The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.
This week’s instalment of the SBID Icon Insights series features Kris Turnbull Studios. The design studio specialises in bespoke residential projects ranging from traditional country estates to contemporary holiday homes.
My style has evolved over time and is very much inspired by my travels. I have been fortunate to visit many countries and experience so many exciting cultures and ways of life. Since early 2024 I’m renovating a unique property in Holywood, County Down, a beautiful hidden gem dating back to 1838, it’s going to be stunning!
Everyone gets involved! We’ve a dynamic team of 22 people, each role and every person on the team is vital to the overall success of a project completion. We have weekly planning meetings to prepare for the week ahead, we brainstorm and look at each project from all the various disciplines and directions. We set goals and objectives and I encourage the team to work together seamlessly with empathy and patience, leveraging their collective skills and knowledge to overcome challenges and achieve a successful result.
Staying ahead in design isn’t about chasing every trend; it’s about staying aware and well informed whilst creating timeless designs that aligns with your clients. The creative team & I take trips throughout the year to visit our trusted suppliers, many of them who have become close friends. We always look forward to our visits to Chelsea Design Harbour, the annual design weeks in Paris and Milan and our supplier factory visits. I absolutely love visiting the extraordinary workshops of our manufacturers, it’s a privilege to be able to support and continue the centuries old craftsmanship of these ateliers and workshops.
We act as a creative partner to craft our client’s vison for their project, creating unique and thoughtful concepts, sensitive to the property, its location and heritage rather than a standard house style. The whole team is passionate about design and provides a truly personal service to each and every client. The creative team fully develop every aspect of each individual project: from spatial planning, lighting design, furniture layouts, bespoke joinery, kitchen and bathroom designs to specifying the finest furniture, luxury fabrics and so much more to achieve an end result that works. This is what good design is all about, creating a home that functions as well as it looks.
On reflection probably the biggest learn from working on projects is to ensure that the interior design team are engaged early enough in the project, something that often is out of our control. The bones of the building works are quite often well underway when we are appointed, when the contractor starts to request further details in relation the design intent and some of the key features of the home. The challenge for our team is trying to stay in front of the contractors, working under pressure to ensure we were a step ahead, this can in turn put the client under pressure to make decisions quickly. Encouraging our clients to start the process earlier has helped improve the flow of projects and the wider project team success.
Over the past number of years, I have been a guest lecturer at the Art College extending this to sponsorship of various awards to encourage students and the designers of the future. Annually the students attend the studio to meet the team and the various disciplines participating in the daily life of working in the design industry.
Creative collaboration isn’t always easy. Mutual respect for each other’s professions, ideas and methods will go a long way to cultivating creative collaboration. We have developed a good strong network of trusted peers and this helps us all work as a successful project team. Each designer or architect will approach a project differently, that’s what makes our world so exciting; we respect this however always remember the client is the most important person in the process.
About Kris Turnbull Studios
Kris Turnbull Studios is an interior design studio specialising in bespoke residential projects ranging from traditional country estates to contemporary holiday homes. Set within a stunning, converted Grade B-listed church in Belfast, Kris Turnbull Studios is one of a kind. The impressive 5,000 sq. ft design studio with luxury boutique-style showroom, features a selection of lifestyle rooms with a fashionable blend of the finest furniture, most luxurious fabrics and exquisite home accessories from around the world. Dedicated to design through the eyes of each client; Kris and his multi-disciplinary team approach every commission in a tailored fashion, creating unique and thoughtful designs, from concept to completion. The accomplished team of interior architects & designers create the ultimate interior solutions designing from the inside out seamlessly integrating the component parts of each individual project. Creating beautiful homes is woven into our design heritage. Our extensive range of expertise ensures that we remain at the forefront of luxury design. With over 30 projects running concurrently, Kris’s true expertise lies in the connection with his clients and translating their personalities into the design of their homes.
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This week’s instalment of the SBID Icon Insights series features Goddard Littlefair. Founded by the visionary duo Martin Goddard and Jo Littlefair, the studio has evolved into a global creative force behind some of the most loved hospitality spaces and residences around the world.
