Chains Interior: Incorporating Different Forms of Light

This week’s instalment of the Project of the Week series features a modern family home design by 2024 SBID Awards Finalist, Chains Interior.

The owners of this residence prefer to maintain a balance between family closeness and individual privacy. The floorplan thus devises two traffic flows to simultaneously fulfil this request. Natural sunlight from the windows, indirect light within the interior, and various light fixtures, serve as tangible sources of light. There is artwork placed in various corners in the residence. Thematically associated with light, the artwork represents the spiritual essence of light.

What was the client's brief?

The clients are a couple with four children, a very devout Christian family. They hope that their new home can create a space and atmosphere that is both intimate and private.

What inspired the design of the project?

We took a passage from the Bible: "And I will also be your light in the wilderness; and I will prepare the way before you." as the development of this project, with the light in the wilderness as the main axis of inspiration. The space uses primitive, simple, and unrefined materials as the background environment, and then uses a light atmosphere that is a mixture of reality and illusion to create a home space where "you are in the city, but your heart is in the wilderness."

What was the toughest hurdle your team overcame during the project?

In order to convey the concept of "light in the wilderness", how to choose materials and forms that can present a "wild" style became the first topic of this case. The second topic is how to bring out the theme of light. We divide the image of light into two levels. One is the physical light, which is formed by the sunlight outside the window, the indirect lighting in the room and various lighting fixtures; the other is the virtual light. We place artworks with the theme of light in the space to bring out the spiritual image of light. In particular, in the selection of artworks, we searched for the theme of "light" suitable for this case from all over the world and placed them in the space. In addition to becoming the visual focus, they also convey the spiritual symbolic meaning of light.

What was your team’s highlight of the project?

The indoor configuration of public and private dual traffic lines is the highlight of this case. The different window conditions corresponding to the two traffic lines cleverly create two different atmospheres of daytime light and nighttime light, thereby bringing out the fluidity and temporality of light.

Why did you enter the SBID Awards?

The SBID Award is one of the few interior design competitions that has categories for different cost budgets and design goals. This makes the judging criteria of the competition more clear. In addition, there is also a "project of the week" activity selected internally by the association, which provides another new perspective and allows many works to have the opportunity to be reported.

Chains Interior on 7 November 2018, 14 April 2021, 10 November 2021 and 15 November 2023 won SBID's "Project of the week" four times, and this year two more design works were selected for "Project of the week" at the same time. It also recognises and encourages our continuous efforts in the field of interior design.

What has being an Award Finalist meant to you and your business?

First of all, this award has always been a very indicative and international certification, so we want to let more people see our work by participating in this competition. Secondly, we reached the finals in 2017, 2019, 2020, 2022, 2023 and 2024, which gave the team great encouragement and made us look forward to continuing to pursue innovation.

Questions answered by Lien Wu Chen, Design Director of Chains Interior.

This week’s instalment of the Project of the Week series features a sophisticated entertaining space by 2024 SBID Awards Finalist, Amy Hunt Interiors.

Amy Hunt Interior Design was commissioned to create a Mayfair-inspired bar and entertaining space in an underutilized annexe. Amy Hunt Interiors expertly coordinated the entire project, delivering design concepts, mood boards, lighting and electrical plans, bespoke joinery design and installation, and sourcing and supplying all FF&E (furniture, fixtures, and equipment) for this Oxted, Surrey Annexe refurb.

What was the client's brief?

The client wanted to transform their tired and uninspiring annexe into a sophisticated entertaining space, drawing inspiration from the exclusive bars of Mayfair. The goal was to create a luxurious yet inviting home bar where they could host many a gathering, dance under the disco ball, but also to enjoy it as a family. They wanted a design that balanced modern elegance with subtle traditional undertones while incorporating smart storage solutions.

What inspired the design of the project?

The design was heavily influenced by the client’s fond memories of nights out in Mayfair. We aimed to capture the refined glamour of high-end London bars through rich, moody colours, luxe materials, and atmospheric lighting. The copper-topped bar, upholstered finishes, and hidden bar integration within the storage unit all contributed to the sophisticated, club-like ambiance. The lighting design played a crucial role, allowing the space to shift from a cosy lounge to a vibrant party setting.

