This week’s instalment of the Project of the Week series features a sophisticated and functional office design by 2024 SBID Awards Finalist, Antrepo by Ozge Caglayan Studio.
Located in the heart of central London, the JS office project artfully blends contemporary design with the city’s rich historical character. At the core of the approach is the careful selection of high-quality wood, a material that embodies both tradition and innovation. This choice is not merely a nod to the past; it serves as the foundation for the entire space, linking the city’s heritage with a modern aesthetic. Through this focus on wood, the design team has created an office environment that not only reflects the client’s vision but also pays tribute to London’s enduring spirit.
Category: Office Design Under 2,000 SqM
Design Practice: Antrepo by Ozge Caglayan Studio
Project Title: JS Office Project
Project Location: London, United Kingdom
Design Practice Location: London, United Kingdom
The client’s vision for their London office was to move away from the typical corporate setting and create a workspace that felt both personal and refined. They wanted an environment that reflected their company ethos while seamlessly blending sophistication, comfort, and functionality. A key request was the integration of high-quality, original materials such as wood, aged brass, marble, and leather to establish a sense of timeless elegance. Additionally, the design needed to prioritise usability, ergonomics, and efficiency while maintaining a unique and welcoming atmosphere.
Our design approach carefully balanced these aspirations by incorporating bespoke elements tailored to the client’s preferences. Through meticulous material selection and an emphasis on craftsmanship, we created a space that not only met but exceeded the client’s expectations, resulting in a workplace that fosters productivity, collaboration, and creativity.
The design was primarily inspired by London’s architectural heritage and the desire to create a workspace that embodies both tradition and modernity. Our vision was to craft an office that reflects the city's rich history while seamlessly integrating contemporary aesthetics and functionality. The fusion of timber, aged brass, and leather played a crucial role in establishing a cohesive and sophisticated atmosphere, ensuring a warm and inviting ambiance throughout the space.
A significant design inspiration was the idea of continuity—creating seamless transitions between different areas of the office to maintain a harmonious flow. We achieved this through the thoughtful integration of wooden panels that extended across walls and ceilings, connecting spaces in a visually and structurally cohesive way. Additionally, bespoke handcrafted elements, such as intricately carved brass details and a custom wood-topped coffee table, paid homage to traditional craftsmanship while reinforcing the uniqueness of the design.
Functionality was another key driver of the project. The use of curved corners encouraged movement and interaction between different functions, while the incorporation of a central wood cabinet served as both a visual anchor and a practical storage solution, optimising space without compromising aesthetics. The result was a space that not only met the client’s practical needs but also provided a sanctuary of productivity and inspiration.
One of the most challenging aspects of the project was ensuring the seamless alignment and continuity of the wooden panels that connected different areas, including the meeting room, lobby, and CEO office. Maintaining precise visual consistency across these elements required exceptional attention to detail and coordination between design and construction teams. The challenge was further amplified by the integration of storage solutions within the central wood cabinet, which needed to serve multiple functions without disrupting the overall aesthetic.
Additionally, working within the constraints of space meant that every design decision had to be both efficient and purposeful. We tackled this by integrating storage solutions into a single multifunctional furniture piece—the central wood cabinet—allowing us to maximize usability without sacrificing visual harmony.
Another significant hurdle was balancing sustainability goals with the high-end material selections required for the project. We addressed this by prioritising environmentally friendly materials and implementing energy-efficient strategies. For instance, we carefully selected wood for its sustainable properties and long-term environmental benefits, ensuring that the project aligned with responsible design principles. The use of Smart Building Technologies and energy-efficient lighting further reinforced our commitment to minimising environmental impact.
One of the proudest achievements of the project was the successful execution of the intricate brass detailing, particularly the custom-carved brass logos that greeted visitors in the reception area. These bespoke elements not only added a distinctive touch but also reinforced the company’s identity, enhancing the overall brand experience. The integration of brass details throughout the office demonstrated our team’s dedication to precision and craftsmanship.
Another highlight was the multifunctional central wood cabinet, which played a pivotal role in shaping the layout and functionality of the office. By seamlessly integrating storage solutions and spatial divisions within a single design element, we created a visually striking and highly practical feature that set this project apart. The elegant transition of wooden panels across walls and ceilings further emphasized the sense of continuity and cohesion that defined the space.
Beyond the design itself, one of the most rewarding moments for our team was receiving positive feedback from the client. Their recognition of our ability to transform their vision into a reality reinforced the success of the project and highlighted the impact of thoughtful, detail-oriented design. Seeing the office become a space that truly resonated with its users was a testament to our team's dedication and creativity.
