, I decided to pursue my dream. In 2019, I earned my Diploma and founded Moss Living Interiors.

Moss Living Interiors

Which elements of your profession do you enjoy the most?

I love having the vision in my own head and then taking my clients on an exciting journey to bring their space to life through 3D renders, colour palette consultations, furniture design, joinery drawings and so on, so they can envisage the end result, despite usually working with an empty shell in the months prior. Seeing my clients faces on the day they move in, or are handed back the keys or space is always an unforgettable moment.

What has been your most memorable career highlight from the past year?

I think it has to be when my work was featured in The Telegraph, it was a magical surprise.

Moss Living Interiors
Moss Living Interiors

What are your favourite types of projects to work on and why?

I really love working on period properties, particularly when they’ve lost their spark - I think because they have so much character and history and the building before you’ve even started. I recently worked on a Grade II listed Georgian property with the original parts dating from 1720. The property was redesigned to create a wonderful family home while still maintaining the historical integrity of the property. The drawing room alone is over 50 square meters, and despite its size, it’s been transformed into an interior of beauty. The walls have been panelled in a soft, warm pink and there are formal shapes among the furniture, and others that are squashier and more relaxed. Strong pattern makes its way in through the curtains and soft furnishings; it’s a timeless blend of historical architectures with contemporary finishes.

Moss Living Interiors

What are the most challenging aspects of working in interior design?

I think it has to be working with many different suppliers and retailers; if there’s a supply chain issue or a contractor lets you down, it can have a huge knock-on effect on the project as a whole, and I often take that really personally.

What do you wish you knew before working in the field?

Just how varied the role is. You spin many plates. Interior design really does cover a broad spectrum of skills from the technical side of interior drawings and then the creative part, all the way through to project management and administration both on-site and in the office. You have to be able move quickly from one skill set to the other.

Moss Living Interiors
Moss Living Interiors

If you could give one tip to aspiring designers, what would it be?

Speak to as many people as you can to build your own connections and get as much experience as you can.

How do you see the interior design industry evolving in the year ahead?

We’re definitely moving towards a more sustainable future with a growing emphasis on conscious consumerism. We’re prioritising sustainable materials, craftmanship and timeless styles. I always say, “you buy cheap, you buy twice”. AI is also bringing significant changes with enhanced visualisation, smart home integration and streamlining processes but it’s not replacing the human touch and the bespoke style of an interior designer.

Moss Living Interiors
Anna Moss, Founder of Moss Living Interiors

What does being an SBID Accredited Interior Designer mean to you?

This achievement represents my commitment to excellence, professionalism, and delivering the highest quality of service to our clients which I’m really excited about.

About Moss Living Interiors

Moss Living Interiors is a design studio based in Oxfordshire founded by Anna Moss. We are known for mixing colours, textures, patterns and proportions to create calming and elegant spaces across both high-end residential and commercial projects. With a love for blending classic and contemporary styles to create a timeless aesthetic, our spaces are designed to stand the test of time; each carefully-selected piece has a history, a place and a lasting purpose. We offer virtual e-design services and full service design solutions. From layout design, concept development, to design implementation, furniture selection and installation, we meticulously curate every detail to ensure a seamless and harmonious design experience.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Vic Varney, Head of Interior Design at Richard Grafton Interiors, has given her insights into the industry.

I studied interior design at Huddersfield University whilst working part time in a soft furnishings company. I developed my love of fabrics and colour and pursued a career in interior design. I have worked alongside Richard for many years working for high end residential clients and I head up the full interior design team, managing and mentoring whilst still designing for my clients.

Why did you want to work in the interior design profession?

I have always been creative, whether it has been fashion related or drawing/painting I have always enjoyed being able to create unique pieces. I enjoy helping people create beautiful homes that reflect their individual personalities. I love the transformation you can make to a room whether it is through using colours and textures of fabric or marble and veneers on furniture.

Richard Grafton Interiors

Which elements of your profession do you enjoy the most?

I love two parts of my job the most, one being seeing the clients faces when they come in for the presentation and you have captured everything from inside their head and have it in front of them to see, touch and feel. The second part is when you are on an install, and you have physically watched the rooms transform. For some people it’s hard to visualise what the end result might look like so I love that I can make it reality for them and give them the confidence.

Richard Grafton Interiors

What has been your most memorable career highlight from the past year?

I have been working on a particularly large job which has involved a lot of build work, I have been onsite every week for the past year while the house has been stripped apart and put back together and now I get to watch the rooms come to completion as we finish off the installation, each element that gets completed whether it be the beautiful new mouldings or the roman blinds adds another layer and brings the rooms to life and I just love watching it happen.

Richard Grafton Interiors

What are your favourite types of projects to work on and why?

I typically like working on bigger projects that might involve more then one room or a full house, because our help and expertise can make a huge difference to the property and have a big impact. Having said that I get a lot of joy from clients who love what we have done, even if it has been a small project.

Richard Grafton Interiors

What are the most challenging aspects of working in interior design?

I think it becomes more difficult and complex when you are working with very large external build teams, there are a lot of different trades you have to work around and it can make the coordination of a project more difficult when you have to factor in the time others might need to finish their part before we can then go in to complete a fit out. Other challengers could be working to a smaller budget or maximising the use of a small space. Each job is looked at with fresh eyes and tailored to suit whatever the brief calls for.