What was the toughest hurdle your team overcame during the project?

One of the biggest challenges was designing and constructing the statement storage and bar unit. Not only did it need to house the client’s existing items, but it also had to integrate a secret central door leading to the garage—without compromising aesthetics or functionality. Additionally, working within a tight 8-week deadline to coordinate joinery, lighting, and upholstery installations required meticulous planning and execution. Despite these challenges, we delivered the project ahead of schedule.

What was your team’s highlight of the project?

The moment the lighting was installed, and the disco ball was illuminated, the space truly came to life. Seeing the client’s reaction to the final transformation was incredibly rewarding. The success of the bespoke bar unit, with its copper top and upholstered details, was another highlight—it became the perfect focal point for the room.

Why did you enter the SBID Awards?

This project was a bold and creative transformation and it’s not often you get asked to design a party room! The level of craftsmanship, attention to detail, and ability to capture the essence of a Mayfair bar in a countryside home made it a standout design we are really proud of. Entering the SBID Awards allowed us to showcase our expertise and celebrate the innovation and problem-solving that went into the project.

What has being an Award Finalist meant to you and your business?

Being an SBID Award Finalist is a fantastic recognition of our dedication to delivering unique, high-quality interiors. It has elevated our profile within the industry and reinforced our passion for creating spaces that are both functional and beautiful. The acknowledgment has also been incredibly meaningful to Amy Hunt Interior Design but also meaningful to my clients too, further inspiring us to push creative boundaries in future projects.

Questions answered by Amy Hunt, Director of Amy Hunt Interiors.

This week’s instalment of the Project of the Week series features a modern Scandinavian styled house design by 2024 SBID Awards Finalist, Pia Design.

Pia Design were commissioned to design and specify the interior architecture and full interior fit out and furnishings for Pond Place, a 5 bedroom family home in St Albans designed in a clean, minimal Scandinavian style. The striking features of the property are the use of Dinesen flooring throughout, minimal, floating staircase by Smet, and bespoke, custom built in joinery by End Grain and bathrooms in microcement and recycled glass tiles. The colours of the design are inspired by the striking garden landscaping by Rosemary Coldstream.

What was the client's brief?

The brief for Pond Place was to create a tranquil yet functional environment that reflected the client’s love for nature while accommodating their lifestyle needs and kept clutter to a minimum. We aimed to design a space that fosters connection and well-being, integrating natural elements with luxurious details. Our focus was on creating a sense of calm and serenity, blending modern Scandinavian design with the beauty of the surrounding landscape.

What inspired the design of the project?

The design was inspired by the surrounding environment—particularly the pond and natural greenery. We worked closely with Rosemary Coldstream, the landscape designer, to ensure our designs worked cohesively together. We wanted to seamlessly integrate the indoors with the outdoors, drawing from organic forms, soft textures, and earthy tones. The concept was to evoke a sense of calm and relaxation, using nature as a guiding principle to design a sophisticated, timeless space.

What was the toughest hurdle your team overcame during the project?

One of the toughest hurdles was the short design period as we were brought onto the project team late in the process - therefore, we had only 4 weeks to pull together the design visuals for the whole house, in order to make the tender deadline. Further down the line there were some significant delays with the project once the building works started - in total, from the date we started the concept designs, to the date the project was completed and installed, it took around 6 years!

What was your team’s highlight of the project?

The highlight of the project was the final reveal to the client, who was thrilled with how the space transformed into a seamless extension of the natural surroundings. Our client had known their house as a building site for nearly 5 years, and wasn’t there for the final install, so it was such a rewarding experience to be there when the client saw their finished home for the first time, and to see the harmony between the interior and the landscape come to life. The project itself was a true testament to collaboration and vision - especially with it being such a long time in the making!

Why did you enter the SBID Awards?