I entered the SBID Awards to showcase my work on a prestigious international platform that celebrates excellence in design. The competition provides an opportunity to gain industry recognition, connect with leading professionals, and receive valuable feedback. Winning or being shortlisted would be an incredible honour, helping to elevate my brand and inspire future projects.
Being an SBID Award Finalist with not just one, but two projects has been an incredible honor and a defining moment for my business. Having my work recognised on an international stage, one project in the UK category and the other in the Europe category in Zurich, has reinforced my commitment to excellence in design. This recognition has elevated my credibility, expanded my network, and opened doors to exciting new opportunities. It has also been a great source of motivation, inspiring me to continue pushing creative boundaries and delivering outstanding projects.
Questions answered by Ozge Caglayan, Founder of Antrepo by Ozge Caglayan Studio.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a rustic and coastal holiday cottage design by LWE Interiors, click here to read it.
This week’s instalment of the Project of the Week series features a rustic and coastal holiday cottage design by 2024 SBID Awards Finalist, LWE Interiors.
LWE Interiors were asked to redesign an old cottage that had stood neglected for several years at the end of a street in Llandudno wales. The client wanted to use this old cottage as a holiday home for weekends away for family and friends. The budget was very strict and included a full refurbishment of the ground floor and bedrooms. They used salvage wood to create rustic elements as well as uncovering an original old wall which they transformed into a design feature, bringing in a holiday vibe and fresh new look.
Category: Residential Budget Up To £50,000
Design Practice: LWE Interiors
Project Title: Tudor Cottage
Project Location: Llandudno, United Kingdom
Design Practice Location: Greater Manchester, United Kingdom
The clients brief on this project was to give the home a modern rustic feel adding subtle coastal accents as the property is walking distance to the beach, the old cottage was bought at auction with the intention to transform into a holiday home for family and friends.
The cottage was very dilapidated and required everything internally taking out / rebuilding, the budget for the interiors was strict due to the building works the cottage needed, whilst the contractors stripped the building back to the bare bones we discovered an original wall over meter thick made in the traditional method of stone, rubble and mortar. I decided to keep this feature and build on the rustic elements as there were no original features in the cottage even before the strip out took place, then adding modern fittings against rustic elements, to give a modern feel but still incorporating the traditional building feature we found.
The budget was the toughest hurdle, the construction team also had issues at times with the building itself which chewed into the budget, threatening to reduce the interior budget further. Fortunately I found a great kitchen company who made the kitchen and installed the units and a local quartz / stone constitute supplier who installed the worktops at a great price. We were also resourceful with the interior design, we couldn’t move the meters or the boiler as it would have cost too much and they were so unsightly in the lounge area, so I designed a cupboard to house them with a log effect design which blends in with the rustic feel, blending away the unsightly meters from the lounge area.
The highlight of the project aside from discovering the original feature wall, was when the client asked to add an en-suite to the master bedroom, to close off an area of the bedroom would make the bedroom feel claustrophobic so I suggested we keep the en-suite open as a feature to the bedroom, which the client loved the idea so we added an open en-suite, a little cheeky but a great talking point, the toilet we found a small cubbyhole area which was perfect to hide the toilet in, then used a sliding barn door-for privacy.
I entered the SBID Awards as this is a prestigious international awards for interior designers, architects and suppliers in the property industry. It’s an award that gives credit as a notable designer to the finalists and winners.
We have added our finalist badge with pride to our website and we launched social media posts on all platforms celebrating and advertising our achievement which in turn created a lot of recognition and interest. It gives myself and my company credit and acknowledgment as an award winning and award finalist interior design practice with a leading international award which has brought us more attention when clients are looking for an interior designer for their project.
Questions answered by Lorraine Warwick-Ellis, Founder of LWE Interiors.
If you missed the last instalment of Project of the Week, featuring a harmonious blend of old and new in this residential design by Barclay Interiors, click here to read it.
This week’s instalment of the Project of the Week series features a harmonious blend of old and new in this residential house design by 2024 SBID Awards Finalist, Barclay Interiors.
Barclay Interiors were commissioned to design and specify the interior architecture, soft furnishings, and accessories for this quintessential English retreat nestled amidst the serene countryside. This exquisite property embodies the charm and elegance of traditional British architecture while offering modern comforts and luxurious amenities. The Berkshire estate seamlessly marries traditional charm with modern sophistication, providing a timeless retreat for those seeking the epitome of British countryside living. Whether relaxing by the fireplace, lounging by the pool, or enjoying a meal in the gourmet kitchen, every moment spent here is imbued with luxury and tranquility.