One project that perfectly captures our approach is the spa and wellness spaces at Raffles London at The OWO. We honoured the building’s history and Grade II listed status, while making it work for guests seeking modern, restorative and luxurious experiences. We introduced rich, layered interiors that reflect its legacy but feel contemporary, inviting, and rooted in the Raffles brand DNA. The result is a deeply transformative experience in the heart of the capital.
Staying ahead means always being open to change—whether that’s through travel, research, or immersing ourselves in new materials and technologies. We’re constantly looking at how different cultures and industries approach design, taking inspiration from everything from historic restoration techniques to cutting-edge innovations in sustainability.
Clients want spaces that feel thoughtful, enduring, and environmentally responsible, but they also want storytelling and authenticity. The challenge is bringing those elements together in a way that feels seamless and natural.
We don’t believe in a rigid ‘house style.’ Instead, we design spaces that respond to their surroundings, their history, and their purpose. Whether it’s a heritage restoration or a brand-new development, every project is unique—but always underpinned by craftsmanship, materiality, and attention to detail.
Technology allows us to push boundaries in both design and execution. It’s about enhancing the experience of a space, not just making it look good. We always want to retain a personal, human touch as this is what makes our designs feel layered and unique, but technology that improves our experience and enhances our productivity is no bad thing.
Our ability to breathe new life into historic spaces while making them feel contemporary and relevant. Whether it’s a heritage-listed hotel or a new-build concept, we create spaces that feel timeless, not trend-led.
Beyond Raffles London, another project we’re incredibly proud of is the Imperial Riding School in Vienna. Transforming a 19th-century military equestrian school and former cinema into a luxury hotel was a unique challenge. We preserved its historic identity and infused it with the spirit of Vienna, creating a total immersive experience for guests.
The biggest challenge with historic buildings is how to bring them into the present without losing their essence. Whether it’s structural limitations, conservation restrictions, or navigating modern expectations, it’s about thoughtful intervention—using lighting, materiality, and spatial planning to enhance rather than alter.
About Goddard Littlefair
Founded by the visionary duo Martin Goddard and Jo Littlefair, our studio has evolved into a global creative force behind some of the most loved hospitality spaces and residences around the world. As an international team we bring a shared vision and the diverse skills to make us leaders in modern luxury design. Our approach dives deep into brand DNA, sense of place, and local culture to create experiences and unforgettable spaces that connect with those that engage with them. We challenge ourselves to create the future cultural touchstones that will become the next generation of luxury hospitality.
This week’s instalment of the Project of the Week series features an intricate and creative residential design by 2025 SBID Awards Finalist, Angel O'Donnell.
Angel O'Donnell took the bones of a Grade II* listed building and elevated them with new interior architectural details. Every archway, wall panel, coffered ceiling, decorative moulding and wall-to-wall joinery unit they designed was a celebration of their fun, global and style-conscious client.
Category: Residential Apartment Over £1M
Design Practice: Angel O'Donnell
Project Title: The OWO Private Residence
Project Location: London, United Kingdom
Design Practice Location: London, United Kingdom
Our clients – a Floridian couple and their 16-year-old daughter – wanted a home from home with elevated details that wouldn’t look out of place in a five-star hotel. For the parents, this meant two things:
1. Creating something worthy of Architectural Digest, their all-time favourite interiors and architecture magazine 2. Curating new museum-level queer art they could add to their beloved collection.
For their daughter, however, elevated details meant something a little more whimsical – a dream bedroom inspired by the romanticism of a French Château.
We were keen to take the bones of the building – which is an Edwardian, neo-baroque, Grade II* listed masterpiece – and refine them even further with new architectural details. Really, we just wanted to knock our clients’ socks off. That’s why every archway, wall panel, coffered ceiling, decorative plaster moulding and wall-to-wall joinery unit we designed and installed was a celebration of our clients who are a fun, global, and fantastically style-conscious family.
The artwork too – from the David Hockney photo collage to the Keith Vaughan oil on canvas – was essential in the shaping the look and feel of our scheme.