What do you wish you knew before working in the field?

There is a lot more paperwork than I ever thought would be needed, at the beginning I thought it would be much more about the fabric side of things but in fact you need to be very structured in terms of project managing and organisation. Most of what we do contains a level of logistics in some way so you can’t solely focus on only the design side.

Richard Grafton Interiors

If you could give one tip to aspiring designers, what would it be?

I think the most important part about designing is to be aware you are designing for other people, a lot of what you chose or need to look at will not be your taste. You must tune in to your clients wants and needs, you are there to advise and push them out of their comfort zone but at the same time they need to love the end result. I think all designers should have that as their goal. I have seen a lot of designer wannabes in my time, and I would say the biggest mistake of those that haven’t made it is they design for themselves not others.

Richard Grafton Interiors

How do you see the interior design industry evolving in the year ahead?

The future of interior design scares me if I’m honest, the new generation are a throw away society. We live in a world where Google can find you a cheaper version of everything and I think that will have a big impact on bespoke interiors in the future. For me I love the bespoke nature of what I do, the craftmanship of furniture makers, a good quality fabric or piece of furniture, rather than somebody ‘copying’ because it is cheaper. I think it will become a luxury that many won’t be able to indulge in.

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer to me means, excellence and professionalism in the field of interior design. It is a recognised standard of design that give my clients assurance that I adhere to best practices and the highest standards of service.

View Richard Grafton Interiors project videos:

West Yorkshire Contemporary Design Project - Property Showcase
North Yorkshire Barn Redesign - Property Showcase

Vic Varney, Head of Interior Design at Richard Grafton Interiors

About Richard Grafton Interiors

Established in 2012, our team can offer everything from planning the space in one room to a whole-house redesign. We offer our clients the complete turnkey solution from initial ideas right through to project completion, without compromising on quality interior design and attention to detail. Our approach focuses on creating something that is truly authentic to both the property’s original features and the personalities and lifestyles of its inhabitants. Our expert buyers work year-round to find and gather a wide portfolio of traditional and contemporary furniture for our customers to choose from as well as lighting, artwork and accessories to complete the job to the finest standard. We have design studios in Harrogate, Ilkley & Wetherby so please get in touch, pop in or call to make an appointment.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Niamh Connor, Creative Director at I.D Studio17, has given her insights into the industry.

I graduated from Nottingham Trent University with a BA (Hons) in Interior Architecture & Design in 2008, stepping into the design world during the challenging backdrop of a global recession. Though the path was initially unsteady, I found my footing with a global company, where I honed my craft as part of their FF&E team. This experience became the foundation for my journey through high-end residential, property development and commercial design, where each project sharpened my skills and deepened my passion. By 2015, those years of growth led to the launch of my own interior architecture company, bringing my creative vision to life.

I.D Studio17
I.D Studio17

Why did you want to work in the interior design profession?

Design has always been part of my story. Growing up, I was inspired by my mum’s love of home improvement shows and design magazines, and my dad’s work as a carpenter, bringing home architectural plans and project photos. Together, they sparked my passion for interiors and the transformative power of thoughtful design.

For me, interior design is about shaping experiences. A well-designed space inspires, comforts, and energises, blending artistry with problem-solving. The storytelling in every project—shaped by the client, the space’s history, and its purpose—makes each design deeply rewarding.

I’m equally inspired by the collaborative nature of the field. Working with architects, artisans, and clients keeps the process dynamic and creative, pushing me to continually learn, evolve, and refine my vision.

Which elements of your profession do you enjoy the most?

What I love most about design is crafting spaces that beautifully reflect my clients’ needs and lifestyles, while adding a touch of my own style to make each project truly unique. Building relationships with clients and delving into their vision is incredibly rewarding, translating their personalities and aspirations into designs that feel both personal and meaningful is one of the most fulfilling parts of the process.

Then comes the magic of bringing those ideas to life. Watching a concept evolve from a sketch into a finished space and seeing a client’s reaction as their vision becomes reality is, without a doubt, the ultimate highlight of my work.

I.D Studio17

What has been your most memorable career highlight from the past year?

This year, my most memorable career highlight has been returning to work after time away on maternity leave and taking on my client’s project, the “Wandsworth Common House.” Transitioning back into the professional world while balancing two new personal responsibilities has been both challenging and deeply rewarding.

A standout moment was completing the design for my client’s home—a fresh start for her to create new memories in a space that felt entirely her own. From the beginning, it was a deeply personal project, and bringing her vision to life in a way that truly resonated was incredibly humbling. It reminded me of my love for the creative process and reignited my passion for interior design, inspiring me to continue pushing boundaries in my work.

Additionally, becoming accredited as an SBID interior designer this year is a milestone I’m particularly proud of, marking a new chapter of growth in my career.

I.D Studio17

What are your favourite types of projects to work on and why?

The most rewarding projects are those where clients trust our creative vision from the very beginning, allowing us to fully unleash our creativity. When clients are bold, embrace the use of colour/texture and pattern, and have complete confidence in our judgement, the results are always the most stunning and memorable.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of interior design is managing the intricate puzzle of project coordination. Balancing timelines, meeting deadlines, and addressing unforeseen issues along the way can be demanding and, at times, stressful. Yet, despite these hurdles, there’s nothing more fulfilling than watching a project come to life—from concept to completion—and witnessing the transformative power of thoughtful design.

