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Project of the Week: SBID Awards Finalists 2019

This week's instalment of the #SBIDinspire interior design series features luxurious, golden age glamour for the Hilton's Imperial Hotel design in Dubrovnik. The Hilton Imperial Dubrovnik was originally built in the 1890's, situated just above the UNESCO World Heritage site of Dubrovnik’s old town. Originally named ‘The Grand Hotel Imperial’, it was an immediate hit with a French Riviera feel and the glamorous cachet of an international clientele. The hotel was shelled during the Yugoslav war and subsequently brought back to life in 2005, when it was rebuilt in its original style. However, costly building works meant that the interiors weren’t the main priority at that time and were primed for a completely new treatment this time round.

When Goddard Littlefair was first commissioned, the hotel was already very well established and incredibly popular, with a wonderful location overlooking the old fort and the Adriatic. Drawing inspiration from the romance of the hotel’s former glories, the new design scheme sought to re-inject golden age glamour into one of Europe’s most historic hotels.

SBID Awards: Hotel Public Space / Bedrooms & Suites finalist sponsored by Viva LagoonYves Delorme 

Company: Goddard Littlefair 

Project: Hilton Imperial Dubrovnik

Location: Dubrovnik, Croatia 

Hotel design by Goddard Littlefair featuring hotel lobby area interior

What was the client's brief? 

The brief was to unlock the true potential of the four-storey hotel’s spectacular location, architecture, reputation and history, in order to appeal to today’s sophisticated and cosmopolitan traveller. Goddard Littlefair was initially commissioned towards the end of 2016 for a phased set of redesign works, with the first two now completed and including the reception and lobby, The Lobby Lounge, The Imperial Bar, The Executive Lounge, all connecting and guest-room corridors and all of the hotel’s 149 standard and executive rooms and 9 suites. A refurbishment of the hotel’s existing restaurant, Porat, on the lower-ground floor, will follow in late 2019.

Hotel design by Goddard Littlefair featuring hotel bedroom interior

What inspired the interior design of the project? 

Inspiration for the new interiors was drawn from the hotel’s incredible history, in both alluding to and recreating its glamorous heritage, whilst also ensuring it had a thoroughly contemporary sophistication. This was achieved by honouring the hotel’s existing architecture and romance throughout, layering glamour into each individual space via a Riviera palette, soft detailing and a 1920's yachting influence, whilst at the same time balancing this with clean and contemporary lines.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle was dealing with the missing architectural quality of the existing interiors that didn’t do justice to the charming exterior. The former Lobby Lounge and Bar were connected as one continuous and vast space that lacked warmth and intimacy. By breaking up the space with the use of a bespoke see-through brass shelving unit we have created a cosier transition between the two spaces. The double-height and long Reception was also addressed with regards to the lack of a solid architectural language by breaking up the height and length of the space with painted mouldings and timber panellings.

What was your team’s highlight of the project?

It felt like everyone was proud to be working on such a prestigious and well known historic building. From the local contractors to the joinery manufacturers, everyone involved on the project was very communicative and responsive whenever the deadlines were pressing. The quality of materials and skills involved were very high throughout the process.

Why did you enter the SBID Awards?

As well as respecting the industry standing of the SBID and the reputation of the SBID International Design Awards, it’s also a real pleasure to have our designs recognised and admired by peers!

Hotel design by Goddard Littlefair featuring hotel bar area

Questions answered by Jo Littlefair, Director of Goddard Littlefair.

If you missed last week's Project of the Week featuring a sleek, clean-lined kitchen design, click here to see more.

We hope you feel inspired by this week's Hotel design! Let us know what inspired you #SBIDinspire

SBID Awards 2019 | Hotel Public Space / Bedrooms & Suites finalist sponsored by Viva Lagoon and Yves Delorme

Hotel design by Goddard Littlefair featuring hotel reception area interior

Project of the Week: SBID Awards Finalists 2019

This week's instalment of the #SBIDinspire interior design series features a modern fitness centre which proves that working out can be a stylish experience! The circular reception area is surrounded by wooden grids which curve towards the ceiling, meeting at the centre. This arresting design feature acts as a point of focus, creating instant visual intrigue as you enter into the space. A feeling of openness is created by circling multicoloured glass which is designed to divide (but not completely separate) internal spaces with its transparency. The glass panels also add an air modernity and vibrancy as the light shines through, casting colourful shadows. Huge semicircular lampshades and sturdy triangular prisms also punctuate the space. Other features include black iron artwork studded with metal rivets and cement walls clad in wood which come together to create an industrial aesthetic and evoke the feeling of strength.

