The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.
This week’s instalment of the SBID Icon Insights series features Johnny Grey. Johnny Grey Studios specializes in crafting bespoke kitchens that seamlessly blend architecture and interior design with comfortable living.
My design style evolves and rotates between many polarities. I’m inspired by Medieval and Georgian periods in our culture, early Chinese furniture, also Arts and Crafts and Modernist architecture, as well as Japanese movements such as the Metabolists. I am always on the lookout to connect with artists and craftspeople, including through the paint and patterns of domestic artefacts, fabrics and wood carving. My new Unfitted Kitchen shows off this approach with aesthetics that incorporate many of the design references I have mentioned.
Unfitted kitchens are increasingly popular as they offer a range of furniture items to give clients freedom in creating their own personal environments. Furnishing a room, as opposed to having cabinetry built in, allows clients more flexibility and self-expression. Kitchens are no longer just for cooking. The functions of other downstairs room are often folded into them these days. With home working, hobbies and sociability increasingly taking place in the kitchen, the room can now be designated a ‘House Place’, an idea articulated by the poet William Wordsworth. This fits with a process that involves functions of rooms becoming less specific and more diverse. Interestingly the trend applies to both small and large homes. The hybrid nature of this new kitchen, ‘broken plan’ rather open plan, suggests that we need activity areas as well as nooks for privacy or security, plus a personal sense of belonging expressed through its decor.
We have a section on the Johnny Grey Studio website called Full Circle where we resell kitchens that have been taken out of their original homes. This is a very effective way of reducing waste and the problem of disposal of building materials. Our kitchens are always well crafted, very durable and fit to be repurposed. We make conscious efforts to use natural and recycled materials when possible and to avoid plastic finishes on our furniture when this can be done in line with durability, which it often can.
Our designs use multiple style references, allowing them to stand out from fashion trends and obsolescence. Because of this, a thirty-year-old Johnny Grey kitchen still looks modern. Three essential design ideas of mine are in evidence in most, if not all, of my kitchens. Number one is to make eye contact possible as this promotes sociable use of space so that people can have conversations while cooking and preparing food. Number two is ‘soft geometry’ – that is, the avoidance of sharp corners, particularly on furniture like central islands in the middle of a room. Walking around the kitchen feels safe and natural and it means the passageways can actually be narrower. The third principle is the use of dedicated work surfaces instead of indiscriminately long countertop work surfaces. This allows both small and large kitchens to function efficiently, often with reduced distances between key activities. It frees up space for sociable furniture.
Spend time in a workshop to learn how things are made. Take your education and learning processes across design boundaries. Learn skills from product design, architecture and interior design as well as project management. Observe how people use space, follow research into behavioural psychology and neuroscience, visit historic buildings and enjoy books on the history of design. Remain self-critical of your work, seek a broad spectrum of style and constantly explore new ways of approaching your work.
It is not fashion focused. It connects history and my personal vision of using colour, pattern, shape with a sense of fun and quirkiness. I attempt to make people feel comfortable and happy in their surroundings through sociable design philosophy. The quality of the individual pieces of furniture should last for generations.
Many if not all my projects represent the core aspects of my approach. Narrowed down, I would say the Unfitted Kitchen for the reasons mentioned above. It’s the distillation of years of work honing furniture that is practical, stylish and flexible, has an easy appeal and represents good value for money. After successfully offering this to the public in 1986-9 through Smallbone of Devizes, I have now revived the concept as part of my legacy. I’m hoping it will change the industry by becoming a popular alternative to fitted kitchens.
The Guildford kitchen is a classic JG Studio collaboration between clients, furniture makers and the design team. The design is functional and innovative – three working tables distribute the activity of the kitchen, all linked together and with different heights and materials. Surfaces are warm to the touch, including the ceramic wall with its innovative unglazed hammered finish that is soft and eye catching in a fun way. The Dolphin shaped legs make a hinged bar that is ideal for leaning against and serving food is a classic example of one of my custom designs. For interior projects, the Treasure Island House for Felix Dennis stands out. This was a themed fun house based on the writings of Robert Louis Stevenson. It centred around a swimming pool with palm trees distributing heat, a seventeenth century opium ketch kitchen and panelled dining room, a four poster bed decorated with carved statues of Long John Silver and the Spanish Lady with a secret staircase to the stars, a shell filled bathroom and a double-sided aquarium through which the viewer enters the building on arrival.
About Johnny Grey Studios
I trained as an architect at the Architectural Association School of Architecture. Afterwards I enjoyed a brief time running an antique furniture business before setting up a workshop making furniture. When it became clear that design was my strength, I set up a design studio in 1977. My aunt, the food writer Elizabeth David, then asked me to design her a kitchen based on a book chapter on her dream kitchen that she wrote for Terence Conran in The Kitchen Book (1977). It became clear to me around this time how poorly functioning and uncomfortable most kitchens were and what a difference you can make to people’s lives if you get the design of this crucial room right. The need for a new template for kitchens was the spur that got my career up and running as well as an interest in writing design books. I have written four on kitchen and home design. I have a life-long interest in education, which is why helped set up The Kitchen Education Trust. I also provided impetus for the first kitchen design foundation degree, at Bucks New University. This is now closed but am currently devising an apprenticeship called Living Spaces Design. I speak at events worldwide on design innovation in the kitchen that include smart tech, sustainable design, neuroscience and history of design. I have helped set up the South Downs Food Festival held at Stansted Park in Hampshire each summer.
If you’d like to feature your news or stories on SBID.org, get in touch to find out more.
If you’d like to become SBID Accredited, click here for more information.