Another layer of complexity comes from the emotional investment residential clients bring to the process. Renovating a forever home is often one of the biggest financial commitments they’ll make, and ensuring every detail is just right can be both delicate and emotionally demanding. Striking that perfect balance between vision, practicality, and client expectations is a challenge I don’t take lightly.

I.D Studio17

What do you wish you knew before working in the field?

Before entering the field of interior design, I wish I had fully understood the depth of project management skills required. While creativity is at the heart of the profession, the reality is that much of the job involves juggling timelines, budgets, and coordinating with contractors, suppliers, and clients. Learning how to navigate these logistical complexities early on would have made the transition smoother.

I also wish I had been more prepared for the emotional side of the profession. Clients often attach a deep emotional investment to their projects, especially when it involves their forever homes. Understanding how to manage these emotions while guiding clients through tough decisions is a skill I’ve developed over time, but it’s something I didn’t anticipate at the outset.

I.D Studio17

If you could give one tip to aspiring designers, what would it be?

Interior design is so much more than creating beautiful spaces; it’s about problem-solving, understanding clients’ needs, and navigating real-world constraints like budgets and timelines. While honing your creative skills is essential, building a strong foundation in project management, communication, and adaptability is equally vital to your success.

Every project is a chance to learn and grow. Mistakes are inevitable, but they’re also invaluable lessons—embrace them, learn from them, and use them to be better prepared next time. Stay curious, remain open to feedback, and always push the boundaries of your creativity.

I.D Studio17

How do you see the interior design industry evolving in the year ahead?

Design is increasingly centred on personal expression and well-being, with spaces now being tailored to enhance mental and physical health through natural light, balanced layouts, and comfort-driven solutions.

Sustainability is also a growing priority, with clients and designers making more conscious choices—incorporating energy-efficient solutions, sourcing locally, and creating environmentally responsible designs that are as thoughtful as they are beautiful.

Meanwhile, AI is becoming a valuable tool in streamlining tasks and visualizations, but while it will enhance the design process, it won’t replace the industry. Interior design will always need a human touch—our focus should be on using AI to our advantage.

I.D Studio17
Niamh Connor, Creative Director at I.D Studio17

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer is a significant milestone in my career. It represents a mark of professional excellence and industry recognition, validating the skills, knowledge, and standards I’ve worked hard to achieve. This also gives my clients the confidence that they are in good hands.

For me, being apart of a globally recognised organisation like SBID reinforces my commitment to delivering high-quality designs that are both creative and ethical. It also connects me to a network of professionals who share the same passion for pushing boundaries and raising the bar in interior design.

This accreditation serves as a reminder of how far I’ve come in my journey and motivates me to continue growing, learning, and making a meaningful impact through my work.

About I.D Studio17

Studio17 specialises in both Interior Architecture and Interior Design, bringing concepts to reality through diligent planning and lots of creativity. We create beautiful homes for busy families, working on a variety of homes in London, the home counties and the UK. Our design philosophy was born from Niamh Connor's own experience as an interior designer and mother. Founded in 2015 by Niamh, our boutique design studio has been focused on the intricate dynamics of family life. Our design approach is personalised and collaborative, allowing us to cater to the unique needs of each family we work with.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Claudine Murphy, Founder and Lead Designer at Doverfield Designs, has given her insights into the industry.

I started out my career working in exhibition management for commercial art galleries where my days ranged from working with artist studios on how to make their visions for exhibitions come to life (indoor pool anyone? and yes, we did make that happen!) to working with clients on curating artwork for their homes across the globe.

I’m no stranger to understanding spaces and how each element can affect your experience in a room. This led to a natural progression from the gallery world into interior design. I trained at KLC School of Design and went on to work with several London based design studios (These White Walls, Nefarious Design & Studio RioLondon).

I set up Doverfield Designs in 2023 and have been lucky to work on some great projects with even greater clients!

Why did you want to work in the interior design profession?

It wasn’t something I had always dreamed of but working in art galleries I really understood how people experience a space and the journey it can take them on. A huge part of that job was managing clients, complicated logistics and problem solving. I think most designers would agree that those are some of the most important skills aside from the actual designing.

The shift happened for me after I had worked my way up to managerial roles in 2 galleries and I felt like I was ready for my next challenge. Interiors was a natural progression and so I retrained and set about working my way up in this industry.

Doverfield Designs
Doverfield Designs

Which elements of your profession do you enjoy the most?

One of the most rewarding aspects of interior design is the opportunity to create spaces that genuinely improve people’s lives. The ability to design environments that support our client’s lifestyles and needs is incredibly fulfilling. I particularly enjoy the personal connections I build with clients and the challenge of translating their unique preferences and needs into functional, beautiful designs. The process of understanding a client’s vision and then bringing it to life in a way that exceeds their expectations is always a highlight for me.

Then there is the transformation. It’s easy for us to forget where a project started, especially when you see it progress every step of the way. So, seeing the finished results compared with the before is incredibly rewarding.