SBID Awards: Healthcare and Wellness Design finalist sponsored by Stone Federation

Company: The XDH Design Firm 

Project: Five Fitsport

Location: Guangxi, China

What was the client's brief? 

Five Fitsport is located on the fifth floor of the National Film City in Nanning ASEAN Business District, Guangxi. It is a fitness centre combining sports and leisure, with an area of 3578㎡.

Healthcare & Wellness Design by XDH Design Firm with Five Fitsport

What inspired the interior design of the project? 

The design inspiration of the project was to combine the strength of fitness with materials in the form of an industrial style, so as to express the theme of exercise. The space is interspersed with coloured ground glass, reflecting light and shadows to convey movement and the rhythm of the movement.

What was the toughest hurdle your team overcame during the project?

The most difficult obstacle to be overcome in the project was that the overall design needed to optimise the structure by combining the factors such as mechanics and considering the connection and grade of steel structures to achieve the practicability of the structure.

What was your team’s highlight of the project?

The highlight of the project is that the design scheme of the space is fully open plan but zoned in a creative way using coloured glass, so the design fits the modern yet industrial aesthetic with design elements which introduce colour and vibrancy. The special design feature of the suspended ceiling in the fitness area also adds to the visual focus.

Healthcare & Wellness Design by XDH Design Firm with Five Fitsport

Why did you enter the SBID Awards?

The SBID International Design Awards is one of the most prestigious and interesting activities in the industry, and the competition is also very fierce. Participating in such a competition has been a very interesting and valuable experience for us!

Questions answered by Denver Hsu, Chief designer at The XDH Design Firm

If you missed last week's Project of the Week featuring SBID Award winners for the sustainable retail design for cosmetic brand, Lush with the opening of their largest global store in Liverpool, click here to see more.

We hope you feel inspired by this week's Healthcare and Wellness design! Let us know what inspired you #SBIDinspire

SBID Awards 2019 | Healthcare & Wellness Design finalist sponsored by Stone Federation

Matt Robb, Digital Media Executive at Stone Federation shares how 100 years of experience in the natural stone industry help them guide, support and inform design professionals when specifying stone for their projects. Keep scrolling to find out more about the SBID International Design Awards sponsor for the Healthcare & Wellness Design category.

What are the origins of your brand?

Stone Federation has existed in various guises for over a century. We have over 100 years’ experience in the natural stone industry with the longstanding goal of connecting specifiers with the very best materials and companies. There has always been a need for an independent body to champion natural stone and to promote best practice within the industry and in this way, the activity and aims of the Federation have stayed the same while the methods and markets have developed.

How do you work with interior designers?

Our work with interior designers is primarily focused around connecting them the best materials and companies for their project. We have a wealth of free design and technical resources to help design professionals take full advantage of the potential that natural stone provides. We also connect interior designers with the member companies who are best placed to service their specific requirements.

SBID Awards
SBID Awards

What value does your sector add to the interior design industry?

Natural stone has a rich history of providing interior designers with a wealth of options in both texture and colour. The natural stone sector has a high value for best practice and education and works hard to ensure that we provide specifiers with the right information for the materials they use.

How does your offering enhance an interior designer’s projects?

As the independent natural stone source point, we connect interior designers with a wealth of technical resources, stone sourcing guidance and opportunities to connect with suppliers.

SBID Awards

What are the latest trends you’ve noticed in your client’s requests?

We’ve seen an encouraging increase in the number of specifiers placing a higher value on materials that deliver not only the required aesthetic but also the ethical and sustainable assurances that more and more clients are looking for.