And we can’t forget the daughter’s design ambitions, without which we wouldn’t have necessarily thought to lavish her bedroom with intricate plaster garlands, a rococo-esque bed, and a bespoke dressing unit finished in 22k gold verre églomisé.
As the parents were super keen to have the apartment ready before their daughter went back to the States, timings didn’t always allow us to stagger the trades and craftspeople as we would have liked. So, our toughest hurdle was co-ordinating everybody. At one point, a huge number of people were all on-site together, including:
- Various construction and decorative workers – installers, plasterers (both carved and venetian), French polishers, ceiling contractors, joiners, curtain makers, scaffolders, and electricians - Our core team – three lead designers and a project manager - Art professionals – two curators, a gallerist, a fine art insurance broker, a muralist, and even a sculptor who flew in from Madrid to oversee the hanging of his six-foot-long mobile.
There are several standout finishes that both enliven and pull together the other handcrafted elements in the scheme: - In the living room, for instance, artisans covered our joinery wall in gesso, gold leaf, and a hand-blended mixture of bronze and navy-blue paint. They then stone buffed it into a starry cosmos of tonal variations – an arresting feature that also houses a TV behind a remote-operated door. - While on the opposite wall, a panel of inky-blue polished plaster frames the fireplace we installed. When the sun hits its faceted surface, the wall appears to flicker.
Details like these far exceeded our expectations.
We have a soft spot for the SBID. They gave us our first major award – Best CGI & Visualisation – when we were a fledgling studio. Such recognition fortified us in many ways – convinced us that we weren’t mad, that we could forge ahead and build a design studio with substance. It said, ‘we belonged’, which means the world when you’re starting out. The SBID is a non-profiting, sector-championing, love-sharing ally in a scarily unregulated and largely unprotected field. They’ll always have our loyalty – and we’ll always enter their awards for as long we’re creating work we feel meets their exacting standards.
This shortlist – ‘The OWO Private Residence’ – is especially meaningful as it’s our studio’s first project that shares design credits. Historically, Co-Founder Ed O’Donnell led the design vision solo. Now we have a small team of designers, two of which – Tatiana Pietrangeli and Prima Patel – share this achievement for their rigor, creativity and dedication to the project. It's a big nod for them – and a wonderful symbol of growth for our studio.
Questions answered by the team at Angel O'Donnell.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a striking and glamorous restaurant design, click here to read it.
This week’s instalment of the SBID Icon Insights series features Lawson Robb. Known for its avant-garde approach, the studio seamlessly blends innovation with craftsmanship, creating timeless and immersive spaces tailored to the world's most discerning clients.
The Lawson Robb team is currently growing, bringing fresh energy and expertise to our projects. Our integration within the Allect Family fosters positive collaboration between our design studios, allowing us to share knowledge, creativity, and resources. This dynamic collaboration enables us to push design boundaries while maintaining the highest standards of execution, resulting in truly exceptional spaces for our clients.
We blend research and theory into every project, always seeking out new technologies, products, and materials to challenge and expand the possibilities of design.
Lawson Robb has been awarded the Positive Luxury Butterfly Mark, recognizing our commitment to ESG principles and the integration of sustainable practices across our company, projects, and team.
At Lawson Robb, our design philosophy blends refined contemporary details with a harmonious balance of boldness and serenity. We seamlessly integrate heritage and innovation, drawing inspiration from local materials and cultural contexts to craft interiors that are both contextually relevant and aesthetically timeless. Our approach ensures that every space is not only sophisticated and functional but also deeply connected to its surroundings.
At Lawson Robb, technology and innovation are integral to both our design process and the final execution of our projects. We utilize advanced digital tools, including BIM and real-time rendering, to enhance efficiency and visualization. Incorporating smart home technology, sustainable materials, and cutting-edge construction techniques allows us to create spaces that are not only visually sophisticated but also intelligent, functional, and future-ready.
For emerging designers, my biggest advice is to stay curious and never stop learning. Interior design is constantly evolving, so keeping up with new materials, technologies, and trends is essential. Creativity alone isn’t enough—strong technical knowledge and execution skills are just as important.