Category: Residential House Over £1M – UK
Design Practice: Barclay Interiors
Project Title: Berkshire Estate
Project Location: Berkshire, United Kingdom
The project involved the renovation of a listed Berkshire estate with Elizabethan heritage, balancing historic preservation with modernisation. The renovation was completed in two phases: Phase 1 covered two cottages, multiple barns, a billiards room, gym, golf simulator, and outdoor areas; Phase 2 focused on the main house, wine cellar, vintage car storage, a bar and lounge, and a pool house with a Bulthaup kitchen. The client wanted to retain historical charm while incorporating modern conveniences, enhance lighting in darker areas, and create a space suited for both family living and entertaining.
The design was influenced by the estate’s historic character, with a focus on preserving original features while introducing modern elements. Hand-plastered walls, restored beams, and contemporary furnishings created a harmonious blend of old and new. Crittall windows and doors maximised natural light, opening the home to the surrounding gardens and pool. The integration of the client’s modern art collection further balanced tradition with contemporary sophistication.
The biggest challenge was preserving the estate’s historical integrity while modernising functionality. Retaining original wooden beams and architectural details required careful planning. Enhancing lighting and technology without compromising the period character was a priority, tackled through collaborations with heritage consultants and John Cullen Lighting. The project also required coordinating multiple specialists, ensuring a seamless renovation across the estate’s extensive spaces.
One of the most rewarding aspects of the project was the transformation of seven barns into beautifully designed, functional spaces, which significantly enhanced the estate’s versatility. Beyond the individual spaces, the project’s greatest success was the harmonious integration of historical character with contemporary luxury, ensuring that each element of the estate felt authentic, functional, and perfectly suited to the client’s lifestyle.
The team at Barclay Interiors saw the awards as an opportunity to highlight their expertise in working with listed properties, demonstrating their ability to respect architectural heritage while delivering interiors that are both stylish and highly functional.
Being an SBID Award Finalist has reinforced Barclay Interiors’ position in high-end interior design, validating the studio’s expertise in working with listed properties.
Questions answered by Sarah Barclay, Founder of Barclay Interiors.
If you missed the last instalment of Project of the Week, featuring a combination of modernsim and organic shapes in this show flat design by Angel O'Donnell, click here to read it.
This week’s instalment of the Project of the Week series features a combination of modernsim and organic shapes in this show flat design by 2024 SBID Awards Finalist, Angel O'Donnell.
Angel O’Donnell’s design story is rooted in Centre Point’s brutalist precision, strong geometry and arresting silhouettes. The team designed upholstered bedroom walls with zigzag patterns and honeycomb-shaped pillars to echo the building’s iconic façade. Curated totemic sculptures of carved wood, built a room divider comprising polygonal panes of coloured glass, and sourced vintage pieces that date back to the time of Centre Point’s construction. They painted a ceiling mural that captures the fiery hues of the sunrises and sunsets that can be seen from the east and west facing windows, and assembled a gorgeous mix of materials, from honed marble to oxidised steel.
Category: Show Flats & Developments – UK
Design Practice: Angel O'Donnell
Project Title: Centre Point Vantage Collection
Our client wanted a last hurrah! A newsworthy interior that would celebrate Centre Point’s brutalist architecture, jaw-dropping views, and decade-long story of regeneration since building works began.
This would be the last in a long line of show residences, so it was essential we created a different look from previous designs – particularly the scrupulously pared back, mid-century-modern interiors by Conran + Partners, and the glossy-luxe interiors by Morpheus & Co.
By creating a whole new look and feel, we could demonstrate the versatility of these spacious and smartly planned residences.
Centre Point’s brutalist architecture provided us with a bottomless well of inspiration. Everything from the building’s rippling rhythms of precast concrete to the beautiful light that pours in through the east- and west-facing windows informed our designs.
We took the spirit of modernism – its optimism and freedom of expression – and made it our own, mixing rectilinear forms with organic shapes, bright rich colours with soft pale neutrals, smooth surfaces with strong textures, and subtle patterns with bold motifs. This ebb and flow of binary styles creates a lovely rhythm as you journey from room to room, from morning till night.
We instinctively wanted colour-soaked interiors that contradict the cool white-grey exterior of the building. Each colour was carefully selected to elicit a different emotional response. The embracing warmth of terracotta in the principal bedroom. The respective palettes of soothing pink and positive green in the guest bedrooms. And the healing energy of copper in the dining area. These colours are designed to calm and balance, energise and uplift, and in turn enhance the experience of living up high with all of London laid out before you.