Why did you want to become a sponsor for the SBID Awards?

SBID and Stone Federation have a strong working relationship built upon a mutual desire to promote best practice and education within the design and architectural sectors.  There is a natural synergy between interior designers and the vast design potential that natural stone provides.

Sponsorship for the SBID International Design Awards 2020 is now open.

To find out more about becoming an SBID Awards sponsor next year click here or email [email protected]

Project of the Week: SBID Awards Winners 2019

This week's instalment of the #SBIDinspire interior design series features the SBID Award winning project for Development Sales Centres. For this project, Matrix Design was able to combine traditional elements to imbue the contemporary space with historical elegance. With neat sequences of stone wall stitching, splicing and carefully planned lighting, the space evokes a strong sense of luxury. Applying geometric vision to the use of shapes, site lines and the square caisson ceiling feature elevates the environment with powerful perspectives, while decorations like the floating book pages makes it feel like the visitor is entering a new dimension; like the pathway of a time traveller, entering into a timeless space. 

SBID Awards: Development Sales Centre winner sponsored by Vessel Gallery

Company: Matrix Design

Project: Gemdale Fenghua International Sales Center Nanjing

Location: Jiangsu, China

Development design for Gemdale Fenghua International Sales Centre by Matrix Design

What was the client's brief? 

Fenghua series is one of the three high-end product lines of Gemdale Group. This project is located in Jiangbei New District, Nanjing, China. The design concept of the client was to build an art museum with a modern, Oriental aesthetic to experience international fashion, which is differentiated and artistic on the basis of traditional Chinese design and style.

What inspired the interior design of the project? 

In the whole project design, light is the main source of inspiration. As a poetic architectural language, it also becomes a kind of virtual material of space composition. The designers want to make the space full of personality and fully mobilise the emotion of customers through the ingenious construction. The Pantheon cast light from the hollow of the dome, creating a mysterious atmosphere. This classic work makes people feel the real existence of space. Based on this effect, we presented a scene of light shooting into the interior above the sand table area at the centre of the project.

Development design for Gemdale Fenghua International Sales Centre by Matrix Design

What was the toughest hurdle your team overcame during the project?

The difficulty of the design in this case was the choice of style. In order to achieve this style, the design team needed to find ways to relieve the 'cold' feeling of the interior which is due to the white/neutral colour scheme, vastness of spaces and modern architectural language, whilst staying true to the original design brief; to add cultural character.

Development design for Gemdale Fenghua International Sales Centre by Matrix Design
Development design for Gemdale Fenghua International Sales Centre by Matrix Design

What was your team’s highlight of the project?

Elements of traditional culture can be found incorporated into the design which endows the modern space with historic elegance. Achieving this brief was certainly a highlight, however key features in the design also stood out to me. The geometry and grandness of the square caisson ceiling is powerful and energetic with a complex layered structure extending up into the dome. Also, the installation of floating book pages cascading down the staircase as it creates the feeling that you are time-travelling into a new, timeless space.

Development design for Gemdale Fenghua International Sales Centre by Matrix Design

Why did you enter the SBID Awards?

We entered through the recommendation of our culture agency DESIGNKEEPER who informed us of the SBID Awards and the prestige associated with this accolade. In view of the confidence and satisfaction of this project, and the hope to know our own level and shortcomings through a fair competition with excellent design teams from all over the world, we participated in this competition.

Questions answered by Liu Jianhui, Wang Guan and Wang Zhaobao of Matrix Design

If you missed last week's Project of the Week featuring SBID Award winners for Restaurant Design with the playful charm and intoxicating narrative of famous Italian chef, Massimo Bottura, click here to see more.

We hope you feel inspired by this week's Development design! Let us know what inspired you #SBIDinspire

SBID Awards 2019 | Development Sales Centre Winner sponsored by Vessel Gallery

This week's instalment of the #SBIDinspire interior design series features the first photography exhibit for famed Toronto photographer, Elie Kimbembe who became personal photographer to The Weeknd, Travis Scott, Banks and Selena Gomez. Stacklab collaborated closely with Elie on the design of the 'Solo' exhibition which combined themes such as discovery and immersion, creating a sense of intimacy and interpersonal connection. The main gallery features a series of vaulted chambers, made up of a regular arrangement of diffusely lit fabric wells.