Build relationships within the industry, as collaboration is key to delivering exceptional projects. At Lawson Robb, we push creative boundaries while maintaining meticulous attention to detail. Stay adaptable, be open to feedback, and most importantly, trust your instincts while refining your unique design voice.
Achieving a repeat client rate of 72% over the years is one of our proudest achievements, reflecting the outstanding trust and satisfaction our clients have in our work. Beyond that, the trust our clients place in us has taken us across the world, expanding from a London-based design firm to delivering projects in 22 countries.
About Lawson Robb
Lawson Robb is a globally recognised interior architecture and design studio specialising in ultra-luxury residential, hospitality, and yacht projects. Known for its avant-garde approach, the studio seamlessly blends innovation with craftsmanship, creating timeless and immersive spaces tailored to the world's most discerning clients. As part of the Allect Design Group, Lawson Robb benefits from a collaborative ecosystem, working alongside leading design and architecture firms to deliver exceptional projects across the globe.
This week’s instalment of the SBID Icon Insights series features LXA Projects. They offer clients a bold and dynamic approach to interior design, spanning the Hospitality, Education, and Commercial sectors.
Design trends are always shifting, and we make sure to stick to our client brief and objectives. Rather than sticking to a single "house style," we tailor each project to our client’s brand and audience. A great example is our work on V and BYRD. For both, we created striking, contemporary spaces that captured market trends while staying true to the brands’ core values. The goal is always to deliver something unique yet commercially relevant.
We’re always out there — whether it’s networking at industry events, engaging on social platforms, or entering award submissions. Networking is key for us—it helps us stay connected and informed about what’s happening in the design world, so we’re always in tune with the latest trends and opportunities. We also host regular CPD sessions in-house to keep our team sharp, updated, and inspired.
Sustainability isn’t just a buzzword for us – it’s a responsibility!
We prioritise locally sourced materials, ensure our designs are built for longevity and make conscious choices that reduce waste. It’s about creating spaces that stand the test of time, both aesthetically and environmentally.
Technology is reshaping the industry, and we embrace it – AI tools, CAD modelling, and enhanced visualisation software all help to refine our process. But all our designs start with pen and paper or pen and an iPad. There is something irreplaceable about hand-sketching ideas before digitalising them, and we believe in the power of a hand-sketched 3D visual to present early ideas. Full rendered visuals sometimes hinder the design process rather than supporting it and they’ll never fully replace the hands-on creativity that’s at the core of our work.
Forget about your style—it’s not about you. Something I learned early in my career is that design isn’t about your personal preferences—it’s about the client. They’ll likely change their mind several times during the process, and that can be frustrating.
But you must remember that their satisfaction is the priority. Stay adaptable, patient, and always focus on meeting their needs, even when things shift. The best designers are adaptable, patient, and responsive to their clients' needs.
Our reputation. Building a name in this industry isn’t easy, but we’ve carved out a space where creativity meets practicality. We've established a strong name for ourselves, and the ability to work across a wide range of services that cater to varied client needs, sets us apart. Being able to adapt and deliver on diverse projects has been key to our success and is something we are incredibly proud of.
Yes! One of our associate designers, Sammy Bikoulis, is particularly passionate about mentorship. He’s involved in a phone mentoring program where he connects with up-and-coming designers a few times a year, offering advice and sharing what he’s learned along the way. He has also guided students in design competitions, helping them fine-tune their concepts and offering guidance to make sure their designs stand out. On top of that he frequently speaks at events like the London Design Fair. He’s even led online CPD sessions on topics like "Designing Inclusive Spaces." Sharing knowledge is something we value deeply.
About LXA Projects LTD
We offer clients a bold and dynamic approach to interior design, spanning the Hospitality, Education, and Commercial sectors. Our expertise isn’t just about aesthetics — we bring together interior design, project management, and cost consultancy to deliver a seamless, end-to-end service.
This week’s instalment of the Project of the Week series features a playful and luxurious residential design by 2025 SBID Awards Finalist, Studio Ogee.