This week’s instalment of the SBID Icon Insights series features Helen Green Design. Renowned for creating timeless, luxurious, and tailored interiors, the studio seamlessly blends classic elegance with contemporary influences.
A standout project that embodies our design ethos is Harcourt House Apartments Grade II listed residences in the heart of Marylebone. This project beautifully reflects our ability to balance heritage architecture with contemporary living. We introduced layered lighting solutions to enhance the ornate period details while ensuring the space felt modern and inviting. The use of refined materials, bespoke furnishings, and carefully curated finishes created an interior that feels luxurious yet understated—something that is central to our approach.
The future of interior design is being shaped by a renewed focus on timeless craftsmanship, sustainability, and the fusion of tradition with modernity. Clients are increasingly seeking personalized, curated interiors that reflect their lifestyle while standing the test of time. The demand for bespoke, artisan-made pieces continues to grow, as does an appreciation for historic architectural details reinterpreted in a contemporary way. Additionally, there is a shift towards holistic well-being in design, incorporating biophilic elements, natural materials, and intelligent spatial planning to enhance quality of life.
Sustainability is integrated into our design philosophy through responsible sourcing, longevity, and craftsmanship. We prioritize high-quality, durable materials that age beautifully, reducing the need for frequent replacements. We work with artisans and suppliers who share our commitment to ethical production, favoring locally crafted furniture and finishes where possible. Additionally, we emphasize adaptive reuse, preserving and repurposing existing architectural elements rather than replacing them. Energy-efficient lighting, natural ventilation strategies, and sustainable fabrics are also key considerations in our projects.
Helen Green Design is known for its timeless British luxury with a contemporary edge. Our interiors are defined by layered textures, refined detailing, and an elegant yet understated aesthetic. While each project is tailored to the client’s personal vision, our hallmark approach emphasizes proportion, craftsmanship, and a balance between classic and modern influences. We create spaces that feel sophisticated yet inviting, always prioritizing comfort and function alongside beauty.
One of Helen Green Design’s greatest achievements has been maintaining the brand’s identity, reputation, and recognition following the absence of its founder, ensuring that the studio continues to thrive while staying true to its original vision of timeless British luxury. Through a commitment to excellence, craftsmanship, and innovation, we have successfully upheld the studio’s legacy while evolving to meet the needs of a modern, discerning clientele.
Additionally, we take pride in being pioneers in integrating sustainability within the luxury interior design sector. In an industry often driven by excess, we have actively worked to promote responsible sourcing, longevity, and ethical craftsmanship. By prioritizing high quality, enduring materials, collaborating with sustainable artisans, and advocating for adaptive reuse where possible, we are reshaping the perception of luxury to be not only beautiful but also conscious and future-focused.
Helen Green Design distinguishes itself through its ability to blend heritage with modernity while maintaining an unwavering commitment to quality, detail, and client experience. Our interiors are carefully curated to feel both elegant and deeply personal, ensuring that every project reflects the lifestyle and aspirations of our clients.
We also stand apart in our pioneering approach to sustainability in high-end design, proving that luxury and environmental responsibility can coexist. By championing artisanal craftsmanship, responsible material sourcing, and timeless rather than trend-driven design, we create spaces that are not only exquisite but also built to last.
Furthermore, our collaborative, client-first approach ensures that every project benefits from the expertise of a multidisciplinary team, delivering a seamless experience from concept to completion. This, combined with our reputation for discretion, excellence, and innovation, continues to set Helen Green Design apart as a leader in the luxury interior design industry.
Yes, mentorship and education are integral to Helen Green Design’s ethos. We believe in nurturing the next generation of designers, sharing knowledge, and fostering creativity within the industry. Through in-house training programs, internships, and mentorship opportunities, we guide emerging talent in understanding the intricacies of luxury interior design, craftsmanship, and project execution.
Additionally, members of our team participate in industry panels, guest lectures, and design forums, offering insights into evolving trends, sustainability in luxury design, and the business of interior design. We take pride in supporting young designers and fostering a collaborative learning environment within the studio.
About Helen Green Design
Helen Green Design is a distinguished British interior design studio, founded in 2002 by the late Helen Green. Renowned for creating timeless, luxurious, and tailored interiors, the studio seamlessly blends classic elegance with contemporary influences. With an unwavering commitment to quality and sustainability, Helen Green Design crafts refined, liveable spaces that transcend passing trends. At the heart of the studio’s philosophy lies a dedication to exceptional craftsmanship and highly personalised service, ensuring each project reflects the unique lifestyle and aspirations of its clients.
This week’s instalment of the SBID Icon Insights series features Katharine Pooley. Established over 20 years ago, Katharine’s London-based design studio creates exquisite designs around the world.
Our recent interior design and interior architecture project, Château de la Croix des Gardes, has been called ‘a contemporary reimagining of an historical masterpiece’. The largest remaining estate on the Cote D’Azur, this legendary Belle Époque Château is unparalleled in the beauty of its architecture, its sublime Mediterranean views, the scale of its surrounding gardens and its magical history. It has been an honour and a pleasure for Katharine to lead a formidable team of creatives in the complete redesign of this majestic home (as featured in Architectural Digest France). Inspired by classic French design delicately blended with a touch of English eclecticism it is a good example of Katharine’s design aesthetic, married with her passion for craftsmanship, as it included: - Over 150 hand-crafted bespoke furniture pieces and custom joinery pieces with intricate marquetry, inlays and specialist timber finishes which have been made by England’s traditional, small-scale, fine cabinetry workshops. - Over 40 diqerent hand embroidered textiles from 5 British ateliers. - 30 diqerent pieces of art from British painters and ceramicists. - 13 hand-painted frescos, silk wallpapers and panels painted by 8 diqerent studios and artists – the work of a London based artist features throughout and 2 British handpainted wallpaper companies
We collaborate exceptionally well both internally and externally and that is a cornerstone of the design studio: It takes a village! Internally we have built a studio of experienced and award-winning designers and architects who seamlessly work together to create flawless, fully immersive designs for our clients where every detail is considered, designed, installed and styled. We also work alongside – and often lead – an established network of the highest quality contractors, agents, specialists and suppliers to ensure a luxurious level of workmanship is achieved across every facet of a client’s project.