Sector: Public Space Design

Company: STACKLAB

Project: #Solo

Public Space Design
Public Space Design

What was the client's brief? 

We collaborated closely with acclaimed photographer, Elie Kimbembe on the design of his first solo exhibition. A social media icon, Elie was interested in creating a new gallery ‘type’ that offered a contemplative and interactive art viewing experience for the digital art consumer (in contrast to the ephemeral and solitary way his art is typically consumed). #Solo combined themes like discovery and immersion with intimacy and interpersonal connection.

What inspired the interior design of the project? 

The main gallery featured a series of eight vaulted chambers, made up of a regular arrangement of fifteen diffusely lit elastane wells. Harnessing Einstein’s theories on the curvature of space, each ‘well’ appeared to have been stretched from the top-down, emitting a deluge of ultrasonic mist across the luminous floor plane. Contrasted against the gravity of the conic piers, Sixteen of Elie’s photographs hung, back-to-back, in the quiet, vaporous space between them.

The bold, tectonic wells, each measuring 13 feet in diameter, framed and illuminated Elie’s photographs while obstructing others outside of the viewer’s direct sight line. This served a dual purpose of compelling the viewer to circulate the exhibit and created moments of intimacy between themselves, the art, and other observers.

In addition to carrying diffuse light throughout the exhibition space, the ultrasonic mist served two key, performative roles. Firstly, the mist elevated the visible ground plane to further frame the photographs within the vaults. Mostly, however, it precipitated a slow and calming pace to the circulation of viewers within the space. We designed this temporal aspect of the exhibition to answer one of the artist’s primary objectives - “to give people a chance to really interact with the work, and each other”.

Public Space Design
Public Space Design

What was the toughest hurdle your team overcame during the project?

The toughest hurdle was time. The quality of the effect we created was significantly improved on thorough iterative prototyping over a very short period. #Solo was fabricated in less than 30 days. On-site installation took a group of six two days, including calibrating the mist medium to the space. Take down took 12 hours, as will re-installation for subsequent uses.

Public Space Design
Public Space Design

What was your team’s highlight of the project?

Achieving specific cost targets, addressing the nuances of the artist’s brief, and (specifically with respect to mist) referencing our project sponsor, Up Cannabis’s signature medium- vapor - as a gateway to creativity were our key highlights of the project.

Questions answered by Jeffrey Forrest, Founder of STACKLAB

If you missed last week's Project of the Week featuring a kitchen design inspired by clean and minimal styles from Scandinavia, click here to see more.

We hope you feel inspired by this week's Public Space design! Let us know what inspired you #SBIDinspire

SBID caught up with this year's SBID International Design Awards sponsor for the Public Space Design category. Dominik Cienciala, Business Development Manager at Sans Souci talks about how the Czech provider of tailor-made light fixtures use their refined skill, expertise and drive for innovation in the art of decorative glass fixtures to deliver superior lighting and glass solutions for interior designers.

What are the origins of your brand?

Sans Souci is a Czech designer, solution maker and producer of decorative glass lighting fixtures, glass objects and architectural features. Our know-how combines many years of experience, knowledge of blending traditional production of crystal installations with latest technologies such as nano-coating, as well as 3D printing. Our bespoke installations can be found across the world, from the USA to Japan, either in hotels, private residencies or super yachts.

How do you work with interior designers?

We closely cooperate with interior designers from the beginning until the end of a project. The company has representatives across the world, who are experts in glass objects, lighting and delivering the best solutions. Our aim is to collect information about a project through personal meetings and discussions over mood boards. Our internal designers work alongside with clients and we develop visualisations and concepts together. Then we deliver drawings, final solutions and moving to our production. We focus on smooth and effective cooperation which leads to stunning installations and the client’s satisfaction.

SBID Awards Sponsor Sans Souci featuring lighting design in lobby interior image
SBID Awards Sponsor Sans Souci featuring lighting design in lobby interior image

What value does your sector add to the interior design industry?