As for materials, we incorporated as many as we could to honour the concrete, steel, glass, limestone and wood present in the building. We chose walnut, rattan, marble, leather, bronze, ceramic, resin, oxidised steel, bamboo silk, velvet – a panoply of noble and other quality materials that look, feel and smell reassuringly luxurious. Their veins, grains, colours, textures and aromatic properties add to the rich sensory experience throughout.
It was finding a smart and subtle way to zone the 33ft-long living area without carving it up and making it feel small. In our minds, zoning was critical to reimagining the space and opening prospective buyers’ eyes to all the things you could do with it. So, we opted for low-slung furniture to keep the focus on the views over Mayfair and Hyde Park. Then we used a giant L-shape sofa to create an island of tranquillity with easy-to-reach coffee tables and spot tables, deep-seated lounge chairs, and a silky-soft rug. By resisting a traditional layout of two sofas facing each other, we enhanced the flow between the living, dining and study areas.
The room divider was immensely satisfying to design and build. We love to work with craftspeople whose workshops we visit to stress-test materials and prototype constructions – and this piece certainly put us through our paces.
We experimented with different frames – both free-standing and fixed – as well as a variety of shapes ranging from the regimentally geometric to the varied and polygonal. We also tested various burner boxes and fuel reservoirs for the bioethanol fireplace.
Working through multiple iterations is the only way to guarantee an excellent product, in this case, a new focal feature that will remain functional and fabulous for years to come.
Angel O’Donnell won its very first gong at the SBID Awards in 2019 – and we’ve loved them ever since. The SBID is such a supportive organisation, the team is terrific to work with, always attentive, and the awards themselves are a joyful celebration of design and craftsmanship. For these reasons, we enjoy entering the awards and being a part of the SBID family.
It’s a lovely thing to share with our clients. They’ve put all this trust in us to deliver a showstopping scheme – one that will help the developer to sell units – and when you can top this with an industry-recognised nod, it’s something everyone can feel proud of.
Questions answered by Ed O’Donnell, Co-Founder & Creative Director of Angel O’Donnell.
If you missed the last instalment of Project of the Week, featuring an airy and monochromatic apartment design by Dots & Points, click here to read it.
This week’s instalment of the Project of the Week series features an airy and monochromatic apartment design by 2024 SBID Awards Finalist, Dots & Points.
Architectural and interior design studio Dots & Points developed a turnkey project "Creme Brulee" from concept to completion. It is a two-bedroom apartment with a spacious living room combined with an open kitchen. The idea was to develop a harmonic space - an emotional shelter from a dynamic urban life. It is filled with light and warmth of sun. This atmosphere is achieved by painting the whole apartment into the creme brulee colour. The homogeneous colour integrates the apartment making the journey smooth and relaxed. Mirrors and polished surfaces reflect light, smooth-shaped furniture invite to endulge as a real "dolce vita".
Category: Residential Apartment Under £1M - Eastern Europe
Design Practice: Dots & Points
Project Title: Creme Brulee Apartment
Project Location: Moscow, Russian Federation
We were tasked with creating a turnkey project, from concept to completion, for a family with one child. This was our second project with the same family; we previously worked together in 2018 when they didn’t have a child. The new apartment is located in a modern building in the heart of Moscow, purchased as a blank concrete shell, so we began by developing the floor plans. The client requested a two-bedroom apartment with a spacious living room combined with an open-plan kitchen. They desired a relaxed, modern design with a light color palette. The space was intended to serve as a cosy retreat from the fast-paced city life and demanding office work.
We created a floor plan that not only maximises every inch of space and fulfills the client's brief but also offers ergonomic comfort and aesthetic satisfaction. The design includes a master bedroom with an ensuite and a walk-in wardrobe, a children's room, a living area with a kitchen and dining space, a guest bathroom, and a walk-in wardrobe in the entry hall, with the wardrobe concealed by coloured mirror panels. Additionally, the client requested a small office space, which was incorporated into the master bedroom near the window.
Being located in Moscow the apartment enjoys rare natural light, and we aimed to capture and enhance this by using warm, creamy "creme brulee" tones for the walls throughout. We named the concept La Dolce Vita, inspired by the idea that life in this apartment would evoke indulgence, relaxation, harmony, and love. Sometimes our dynamic urban life absorbs us completely. And it is important to pause for a while, to look around and to find comfort and love in small things and moments. To live here and now and enjoy the real life around us. The apartment looks like a welcoming harbour which gives you love, relaxation and indulgence. The warm cream brûlée colour of walls embraces you and you get the pleasure and good mood we miss so much in our day-to-day life.