Doverfield Designs

What has been your most memorable career highlight from the past year?

I think having a 6 double page spread in an interior’s publication (Kitchens, Bedrooms & Bathrooms) a few months into opening the studio will always be a proud moment.

I wrote a list of goals I’d like to achieve and that was pretty high up so I can’t believe it happened so quickly. It was a great experience walking into shops and being able to pick it up off the shelf, flick through and see my work!

Doverfield Designs
Doverfield Designs

What are your favourite types of projects to work on and why?

I particularly enjoy working on residential projects because they allow me to create deeply personal spaces that reflect the client's individual style and lifestyle. There’s something incredibly rewarding about taking a house and transforming it into a home where people feel comfortable and at ease.

I also enjoy the creative challenge of balancing aesthetics with functionality—every decision must serve both the emotional and practical needs of our clients.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of interior design is managing client expectations. Every project is a collaboration and aligning a client’s vision with what’s realistically achievable—within time, budget, and space constraints—can be tricky. Clients often come with big dreams, and part of my job is to guide them through the process of prioritising and making informed decisions, while still delivering a design that reflects their desires.

Another challenge is navigating the logistics and coordination between various stakeholders. Keeping everything on track, ensuring deadlines are met, and handling unforeseen issues that arise during construction can be stressful. Despite these challenges, the process of seeing a project through from concept to completion is incredibly rewarding.

Doverfield Designs

What do you wish you knew before working in the field?

One thing I wish I had known earlier in my career is the importance of networking and relationship-building within the industry. Interior design is often a team effort, and forming strong relationships with contractors, suppliers, and other designers can really make a difference in the success of a project.

If you don’t have a reliable team to work with then it really can make or break a project. More often than not you have to learn this the hard way!

Doverfield Designs
Doverfield Designs

If you could give one tip to aspiring designers, what would it be?

My advice to aspiring designers would be to develop a strong foundation in both creativity and practicality. The ability to think outside the box is critical, but it’s equally important to understand the technical aspects of design, from building codes to spatial planning. The most successful designers I know strike a balance between innovation and functionality. The more you learn about materials, construction processes, and how spaces work on a physical level, the better you can bring your creative ideas to life.

Another important tip is to stay curious and never stop learning. The design world is constantly evolving—whether it's new trends, technologies, or materials. Keeping an open mind and being willing to experiment with different styles and methods will help you grow as a designer and stay relevant in the field.

How do you see the interior design industry evolving in the year ahead?

The interior design industry is likely to continue its shift toward more sustainable and eco-friendly practices. Clients are becoming increasingly conscious of the environmental impact of their choices, and designers are responding by sourcing sustainable materials, incorporating energy-efficient solutions, and creating spaces that prioritise health and well-being. This trend is not just about aesthetics but about creating long-lasting, responsible designs that can positively impact the environment.

The industry is also still very much feeling the disruption to the supply of materials from Europe, as new customs regulations, tariffs, and border controls have slowed down imports. This has led to delays in projects, increased costs for materials, and even shortages of certain products, which has required interior designers to be more resourceful and adaptable. Many designers are now more focused on sourcing locally to mitigate the risks of supply chain interruptions.

Claudine Murphy, Founder and Lead Designer at Doverfield Designs
Doverfield Designs

What does being an SBID Accredited Interior Designer mean to you?

Being accredited with the SBID is a huge accomplishment. The rise of interior design in the past few years has been meteoric and the interest in the profession has also increased significantly. What is important to note is that interior design isn’t just about choosing paint colours and fluffing cushions as people sometimes think.

The technical aspects and knowledge you need to have to run a project in a responsible manner is hugely important. We aren’t a regulated industry so by being accredited with the SBID it demonstrates that I am a trained, experienced and therefore qualified interior designer that clients can trust. I feel very proud to display that badge on my website.

About Doverfield Designs

Doverfield Designs is London based interior design studio specialising in full service renovation projects. They craft cosy and inviting homes across London and the surrounding areas with a focus on creating homes that aren’t just beautiful but also functional.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Iliada Rossi, Design Director at Rossi Studio, has given her insights into the industry.

With a passion for architecture and interior design spanning over ten years, Iliada has dedicated her career to transforming spaces into personalised havens. Iliada is known for her excellent communication skills and her ability to listen attentively to clients, translating their ideas into reality. Her attention to detail ensures that every project embodies modern elegance and timeless sophistication, perfectly tailored to each client's lifestyle.

Why did you want to work in the interior design profession?

I was born in Brasília, surrounded by the architectural masterpieces of Oscar Niemeyer, which sparked my love for architecture from a young age. Living in a city where design was at the forefront of everyday life shaped my appreciation for how spaces can influence people. Over the years, my travels around the world deepened my passion for different design styles, cultures, and architectural techniques. I’ve always been inspired by how diverse environments can evoke different emotions and how design can improve daily life. Interior design became the perfect way for me to blend my love for architecture with my creativity and passion for transforming spaces.

Rossi Studio

Which elements of your profession do you enjoy the most?

One of the things I enjoy most is creating spaces that truly reflect my clients’ needs and lifestyle, while adding a touch of my own style to make it unique. I love working closely with my clients, getting to know them on a personal level to understand what they want and need from their spaces. This connection helps me design in a way that feels personal and tailored. Designing is also a creative outlet for me, where I can bring my artistic side to life. Finally, I enjoy the project management side of things, ensuring that every detail is executed as planned and the vision comes to life exactly as imagined.