Sans Souci is understood as an explorer and visionary in the glass industry. Our vision is to deliver great and quick service with innovative solutions. Therefore, we educate designers and partners about our capabilities as well as latest technologies. For instance, our nano-coating technology uplifts the characteristics of glass with practical features such as anti-reflex properties and unique colour finishes.

How does your offering enhance an interior designer’s projects?

We are flexible and quickly responding to the demands. In close cooperation with our production in the Crystal Valley in the Czech Republic, we give immediate answers about the production feasibility. Also, our trained representatives are capable of delivering immediate solutions and benefits of crystal finishes. We also believe that crystal and natural light plays a significant role in lighting up the spaces and designers/clients can benefit from our know-how, uniqueness, flexibility and follow the latest trends in natural settings of interiors.

Why did you want to become a sponsor for the SBID Awards?

Our cooperation started 7 years ago and its an honour for us. Through this opportunity we believe we can raise the visibility of Czech crystal production beyond the Czech republic and educate the world about our heritage, tradition and innovation.

The SBID International Design Awards winners for 2019 will be announced on Friday 25th October! 

To book a table to attend this year's prestigious Awards, click here

To find out more about sponsoring the SBID International Design Awards next year, click here

Project of the Week

This week's instalment of the #SBIDinspire interior design series features the immersive metaphor for managed forests and the future of renewable construction designed in a collaboration between STACKLAB, Community Agency, and Great Gulf.  This public space design presents an abstracted representation of a house being gradually overgrown by a nascent pine forest. At the centre of the 60-square-metre exhibit, a twig-wrapped base-building column acts as the figurative tree trunk. Suspended around it were the ‘leaves’: 4,085 glass test tubes, filled with soil and pine saplings, hanging from a CNC-milled birch plywood trellis bolted to the existing concrete ceiling. The Lightframe display system integrates programmable multi-colour LEDs within reconfigurable structural aluminium modules, allowing for infinitely customisable spatial forms and lighting patterns. That attribute was exploited to make Wild Abode an immersive, multi-sensory experience, with slowly undulating waves of light from the LEDs timed to simulate a body’s breathing and heartbeat.

Sector: Public Space Design

Company: STACKLAB

Project: Wild Abode 

Location: Toronto, Canada

What was the client's brief? 

The Wild Abode is a collaboration between Stacklab and a Community Agency in Toronto for visionary developer, Great Gulf. It was Launched at the inaugural EDIT festival; The Expo for Design, Innovation, and Technology in Toronto from 28th September to 8th October 2017.

Great Gulf asked our partnering firms to demonstrate their leadership in efficient, and environmentally-sustainable-construction systems.

What inspired the interior design of the project? 

This was an immersive metaphor for managed forests and the future of renewable construction - a living, breathing, growing attraction, beautifully and starkly contrasted by an efficient, integrated building system.

The Wild Abode features the first public launch of Stacklab project’s prototypic “Lightframe” system, which they developed in collaboration with architect, and University of Waterloo professor, Jonathan Enns in 2015 and 2016. Wild Abode used the Lightframe system to present an abstracted home being gradually consumed by a nascent pine forest. Arrayed around a central, sculptural tree trunk made of salvaged twigs, were 4870 pine saplings and soil in test tubes, ready to be planted for later use as a renewable building material. The Lightframe prototype was programmed with slowly undulating waves of light from the LEDs, timed to simulate a body’s breathing and heartbeat. The scale of the Lightframe module’s 8 by 8-foot bay relates comfortably to the human body. The dimensions permit easy, flat-pack shipping, and hauling inside a standard elevator. All of the Wild Abode exhibit components fit inside an 18-wheeler truck.

STACKLAB'S public space design with immersive exhibit, Wild Abode
STACKLAB'S public space design with immersive exhibit, Wild Abode

What was the toughest hurdle your team overcame during the project?

Lightframe is a modular, structural lighting system – a design that strategically alters an existing, pre-engineered German-made aluminium extrusion. These modifications took over a year to develop successfully. Once designed, they enabled the creation of a new series of four standard modular lightbars, each embedded with complex wiring runs and LEDs. Each lightbar is individually addressable and is programmed from a central computer.