The furniture’s light tones and smooth, rounded shapes invite relaxation. Accents are provided by vibrant artwork, dynamic patterns on the living room rug, and freestanding furniture pieces such as the entry console, bedroom armchair, and TV unit. The built-in furniture—like the kitchen and wardrobes—blends with the walls, creating an elevated feel by making the ceilings appear higher and the rooms more spacious. Mirrored and polished surfaces reflect the light beautifully, adding to the open, airy atmosphere. The monochromatic colour scheme remains engaging and playful rather than monotonous.
One of the most challenging aspects was the installation of the coloured mirrors along the entire corridor wall, which not only visually expanded the space but also concealed the entry to the walk-in wardrobe. The mirrors, in yellow, pink, and grey, brought vibrancy and uniqueness to the hallway, becoming a defining feature. However, the both manufacturing and installation process of 3m height mirrors was complicated, the mirrors spanned from floor to ceiling. Additionally, we introduced very narrow pink strips of mirrors (just 50mm wide) on the wardrobe doors. Finding a supplier capable of executing this vision was a challenge, but the final result exceeded expectations. We're proud that we persisted with this idea despite the difficulties.
The most rewarding moment for any designer is seeing the client's satisfaction and knowing that the final result has surpassed their expectations. Witnessing their happiness with the project was incredibly motivating for our entire team.
Participating in an international award of this calibre is a fantastic opportunity to showcase our work and gain recognition from the expert community. Given that this was an overseas project, entering an international competition was particularly exciting. We believed that the project stood out not only for its creative concept but also for the high level of execution. Additionally, the client’s enthusiasm and support in entering the awards further motivated us to participate.
Being selected as an Award Finalist has been incredibly motivating for the entire team. It has inspired us to tackle new projects and challenges with renewed energy and determination.
Questions answered by Irina Kireeva, Owner of Dots and Points Interior Design Studio. The Interior designer: Anna Piskun. The photographer: Evgeny Kulibaba. The Stylist: Kira Prokhorova.
If you missed the last instalment of Project of the Week, featuring a luxurious and bespoke apartment design by Rive Gauche London, click here to read it.
This week’s instalment of the Project of the Week series features a luxurious and bespoke apartment design by 2023 SBID Awards Finalist, Rive Gauche London.
Rive Gauche London were commissioned to design and deliver the interior design for a large family apartment at the prestigious address of 1 Grosvenor Square, London. Their work included unique architectural interventions, luxurious specialist finishes and truly bespoke furniture and accessories.
SBID Awards Category: Residential Apartment Over £1M
Practice: Rive Gauche London
Project: Grosvenor Square Apartment
Location: London, United Kingdom
The brief was to design and deliver interiors to befit the property’s prestigious location, complement the existing architecture and provide a strong connection to the local context. Rive Gauche were asked to go above and beyond with our design to create a unique residence that combined historical grandeur with modern flair, with the client’s love of art a driving force behind the design.
Central to our approach was the desire to create spaces that truly reflected the clients’ taste and personalities. The entire design process, from concept to final touches, involved close collaboration with the client to achieve this. To connect the design with the local landscape, we drew inspiration from Grosvenor Square’s treetops, influencing the colour palette. Fresh use of colour, combined with natural materials like rare marbles and onyx highlighted with gold tones, created a soft yet vibrant ambiance. The dining room, with its subtle homage to Mayfair’s history through panelling and ombre blue lacquer inspired by gallery artwork, became a hidden gem that seamlessly blended the old and new.
The client’s private art collection was also a key point of inspiration. This was strategically incorporated throughout the property. The design team used the existing apartment architecture to help guide and influence the positioning of the artwork, with two large hallways naturally transforming into extraordinary gallery spaces. Thoughtful lighting arrangements were designed to showcase key art pieces.
We had a very specialist finish for the dining room panelling where we created an ombre effect within the paintwork. Due to the nature of the effect required, this had to be done by hand, on site, by specialist decorators. It was a painstaking process and involved multiple attempts to get the quality just right. The result however was very impressive and well worth the pain.
The feature, bespoke light fittings where amazing statement pieces within the design. Chandeliers were carefully designed to complement the furniture, soften the space, and serve as focal points. In the dining area, the crystal drop chandelier simulated rainfall by combining large rock crystal chunks with delicately carved small crystals at different levels. This piece was one of our favourites.
We were immensely proud of this project. Especially as it was so well received by our client. It was something we wanted to share with the wider design community and the SBID Awards seemed the perfect platform to do this.
From a personal point of view, it has been great for the team to receive such high industry recognition of our work. It has helped cement our growing reputation in this sector and given new clients reassurance in terms of the quality they can come to expect from us.