We like to design unhemmed by trends or fleeting fashions as Katharine strongly believes that true elegance and comfort is timeless. Wellness, fitness, comfort and personalisation are increasingly important to our clients. There is also a move towards more informal entertaining, a generational move away from traditional formal living room spaces to more fun and immersive games rooms, home cinemas, wine tasting rooms, music rooms. Spaces that reflect the unique individual passions of the client and showcase their niche interests are definitely growing in demand.
We make a conscious eqort to design with an eco-friendly approach and have a dedicated librarian who manages all of our supplier relationships and the library of architectural samples and decorative finishes and fabrics to ensure that specifications are made with sustainability in mind. We actively work to minimise waste across our projects and prioritise reuse, refurbishment, reclamation and antiques.
Katharine champions hundreds of the finest small to medium workshops, ateliers and makers in Britain. This ‘British-made’ approach minimises transportation for our domestic projects.
Wherever possible we aim to use natural fibres in our fabric specifications and Katharine’s role as an advocate for the Campaign for Wool reflects this passion for sustainable, natural fabrics. Wool, cotton, linen, jute, Cashmere, sisal, mohair and bamboo are all far more sustainable and better for our health than man-made fibres. Timber in our joinery and bespoke furniture is also sourced from FSC.
Our team of talented architects place sustainable MEP design solutions at the heart of our projects. For example we have completed a number of projects which have ‘air source’ heat pumps and solar photovoltaic solutions. Focusing on achieving the best U values so that the fabric of the building gives the system a head start.
Travel as much as you can, visit galleries, museums, beautiful cities, and individual artists and creators. Live life with your eyes and heart open, everything and anything can inspire you to create new and beautiful designs, but you have to get out in the world, don’t wait for it to come to you.
The Château de la Croix des Gardes has is probably our most iconic recent project, due to the final design and its captivating history. Situated high above Cannes on the lush Crois des Gardes hill, the property became infamous in 1955 as the set of Hitchcock’s film ‘To Catch a Thief’, starring Grace Kelly and Cary Grant. The scale of this project was quite spectacular, the Chateau’s square footage is 25,000 sq. ft set across four floors (extended from an original sq ft. of 13,000). Katharine Pooley also designed 42,000 sq. ft of living spaces spread across five additional beautiful secondary buildings and in total there are fifteen guest bedrooms and seven staq bedrooms across the estate. A majestic property set amongst 25 acres of sympathetically restored Italianate gardens, the design and renovation of this “heartstoppingly” beautiful French Riviera chateau embodies the luxury and glamour of its movie-star history.
In spring 2025 we complete a beautiful 50,000 sq ft coastal residence in Sardinia for a returning client. I feel this will be an iconic design for us. Set within two acres of gardens with classic Mediterranean style architecture housing a refined contemporary /rustic interior. We have taken inspiration from the curved architectural detailing that is the hallmark of Mediterranean design and designed joinery and furniture with rounded edges and circular elements to complement the flowing, intimate, nature of the space. The outdoor landscape overlooks a simply sublime Sardinian seascape which has inspired the interior design and infused it with vibrant Mediterranean hues like terracotta, deep blue, or olive green adds warmth.
This year we complete ten more projects that really are unlike anything we have created before. They will be in Paris, Aspen, Kuwait, Hong Kong, London, Bermuda, Mallorca and we currently are working on large scale iconic projects in Dallas, Doha, Dubai and Gibraltar.
Yes, we have a strong internship program which accepts candidates and graduates every year from all the main design schools and from further afield. Katharine gives regular talks and takes part in panel discussions and has a strong relationship with the KLC School of Design.
About Katharine Pooley
Established over 20 years ago, Katharine’s London-based design studio creates exquisite designs around the world. Named as 'British Interior Designer of the Decade', Katharine leads an international team of 49 interior designers, architects and interior architects. Current projects range in scale and style, from traditional country estates to palaces, hotels, luxury spas, beach villas, traditional castles, ski chalets, private jets and super yachts. Katharine is currently working on several international projects for private clients in Bermuda, Majorca, Aspen, Dallas, Sardinia, Paris, New York, Hong Kong, London, Dubai, Kuwait, Doha and Great Britain. Born in Hertfordshire, schooled in Oxfordshire and France, Katharine hails from a family of adventurers and aeronautical enthusiasts and her passion for exploration has been a lifelong inspiration. An intrepid traveller, she has visited more than 150 countries and, along the way, has summited many of the world’s highest mountains; driven a team of dogs on a sled to the North Pole; and crossed the Sahara Desert on horseback, amongst other exciting adventures. Katharine's approach to interior and architectural design is equally fearless and her aesthetic is synonymous with unforgettable, beautifully crafted, art-like living spaces that exude timeless elegance and luxurious comfort. Her positivity and enthusiasm for the minuti of design are legendary. Driven and fearless she creates exuberant and memorably beautiful interiors across the world and is a truly global design icon.
This week’s instalment of the SBID Icon Insights series features HBA. Their expertise covers every design stage, from conceptualization to execution, ensuring exceptional spaces that inspire and elevate experiences.