What was your team’s highlight of the project?

We wanted to see a genuine confidence in an informed return to the basics. Our audience reported that they felt energised about the future of smart, sustainable building systems and encouraged by the scope of the research surrounding it.

Why did you enter the SBID Awards?

We feel that SBID is committed to recognising meaningful design innovation, and often brings industry leaders together to engage in provocative discourse that is relevant across many disciplines.

Questions answered by Jeffrey Forrest, Founder of STACKLAB.

If you missed last week's Project of the Week featuring an office overflowing with inspirations to help spark the imaginations of clients in search of creative ideas, click here to see more.

We hope you feel inspired by this week's pubic space design! Let us know what inspired you #SBIDinspire

SBID International Design Awards 2018 Finalist  |  Public Space Design category sponsored by Sans Souci

Project of the Week

This week's instalment of the #SBIDinspire interior design series features stunning CGI visualisations for a 12-apartment residential building located 100 metres from the sandy coastline of the Baltic Sea. Neoklasika designed a welcoming entry lobby and hallways for the project; enclosed by the pine forest, the glass facade of the building lets nature flow in through the windows. The elegant proportions, nuanced colour palette and natural materials give the gallery-like interior a timeless touch. The lobby will work as an in-house library and host temporary art exhibitions and installations to give a dynamic atmosphere. The 3D model includes full interior visualisation of three floors and the surrounding landscape. The masterful and accurate representation of the interior project and the visualisation of the lighting scenography in both day and night-time views invites the viewer to imagine the future lobby in great detail and at different times of day.

Sector: Public Space Design

Company: Neoklasika 

Project: ER Clubhouse

Project Location: Jurmala, Latvia

What was the client's brief? 

Neoklasika was commissioned to design a welcoming entry lobby and hallways for a twelve apartment residential building located hundred meters from the sandy coastline of the Baltic Sea. The lobby is planned to function as an in-house library and to host temporary art exhibitions, providing a dynamic creative ambience and contemporary space.

What inspired the interior design of the project? 

Being enclosed by a pine forest, the glass facade lets the nature enter through the windows. The inspiration of drawing visual parallels to the shapes and textures of the surrounding coastline landscape came quite naturally. The elegant proportions, nuanced colour palette and natural materials give the gallery – like interior a timeless touch. The wooden wall panels and the metallic structural beams resemble the tree trunks in the nearby forest, the mirror and glass reflections resemble ever-changing water surface and the light stone floor brings the feeling of seaside into the interior. Passing through the lobby, the art-déco-inspired leather furniture is reminiscent of seashells washed up on the shore.

What was the toughest hurdle your team overcame during the project?

We wanted to reflect the dynamics between the inside and outside to the maximum, showcasing the essence of the project. An intricate 3D model was created to visualise the multi-layered composition of materials, interior elements and colours. It includes full interior visualisation of three floors and the surrounding landscape. The representation of the interior project and the visualisation of the lighting scenography in day and night-time views invite to imagine the future lobby in the greatest detail.  Detailing and modelling the vast amount of interior details, custom-made elements and furniture in our in-house rendering studio was a time-consuming but very rewarding part of the project.

What was your team’s highlight of the project?

Achieving the balance between the grand scale of the lobby with a light and welcoming atmosphere was a personal success. One of the main project goals was to create a space which acts as a platform for  highlighting the dynamics of the surrounding nature. The large mirror panel was used strategically to reflect the changes in seasons and the weather, creating an ever-evolving live painting.

Why did you enter the SBID International Design Awards?

Neoklasika has been taking part in the SBID International Design Awards since 2015 and over the years seen SBID become a truly global, diverse and highly professional institution uniting the best industry experts. Each year the awards competition showcases the best of the interior design world and we are honoured to be a part of this community. Last year’s event was remarkable in its warm and welcoming atmosphere and the attention to detail in all the networking events was exceptional. The number of world-class companies that have taken part is an indicator of the quality and reputation of this event in the design world.