Questions answered by Nicolas Roux, Founder of Rive Gauche London.
If you missed the last instalment of Project of the Week, featuring a futuristic and fluid restaurant design by KAI Interiors, click here to read it.
This week’s instalment of the Project of the Week series features a futuristic and fluid restaurant design by 2023 SBID Awards Finalist, KAI Interiors.
Curve Club is a new members club concept focused on combining both digital and physical locations for the most influential people in the world. KAI Interiors were appointed to design the interior of their first luxury clubhouse, which celebrates cutting-edge design and seamless hospitality. The design incorporates sculptural shapes and innovative lighting techniques while embracing organic materials to mesh with the existing building. Digital art is used to create a ‘dreamland’ feel that rings true to the future-focused Curve Club ethos.
SBID Awards Category: Restaurant Design
Practice: KAI Interiors
Project: Curve Club
Our client is building a members club that combines both digital and physical locations to the most influential people in the world. Their membership is a freely tradable NFT that gains lifetime access. The design brief called for organic materials & sculptural shapes with seamless details, while bring in beautiful digital art to create a futuristic 'dreamland' feel.
Fluidity and water became a reference we continued to draw inspiration from, to achieve the organic feel. We have used water effect materials and lighting in key spaces, and we echo these fluid shapes throughout the interior.
We were working with a limited budget, so it was crucial that we allocated the budget efficiently to achieve the premium outcome. By utilising existing features, we managed to allow for the high end design features.
Pushing the boundaries and being able to create something unique. The vast majority of the furniture was bespoke which gave us the opportunity to be creative.
To be able to share this project with the SBID community of designers and gain insight into the other wonderful interiors that studios across the globe are designing.
We have been able to connect with leaders in our industry and gain invaluable recognition for our work.
Questions answered by Rebecca Crossling, Interior Designer at KAI Interiors.
If you missed the last instalment of Project of the Week, featuring a contemporary and sustainable office design by MAWD, click here to read it.
This week’s instalment of the Project of the Week series features a contemporary and sustainable office design by 2023 SBID Awards Finalist, MAWD.
March and White Design (MAWD) were commissioned to help refurbish No.1 Knightsbridge, an office building that brings together six floors of multi-tenanted space with sustainable functionality at its core.
SBID Awards Category: Office Design Over 2,000 SqM
Practice: MAWD
Project: No.1 Knightsbridge
The client's brief for the No.1 Knightsbridge emphasised the importance of an exceptional arrival experience, encouraging social interaction, and providing functional spaces for both formal and informal gatherings. Furthermore, sustainability and well-being were key considerations, with a focus on achieving WELL certification through conscious design and material selection.
The design of No.1 Knightsbridge was inspired through MAWD’s knowledge and research into the surrounding area and the audience we envisioned as tenants and guests for project. The central inspiration was the prestigious Knightsbridge location itself, where the convergence of Knightsbridge, Mayfair, and Belgravia creates an unparalleled address. The opulence of this locale, characterised by London's finest hotels, members' clubs, and upscale retail, set the tone for the project's luxurious aesthetic. The design was also influenced by the evolving trends in workspace design, particularly the merging of living and working spaces. The concept of experiential spaces that foster social interaction and flexibility was inspired by the dynamic nature of modern work.
When designing No.1 Knightsbridge, the biggest hurdle was to create a workspace where luxury and forward-thinking design converge. This was achieved through blending our experience of interiors at the highest level with the research and thought we have been undertaking as a company to incorporate conscious design principles into all of our projects.
A standout highlight for our team throughout the project was the creation of the vibrant atrium space with an F&B element. This central hub epitomised our design philosophy, seamlessly blending luxury, innovation, and functionality. The suspended greenery installation and the integration of green elements not only added a touch of biophilia but also contributed to the project's commitment to well-being. Witnessing this space come to life and become a focal point for social interaction and community-building was a gratifying achievement for our team, reflecting our dedication to creating transformative and harmonious environments.
Our submission of the No.1 Knightsbridge project for the SBID Awards is driven by its exceptional qualities that epitomise our design philosophy. No.1 Knightsbridge occupies a prestigious London address, it blends the sophistication of the area with the warmth of hospitality, ensuring privacy, focus and impeccable quality. No.1 Knightsbridge is a testament to our commitment to conscious design. It weaves form and function harmoniously, creating an impressive, transformative space that lingers in memory. This project's essence captures the heart of our expertise and vision. For us as designers the SBID Awards symbolises the sharing of designer’s abilities to set new standards and make a lasting impact on the industry. It's an invitation to join an elite community of design visionaries, amplifying our voice and influence on a global platform.