Rossi Studio

What has been your most memorable career highlight from the past year?

One of the most memorable highlights from the past year was working on a stunning period property from the Arts and Crafts movement. The project gave us the opportunity to preserve and enhance the beautiful original features while incorporating modern touches to inspire the renovation. We designed a few rooms in keeping with the Arts and Crafts style, paying homage to the intricate details of the era. In a separate wing of the house, we undertook a complex architectural project, removing the old service staircase and partitions to open up the space. Alongside the design work, we ensured the house was fully insulated and energy efficient, integrating home automation and modern amenities. It was a comprehensive project that required careful attention to balance modern design elements with the property's historic charm, resulting in one of our most beautiful and fulfilling works.

Rossi Studio

What are your favourite types of projects to work on and why?

My favourite projects are those that involve construction, renovation, or refurbishment, where we can work from concept to completion. I love projects that allow us to manage the entire process through to the final details, offering a full turnkey service to our clients. This approach gives us complete control over the project, ensuring that the design vision is delivered exactly as imagined. It’s incredibly rewarding to see a space transform from initial ideas to a fully finished, functional, and beautiful environment, all while managing the process to ensure everything runs smoothly.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects is managing and coordinating multiple stakeholders and suppliers while ensuring that services and products are delivered to the highest standards. With each project, there are many moving parts—contractors, suppliers, and other professionals—all working towards the same goal. Keeping everything on track and aligned with the project’s vision can be complex. Fortunately, I’m lucky to work with a team that excels at this. Our strong communication, attention to detail, and commitment to excellence ensure that everything runs smoothly and that we always meet or exceed our clients’ expectations. This collaboration makes all the difference in delivering a seamless, high-quality result.

Rossi Studio

What do you wish you knew before working in the field?

Before transitioning into interior design, I had a completely different career. Looking back, I wish I had known just how rewarding it is to bring design projects to life. There’s nothing quite like seeing a space transform and knowing that it will have a lasting impact on my clients’ lives. I also didn’t fully realise how much I would love working with my artistic side—design allows me to express creativity while solving real-world problems. Every project is an opportunity to blend my vision with my client’s needs, creating personal and inspiring spaces. It’s incredibly fulfilling to know that I’m making a difference in how people experience their environments, and I truly cherish the ability to do so every day.

If you could give one tip to aspiring designers, what would it be?

Never stop learning. Interior design is a constantly evolving field, and the more you explore, the more you'll discover new techniques, materials, and perspectives that can elevate your work. It’s truly fulfilling to challenge yourself and grow through every experience. Don’t be afraid to step out of your comfort zone and explore beauty in things that might not be conventional to you. Embrace different styles, cultures, and inspirations from around the world. The richness of diverse ideas will shape your creativity and help you develop your unique design voice. Being open to new ideas and learning from everything around you is what will set you apart and keep your designs fresh and relevant.

Rossi Studio

How do you see the interior design industry evolving in the year ahead?

The interior design industry is constantly evolving, with new trends and innovations shaping the way we create spaces. As we move forward, technology will continue to play a significant role, making interiors not only more functional but also more sustainable. Smart home systems, energy-efficient solutions, and eco-friendly materials will be at the forefront of design, allowing us to create spaces that are both beautiful and responsible. At the same time, the emotional aspect of design will remain key, with the goal of bringing people a sense of comfort and well-being in their environments. As we integrate these advancements, well-designed spaces will continue to inspire and enhance our everyday experiences.

Iliada Rossi, Design Director at Rossi Studio
Rossi Studio

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer is something I’m really proud of! It’s a wonderful recognition of my passion for design and my commitment to upholding the highest standards of quality and professionalism. For me, it’s all about giving my clients confidence that they’re in good hands, knowing I’m dedicated to creating beautiful and functional spaces that truly reflect their needs and lifestyles.

SBID accreditation also motivates me to keep learning and growing. The design world is always evolving, and being part of this amazing community encourages me to stay on top of new trends and innovations so I can bring fresh, exciting ideas to every project. It’s also a great way to connect with other talented designers and share knowledge, which is so inspiring!

About Rossi Studio

At Rossi Studio, we transform houses into personalised, modern homes that exude elegance and timeless luxury. Our comprehensive services ensure a seamless journey from concept to completion, delivering spaces that truly reflect your identity.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

C.P. Hart is thrilled to announce its newest room set collaboration with the renowned designer Matthew Williamson, debuting at its Waterloo showroom this December.

C.P. Hart x Matthew Williamson
C.P. Hart x Matthew Williamson

Matthew Williamson is an award-winning, British interior designer known predominantly for his unique and unrivalled use of pattern and colour. Having begun his illustrious career in global fashion under his namesake brand over 20 years ago, Matthew has drawn on his decades of experience and pivoted seamlessly into the world of interior design. Matthew now develops several homeware collections to sit alongside his growing residential and commercial interior design portfolio.

C.P. Hart x Matthew Williamson
C.P. Hart x Matthew Williamson

“Bathrooms often feel cold and clinical with functionality dominating aesthetics, so I envisioned a warm, inviting space that functions as well as delights,” shares Matthew.