Studio Ogee was commissioned to put some heart and soul back into this former London Victorian vicarage. Through a considered and layered interior scheme, full of character and interest reflecting the client's personality and love of art, fashion, sport and travel, this handsome family home was reimagined. A timeless and luxurious palette of natural materials and finishes balances the traditional with the contemporary and eclectic mix of bespoke joinery and furnishings. It provides both a quiet haven away from a busy urban lifestyle, as well as a welcoming entertainment space that energises through playfulness and a relaxed casual elegance.
Design Practice: Studio Ogee
Project Title: A London Vicarage Reimagined
Studio Ogee was commissioned to design and manage the complete renovation of a converted former South London vicarage. The property had previously been repurposed by a property developer, but it was no longer meeting the needs of our Client, a family with teenage children, and it lacked heart and soul. A basement spanning the entire footprint of the property was added to the five-bedroom home, its impressive scale devoted entirely to play. Studio Ogee was asked to design a family home that both met the need for a functional and quiet sanctuary away from busy work schedules and the buzz of the city outside, as well as a fun space in which the family could come together and entertain friends. The interiors needed to reflect the Client’s personality and interest in culture, fashion, sports and travel through an eclectic and playful mix of bespoke joinery and furniture, antiques, soft furnishings and art. The Client was looking for a timeless and luxurious palette of furnishings and materials that would stand the test of time but also provide impact and a hint of the unexpected.
Our starting point is always the architecture of the building and the Client. We spend a lot of time getting to know who we are working for to be able to tell their story through the interiors. Studio Ogee’s working ethos is to design spaces that tell stories, and so we set out to interweave the history of this former Victorian vicarage with the Client’s personality and lifestyle. ‘A home to soothe the soul and lift the spirits’ was the working conceptual proposition throughout the design process. It was important to create a space that functions both as a quiet haven, providing ease of living and respite from a busy urban lifestyle, as well as a welcoming entertainment space that energises through playfulness and a relaxed casual elegance.
We were lucky in that our Client was very engaged in the process and truly enjoyed being taken on a creative journey, despite the inevitable stresses that comes with a project like this. The contracted team they had chosen was also highly skilled and professional and we worked with trusted suppliers, so all in all it was a project without too many serious challenges and very good collaboration between all parties involved. That said, it is always difficult to ensure everyone’s synchronised to work seamlessly and there were of course some mistakes made along the way. For example, there was a load of carefully selected marble slabs for the kitchen that was crashed into by a lorry and therefore had to be replaced, and one of the statement light fittings did not agree with the Lutron system that was introduced. But, because everyone involved really cared and strived for perfection, we could quickly rectify mistakes and find solutions together.
It is always nerve racking to see your designs that have so far only existed on paper and as samples in a mood board tray materialise in front of your eyes. You hope and pray it is going to turn out exactly as you had intended and hoped for. It is therefore also some of the most thrilling moments when bespoke joinery and furniture comes to life and makes that space truly unique and special. It is always rewarding to see your Client excited about their new home and pleased about the job you have done for them.
We are proud of the project and were keen to see how it would be received by both industry experts and the public, and so SBID was the natural place to seek meaningful industry recognition.
We are truly honoured to be an Award Finalist! As a young and growing studio, an SBID nomination not only adds credibility to what we do, it also gives us confidence and, we hope, gives future Clients the same confidence in choosing to work with us.
Questions answered by Nicoline Sandwith, Founder of Studio Ogee.
If you missed the last instalment of Project of the Week, featuring a whimsical and vintage style residential design, click here to read it.
This week’s instalment of the Project of the Week series features a whimsical and vintage style residential design by 2025 SBID Awards Finalist, Atelier NM and Chatelaine Interiors.