Being an SBID Award Finalist helps showcase our commitment to high quality design and innovation, leading to enhanced visibility and recognition within the design community. It's a validation of our expertise and a testament to the quality of our work, paving the way for exciting new opportunities and collaborations.
Questions answered by James White, Co-Founder of MAWD.
If you missed the last instalment of Project of the Week, featuring a luxurious and modern penthouse design by SHH, click here to read it.
This week’s instalment of the Project of the Week series features a luxurious and modern penthouse design by 2023 SBID Awards Finalist, SHH.
SHH was invited by Developer Henigman to transform an empty shell space into a modern slick penthouse with interiors that amplify the luxurious nature of the private gated London development where the penthouse apartment is located. The design team drew inspiration from the penthouse’s leafy location, the best of British craftsmanship and London’s culture in creating an ultimate living and entertainment pad. Smart technology which controls everything from light to sound and a combination of carefully selected and unique, bespoke designed pieces of furniture, lighting and artwork contributed to creating stylish interiors tailored to entertaining guests.
Practice: SHH
Project: Buxmead Penthouse by Henigman
Our brief was to transform an apartment from ‘shell and core’ into a modern slick penthouse with interiors that amplify the luxurious nature of the private gated development where the penthouse apartment is located. Our interior design effort focused on shaping a unique lateral space with balance and a subtle feel of luxury for modern living. A careful selection of unique, bespoke designed pieces of furniture, lighting and artwork helped us create a stylish living and entertainment pad.
We drew inspiration from the penthouse’s leafy location, the best of British craftmanship and London’s culture. By introducing artisans such as Anka for bespoke bronze panels with leaf imprints, we created unique moments throughout the property and links between the interior and the beautiful exterior surrounding.
It was unknown if the property would be sold or offered to the rental market. We had to be mindful to design beautiful interiors that would appeal to a client purchasing the property but also finishes that would withstand the rental market.
One of the key aspects of this project is the creation of contrast between the different zones of the apartment. We wanted to introduce the feeling of a private members’ club to the interior of the living space. The living areas of the penthouse are shared between the top floor and the lower ground portion of the building which hosts a multi-purpose entertainment space including a games and dining room, a private screening room, a pool table and bar as well as a dance studio and yoga room.
On the upper level SHH’s interior design effort was focused on shaping a unique lateral space to bring balance and a subtle feel of luxury for modern living. The upper floor benefits from ample light coming through the wrap around glazing and a large outdoor terrace which circles around the entire apartment. The terrace offers an ideal space for entertaining guests with 360° views to the gardens. The Lower Ground space sits in a complete contrast to the upper level and features warm and deep tones around the furniture and walls which are enriched by details of bronze, marble and glass.
By showcasing our work alongside other talented designers, we contribute to the collective innovation and evolution of the field. And in the end, the most fulfilling aspect is seeing the positive impact our designs have on people's lives, making all the effort put into these awards truly worthwhile.
Being a Finalist isn't just about business accolades—it's a commitment to raising the standard of interior design as a whole. The decision to enter professional awards isn't just about recognition, but about pushing the boundaries of our creativity and expertise. These awards serve as a great platform to showcase the culmination of hard work, innovative design solutions, and meticulous attention to detail that goes into every project we work on.
Questions answered by Bethany Prince, Associate Interior Designer at SHH.
If you missed the last instalment of Project of the Week, featuring a high-tech and Formula 1 inspired bar design by Anamo Design Studio, click here to read it.
This week’s instalment of the Project of the Week series features a high-tech, Formula 1 inspired bar design by 2023 SBID Awards Finalist, Anamo Design Studio.
Anamo Design Studio was briefed to design a unique, one-of-a-kind environment that beautifully blends the premium and glamorous Formula 1 lifestyle with the high-tech, energy infused Formula 1 racing. The result: F1® Arcade – the world’s first official premium F1 experiential venue. The immersive, state of the art F1 racing simulation experience comes with 60 motion F1 simulators enabling guests to live the thrill of racing, complemented by a best-in-class food and beverage offering created by the executive chef and expert mixologists.
SBID Awards Category: Club & Bar Design
Practice: Anamo Design Studio
Project: F1 Arcade
We were involved from the early brand strategy and concept creation stages all the way through construction, FF&E installation and handover and we had full creative freedom. The Client also trusted us with the Interior Design budget comprising of finishes, joinery and bespoke seating, FF&E, lighting, sanitaryware and accessories to ensure the overall scheme reflected the design core values established at the beginning of the project. This allowed us to prioritise certain design elements in the 16,500 sqft (1,500 sqm) venue, such as the impactful 13m long, 4m tall main bar, full-height backlit partitions, bespoke circuit-inspired kinetic chandeliers and the plush upholstered cocktail seating. Given the size and scale of the venue, we had to think creatively about how we approached the procurement of all loose furniture and lighting. We opted to tender each part of the project to guarantee the best quality for the available budget. Although challenging from a coordination perspective, this way of running the project resulted in working with and supporting various small local businesses / suppliers.