Neoklasika, ER Clubhouse public space design project images for SBID interior design blog, Project of the Week

Questions answered by Karina Abike, Founder of Neoklaika

If you missed last week's Project of the Week featuring a unique public space designed to create a world-class visitor facility for Triumph Motorcycles, click here to see more.

We hope you feel inspired by this week's CGI visualisation for public space design! Let us know what inspired you #SBIDinspire

Neoklasika  | SBID International Design Awards

Project of the Week

This week's instalment of the #SBIDinspire interior design series features a unique public space design for Triumph Motorcycles. Studio MB collaborated with Triumph Motorcycles to create a world-class visitor facility within the heart of its Hinckley factory in Leicestershire. The Triumph Factory Visitor Experience is a site of pilgrimage for motorcycle enthusiasts and the general public, offering an inspiring and informative 1,200-square-metre exhibition and factory tour, including café and shop. The exhibition presents a chronology of Triumph's historic and contemporary achievements in motorcycle design, engineering and manufacture. It offers visitors a deeper appreciation of the authentic heritage and ongoing success of this genuine British icon and international super brand. The exhibition connects with existing riders and captures the imagination of new customers, telling a passionate story of Triumph Motorcycles by the people who make them and by the people who ride them. Studio MB was responsible for delivering this brand experience, from master planning to onsite completion as a design and build package.

Sector: Public Space Design

Company: Studio MB

Project: Triumph Factory Visitor Experience

Project Location: Hinckley, United Kingdom

What was the client's brief? 

Triumph Motorcycles approached us with a view to creating a factory tour and visitor experience that would be a world-class, built for purpose ‘home’ for the brand and a destination to welcome the ‘pilgrimage’ of motorcycle enthusiasts and the general public from all over the UK and around world.

The visit was to include an inspiring, involving and informing 1,200m2 exhibition set over two floors plus two distinct styles of factory tour - one tour Monday to Thursday when the line is operational, and one special ‘behind the scenes’ tour at weekends when the factory line is not running. There was also to be an excellent café serving quality food and drink plus rider appropriate visitor facilities.

Studio MB, Triumph Factory Visitor Experience public space design project images for SBID interior design blog, Project of the Week

What inspired the interior design of the project? 

Put simply, Triumph did. There is so much to Triumph - from its genuine racing pedigree, engineering and technological precision to a real sense of ‘Hollywood cool’. There’s also a rebellious side to the brands DNA which has propelled its popularity and coupled with a history of iconic design has led to the bikes being favoured for customisation. The new bikes have proven no exception with sublime detailing and qualitative finishes. So it really wasn’t difficult to find inspiration for the design of this new, inspiring public space in all of that.

Studio MB, Triumph Factory Visitor Experience public space design project images for SBID interior design blog, Project of the WeekWhat was the toughest hurdle your team overcame during the project?

It was sometimes difficult for the client to understand the bespoke nature of what we do and the process we undertake. Triumph have a very talented team who live and breathe their trade, spending a lot of time in research and development before they release a bike to the public. They look for fully resolved designs and hard data to back their process for rider focused products. We are rarely given the time frames or the budgets to do R&D for projects and our process is not only user-centric but also narrative-driven so it was important to ensure the project didn’t lose sight of this. We always look to provide bespoke projects for our clients, yet our vision for a project is still informed by past experience. We use this to guide our decision-making and detailing without always reflecting this progression in up-to-the-minute visualisation and sampling. I think this was a struggle for them to understand at times, so we had to ensure we reassured them on that front.

Studio MB, Triumph Factory Visitor Experience public space design project images for SBID interior design blog, Project of the Week

What was your team’s highlight of the project?

It was really satisfying seeing the client’s reaction to the finished project and the how well it was received by the public. As you can imagine they pulled out all the stops for the opening and the reaction from everyone was really positive right from the off. Creating displays for some true icons such as Steve McQueen’s Triumph TR6 from ‘The Great Escape’ was definitely a highlight - you don’t get much cooler that that!

Studio MB, Triumph Factory Visitor Experience public space design project images for SBID interior design blog, Project of the Week

Why did you enter the SBID International Design Awards?