We entered the SBID Awards to celebrate the success of Pond Place and share it with the wider design community. It’s an opportunity to showcase our passion for blending design with nature, and it’s an honour to be recognised by the SBID among so many talented designers from around the globe. The awards also provide us with a platform to connect with like-minded professionals, continue pushing creative boundaries and to showcase sustainable interior design.

What has being an Award Finalist meant to you and your business?

Being named an Award Finalist has been a huge honour and a moment of pride for our team. It reinforces the hard work and dedication that went into Pond Place, and the recognition has been invaluable in helping us grow as a business and reaffirming our commitment to creating exceptional, sustainable design experiences.

Questions answered by Pia Pelkonen, Founder of Pia Design.

Which elements of your profession do you enjoy the most?

The versatility of the projects I get introduced to. Every project, every space and its parameters, every client, every place is so uniquely different that make my job so intriguingly expressive. The fact that I take on projects internationally, as well as the fact that I collaborate with international clients all over Greece, provides an exquisite variety of options to learn new things and apply my expertise on an ever-evolving landscape. I have the chance to interact with inspiring people, get accustomed to their life, their habits and their cultures and consequently I must stay constantly initiative taking to explore all aspects of a project and be creative.

What has been your most memorable career highlight from the past year?

Actually, there are two memorable career highlights from the past year. One of the most recent projects I designed and built, the Garage Transformation into a Micro-Residence, received a Gold Award at the Greek Interiors 2024. And a few months later, the same project received a Big See Architecture Award 2025, the South-East Europe Awards. I feel extremely honoured for both awards. I am very proud of the work produced by my building collaborators on this project and on every project. I constantly push them (and myself) to stay motivated and step a little bit further each time, to produce an impeccable result with the highest attention to details. And of course, I am very thankful to my client, who has been a recurring client and consequently, a good friend, for introducing to me this idea at first, that evolved in such a wonderfully creatively rewarding experience.

What are your favourite types of projects to work on and why?

I absolutely enjoy all projects I work on, as all of them are different and this is a remarkably high motive to research, explore, design, create and build so many different environments for so many unique people. However, I do enjoy most the projects that I coordinate with all aspects from the very beginning to the very end. That is, produce an overall bespoke design on a particular brief and build the creative outcome ready to be used by the owners. The whole creative process brings in so many experiences and highlights in its own way, new paths to my professional and personal journey.

What are the most challenging aspects of working in interior design?

The set of challenges of working in interior design can assess both technical and people skills. You must balance creativity and functionality, as you come to create spaces that are visually appealing while remaining functional and liveable. This balance often requires innovative solutions to merge artistic vision with everyday usability.

Furthermore, managing client expectations is very important and a whole new challenge, as clients may have an initial vague vision, but it is up to the designer to comprehend this vision and translate it into a coherent design plan that involves active listening, clear communication, and sometimes negotiation.

In this equation one must add the budget constraints, as well as the time management and the project coordination aspects that are especially important so that the original creative solution is applied seamlessly. And of course, you must be educated on current technical elements that enhance and most of the times, complex the design, yet provide a whole new level of facilitation to the users of your designed space.

What do you wish you knew before working in the field?

I wish I knew how to run a business. In no way do you know everything right after your studies. Yet, you have a good foundation on which you continuously work on, shaping and structuring your creative aspects, while working with so many kinds of people. However, at the same time, you are running a business and this is a world you just dive into. And, among other things, you are expected to find ways to balance your creativity within a rigid, impersonal and unknown environment.

If you could give one tip to aspiring designers, what would it be?

To embrace a mindset of continuous learning. The design world is ever-evolving, so never stop exploring contemporary trends, techniques, and technologies. Staying curious not only helps you develop your unique style but also keeps you adaptable in a dynamic industry. In this way, I believe that a designer sets the foundations to produce uniquely created environments that correspond effectively to the needs and requirements of their clients or the end user of these environments.

How do you see the interior design industry evolving in the year ahead?

The interior design industry is evolving rapidly, influenced by sustainability, technology, and changing lifestyle needs. In the year ahead, I believe we will see even more sustainable and eco-friendly design, emphasising further on biophilic design and using natural materials. Also, in terms of technology, planning and visualisation will be easier thanks to AI powered interior design tools in conjunction with smart-designed furniture, AR and VR.