Tucked away on a storybook street in the heart of Notting Hill, this Victorian mews house was artfully reimagined for a client with a passion for vintage interiors and expressive design. Embodying a fearless "more is more" philosophy, the home unfolds in layers of rich colour, intricate patterns, and evocative textures. Every item was meticulously sourced from Britain’s most discerning dealers. Renowned textile houses infuse the rooms with vibrant energy, while bespoke upholstery and handcrafted furnishings weave a narrative thread. With its dramatic ceilings, luxurious textiles, and whimsical moments throughout, the home strikes a perfect balance of theatre and soul.
Category: Residential House Under £1M
Design Practice: Atelier NM and Chatelaine Interiors
Project Title: Notting Hill Mews House
The clients wanted a home that felt deeply personal and layered with character. They loved the eclectic nature of Victorian interiors and encouraged us to blend patterns, textures, and motifs without fear of excess. But they wanted that sense of history balanced with comfort. Each room needed to have its own distinct mood while still belonging to a coherent whole, reflecting their love of art, vintage finds, and tactile finishes.
The inspiration came from a blend of Victorian eclecticism and the client’s personality. Antique textiles, period-style wallpaper, and moody paint colours served as anchors, while playful injections—such as decorative objects, statement lamps, tapestry cushions, and whimsical wall art—kept the scheme from feeling too formal.
A major consideration was balancing the client’s desire for maximalist layering with the need for harmony and flow across the spaces.
The biggest challenge was creating spaces that felt as though they had evolved organically over time rather than being designed in one sweep. Careful curation—deciding which pieces should take centre stage and which should provide quiet backdrops—was essential.
With bold wallpapers, patterned textiles, and gallery walls in nearly every room, the risk of visual overload was high, so thoughtful editing and placement were crucial.
We scoured antique markets and worked with specialist dealers across the UK to source rare finds that would enrich the scheme. Many 4 a.m. wake-ups were involved in the hunt, but the process of piecing everything together became one of the most fun and rewarding experiences of my career.
Seeing the house come alive with antiques and vintage finds was the most rewarding part. The gallery walls, in particular, became a collaborative exercise—arranging tiny gilded frames, antique prints, and whimsical mirrors into striking compositions that now feel like the soul of the home.
Another highlight was the atmospheric living room, where a wallpapered ceiling and sculptural busts transformed a conventional sitting area into something truly transportive.
The SBID Awards represent excellence and innovation in interior design globally, and this project felt like the perfect candidate because of its daring mix of old and new. It is undeniably unique, and thinking outside the box is what design is all about.
Entering the awards provided an opportunity to showcase how interiors can embrace nostalgia, intimacy, and theatricality while remaining highly liveable.
Becoming a finalist has been both rewarding and inspiring. It affirms our belief that interiors can tell meaningful stories without sacrificing comfort or practicality.
For the business, it has elevated visibility, opened conversations with clients who share a passion for character-driven spaces, and reinforced Atelier NM’s positioning as a studio that seamlessly blends heritage with modern expression. We have been fortunate to win once before, and we would love to win it again.
Questions answered by Najwa Mroue, Founder of Atelier NM.
If you missed the last instalment of Project of the Week, featuring a striking kitchen design by Sola Kitchens, click here to read it.
This week’s instalment of the SBID Icon Insights series features MAWD | March and White Design. Their global portfolio spans: exceptional residential developments, sector-defining luxury hospitality projects, branded residences and deeply personal private home and yacht schemes for the most discerning families in the world.
We have a global approach to design, typically Elliot leads the US team with studio directors located in our Los Angeles and New York studios while James typically works across our European, Middle East and Asia projects with studio directors located in our London studio and in the coming months Dubai. We do however take a one studio approach which enriches our projects with global knowledge and understanding, while allowing us to respond to client demands quickly.
At MAWD, staying at the forefront of the design industry is about constant evolution. Design is never static, and neither are we. We immerse ourselves in global trends, cultural shifts, and technological advancements, ensuring our work remains both innovative and relevant.
Collaboration and Innovation is key—we partner with leading architects, artisans, and material specialists worldwide, allowing us to push creative boundaries while maintaining a deep respect for craftsmanship. Our teams work across four studios—London, New York, Los Angeles and Dubai—giving us a global perspective and local expertise. This international presence enables us to understand regional nuances and seamlessly integrate them into our designs.