In this striking room set display, Matthew masterfully blends a curated selection of C.P. Hart’s most sought-after bathroom ranges with his distinctive, handsourced treasures. A vintage mouthblown Murano glass light hangs above IdeaGroup’s new Seven freestanding bath; a bespoke mirror overlooks Buto’s fluted Galiano vanity; artwork carefully selected by Matthew mirrors the bright hues of our Inclusion Classico tiles underfoot.

C.P. Hart x Matthew Williamson
C.P. Hart x Matthew Williamson

“Living in the coastal village of Deià, I was influenced by the local Mallorcan landscape and Balearic interiors,” Matthew adds. “The sunset’s pink-gold glow inspired the palette; sand-toned terrazzo, blush pink marble and concrete, rosewood, plaster walls, brass, and rattan.”

“Creating this room set was a wonderfully collaborative process,” says Yousef Mansuri, C.P. Hart’s Director of Design. “Matthew brought a clear and inspiring vision to the project, and from there, we meticulously refined the details, thoughtfully selecting each product and finish to ensure they harmonise beautifully whilst retaining their standout appeal.”

C.P. Hart x Matthew Williamson
C.P. Hart x Matthew Williamson

Product Listing

Bath: Seven Freestanding Bath in Sahara Matt by IdeaGroup - £3,681
Brassware: Venezia Wall-Mounted Basin Mixers with Nice Spout in Bespoke Pure Brass PVD, Venini Red Murano Glass
Handles by Fantini - From £890, Nostromo Floor-Standing Bath Mixer in Standard Pure Brass PVD by Fantini - £4,043
Vanity: Bespoke Galiano Vanity in Brunette Oak with Marble Top in Breccia Rossa by Buto - £4,717
Basin: Petra Domed Oval Washbasins in Beige Stone - Price On Application
WC: Shui Wall-Mounted WC in Linoby by Cielo - £1,015
Floor Tiles: Inclusion Classico Tiles in Matt - £88 Per Tile
Wall Tiles: Cromie 15mm in Mixed Finishes - £3 Per Tile
Mirror: Bespoke Mirror by Buto - £1,667
Lighting: Vintage Pendant and Wall Light

Prices include VAT

About C.P. Hart

C.P. Hart are an established bathroom supplier with over 80 years’ experience of specifying and sourcing the world’s most innovative and durable premium bathroom products. A successful Contracts division works for architects, interior designers and builders, often on major commercial property developments and hotels. While a highly qualified in-house design team works with individual and private clients, ensuring that each of these bespoke bathrooms is unique.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a rustic and cosy residential design by 2023 SBID Awards Finalist, Katja Kessler Kreation.

The entire building was carefully gutted to gain space. Downstairs all walls were removed creating an inviting lounge-like kitchen-living room. Recycled brushed pine flooring, old grain sacks as couch covers and brick walls stripped of plaster give the place a unique fingerprint. Old and modern elements were carefully arranged in order to link the landmark nature of the building with the amenities of a modern family home. In the first floor a master bedroom and two guest rooms each of it with own ensuite bathroom found their place.

SBID Awards Category: Residential House Over £1M

Practice: Katja Kessler Kreation

Project: Villa Meeresstern

Location: Greifswald, Germany

Katja Kessler Kreation - Villa Meeresstern

What was the client's brief? 

The client approached us with a daring idea: to revitalise a 19th century sleazy Baltic Sea villa that for decades had been inhabited by bats only. He had discovered the ruin during a stroll along the coastline of the German island Usedom and fell in love at first sight. Not only that he wanted us to preserve the vastly deteriorated landmark nature of the building, but at the same time he envisioned a welcoming warm cosy family nest, a place to host family and guests comfortably.

Katja Kessler Kreation - Villa Meeresstern

What inspired the design of the project?

The proximity to the Baltic Sea, seagulls screeching, wind blowing, endless sound of the waves – that all created a strong impression of freedom and the power of untamed nature which to us felt had to be translated into an interior design that echoed all these emotions. Moreover, we discovered that from 1906 to 1916, Engelbert Humperdinck, student of music legend Richard Wagner and composer of the world-famous opera “Hensel & Gretel” lodged in the VILLA MEERESSTERN, then a guesthouse, to compose the opening music theme for Shakespeare’s “The Tempest”. Therefore, our mission was not only to renovate a spectacular old house but to worship the place and treat it with respect to its historic significance. We decided to reuse whatever we could: old wooden floorings, ancient brick walls, weathered cobblestones – all these components were carefully obtained and secured to be used again later or reinforced to its original grandeur.

Katja Kessler Kreation - Villa Meeresstern

What was the toughest hurdle your team overcame during the project?

The original interior design of the building was designed by Dracula – or was at least deeply inspired by him. On the ground floor: tiny rooms cramped by cold walls, and not a glimpse of sunlight. In the attic and basement: the same. There was no way that we would be able to remodel this into a cosy, sun-drenched, warm family beach home making some minor adjustments here and there. Instead, the whole layout had to be rethought. Where to fit the kitchen, where the living-room, and how would it all work together? It needed some crazy dramatic solutions for these problems.