Although we take pride in not being confined to a single style, we strive to create spaces that foster harmony and balance for those who inhabit them. The example of Qasr Al Sarab by Anantara beautifully illustrates how an environment can evoke a sense of place and connection to nature through thoughtful design choices. Each project indeed presents a unique opportunity to narrate a story that resonates with the guests, enhancing their overall experience.
Staying at the forefront of the design industry requires a proactive and multifaceted approach. We prioritise continuous education and training, ensuring our team is equipped with the latest design trends, technologies, and methodologies through workshops, conferences, and online courses. Simultaneously, we embrace technology by integrating advanced design software and tools, enabling immersive client experiences and streamlining our design processes. Recognising the importance of sustainability practices, we actively incorporate eco-friendly solutions and materials into our designs, reflecting our commitment to environmental responsibility.
Our commitment extends beyond internal development. We foster global networking and partnerships by collaborating with design professionals, suppliers, and industry leaders worldwide, participating in global forums and exhibitions to expand our influence. Central to our approach is a client-centric approach, where we prioritise understanding and exceeding client needs through regular feedback and personalised solutions. We also conduct rigorous trend analysis and forecasting to anticipate market shifts, including cultural influences and emerging materials, ensuring our designs remain relevant and impactful.
We also understand the value of a diverse and inclusive environment. Promoting diversity and inclusion within our team brings a wealth of perspectives and ideas, fostering a more innovative and creative design process. By combining these strategies, we ensure that HBA remains a leader in the design industry, consistently delivering cutting-edge and impactful solutions that resonate with our clients and the evolving market.
Looking ahead, the landscape of interior design is being redefined by a natural blend of sustainability, technology, and deeply personal expression. Sustainability has moved from a trend to a foundational aspect of design, influencing everything from material selection to energy efficiency and the incorporation of biophilic elements. Simultaneously, smart technology is weaving its way into our spaces, creating seamless experiences that enhance both comfort and functionality. These advancements aren't just about innovation; they reflect a growing consciousness about our impact on the environment and a desire for spaces that intuitively serve our needs.
Beyond the technical, we're witnessing a powerful shift towards personalisation and adaptability. Clients are no longer seeking generic luxury; they want spaces that truly resonate with their unique identities and lifestyles. This demand for bespoke, boutique experiences is mirrored by the rise of multifunctional spaces, driven by the growing prevalence of remote work. Interiors must now be fluid and adaptable, seamlessly transitioning from home offices to social hubs. In essence, the future of interior design is about creating environments that are not only beautiful and functional but also deeply personal, responsible, and responsive to the evolving needs of our lives.
Sustainability is woven into the very fabric of our design process. We prioritise eco-friendly materials, choosing options like reclaimed wood, bamboo, and recycled metals, alongside low-VOC paints and finishes, to minimise environmental impact and enhance indoor air quality. We actively pursue local sourcing to support regional economies and reduce transportation emissions. Biophilic design is integral to our spaces, as we incorporate natural elements like plants and green spaces through green roofs, living walls, and indoor gardens, enhancing both aesthetics and well-being. Furthermore, we believe in fostering community engagement, involving local communities in our design and operational decisions to promote cultural sustainability and create authentic experiences that reflect the unique character of each destination.
While we celebrate numerous milestones and accolades, our proudest achievement is consistently evolving and adapting to meet the ever-changing needs of the hospitality industry over our 60-year history. This includes our remarkable growth from a single office to 24 locations across the globe, and our sustained position as the world’s leading hospitality design firm, evidenced by our ranking first on the 2025 Interior Design Top 100 Giants Hospitality List for over nineteen years.
In addition to HBA's global achievements, HBA London is particularly proud of the firm's overall legacy of excellence. HBA London's exceptional work has garnered widespread acclaim, including Gold Key Awards, SBID International Design Awards, World Travel Awards, Hospitality Design Awards (HD), and Condé Nast Traveller Reader’s Choice Awards.
We're proud of our ability to embrace innovation, integrate cutting-edge technologies, and champion sustainability, all while maintaining a deep respect for the unique cultural context of each project. Ultimately, our proudest achievement is the enduring impact we've had on creating exceptional guest experiences and contributing to the success of our clients globally.
As passionate and responsible interior designers, we view every project as a unique and boutique experience tailored to the specific needs and desires of our clients. What sets our work apart in the industry is our unwavering commitment to personalisation and attention to detail. We believe that every space should tell a story, reflecting the distinct character of its inhabitants while also considering the functional aspects of design.
We prioritise collaboration with our clients, engaging them throughout the entire design process to ensure their vision is translated into reality. This collaborative spirit allows for a deeper understanding of their preferences, resulting in spaces that not only align with their aesthetic but also enhance their daily lives.
In essence, our work stands out due to its bespoke approach, commitment to collaboration, and dedication to sustainability, culminating in designs that are as unique as the individuals and businesses we serve.
Yes, each year we welcome university students for internships, providing them with valuable practical experience, and we are proud to have hired several of them following their graduation. I also find it incredibly rewarding to give lectures at various universities when I have the time, as it is important to invest in the next generation of designers.
About HBA
Since our founding in 1965, HBA has been a leader in hospitality interior design. Our expertise covers every design stage, from conceptualization to execution, ensuring exceptional spaces that inspire and elevate experiences. Today, we are a dynamic and multidisciplinary creative collective, bringing decades of experience to bear across design specialisms, markets and industries. From hotels to homes, art to architecture, landscaping to lighting, HBA delivers design solutions that transcend function, creating environments that inspire and evoke emotion. With over 1,500 professionals in 24 offices across four regions, each year HBA partners with clients in over 80 countries. HBA, honoured with multiple awards, has been consistently recognised as the industry leader in hospitality design, ranking first on the renowned Interior Design 2025 Hospitality 100 Giants of Design List for over 19 years. Other prestigious awards include Hospitality Design Awards, Interior Design’s Best of Year Awards, Boutique Design's Gold Key Awards, AHEAD Awards, DNA Paris Design Awards, SBID International Design Awards and International Property Awards.