The transitional style is getting more popular, mixing old and modern style to create a distinctive touch and bled vintage aesthetics with modern design elements. Layered textures, bold patterns and unique art pieces are on the frontline, while moving away from neutral tones, rich, moody hues like deep blues, terracotta and forest greens are here to stay.

In addition to the above, I believe there will be greater appreciation for handcrafted and locally made furniture and décor, as well as a rise in cultural and traditional influences, incorporating global design elements into modern homes, thus, supporting small designers and craftsmen.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Blind Veterans UK is a military charity helping generations of vision impaired veterans overcome sight loss. Their home in Ovingdean Brighton was no longer fully meeting their needs so they purchased the former home of the RAF Benevolent Fund in Rustington with plans for refurbishment, seeing it as the perfect coastal location for their new centre for wellbeing.

In 2021, the charity approached HomeSmiths to work with them on the refurbishment. Having permanently lost the sight in her left eye in 2012, it felt like the perfect project for Creative Director, Jacqui.

The brief for the new Rustington Centre was to work with the architect to remodel the current building in a way which would provide veterans with a wellbeing space for support and rehabilitation. It would for a while offer permanent accommodation and a level of nursing care for some veterans moving from the Brighton centre, but the longer-term goal was to provide hotel style accommodation for members visiting for short stays.

The scope of the project included reception and café, lounge, dining room, activities room, sports bar/cinema, library, hair salon, therapy room, gym, quiet lounge as well as 36 bedrooms.

The design needed to be supportive of sensory and cognitive decline with a particular focus on how the built environment can support people living with sight loss. Tonal contrast was used throughout; furniture finishes against floor and wall, switches and controls, structural pillars, doors against architrave and handrails against walls. Additional touches were incorporated within the bedrooms with contrast leading edges on curtains, bed runners, contrast handles on the furniture as well as internal lighting for wardrobes.

Enabling veterans to be able to access all areas of the building was key. There are two lifts between ground and first floor. By changing the texture of the flooring from cut pile to ribbed carpet, veterans using mobility canes can detect the change of finish and know where the lift is. Further thought was given to flooring choice here where a similarly toned flooring was chosen so as not to appear as a step or hole to anybody using the space. The flooring finish in the lift is of similar tone so as not to suggest a change in level and be supportive of any visitors living with a degree of cognitive decline. Signage was clear, using large and tactile font. A back lit coffee cup sign works as a piece of art in the café as well as a wayfinding aid. An essential oil diffuser sits in the therapy suite providing a sensory cue as to which part of the building the veteran is in.

The charity hosts activities and events throughout the year so flexible communal spaces was key. The main lounge and dining area features a mixture of free-standing furniture. Additional black out window treatments were specified in the far corner windows so that the space could be used for film nights and similar. The bifold doors in the lounge adjacent activities room open to create a big space with additional seating for larger events.

The design needed to be relevant and relatable to existing blind veterans, honouring the past but also looking forward to the future. Material from the Blind Veterans UK archives was used to create art to honour the past and celebrate notable veterans. Box framed uniforms representing the three services feature in one of the bedroom wings. The contemporary metal sculpture commissioned for reception shows service men and women and a talking point as you enter the Centre. With an overarching theme of wellbeing, it was important to celebrate the achievements of veterans, past and present. Past veterans are recognised for their wellbeing achievements as well as honouring the achievement of the founder of the charity, Sir Arthur Pearson. The outstanding sporting achievements of blind veterans are featured in the Sports Bar where the canvases double up as acoustic panels as a noise mitigation measure. Appropriate for the coastal location of the centre, the café art features sailing achievements of certain veterans.

The design consultation with the veterans was very much part of the process. At the beginning of the design process, Jacqui, together with the architects and landscapers met with a group of veterans to discuss the design. Using high contrast large format plans as well as a Lego model floor plan, the design team were able to present their ideas in the most accessible way. At the detailed design stage, large format samples of fabrics and flooring were used providing the presentation with texture. Sample chairs were supplied by Shackletons for the presentation so that veterans could experience the comfort and support of the proposed seating. Each board was talked through on a 121 basis, with Jacqui guiding the hand of the veteran around the floor plan, with the samples to hand to aid orientation and provide context.