While the building’s outer surface was kept untouched (more or less), for the inside we came up with a design called “the no wall policy”: the entirety of the ground floor was gutted. This created an open room that nurtured the sense of togetherness. Kitchen, living room, study, conservatory, and dining place merged into one spacious lounge-like loft that allowed light to enter from all sides through 3-meter-high windows. This opened unbelievable visual axes and revealed the full beauty of the surrounding landscape including the endless blue of the sea and the blossoming garden.

Katja Kessler Kreation - Villa Meeresstern

What was your team’s highlight of the project?

To arrive at the sight for the first time seeing that the ground floor had been stripped of all inner walls, the outer walls freed from plaster, the old pine flooring recycled and brushed, and the sun shining into the house all the way through – that was kind of a solemn breath-taking moment.

Katja Kessler Kreation - Villa Meeresstern

Why did you enter the SBID Awards?

I've been following the SBID Awards for a long time and have repeatedly been inspired and impressed by the submitted projects. This year, I thought now or never and submitted my own application.

Katja Kessler Kreation - Villa Meeresstern

What has being an Award Finalist meant to you and your business?

So many people congratulated us for the nomination via social media. It feels like participating in a kind of interior Oscar. That alone has been a great compliment for me and the rest of my team.

Questions answered by Katja Kessler, Founder of Katja Kessler Kreation.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a timeless and elegant apartment design by Angel O'Donnell, click here to read it.

This stunning mews house, tucked away in the charming neighbourhood of Little Venice in West London, offered the perfect canvas for a full interior transformation from Amy Stoddart Studio.

Our clients entrusted us with reimagining every aspect of the space. We reconfigured the layout by relocating walls, repositioning bathrooms, adding custom walk-in wardrobes, and even redesigning the staircase to introduce a fresh, modern aesthetic.

Amy Stoddart Studio
Amy Stoddart Studio

Redesigning the staircase presented its own unique challenges. The tight turns connecting the first and second floors required us to enlist the expertise of a specialised handrail company, featuring master woodworkers skilled in creating and manipulating intricate curves. Their craftsmanship ensured that the transitions were seamless and elegant, transforming the staircase into a striking focal point that enhances both the functionality and aesthetic of the home.

Due to the property’s protected status, we faced restrictions on certain original features, such as the windows. This made it essential to use light-reflective materials that would amplify the natural light, enhancing the home’s airy, open feel while preserving its original charm.

Amy Stoddart Studio
Amy Stoddart Studio

One of our favourite elements is the custom-designed headboard in the main bedroom, which spans the entire width of the room. This longer, lower headboard emphasises horizontal lines, subtly drawing the eye across the space rather than up, creating a sense of openness that makes the ceiling feel higher and the room feel airier. We paired this centrepiece with striking Marc Wood pendants on either side of the bed, featuring his signature fluted glass—a motif we carried throughout the property to create a cohesive, sophisticated look.

The final look is effortlessly sophisticated, with a relaxed ambiance that highlights soft, neutral tones—striking a perfect balance between contemporary style and timeless elegance.

About Amy Stoddart Studio Ltd.

Amy Stoddart Studios love designing eclectic and fun interiors, their designs seek to maximise the potential of each space and create environments that are unique and thoughtfully considered to suit each clients way of life. Most recently working on high-end residential projects, along with luxury office spaces, director suites and bars. Amy studied Furniture Design at Lincoln University, graduating with a 1st Class Honours Degree. Upon finishing her degree she went on to work for very well regarded design studios in London, with a focus on the high-end residential market. She has work featured in various magazines, been nominated for numerous awards and recently won ‘Ultimate Luxury Kitchen Design’.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Amy Stoddart, Creative Director at Amy Stoddart Studio, has given her insights into the industry.

I graduated with a first class hons BA in Furniture Design in 2015. I worked predominantly in kitchens and bathrooms for 5 years before starting my own interior design company in 2020.

Amy Stoddart Studio
Amy Stoddart Studio

Why did you want to work in the interior design profession?

I've always favoured my creative side! Initially, I wanted to explore the world of graphic design, but after gaining some work experience, I quickly realised that it wasn’t the right fit for me. Growing up, I often rearranged my room and experimented with painting it in various colours—usually directing my Dad to do this for me! For a few years, one of my walls was painted in two different shades of green with a funky zigzag running through the middle. It was a bold choice!

I began my journey by studying Furniture Design, knowing that entering this industry directly would be challenging. However, I soon discovered that interior design would serve as a great ‘segway’ into designing furniture and products. Now, I am frequently designing bespoke furniture pieces for my clients that suit their needs and individual requirements perfectly.

Amy Stoddart Studio
Amy Stoddart Studio

Which elements of your profession do you enjoy the most?

I really enjoy the initial concept stages of a project. There’s something magical about pulling out all my samples—fabrics, finishes, colours—and assembling them into a mood board. This process allows me to visualise the overall aesthetic and atmosphere we want to achieve, and it’s incredibly fulfilling to see the vision come together.

However, the most rewarding part of my work is undoubtedly seeing the completed space and witnessing my clients' reactions. When they step into their newly designed home and express their happiness, it makes all the hard work worthwhile.

What has been your most memorable career highlight from the past year?