This week’s instalment of the Project of the Week series features a contemporary and luxury residential design by 2025 SBID Awards Finalist, LWE Interiors.
This striking transformation breathes new life into an old church, reimagined as a grand family residence. Seamlessly blending heritage architecture with contemporary living, the project delivers 13 beautifully designed bedrooms, expansive entertainment spaces, and a luxury private pool - all wrapped within the soaring volumes of the original ecclesiastical structure. A standout feature of the conversion is the former Sunday school hall, transformed into a show-stopping indoor wellness retreat. This serene space houses a fully equipped wellness centre complete with a jacuzzi, gym, sauna, and relaxation zone, offering an indulgent sanctuary that reflects the home's commitment to luxury and wellbeing.
Category: Residential House Under £1M
Design Practice: LWE Interiors
Project Title: Rhos Sea Manor
Project Location: Colwyn Bay, United Kingdom
Design Practice Location: Manchester, United Kingdom
The client entrusted LWE Interiors with complete creative freedom to define the interior style and design direction of the project. The only key criteria were: - The conversion must deliver a 13-bedroom luxury home with extensive leisure and entertaining facilities. - Spaces should feel luxurious, comfortable for family living, and appealing as a high-end holiday rental, bathrooms & bedrooms all needed to be different with different styles & moods, to help create an individual experience in every room. - The old Sunday School hall was to be reimagined as a private spa and wellness area. - Provision for large-scale entertaining was essential, with a bar, games/entertainment lounge, and a banqueting dining room capable of hosting all 34 guests together. - Most importantly, the project had to be delivered on or under budget.
The building itself provided the creative spark for the design direction. The soaring volume and height of the main hall inspired the introduction of a mezzanine level overlooking the lounge, adding drama while maximising space and flow.
I was drawn to the original stonework and architectural details of the church and made it a priority to retain and rework as many features as possible. These were carefully integrated into the interiors in a modern and contemporary way, ensuring the building’s character was celebrated rather than concealed.
The coastal setting also played a key role in the design ethos. With the church situated close to the beach, the interiors were layered in beach-inspired neutrals and boho textures, creating a soft, relaxed aesthetic. This was elevated with a quiet luxury vibe throughout — calm, refined, and timeless, yet warm and welcoming for family life and entertaining.
The budget was the toughest hurdle on this project. The brief demanded a stunning, luxury aesthetic, which meant we had to carefully balance design ambition with cost control. In several cases, alternatives were sourced for original feature lighting and furniture to achieve the desired look without compromising on style or quality.
Beyond this, the project progressed smoothly and to plan. All design concepts and detailed drawings were completed within the agreed timeline, enabling contractors to quote accurately and work efficiently.
Once the building was stripped back to its true structure, a few areas required adjustment. However, these changes had minimal impact and did not escalate costs from the interiors side — ensuring the project was delivered on time, on budget, and true to the design vision.
One of the most rewarding aspects of this project was watching the interiors take shape almost exactly as envisioned in the concept designs. It’s always a special moment seeing drawings and moodboards evolve into real spaces that people can live in and enjoy.
The double-height lounge and mezzanine became a true showpiece, capturing the building’s volume and character while creating a stunning, memorable interior that leaves a lasting impression.
Perhaps the most fulfilling transformation, however, was the conversion of the old Sunday School hall into a swimming pool and spa. Working closely with contractors, who followed the detailed drawings and specifications I developed, brought this vision to life beautifully. The result was a space that embodies both luxury and tranquillity — a highlight of the project for everyone involved.
I chose to enter the SBID Awards because they are a prestigious, internationally accredited platform that recognises excellence in interior design and architecture. Attracting entries from a diverse global community of designers, manufacturers, and contractors.
For me, entering the SBID Awards was about positioning this project among the highest calibre of international design work, while also celebrating the creativity, vision, and collaboration that brought it to life.
Becoming an SBID Award Finalist has been both a professional milestone and a personal honour. On a professional level, it provides a respected international platform to showcase my work and validates that the design achieved the highest standards of creativity, technical execution, and innovation.
On a personal level, the recognition has been deeply rewarding. As a small interior design practice, every project is incredibly hands-on — from the first sketches to the final details. To see that dedication acknowledged by such a prestigious award body reinforces not only my vision as a designer, but also the belief that passion, persistence, and creativity can stand proudly alongside the best in the industry worldwide.
Questions answered by Lorraine Warwick-Ellis, Interiors Director of LWE Interiors.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a rich and relaxing residential design, click here to read it.
This week’s instalment of the SBID Icon Insights series features Harrods Interior Design. Harrods Interior Design is a quintessentially British interior design studio dedicated to the highest level of creative expression.
At Harrods Interior Design, sustainability underpins our design philosophy, and our designs incorporate natural features that enhance the built environment allowing our clients to experience the lasting value of thoughtful, sustainable choices. As we evolve our sustainability approach, we place significant emphasis on working with suppliers and contractors who share our values. We prioritize partnerships with those who actively demonstrate commitment to circularity, regeneration, climate impact reduction, and community wellbeing, while also upholding worker rights and safety standards.
With the always on, access-anything-anytime culture we now live in, the need for flexible Living spaces will continue to grow and designing for emotional ease and playful inspiration will be just as important as function. Focus will concentrate on sustainability with architectural resilience and low-tox living the priorities. Integrated tech, particularly the introduction of AI agents will soon become part of everyday life, the key to success will be designing smart interiors that still feel simple.