The Rustington Centre is a home for blind veterans as well as lovely environment for those who work there. The refurbishment has provided Blind Veterans UK with a new light filled centre for wellbeing which serves the needs of the charity now and into the future as they continue to help rebuild the lives of veterans after sight loss.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

I love having the vision in my own head and then taking my clients on an exciting journey to bring their space to life through 3D renders, colour palette consultations, furniture design, joinery drawings and so on, so they can envisage the end result, despite usually working with an empty shell in the months prior. Seeing my clients faces on the day they move in, or are handed back the keys or space is always an unforgettable moment.

What has been your most memorable career highlight from the past year?

I think it has to be when my work was featured in The Telegraph, it was a magical surprise.

What are your favourite types of projects to work on and why?

I really love working on period properties, particularly when they’ve lost their spark - I think because they have so much character and history and the building before you’ve even started. I recently worked on a Grade II listed Georgian property with the original parts dating from 1720. The property was redesigned to create a wonderful family home while still maintaining the historical integrity of the property. The drawing room alone is over 50 square meters, and despite its size, it’s been transformed into an interior of beauty. The walls have been panelled in a soft, warm pink and there are formal shapes among the furniture, and others that are squashier and more relaxed. Strong pattern makes its way in through the curtains and soft furnishings; it’s a timeless blend of historical architectures with contemporary finishes.

What are the most challenging aspects of working in interior design?

I think it has to be working with many different suppliers and retailers; if there’s a supply chain issue or a contractor lets you down, it can have a huge knock-on effect on the project as a whole, and I often take that really personally.

What do you wish you knew before working in the field?

Just how varied the role is. You spin many plates. Interior design really does cover a broad spectrum of skills from the technical side of interior drawings and then the creative part, all the way through to project management and administration both on-site and in the office. You have to be able move quickly from one skill set to the other.

If you could give one tip to aspiring designers, what would it be?

Speak to as many people as you can to build your own connections and get as much experience as you can.

How do you see the interior design industry evolving in the year ahead?

We’re definitely moving towards a more sustainable future with a growing emphasis on conscious consumerism. We’re prioritising sustainable materials, craftmanship and timeless styles. I always say, “you buy cheap, you buy twice”. AI is also bringing significant changes with enhanced visualisation, smart home integration and streamlining processes but it’s not replacing the human touch and the bespoke style of an interior designer.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

I love two parts of my job the most, one being seeing the clients faces when they come in for the presentation and you have captured everything from inside their head and have it in front of them to see, touch and feel. The second part is when you are on an install, and you have physically watched the rooms transform. For some people it’s hard to visualise what the end result might look like so I love that I can make it reality for them and give them the confidence.

What has been your most memorable career highlight from the past year?

I have been working on a particularly large job which has involved a lot of build work, I have been onsite every week for the past year while the house has been stripped apart and put back together and now I get to watch the rooms come to completion as we finish off the installation, each element that gets completed whether it be the beautiful new mouldings or the roman blinds adds another layer and brings the rooms to life and I just love watching it happen.

What are your favourite types of projects to work on and why?

I typically like working on bigger projects that might involve more then one room or a full house, because our help and expertise can make a huge difference to the property and have a big impact. Having said that I get a lot of joy from clients who love what we have done, even if it has been a small project.

What are the most challenging aspects of working in interior design?

I think it becomes more difficult and complex when you are working with very large external build teams, there are a lot of different trades you have to work around and it can make the coordination of a project more difficult when you have to factor in the time others might need to finish their part before we can then go in to complete a fit out. Other challengers could be working to a smaller budget or maximising the use of a small space. Each job is looked at with fresh eyes and tailored to suit whatever the brief calls for.

What do you wish you knew before working in the field?

There is a lot more paperwork than I ever thought would be needed, at the beginning I thought it would be much more about the fabric side of things but in fact you need to be very structured in terms of project managing and organisation. Most of what we do contains a level of logistics in some way so you can’t solely focus on only the design side.

