Skip to main content

What are the origins of your brand?

GRAFF’s founder and CEO, Ziggy Kulig, who is a highly skilled engineer, moved to the U.S. from Europe in the 1970s. With a passion for design innovation and an emphasis on high quality materials and precision, Ziggy had recognised the origin of the hand crafting and specialised artistic manufacturing and in 1990 he acquired the factory where GRAFF has been produced ever since. These values continue to underpin the GRAFF ART of Bath philosophy.

The factory is in Central Europe and it was founded in 1922. In 2002, GRAFF’s first design collection, Targa, debuted. Collections that followed, such as Luna, Ametis, Harley, and Vintage, along with the many architectural and design awards they have won represent GRAFF’s ability to continually raise the design bar.

How do you work with interior designers?

We are honoured to work closely with extremely talented interior designers on a range of luxury projects around the world, from concept to finish. We organise samples necessary for client meetings, alternative finishes for the mood boards, finalising detailed specifications with a technical pack to serve further down the line towards project build and completion. We value our relationships with the interior designers, as well as their creativity, skill, and insights, our collaboration carries on from product customisation to creating bespoke bath spaces for clients in private residences, hotels, resorts, yachts, and private planes.

GRAFF is offering lunch and learn sessions for all interior design studios that are keen to find out about our products and the ways we can support them with their work. We encourage both existing and new practices to take this unique opportunity and reach out whenever our assistance is required.

Interior designers are drawn to GRAFF’s award-winning products, created by top designers in the industry. They include the renowned Swiss designer, Davide Oppizzi, who created the Ametis Collection, while the celebrated Milan-based duo of Matteo Nespoli and Alberto Novara designed the Dressage Collection. GRAFF’s own innovative G+ Design Studio designed the MOD+ Collection.

What value does your sector add to the interior design industry?

Design excellence in the luxury bathroom brassware sector is key to adding value to the interior design industry. Through design excellence and innovation, GRAFF transforms the bath space beyond the quotidian, enhancing the physical, emotional, and aesthetic experience. We have 23 complete collections starting from the hand-crafted basin mixers, showers, and bath mixers to delicately designed accessories to match each range. At GRAFF every product is carefully produced from casting to hand polishing and elegant finishes.

We are a truly vertically integrated company, with 100% in-house production, assuring meticulous quality control and always conscious with regards to sustainability and green values.

How do your services/offering enhance an interior designer’s projects?

At GRAFF, we design for timeless appeal, and for harmony with a broad range of interior and architectural styles. Our collections represent 3 design trends: contemporary, traditional as well as transitional. Interior designers can enhance their projects with our 20 finishes such as bronze, brass, 24K gold, architectural black, satin nickel, etc. Our new Vignola Collection, for instance, gives interior designers options for different combinations of handles, including a choice of three different Tuscan marble handle inserts. Our shower systems offer state-of-the-art technology, such as chromotherapy, hydrotherapy, and music therapy, adding a spa-like dimension to the bath space.

What are the latest trends you’ve noticed in your client’s requests?

The trends we’re seeing focus on wellness, luxury, sustainability, and personalisation/customization. For instance, luxury multi-function showerheads geared to wellness are popular, such as those we offer with a variety of spray patterns and massage intensities. Technology drives current trends in exciting ways that make the bathing experience more spa-like.

Our digital controls for showers enhance the sense of ease and luxury, and LED lights conveniently indicate water temperature changes by changing colours. Our thermostatic shower systems control the water temperature, for the ultimate in comfort. The advanced technology of our Aqua-Sense and Ametis shower systems allows consumers to luxuriously immerse themselves in chromotherapy and sound.

Personalisation is one of the biggest aesthetic trends, and our collections offer boundless choices to meet that demand. Our designs complement and elevate bath spaces whether in historic mansions, seaside villas, country homes, or contemporary penthouses.

While the preference for wall mounted basin mixers continues, our collections offer the deck mounted versions as well, especially in the more classical styles such as Camden or Topaz Collections.

Sustainability is another important aspect and one on which GRAFF has long been ahead. GRAFF products have automatically included a water-saving device since 2012. We are ISO 14001 certified, meaning our products are designed to preserve energy and resources and lessen the impact on the environment. In our manufacturing, we have implemented zero-waste policies and adhere to strict international conservation, health, and safety standards. We also work with partners committed to such environmental and ethical practices, creating sustainable luxury bathroom products.

Questions answered by Delia Lakwera, UK Project Specifications Manager, GRAFF.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Considering the fact that carbon emissions from buildings and construction constitute almost 40 percent of global carbon emissions, knowledge of a building’s environmental impact is becoming key to enable the construction industry to work towards the necessary green transformation. Accordingly, a number of states have already established national lifecycle carbon limits for new or public buildings. Some states require carbon reporting as a minimum standard, while others have generally enacted more stringent requirements for new construction projects.