Most importantly, we have a sense of belonging to Harrods and its values - the dedication to its customers and its legacy for curating the finest in luxury living. This unique position allows us to deliver interiors that are not only beautifully designed but also infused with storytelling which is perfectly tailored for the people it is designed for.
We listen - to our clients, to the spaces we design, and to the ever-evolving relationship between form and function. We also adopt a co-authoring design journey with our clients, where we champion their engagement and take much pride in how this part of our process contributes to the success of our projects.
We have worked on a wide range of exceptional projects within the UK and abroad and are proud of the experiences they fostered.
One example of an iconic project we completed recently was a private residential home for a young couple. This was an international project which went through a 2-year design process to remodel an existing 80s-built shell and transform it into a Parisian-inspired sanctuary from the Empire design era of the early 1800s. It was a masterclass in meticulous research, design and execution and a jewel in our repertoire.
One of the main challenges when working on an international project, more specifically, is the collaborative and management piece with other consultants and disciplines, few of whom may not be familiar with the specifics of that territory. To overcome this, we not only reported weekly and comprehensively as the main conduit between all disciplines but were also based abroad for the duration of site operations and finishing. This adaptability to a project’s needs and pulling in the appropriate resources was key to the project’s journey.
For major projects, we collaborate with a team of exceptional consultants, with architects as our first and foremost partners in shaping the design vision. This design-led approach extends to specialists in lighting, acoustics, smart home systems, and landscape design (to name a few) —ensuring that every element is seamlessly integrated from the outset.
Crucially, our dedicated project management team plays a vital role in facilitating communication and coordinating requirements across this wider network of professionals. Their expertise ensures a structured workflow, maintaining efficiency throughout the project.
Absolutely. Our access to a network of suppliers, manufacturers, and brands is highly valued and we champion opportunities to collaborate to achieve something special together. As an example, we celebrated Harrods’ 175th anniversary last year and joined forced with another British institution to create a capsule collection of stunning wallpapers with Cole & Son. These partnerships allow us to create limited editions that elevate our designs beyond the ordinary or expected.
For our projects, we value our curated network which also enables us to provide a truly bespoke experience, offering our clients access to pieces and finishes not available anywhere else, ensuring that every interior we design is truly unique and refined.
About Harrods Interior Design
Harrods Interior Design is a quintessentially British interior design studio dedicated to the highest level of creative expression. A multidisciplinary practice of designers, interior architects and stylists, we are passionate about design and committed to delivering exceptional interiors. With respect for the past and an eye to the future, we work closely with our clients to design spaces with elegance and character, understanding that our role is to envision carefully considered, functional spaces that seamlessly integrate and reflect the client’s lifestyle. One of our greatest skills lies in bringing new ideas to challenging renovations and our mission is to create inspiring spaces that not only deliver the brief but exceed expectations. Harrods Interior Design are an international practice working with clients across the EMEA region. With a multitude of prestigious brands at our fingertips as well as relationships with a curated selection of specialist suppliers and craftsmen, our diverse and highly skilled design team embodies the store’s long-standing reputation for exceptional quality, expertise and excellence.
This week’s instalment of the Project of the Week series features a rich and relaxing residential design by 2025 SBID Awards Finalist, Georgina Robertson Interiors.
Georgina Robertson Interiors was chosen to design and specify the layout, lighting design, finishes, furniture and soft furnishings for Bullfinch Way. Maximising storage and decluttering this multi-functional kitchen, dining, and living room extension were key to the success of the project to create a calm but bright space to relax and entertain in. As a compact space, custom joinery was crucial to the design as well as clever lighting design to enhance the ambience in the evenings. Layering textures and prioritising hard wearing materials such as LVT and quartz were essential in this highly utilised and functional space.
Category: Residential Budget Up To £50,000
Design Practice: Georgina Robertson Interiors
Project Title: Bullfinch Way, Cambridge
Project Location: Cambridge, United Kingdom
Design Practice Location: Cambridge, United Kingdom
The owner had hastily furnished the kitchen and extension when it was first built around 15 years ago, but it was never quite what she wanted, so she asked for my help. The client wanted to maximise storage and declutter the space entirely as well as having the perfect space to entertain and relax in the evening and at weekends.
She explained that she wanted the space to feel calm but bright even though she loved darker tones with minimal colour.
The client was inspired by Scandinavian and Japandi styles which heavily influenced the design direction from the beginning. The space needed to work hard to incorporate everything the client wanted so I approached the design trying to maximise every inch of space without making it feel overwhelming.
The slatted panelling that now frames the kitchen was the starting point for the dark accents and it links the cabinetry on either side of the living space. There’s a dramatic bulkhead over the island and into the extension so instead of trying to hide it, I decided to make it into a feature. You can see how the rich, dark elements in the design are set amid off-whites, adding definition while keeping an airy feel.
The main design hurdle was how to incorporate all the storage the client needed without making it feel cluttered or too full again. When installing, we pulled the tiles off the wall in the kitchen, the whole wall came down. The existing flooring had also been laid on top of old floor tiles which were both big setbacks which we weren’t expecting but were easy to overcome. They did delay the project but not hugely.
The highlight was seeing how well we had maximised a relatively small space and given the client everything she needed and more - with it still being beautiful and functional. The client had a bad experience with the initial extension build so to transform the space into something she loved was incredibly rewarding.
As a standalone, the pantry was a fantastic design choice and use of space - especially with the wine rack incorporated!
I felt this project was worthy of recognition on a wider scale. What we achieved with this size of budget is unheard of. We transformed a kitchen, snug, and dining space with all custom joinery, quartz worktops, new appliances, furniture, and lighting all for under £50,000 to an exceptionally high standard which we pride ourselves on.