If you could give one tip to aspiring designers, what would it be?

I think the most important part about designing is to be aware you are designing for other people, a lot of what you chose or need to look at will not be your taste. You must tune in to your clients wants and needs, you are there to advise and push them out of their comfort zone but at the same time they need to love the end result. I think all designers should have that as their goal. I have seen a lot of designer wannabes in my time, and I would say the biggest mistake of those that haven’t made it is they design for themselves not others.

How do you see the interior design industry evolving in the year ahead?

The future of interior design scares me if I’m honest, the new generation are a throw away society. We live in a world where Google can find you a cheaper version of everything and I think that will have a big impact on bespoke interiors in the future. For me I love the bespoke nature of what I do, the craftmanship of furniture makers, a good quality fabric or piece of furniture, rather than somebody ‘copying’ because it is cheaper. I think it will become a luxury that many won’t be able to indulge in.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

What I love most about design is crafting spaces that beautifully reflect my clients’ needs and lifestyles, while adding a touch of my own style to make each project truly unique. Building relationships with clients and delving into their vision is incredibly rewarding, translating their personalities and aspirations into designs that feel both personal and meaningful is one of the most fulfilling parts of the process.

Then comes the magic of bringing those ideas to life. Watching a concept evolve from a sketch into a finished space and seeing a client’s reaction as their vision becomes reality is, without a doubt, the ultimate highlight of my work.

What has been your most memorable career highlight from the past year?

This year, my most memorable career highlight has been returning to work after time away on maternity leave and taking on my client’s project, the “Wandsworth Common House.” Transitioning back into the professional world while balancing two new personal responsibilities has been both challenging and deeply rewarding.

A standout moment was completing the design for my client’s home—a fresh start for her to create new memories in a space that felt entirely her own. From the beginning, it was a deeply personal project, and bringing her vision to life in a way that truly resonated was incredibly humbling. It reminded me of my love for the creative process and reignited my passion for interior design, inspiring me to continue pushing boundaries in my work.

Additionally, becoming accredited as an SBID interior designer this year is a milestone I’m particularly proud of, marking a new chapter of growth in my career.

What are your favourite types of projects to work on and why?

The most rewarding projects are those where clients trust our creative vision from the very beginning, allowing us to fully unleash our creativity. When clients are bold, embrace the use of colour/texture and pattern, and have complete confidence in our judgement, the results are always the most stunning and memorable.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of interior design is managing the intricate puzzle of project coordination. Balancing timelines, meeting deadlines, and addressing unforeseen issues along the way can be demanding and, at times, stressful. Yet, despite these hurdles, there’s nothing more fulfilling than watching a project come to life—from concept to completion—and witnessing the transformative power of thoughtful design.

Another layer of complexity comes from the emotional investment residential clients bring to the process. Renovating a forever home is often one of the biggest financial commitments they’ll make, and ensuring every detail is just right can be both delicate and emotionally demanding. Striking that perfect balance between vision, practicality, and client expectations is a challenge I don’t take lightly.

What do you wish you knew before working in the field?

Before entering the field of interior design, I wish I had fully understood the depth of project management skills required. While creativity is at the heart of the profession, the reality is that much of the job involves juggling timelines, budgets, and coordinating with contractors, suppliers, and clients. Learning how to navigate these logistical complexities early on would have made the transition smoother.

I also wish I had been more prepared for the emotional side of the profession. Clients often attach a deep emotional investment to their projects, especially when it involves their forever homes. Understanding how to manage these emotions while guiding clients through tough decisions is a skill I’ve developed over time, but it’s something I didn’t anticipate at the outset.

If you could give one tip to aspiring designers, what would it be?

Interior design is so much more than creating beautiful spaces; it’s about problem-solving, understanding clients’ needs, and navigating real-world constraints like budgets and timelines. While honing your creative skills is essential, building a strong foundation in project management, communication, and adaptability is equally vital to your success.