We also believe in continuous innovation. Whether it’s exploring new sustainable materials, learning about the latest materials and products or leveraging AI-driven conceptual design tools, we are always refining our approach. Every project is an opportunity to challenge conventions, elevate experiences, and redefine what interior design can be.
Sustainability is embedded in our process, from concept to completion. We prioritize responsibly sourced materials, collaborate with local artisans to reduce carbon footprints, and design with longevity in mind. Our MAWDmade furniture collection, certified Red List Free, reflects our commitment to conscious luxury.
At MAWD, we don’t just design interiors - our work is defined by a deep understanding of how people interact with space, ensuring that every project is not only visually compelling but also functional, emotionally resonant, and timeless.
What truly differentiates us is our ability to blend architectural discipline with interior storytelling. We approach each project with a meticulous eye for detail, crafting bespoke environments that feel both curated and effortless. By working closely with leading architects, developers, and artisans, we seamlessly integrate interiors with their architectural context, creating spaces that feel authentic and meaningful.
Our global reach also sets us apart. With studios in London, New York, Los Angeles, and Dubai, we bring international insights while maintaining a keen sensitivity to local culture, materials, and craftsmanship. Whether designing a private residence, a hospitality concept, or a branded development, we ensure that every space has a distinct identity and lasting impact.
Marcus Townhouse in London is one of our esteemed heritage projects of a unique retail experience for lovers of luxury, a curation of unique timepieces and rare objets d’art.
The second is our recently launched project in New York, The Greenwich – we worked alongside the world renowned Rafael Viñoly Studio to fulfil the brief of - 272 Residences across 462,000 sqft with 27,000 sqft amenity space spread across 88 floors.
Both were projects that took quite some time in terms of numbers of years to move from concept to completion, this was due to various factors but both demonstrate a sense of timelessness in design that runs through our work.
Elliot March based in the US is involved in many panel discussions, thought leadership events, some of the latest are the ICFF Fair, alongside AD Editor Melissa Studach, Elliot also joined leaders from Marriott, US Green Building Council and Electric Bowery to discuss, “Healthy Design: Where Wellness and Sustainability Meet.” The thoughtful conversation illuminated how sustainable design and wellness innovation are coming together to reshape the hospitality industry.
James White based between the UK and Middle East is involved in various educational activations including podcasts that highlight learnings within the industry alongside understanding geographic and cultural nuances across the Middle East and more broadly across Europe in reference to commercial and hospitality projects. James is also on the panel of various judging panels for industry leading awards.
We have recently launched an activation with Artemest in our Greenwich project in New York, Showcasing a harmonious blend of contemporary Italian craftsmanship and timeless design, the collection features bespoke furniture, lighting, and décor from Artemest's finest artisans. Each piece was thoughtfully chosen to elevate the penthouse's architectural brilliance, offering a refined yet inviting atmosphere that reflects the perfect balance between luxury and liveability.
About MAWD | March and White Design
Established in 2010 by Elliot March and James White, MAWD | March & White Design, is an award-winning interior design firm with studios in London, Los Angeles, New York and Dubai. Our approach is built from a legacy of delivery across multiple disciplines. Our global portfolio spans: exceptional residential developments, sector-defining luxury hospitality projects, branded residences and deeply personal private home and yacht schemes for the most discerning families in the world. Our international team has delivered complex and ambitious projects for global brands and landmark developments, equally they have created transformative interior spaces for highly private projects across the world.
This week’s instalment of the Project of the Week series features a striking kitchen design by 2025 SBID Awards Finalist, Sola Kitchens.
Sola Kitchens was commissioned to design and build a bespoke kitchen as part of a wider refurbishment of a West London home, which included the replacement of a traditional conservatory with a striking glass-roofed extension. The brief called for a dark-painted finish, a statement marble worktop, and the inclusion of natural wood to reflect the garden beyond. The resulting design features flat-fronted black cabinetry, walnut accents, and a dramatic Calcutta Apuana marble island with a Neolith breakfast bar. Seamlessly blending form and function, the kitchen creates a striking yet warm focal point within the architect-designed open-plan living space.