The client was over the moon, so it only felt right to enter this project to the SBID awards.
We’ve had some amazing engagement on our social media from old and new followers, supporting the achievement in itself and also voting for us in the awards. Just to be recognised as a finalist in such a prestigious award is incredible and we feel privileged to be involved this year.
Questions answered by Georgina Robertson, Founder of Georgina Robertson Interiors.
If you missed the last instalment of Project of the Week, featuring a neutral and warm office design, click here to read it.
This week’s instalment of the SBID Icon Insights series features Kris Turnbull Studios. The design studio specialises in bespoke residential projects ranging from traditional country estates to contemporary holiday homes.
My style has evolved over time and is very much inspired by my travels. I have been fortunate to visit many countries and experience so many exciting cultures and ways of life. Since early 2024 I’m renovating a unique property in Holywood, County Down, a beautiful hidden gem dating back to 1838, it’s going to be stunning!
Everyone gets involved! We’ve a dynamic team of 22 people, each role and every person on the team is vital to the overall success of a project completion. We have weekly planning meetings to prepare for the week ahead, we brainstorm and look at each project from all the various disciplines and directions. We set goals and objectives and I encourage the team to work together seamlessly with empathy and patience, leveraging their collective skills and knowledge to overcome challenges and achieve a successful result.
Staying ahead in design isn’t about chasing every trend; it’s about staying aware and well informed whilst creating timeless designs that aligns with your clients. The creative team & I take trips throughout the year to visit our trusted suppliers, many of them who have become close friends. We always look forward to our visits to Chelsea Design Harbour, the annual design weeks in Paris and Milan and our supplier factory visits. I absolutely love visiting the extraordinary workshops of our manufacturers, it’s a privilege to be able to support and continue the centuries old craftsmanship of these ateliers and workshops.
We act as a creative partner to craft our client’s vison for their project, creating unique and thoughtful concepts, sensitive to the property, its location and heritage rather than a standard house style. The whole team is passionate about design and provides a truly personal service to each and every client. The creative team fully develop every aspect of each individual project: from spatial planning, lighting design, furniture layouts, bespoke joinery, kitchen and bathroom designs to specifying the finest furniture, luxury fabrics and so much more to achieve an end result that works. This is what good design is all about, creating a home that functions as well as it looks.
On reflection probably the biggest learn from working on projects is to ensure that the interior design team are engaged early enough in the project, something that often is out of our control. The bones of the building works are quite often well underway when we are appointed, when the contractor starts to request further details in relation the design intent and some of the key features of the home. The challenge for our team is trying to stay in front of the contractors, working under pressure to ensure we were a step ahead, this can in turn put the client under pressure to make decisions quickly. Encouraging our clients to start the process earlier has helped improve the flow of projects and the wider project team success.
Over the past number of years, I have been a guest lecturer at the Art College extending this to sponsorship of various awards to encourage students and the designers of the future. Annually the students attend the studio to meet the team and the various disciplines participating in the daily life of working in the design industry.
Creative collaboration isn’t always easy. Mutual respect for each other’s professions, ideas and methods will go a long way to cultivating creative collaboration. We have developed a good strong network of trusted peers and this helps us all work as a successful project team. Each designer or architect will approach a project differently, that’s what makes our world so exciting; we respect this however always remember the client is the most important person in the process.
About Kris Turnbull Studios
Kris Turnbull Studios is an interior design studio specialising in bespoke residential projects ranging from traditional country estates to contemporary holiday homes. Set within a stunning, converted Grade B-listed church in Belfast, Kris Turnbull Studios is one of a kind. The impressive 5,000 sq. ft design studio with luxury boutique-style showroom, features a selection of lifestyle rooms with a fashionable blend of the finest furniture, most luxurious fabrics and exquisite home accessories from around the world. Dedicated to design through the eyes of each client; Kris and his multi-disciplinary team approach every commission in a tailored fashion, creating unique and thoughtful designs, from concept to completion. The accomplished team of interior architects & designers create the ultimate interior solutions designing from the inside out seamlessly integrating the component parts of each individual project. Creating beautiful homes is woven into our design heritage. Our extensive range of expertise ensures that we remain at the forefront of luxury design. With over 30 projects running concurrently, Kris’s true expertise lies in the connection with his clients and translating their personalities into the design of their homes.
This week’s instalment of the SBID Icon Insights series features Goddard Littlefair. Founded by the visionary duo Martin Goddard and Jo Littlefair, the studio has evolved into a global creative force behind some of the most loved hospitality spaces and residences around the world.
One project that perfectly captures our approach is the spa and wellness spaces at Raffles London at The OWO. We honoured the building’s history and Grade II listed status, while making it work for guests seeking modern, restorative and luxurious experiences. We introduced rich, layered interiors that reflect its legacy but feel contemporary, inviting, and rooted in the Raffles brand DNA. The result is a deeply transformative experience in the heart of the capital.
Staying ahead means always being open to change—whether that’s through travel, research, or immersing ourselves in new materials and technologies. We’re constantly looking at how different cultures and industries approach design, taking inspiration from everything from historic restoration techniques to cutting-edge innovations in sustainability.
Clients want spaces that feel thoughtful, enduring, and environmentally responsible, but they also want storytelling and authenticity. The challenge is bringing those elements together in a way that feels seamless and natural.
We don’t believe in a rigid ‘house style.’ Instead, we design spaces that respond to their surroundings, their history, and their purpose. Whether it’s a heritage restoration or a brand-new development, every project is unique—but always underpinned by craftsmanship, materiality, and attention to detail.