Every project is a chance to learn and grow. Mistakes are inevitable, but they’re also invaluable lessons—embrace them, learn from them, and use them to be better prepared next time. Stay curious, remain open to feedback, and always push the boundaries of your creativity.

How do you see the interior design industry evolving in the year ahead?

Design is increasingly centred on personal expression and well-being, with spaces now being tailored to enhance mental and physical health through natural light, balanced layouts, and comfort-driven solutions.

Sustainability is also a growing priority, with clients and designers making more conscious choices—incorporating energy-efficient solutions, sourcing locally, and creating environmentally responsible designs that are as thoughtful as they are beautiful.

Meanwhile, AI is becoming a valuable tool in streamlining tasks and visualizations, but while it will enhance the design process, it won’t replace the industry. Interior design will always need a human touch—our focus should be on using AI to our advantage.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

One of the most rewarding aspects of interior design is the opportunity to create spaces that genuinely improve people’s lives. The ability to design environments that support our client’s lifestyles and needs is incredibly fulfilling. I particularly enjoy the personal connections I build with clients and the challenge of translating their unique preferences and needs into functional, beautiful designs. The process of understanding a client’s vision and then bringing it to life in a way that exceeds their expectations is always a highlight for me.

Then there is the transformation. It’s easy for us to forget where a project started, especially when you see it progress every step of the way. So, seeing the finished results compared with the before is incredibly rewarding.

What has been your most memorable career highlight from the past year?

I think having a 6 double page spread in an interior’s publication (Kitchens, Bedrooms & Bathrooms) a few months into opening the studio will always be a proud moment.

I wrote a list of goals I’d like to achieve and that was pretty high up so I can’t believe it happened so quickly. It was a great experience walking into shops and being able to pick it up off the shelf, flick through and see my work!

What are your favourite types of projects to work on and why?

I particularly enjoy working on residential projects because they allow me to create deeply personal spaces that reflect the client's individual style and lifestyle. There’s something incredibly rewarding about taking a house and transforming it into a home where people feel comfortable and at ease.

I also enjoy the creative challenge of balancing aesthetics with functionality—every decision must serve both the emotional and practical needs of our clients.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of interior design is managing client expectations. Every project is a collaboration and aligning a client’s vision with what’s realistically achievable—within time, budget, and space constraints—can be tricky. Clients often come with big dreams, and part of my job is to guide them through the process of prioritising and making informed decisions, while still delivering a design that reflects their desires.

Another challenge is navigating the logistics and coordination between various stakeholders. Keeping everything on track, ensuring deadlines are met, and handling unforeseen issues that arise during construction can be stressful. Despite these challenges, the process of seeing a project through from concept to completion is incredibly rewarding.

What do you wish you knew before working in the field?

One thing I wish I had known earlier in my career is the importance of networking and relationship-building within the industry. Interior design is often a team effort, and forming strong relationships with contractors, suppliers, and other designers can really make a difference in the success of a project.

If you don’t have a reliable team to work with then it really can make or break a project. More often than not you have to learn this the hard way!

If you could give one tip to aspiring designers, what would it be?

My advice to aspiring designers would be to develop a strong foundation in both creativity and practicality. The ability to think outside the box is critical, but it’s equally important to understand the technical aspects of design, from building codes to spatial planning. The most successful designers I know strike a balance between innovation and functionality. The more you learn about materials, construction processes, and how spaces work on a physical level, the better you can bring your creative ideas to life.

Another important tip is to stay curious and never stop learning. The design world is constantly evolving—whether it's new trends, technologies, or materials. Keeping an open mind and being willing to experiment with different styles and methods will help you grow as a designer and stay relevant in the field.

How do you see the interior design industry evolving in the year ahead?

The interior design industry is likely to continue its shift toward more sustainable and eco-friendly practices. Clients are becoming increasingly conscious of the environmental impact of their choices, and designers are responding by sourcing sustainable materials, incorporating energy-efficient solutions, and creating spaces that prioritise health and well-being. This trend is not just about aesthetics but about creating long-lasting, responsible designs that can positively impact the environment.