Category: Kitchen Design
Design Practice: Sola Kitchens
Project Title: Refined Sanctuary
The clients sought a kitchen that echoing the monochrome aesthetic of their architect-designed glass-roofed rear extension, with a dark painted finish paired with a marble worksurface. They also wanted to integrate natural wood accents to complement their houseplant collection and maintain a harmonious connection to the garden visible through Crittall doors.
The design was influenced by the need for a sleek, contemporary kitchen that marries dark, dramatic finishes with organic warmth. The contrast of black spray-painted cabinetry with walnut veneer introduced both depth and natural texture. The marble-wrapped island, in Calacatta Apuana, was selected for its rich brown and black veining—bringing dynamic, organic energy to the space, while echoing the refined simplicity of Scandinavian design.
A key challenge was coordinating the integrated extraction within the island. Since the client chose a hob with built-in extraction, the island’s exact placement had to be finalized early to allow precise underfloor ducting installation. That left very little room for changes later in the process—demanding detailed advance planning and precision execution.
The standout feature is the marble-wrapped island with the cleverly concealed breakfast bar. With discreet underfloor cabling rising through the leg to a hidden power socket beneath the Neolith iron-finish surface, it functions seamlessly as both a stylish bar and a functional workstation with a direct view of the garden.
Sola Kitchens submitted Refined Sanctuary to the SBID Awards to highlight how refined craftsmanship, thoughtful design and bespoke functionality can elevate interior spaces—specifically kitchens. Being shortlisted is also a way to celebrate and showcase the project’s design excellence on an international stage.
Achieving finalist status at the SBID Awards signifies external validation of Sola Kitchens’ design vision and execution. It reinforces the team's commitment to quality bespoke design and craftsmanship, elevates the brand’s credibility, and bolsters visibility among discerning clients and industry peers seeking expertly crafted, luxury interiors.
Questions answered by Matthew Collins, Sales Specialist at Sola Kitchens.
If you missed the last instalment of Project of the Week, featuring an eclectic residential design by Sadie Pizzey Interiors, click here to read it.
This week’s instalment of the SBID Icon Insights series features Fenton Whelan. With meticulous attention to detail and an unwavering commitment to excellence, Fenton Whelan creates sophisticated spaces that seamlessly blend heritage with contemporary living.
Our team works in close synergy, ensuring every element—from conceptual design to execution—is meticulously curated. We foster a collaborative environment where architects, designers, and artisans contribute their expertise to create exceptional results.
We continuously engage with global design trends, attend international design fairs, and collaborate with leading craftsmen and material innovators. Investing in technology and sustainable solutions also keeps us ahead of industry advancements.
We prioritize sustainable sourcing, energy-efficient solutions, and timeless materials to ensure longevity and reduce environmental impact. By collaborating with ethical suppliers and artisans, we integrate sustainability without compromising luxury.
Our approach blends classical refinement with contemporary sophistication. We are known for our elegant use of textures, statement lighting, and bespoke furnishings that bring a sense of timeless luxury to each space.
Our ability to create deeply personal and refined interiors, tailored to the lifestyles of our discerning clientele, distinguishes us. Our design ethos prioritizes craftsmanship, storytelling, and seamless integration of luxury with function.
Yes, we actively mentor emerging designers and collaborate with design institutions to foster the next generation of creative talent.
We maintain strong relationships with exclusive suppliers and bespoke manufacturers, allowing us to source unique materials and create truly one-of-a-kind interiors for our clients.
About Fenton Whelan Design
Fenton Whelan Design is a London-based interior design firm renowned for its bespoke, luxurious, and timeless interiors. With meticulous attention to detail and an unwavering commitment to excellence, we create sophisticated spaces that seamlessly blend heritage with contemporary living. Our portfolio spans high-end residential, hospitality, and commercial projects, each tailored to reflect the unique personality and lifestyle of our clients. By combining innovation with craftsmanship, we transform spaces into refined, elegant environments that stand the test of time.
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