Environmental Product Declarations (EPDs) are considered by the European Commission as a suitable means of evaluating the sustainability of a building since the materials and products used in it significantly determine a building’s impact on the environment. In order to provide its customers with transparency regarding the ecological footprint of its products, the sanitary brand GROHE will release EPDs for 18 product groups that cover more than 600 single products by the end of October. The first batch, published at the end of July 2022, includes basin and kitchen mixers, thermostats, and shower rail sets. A second wave will follow by the end of October 2022 and will comprise special fittings, hand showers, installation systems and flush plates.

GROHE Eurosmart basim mixer (Size S) - C2C Certified
GROHE Grohtherm 1000 performance thermostatic shower mixer

“With the launch of EPDs for a wide range of our portfolio, we offer our customers easy orientation and transparent comparison options with regard to the life cycle assessment of our products. On this basis, they can make informed statements about the environmental impact of buildings, which is often a cornerstone for sustainability certifications such as DGNB, LEED or BREEAM, or even a prerequisite for new building permits in many European cities. With increasing pressure on the construction industry to make buildings ever more sustainable, information of this kind will be a selection criterion for products in the future, on a level with price, design or quality,” says Jonas Brennwald, Leader, LIXIL EMENA.

Transparency to promote sustainable construction projects

An EPD is a comprehensive, independently verified, and registered product pass. It reports transparent and comparable data on the environmental impact of a product’s life cycle (Life Cycle Assessment). The life cycle is considered from the extraction of raw materials through to production then the use phase to disposal, including the impact of the individual transport routes. Tomas Kvillström, Leader, Commercial Regulation, LIXIL EMENA underlines how important it is to analyze a product’s entire life cycle: “We also looked at the usage phase, which has sometimes been neglected by the industry in the past. The long use phase of our products is the main driver for water and energy consumption and therefore a crucial piece of information for building management companies and hotel operators in particular. However, this knowledge is not only elementary for our customers, but also a good benchmark for us to further increase the sustainability of our value chain and products.”

Environmental Declarations are based on the international standard ISO 14025, and with regard to the construction industry EPDs are particularly based on EN 15804 for construction products, services and processes.

GROHE Bau Cosmo E sensor-activated tap in Chrome

Significant building block in the sustainability strategy

Today, the focus for sustainable product requirements is primarily on Global Warming Potential (GWP). Through the collection and validation of EPD-relevant data, GROHE is striving to develop increasingly low-emission product strategies in the long term while continuously improving its own carbon footprint. Potential for improvement could be identified, for example, in aspects such as sourcing materials closer to the plant or strengthening GROHE’s approach to green transportation. Since 2020 all eight LIXIL fittings plants, including the plants in Hemer, Lahr, Porta Westfalica (all Germany), Albergaria (Portugal) and Klaeng (Thailand), along with Jiangmen

(China), Danang (Vietnam) and Monterrey (Mexico), where GROHE products are also manufactured, as well as the German logistics centres, are CO2-neutral. In 2021, the European outbound logistics became CO2-neutral. All fittings plants and German distribution centers have switched to green energy. The collected EPD data shows CO2 peaks and can therefore support the goal of further avoiding and reducing emissions, and also in turn minimize the share of compensation to be paid. As a brand in the LIXIL portfolio, which is a Japanese manufacturer of pioneering water and housing products, GROHE’s efforts contribute to the corporation’s goal of achieving net-zero carbon emissions by 2050. “To preserve our planet, we need to change the way we create our built environment. We welcome EPD as the industry's 'new normal' to foster the transformation towards low environmental impact and low energy consumption projects. They are the prerequisite for sustainable, future-ready building concepts,” says Jonas Brennwald.

Cover image: GROHE Eurosmart Kitchen - Cradle-to-Cradle Certified Gold Level

About GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. In order to offer "Pure Freude an Wasser", every GROHE product is based on the brand values of quality, technology, design and sustainability. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value – and bear the "Made in Germany" seal of quality: R&D and design are firmly anchored as an integrated process in Germany. GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral* worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Focus SB, a leading international premium electrical accessories brand presents its debut collection of innovative traditional style control switches, featuring low voltage technology.

Developed to meet demand from luxury smart home integrators and IoT technology and design consultants, the attractive push button Control switches by Focus SB can be configured in a variety of ways to suit functions required, whether programmed for lighting and shading controls or used with inline dimming packs, and can be finished to match across one of the widest ranges of electrical wiring accessories available in the luxury construction markets in UK, China and the Middle East today.

Designed to allow space for several switches on one faceplate, the ‘Control switches by Focus SB’ collection, handcrafted and finished in the UK, offers a proprietary system interface solution with a traditional aesthetic. Compatible with inline dimmers, lighting controls and home automation, with the advantage of providing a low voltage option available in component form and LED indicator switch options, Focus SB’s control switches offer flexibility and style for multi-function programming including audio, selection of lighting scenes, turning lights on and off when entering or leaving a property, raising or dimming lights, opening and closing blinds, curtains and shutters.