Prior to commencing the concept design stages, we focused on creating an abstract language with elements inspired from Formula 1 heritage and iconography that were re-interpreted as interior design elements. This included the ‘F’ radius becoming a repeated feature throughout the design from back bar arches, to cocktail seating and washroom doors. These re-interpreted iconography elements were layered over the core design pillars: assault of the senses and raw glamour to create a unique design strategy.
From concept to execution, we worked closely with all project consultants to ensure the design impact was retained even after layers of value engineering. We aimed to create an environment where, right from the entrance, the guests are transported into a world where all senses are suspended with the exception of sound and sight. A roaring F1 engine fills the small ground floor space with an electric energy and the black mirror-effect staircase flooded with arches of light acts as a portal leading to the main guest experiences.
Given the size of the venue, the 10-month timeline from feasibility and brand creation to on-site completion was a challenging target. This got increasingly harder to achieve due to the outside economic factors happening in the world at that point. We started the design stages in January 2022 and by the time we were given possession of site, the political conflict in Eastern Europe heightened. This resulted in increased lead times and prices of raw materials coming from Ukraine and neighbouring countries, which put more pressure on the project timeline and budget. The entire consultant team had to work creatively to find alternative design solutions from both an aesthetic and construction perspective to ensure the project was still feasible and could be delivered as promised. This resulted in several, lengthy value engineering stages running in parallel to the main build where drastic, but smart and creative budget related decisions had to be made. Another challenging factor was the location with the building sitting opposite St Paul’s Cathedral in London. We worked on layout options that maximised the views to the cathedral, and opted for various reflective finishes, especially in the Private Room, to celebrate the iconic London landmark.
One of the most important project successes was the creation and delivery of the F1 Arcade flagship location on time and on budget, against all external factors at play, without decreasing the high level of finishes and design initially proposed. In parallel, putting lighting at the forefront of the design was a successful creative decision that achieved the desired wow factor. We did this by incorporating creative and bespoke lighting solutions into all project elements from the very early concept stages, rather than looking at lighting after the design was signed-off.
Additionally, we found rewarding working with a client that shares our ambition to push the boundaries of F&B design and social entertainment. We believe we were able to create an incredible venue that honours the core design pillars set at the beginning of the project: assault of all senses and raw glamour. With all those iconic features of the design in the venue alongside the panoramic views of St Paul’s Cathedral layered over the well-considered lighting scheme create a captivating and memorable environment all guests can enjoy whether they are a F1 fan or not. We very much enjoyed returning to the venue post-completion and experiencing the space at full capacity.
The success of the project helped us win more experiential hospitality concepts, allowing us to push more boundaries in our upcoming projects, which is something that excites all of us here at Anamo Design Studio.
Our unwavering commitment to innovative and exceptional design has always driven us to push boundaries and redefine the possibilities within the realm of interior design. It is with this passion that we proudly decided to apply for the SBID Awards.
The SBID Awards does not only celebrate design excellence, but also serves as a distinguished platform to showcase our creative thinking on an international stage. As a studio that thrives on collaborative design, we believe that participating in the SBID Awards also provides us with a remarkable opportunity to exchange ideas with fellow industry experts. Through our participation, we aim to emphasize our dedication to delivering design solutions that not only captivate, but also enrich the lives of those who experience them.
Being named an Award Finalist for the SBID Awards holds a great significance for us at Anamo Design Studio. It serves as a resounding validation for our tireless efforts to create designs that transcend conventional boundaries and evoke profound emotions. This recognition not only highlights our studio's dedication to delivering excellence, but also positions us among the industry’s leading studios who share our commitment to constantly challenge the standards of creative expression.
The prestigious SBID Awards platform provides us with an invaluable opportunity to showcase our work to a global audience and solidifies our reputation as a go-to destination for cutting-edge and impactful design solutions. As an Award Finalist, we are filled with a sense of accomplishment that propels us to continue striving for greatness, setting new benchmarks, and consistently delivering designs that inspire and captivate.
Questions answered by Ana Moisin, Creative Director & Founder at Anamo Design Studio.
If you missed the last instalment of Project of the Week, featuring a lavish public space design by Metropolitan Space Art Design, click here to read it.
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