It was an award we had never entered before and as SBID has an international standing we thought it would be good to see how our work on the Triumph Factory Visitor Experience fared on an international stage.

Studio MB, Triumph Factory Visitor Experience public space design project images for SBID interior design blog, Project of the Week

Questions answered by Ally Hickson, Senior 3D Designer at Studio MB

If you missed last week's Project of the Week featuring the restoration of a dilapidated department store for an inspiring design practice, click here to see more.

We hope you feel inspired by this week's public space design! Let us know what inspired you #SBIDinspire

Studio MB  | SBID International Design Awards

Studio MB, Triumph Factory Visitor Experience public space design project images for SBID interior design blog, Project of the Week

Studio MB, Triumph Factory Visitor Experience public space design project images for SBID interior design blog, Project of the Week

The SBID Awards 2019 is officially open for submissions. Paving the way for a new wave of innovative and exciting project entries across the industry; from Healthcare and Hotel Public Space to Retail Design and Residential, designers and design practices world-wide will once again compete for the chance to claim a prestigious SBID Award and receive global recognition in a ceremony that is set to be bigger and better than ever before.

We caught up with Firas Alsahin, Design Director for 4Space Interior Design, the Dubai-based interior design and architecture firm - and not to mention last year's esteemed Overall Winner for the SBID Awards 2018. Find out what he had to say about his experience receiving the highest accolade in not only the SBID Awards, but the wider interior design industry for their project, VR Park Dubai Mall.

SBID Awards Overall Winner feature with 4Space for VR Park Dubai project
SBID Awards Overall Winner feature with 4Space for VR Park Dubai project

What does it mean for you to have been named the ‘Overall Winner’ at the SBID International Design Awards?

It was truly an honour to be named as the Overall Winner at the SBID Awards. It gave us leverage in getting new, potential clients. It widened our network and gave us the chance to promote our name internationally. The team's hard work finally paid off!

How did you find the entry process when submitting your project for an SBID Award?

It was easy and very straightforward. The SBID team helped us in every step. Emails and notifications were received to ensure that we were updated throughout the process. They even called us to check the status of our submission and give different options. SBID has an excellent team indeed!

Did you expect to be announced as SBID's ‘Overall Winner’ for 2018?

We expected to win on a category level as we were confident about the project we submitted, but announcing to be the SBID Awards Overall Winner was very overwhelming. Our team was shocked and speechless when we heard 4Space - it took time for it to totally sink in!

SBID Awards Overall Winner feature with 4Space for VR Park Dubai project
SBID Awards Overall Winner feature with 4Space for VR Park Dubai project

Has winning the Overall Winner Award resulted in any additional interest / project enquiries for your practice?

Yes, definitely! It gave us this position in the market where we are now recognised widely in the design industry. It opened a lot of opportunities locally and abroad because of the additional media coverage. The network became huge for us as a lot of big names and companies in the industry gave us the limelight. The results were, and still continue to be amazing.

Do you have any exciting projects you are working on / have completed since last year’s Awards that you’d like to enter this year?  

Oh yes! We have around 3-5 projects that we will be submitting to the SBID Awards this year. We are very excited and will be looking forward to the next event.

What advice would you give to any designers or design studios who are considering entering for an SBID Award?

Focus on the entire submission process. Details are very important - from the sketch to renderings, up to the final photos (professional and high quality). A great story of the design is a must! We started as being shortlisted. Every time we submit an entry, we are always confident that we will win. But regardless of the result, what's important is that you believe in your team and that you appreciate their hard work. The event itself makes you a winner already. From the venue to the management, everything is perfectly planned. Public voting and social media give each entry a chance to be exposed worldwide. SBID offers a great opportunity to all designers or design studios (big or small) to showcase their skills.

SBID Awards Overall Winner feature with 4Space for VR Park Dubai project
SBID Awards Overall Winner feature with 4Space for VR Park Dubai project

The deadline for entries into the SBID Awards 2019 is Monday 8th July.

To see more SBID Award winners from 2018, click here.

For more information about how to enter, visit www.sbidawards.com

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