This past year has been incredibly exciting for me as I was nominated for an SBID award, which truly validated my work and dedication to the field. It’s an honour to be recognised among such talented designers, and it motivates me to keep pushing the boundaries of my creativity!

Additionally, I recently landed my biggest project to date—a stunning 21,000 sq. ft. private family home. The scale and complexity of this project have presented unique challenges, but they also allow for a level of creativity that I absolutely love. I’m thrilled to work closely with the family to create a space that perfectly suits their needs and reflects their lifestyle.

Amy Stoddart Studio
Amy Stoddart Studio

What are your favourite types of projects to work on and why?

My favourite projects are definitely bespoke residential jobs, particularly whole house turnkey renovations. I find immense satisfaction in spending 12 to 24 months with clients as we collaboratively build their dream homes. This extended time frame allows me to truly understand their lifestyle, preferences, and unique needs. Working closely with clients throughout the process helps me grasp the intricacies of their design vision, ensuring that every detail aligns with how they live!

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of working in interior design is the project management side of things. Coordinating timelines, budgets, and various contractors can be complex, especially when unexpected issues arise. Ensuring that everything runs smoothly while maintaining the design vision requires careful planning and flexibility.

What do you wish you knew before working in the field?

Before diving into the world of interior design, I wish I had a clearer understanding of the complexities involved in project management. While I was aware of the creative aspects of design, I think it's common to overlook the importance of coordinating timelines, budgets, and vendor relationships.

Amy Stoddart Studio
Amy Stoddart Studio

If you could give one tip to aspiring designers, what would it be?

I would encourage aspiring interior designers to gain a strong foundation in design principles through education and practical experience. Networking is crucial in this field, so connecting with established professionals can provide valuable insights and opportunities. Lastly, always stay curious and open to new ideas, trade shows are a great example of this!

How do you see the interior design industry evolving in the year ahead?

I’m excited about the growing focus on sustainability in design. More clients are seeking eco-friendly materials and practices, which not only benefit the environment but also add unique character to spaces. We are members of 1% for the Planet, which means we donate 1% of our profits every year to a charity that focuses on saving the planet!

Amy Stoddart, Creative Director at Amy Stoddart Studio
Amy Stoddart Studio

What does being an SBID Accredited Interior Designer mean to you?

First and foremost, it establishes a level of trust and credibility with my clients. They can feel confident knowing that I adhere to the highest industry standards and best practices, which ultimately enhances their experience throughout the design process. Being part of the SBID community is incredibly valuable as it connects me with other talented professionals, allowing us to exchange ideas, insights, and inspiration!

About Amy Stoddart Studio Ltd.

Amy Stoddart Studios love designing eclectic and fun interiors, their designs seek to maximise the potential of each space and create environments that are unique and thoughtfully considered to suit each clients way of life. Most recently working on high-end residential projects, along with luxury office spaces, director suites and bars. Amy studied Furniture Design at Lincoln University, graduating with a 1st Class Honours Degree. Upon finishing her degree she went on to work for very well regarded design studios in London, with a focus on the high-end residential market. She has work featured in various magazines, been nominated for numerous awards and recently won ‘Ultimate Luxury Kitchen Design’.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Balan and Nambisan Architects have designed this modern industrial home for a young couple and their toddler twins, filled with surprises around every corner all the way into the bathrooms. Sitting on a quiet lane of a busy neighbourhood, this penthouse sits at a vantage point to watch planes take-off from the runway next door.

Balan and Nambisan Architects
Balan and Nambisan Architects

The house is split into two parts with very practical serviceability hidden away behind multiple pocket doors. One wing houses the entertainment pad - souped up with a media lounge, convertible guest bed and an indoor and outdoor bar perfect to bring the parties home.

Balan and Nambisan Architects
Balan and Nambisan Architects

The other wing boasts a dramatic double height family, dining and kitchen area into which the upper level of bedrooms look into. Chunky steel beams punctuate the volume, dipping low to embrace human scale.

Balan and Nambisan Architects
Balan and Nambisan Architects

A lush balcony with a Jacuzzi surrounded by dense foliage acts as an oasis amidst a concrete jungle.

Balan and Nambisan Architects

Each sleep-suite is fully equipped with the works for its respective users - a playful loft for the twins, a glamorous walk-in with an ensuite to match for the missus, and a moody jet-black rock-cut skylit shower for the mister.

Balan and Nambisan Architects
Balan and Nambisan Architects

The structure is left raw like an exoskeleton - the corrugated underdecks painted a cold grey set against dark rafters and beams and exposed tracks to light up the whole space.

Balan and Nambisan Architects

A delicate cluster of handmade metal discs light up the double height volume in stark contrast. The entire house is a vibe of its own, only short of its vibrant occupants.

About Balan and Nambisan Architects

An award winning architecture and interior design practice with offices in London and Bangalore. The new London office is led by Nilanjana Roy, one of three partners at BNA. With experience in the US, UK and India, she has returned to the UK with the strategic focus on expanding the studio's expertise to international markets. With her creative flair and rigorous attention to detail she has built up a roster of discerning clients. BNA's UK office offers services in Interior Architecture, Interior Design, FFE and Styling in the residential and hospitality sectors. Our network of skilled artisans along with global sourcing capabilities ensures a client's vision is transformed into reality.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

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