Technology allows us to push boundaries in both design and execution. It’s about enhancing the experience of a space, not just making it look good. We always want to retain a personal, human touch as this is what makes our designs feel layered and unique, but technology that improves our experience and enhances our productivity is no bad thing.
Our ability to breathe new life into historic spaces while making them feel contemporary and relevant. Whether it’s a heritage-listed hotel or a new-build concept, we create spaces that feel timeless, not trend-led.
Beyond Raffles London, another project we’re incredibly proud of is the Imperial Riding School in Vienna. Transforming a 19th-century military equestrian school and former cinema into a luxury hotel was a unique challenge. We preserved its historic identity and infused it with the spirit of Vienna, creating a total immersive experience for guests.
The biggest challenge with historic buildings is how to bring them into the present without losing their essence. Whether it’s structural limitations, conservation restrictions, or navigating modern expectations, it’s about thoughtful intervention—using lighting, materiality, and spatial planning to enhance rather than alter.
About Goddard Littlefair
Founded by the visionary duo Martin Goddard and Jo Littlefair, our studio has evolved into a global creative force behind some of the most loved hospitality spaces and residences around the world. As an international team we bring a shared vision and the diverse skills to make us leaders in modern luxury design. Our approach dives deep into brand DNA, sense of place, and local culture to create experiences and unforgettable spaces that connect with those that engage with them. We challenge ourselves to create the future cultural touchstones that will become the next generation of luxury hospitality.
This week’s instalment of the Project of the Week series features an intricate and creative residential design by 2025 SBID Awards Finalist, Angel O'Donnell.
Angel O'Donnell took the bones of a Grade II* listed building and elevated them with new interior architectural details. Every archway, wall panel, coffered ceiling, decorative moulding and wall-to-wall joinery unit they designed was a celebration of their fun, global and style-conscious client.
Category: Residential Apartment Over £1M
Design Practice: Angel O'Donnell
Project Title: The OWO Private Residence
Project Location: London, United Kingdom
Design Practice Location: London, United Kingdom
Our clients – a Floridian couple and their 16-year-old daughter – wanted a home from home with elevated details that wouldn’t look out of place in a five-star hotel. For the parents, this meant two things:
1. Creating something worthy of Architectural Digest, their all-time favourite interiors and architecture magazine 2. Curating new museum-level queer art they could add to their beloved collection.
For their daughter, however, elevated details meant something a little more whimsical – a dream bedroom inspired by the romanticism of a French Château.
We were keen to take the bones of the building – which is an Edwardian, neo-baroque, Grade II* listed masterpiece – and refine them even further with new architectural details. Really, we just wanted to knock our clients’ socks off. That’s why every archway, wall panel, coffered ceiling, decorative plaster moulding and wall-to-wall joinery unit we designed and installed was a celebration of our clients who are a fun, global, and fantastically style-conscious family.
The artwork too – from the David Hockney photo collage to the Keith Vaughan oil on canvas – was essential in the shaping the look and feel of our scheme.
And we can’t forget the daughter’s design ambitions, without which we wouldn’t have necessarily thought to lavish her bedroom with intricate plaster garlands, a rococo-esque bed, and a bespoke dressing unit finished in 22k gold verre églomisé.
As the parents were super keen to have the apartment ready before their daughter went back to the States, timings didn’t always allow us to stagger the trades and craftspeople as we would have liked. So, our toughest hurdle was co-ordinating everybody. At one point, a huge number of people were all on-site together, including:
- Various construction and decorative workers – installers, plasterers (both carved and venetian), French polishers, ceiling contractors, joiners, curtain makers, scaffolders, and electricians - Our core team – three lead designers and a project manager - Art professionals – two curators, a gallerist, a fine art insurance broker, a muralist, and even a sculptor who flew in from Madrid to oversee the hanging of his six-foot-long mobile.
There are several standout finishes that both enliven and pull together the other handcrafted elements in the scheme: - In the living room, for instance, artisans covered our joinery wall in gesso, gold leaf, and a hand-blended mixture of bronze and navy-blue paint. They then stone buffed it into a starry cosmos of tonal variations – an arresting feature that also houses a TV behind a remote-operated door. - While on the opposite wall, a panel of inky-blue polished plaster frames the fireplace we installed. When the sun hits its faceted surface, the wall appears to flicker.
Details like these far exceeded our expectations.
We have a soft spot for the SBID. They gave us our first major award – Best CGI & Visualisation – when we were a fledgling studio. Such recognition fortified us in many ways – convinced us that we weren’t mad, that we could forge ahead and build a design studio with substance. It said, ‘we belonged’, which means the world when you’re starting out. The SBID is a non-profiting, sector-championing, love-sharing ally in a scarily unregulated and largely unprotected field. They’ll always have our loyalty – and we’ll always enter their awards for as long we’re creating work we feel meets their exacting standards.
This shortlist – ‘The OWO Private Residence’ – is especially meaningful as it’s our studio’s first project that shares design credits. Historically, Co-Founder Ed O’Donnell led the design vision solo. Now we have a small team of designers, two of which – Tatiana Pietrangeli and Prima Patel – share this achievement for their rigor, creativity and dedication to the project. It's a big nod for them – and a wonderful symbol of growth for our studio.
Questions answered by the team at Angel O'Donnell.
If you missed the last instalment of Project of the Week, featuring a striking and glamorous restaurant design, click here to read it.
Join SBID
Find out more about our flexible membership structure.
By subscribing, you agree to be added to SBID’s mailing list. As an industry’s standard bearer organisation, we strive to bring you the most up to date news and access to exclusive industry content through our various newsletters.
First Name
Last Name
Email Address
I accept the SBID Terms of Use