The industry is also still very much feeling the disruption to the supply of materials from Europe, as new customs regulations, tariffs, and border controls have slowed down imports. This has led to delays in projects, increased costs for materials, and even shortages of certain products, which has required interior designers to be more resourceful and adaptable. Many designers are now more focused on sourcing locally to mitigate the risks of supply chain interruptions.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

One of the things I enjoy most is creating spaces that truly reflect my clients’ needs and lifestyle, while adding a touch of my own style to make it unique. I love working closely with my clients, getting to know them on a personal level to understand what they want and need from their spaces. This connection helps me design in a way that feels personal and tailored. Designing is also a creative outlet for me, where I can bring my artistic side to life. Finally, I enjoy the project management side of things, ensuring that every detail is executed as planned and the vision comes to life exactly as imagined.

What has been your most memorable career highlight from the past year?

One of the most memorable highlights from the past year was working on a stunning period property from the Arts and Crafts movement. The project gave us the opportunity to preserve and enhance the beautiful original features while incorporating modern touches to inspire the renovation. We designed a few rooms in keeping with the Arts and Crafts style, paying homage to the intricate details of the era. In a separate wing of the house, we undertook a complex architectural project, removing the old service staircase and partitions to open up the space. Alongside the design work, we ensured the house was fully insulated and energy efficient, integrating home automation and modern amenities. It was a comprehensive project that required careful attention to balance modern design elements with the property's historic charm, resulting in one of our most beautiful and fulfilling works.

What are your favourite types of projects to work on and why?

My favourite projects are those that involve construction, renovation, or refurbishment, where we can work from concept to completion. I love projects that allow us to manage the entire process through to the final details, offering a full turnkey service to our clients. This approach gives us complete control over the project, ensuring that the design vision is delivered exactly as imagined. It’s incredibly rewarding to see a space transform from initial ideas to a fully finished, functional, and beautiful environment, all while managing the process to ensure everything runs smoothly.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects is managing and coordinating multiple stakeholders and suppliers while ensuring that services and products are delivered to the highest standards. With each project, there are many moving parts—contractors, suppliers, and other professionals—all working towards the same goal. Keeping everything on track and aligned with the project’s vision can be complex. Fortunately, I’m lucky to work with a team that excels at this. Our strong communication, attention to detail, and commitment to excellence ensure that everything runs smoothly and that we always meet or exceed our clients’ expectations. This collaboration makes all the difference in delivering a seamless, high-quality result.

What do you wish you knew before working in the field?

Before transitioning into interior design, I had a completely different career. Looking back, I wish I had known just how rewarding it is to bring design projects to life. There’s nothing quite like seeing a space transform and knowing that it will have a lasting impact on my clients’ lives. I also didn’t fully realise how much I would love working with my artistic side—design allows me to express creativity while solving real-world problems. Every project is an opportunity to blend my vision with my client’s needs, creating personal and inspiring spaces. It’s incredibly fulfilling to know that I’m making a difference in how people experience their environments, and I truly cherish the ability to do so every day.

If you could give one tip to aspiring designers, what would it be?

Never stop learning. Interior design is a constantly evolving field, and the more you explore, the more you'll discover new techniques, materials, and perspectives that can elevate your work. It’s truly fulfilling to challenge yourself and grow through every experience. Don’t be afraid to step out of your comfort zone and explore beauty in things that might not be conventional to you. Embrace different styles, cultures, and inspirations from around the world. The richness of diverse ideas will shape your creativity and help you develop your unique design voice. Being open to new ideas and learning from everything around you is what will set you apart and keep your designs fresh and relevant.

How do you see the interior design industry evolving in the year ahead?

The interior design industry is constantly evolving, with new trends and innovations shaping the way we create spaces. As we move forward, technology will continue to play a significant role, making interiors not only more functional but also more sustainable. Smart home systems, energy-efficient solutions, and eco-friendly materials will be at the forefront of design, allowing us to create spaces that are both beautiful and responsible. At the same time, the emotional aspect of design will remain key, with the goal of bringing people a sense of comfort and well-being in their environments. As we integrate these advancements, well-designed spaces will continue to inspire and enhance our everyday experiences.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.