Available as complete products or in button, grid and plate component form, with the option to include LED switch functionality and custom text via the company’s in-house bespoke laser marking service, designers can choose up to four circular or square buttons on a single and a maximum of eight buttons on twin vertical or horizontal plates, offering a simple to use smart solution with the convenience of configuration flexibility paired with a superior finish.

Showcasing unparalleled craftsmanship, Focus SB’s modern control switches are manufactured from high quality metal base materials and offer the same functionality solutions as the company’s innovative retractive (momentary action) switches. The control switches can be finished to match across the company's electrical accessories products enabling designers to complement metal accents and hardware throughout an interior scheme.

Offered with Classic and True Edge faceplate styles as standard, this latest collection from Focus SB features smaller terminals better suited to low voltage control cables, with LED indicator programmable options in red, green and blue that work independently from the switches, and a voltage (V) terminal to enable selection of the system voltage with OFF (20-48V) and ON (5-20V).

Unique to the Focus SB luxury brand every component is designed, manufactured, tested, finished and hand assembled in-house by the company’s experienced engineers and artisans in East Sussex, UK.

Contact Focus SB for more information, request 2022 brochures, or to enquire about the company's bespoke product presentation and project support services.

About Focus SB

Focus SB® is an award winning innovative British manufacturer renowned for the design, development and specialist hand finishing of premium electrical wiring accessories, blending traditional artisan techniques with the latest technology; specified for world class hospitality and leisure resorts, prime residential developments, heritage buildings, royal residences, superyachts and commercial projects both domestically and internationally.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

From the unprecedented collaboration of Patrick Norguet with RAK Ceramics comes a stunning bathroom project: RAK-Valet. It is the embodiment of a unique talent for understanding a need and creating a functional, long-lasting solution that fits in perfectly with the context. A cluster of visions, drawings, exclusive shapes and a fast-paced rhythm leading to unexpected solutions: this is what the French designer brings to each of his new creations.

RAK-Valet expresses the creative genius of Norguet together with the undivided attention devoted by RAK Ceramics to production quality and project completeness. A special project, attesting a new concept of living and a new way to use domestic space, which becomes free of constraints, permeable, osmotic, and innovative. Whether it be contemporary or traditional.

Norguet puts on stage a dialogue between light and shadow, between volumes and lines, between elements, forms and materials. A delicate balance that is never disrupted, as each element becomes functional to the user in this ongoing, harmonious exchange. Everything is in the service of the person who experiences the space, everything centres around the dialogue, bearing witness to something magical and unique.

The RAK-Valet collection is composed of functional elements – available in matt and glossy finishes – that serve as veritable valets and hand us the objects of our daily wellbeing via functional surfaces and stylistic solutions of great visual impact: decorative forms with slender profiles for the washbasins, top-notch stylistic research for the bathtubs, and elongated lines for the toilet bowls.

RAK-Valet is a project that comes to meet a need in interior design, leaving out any unnecessary shape or detail while the expression of the real is reduced to its pure, bare form.

RAK-Valet goes well with some of the most successful collections proposed by RAK Ceramics, such as their brand-new bathroom fittings and RAK-Joy Uno mirrors. It is rounded off by a rich choice of accessories, such as legs and towel holders made of metal, or the practical but extremely elegant ceramic surfaces also designed by Patrick Norguet.

About RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets, the company has the capacity to produce 123 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh.

Patrick Norguet is an essential figure on the international design scene. Drawing inspiration from everything that surrounds him, Norguet does not follow trends but seeks to give shape to products whose relevance and modernity would withstand the test of time.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Three distinct furniture styles, seventeen colour choices, three vanity basins and two brassware styles make the new Root range by VitrA one of the most flexible and customisable collections on the market.

Root is a complete bathroom solution with furniture, basins, taps, showers and storage units all within the range. With three different design options as well as various textures, colours and sizes, Root allows for a truly personalised bathroom experience.

Root furniture is available in a choice of three different designs: flat, groove and classic. Flat – a simple style for those with a minimalist taste; Groove – a contemporary option with a panelled style; and Classic – a modern take on shaker design.

Interior designers can choose from seventeen assorted colours, including retro green, dark blue, pearl grey and walnut in three types of finish – gloss, matt, or wood. The matt colours have a PVC finish which is highly durable with a water absorption rate of 0.5%. The gloss and wood colours have a PET finish which is a sustainable material produced by 100% recycled plastic and is both heat and moisture resistant.

Handle options include matt black, chrome and matt white, with two distinct styles to suit the different furniture designs.

A choice of three washbasins - Integra, Integra Classic and Zentrum – provide further flexibility. Integra washbasins have a deep basin with flat edges, Integra Classic has a short upstand at the back, creating a more traditional look, and Zentrum basins have a more geometrical outer with a rounded internal basin shape.

The brassware is available in two styles, Root Round and Root Square, and in five colours, chrome, brushed nickel, copper, matt black and gold, across the array of basin, bath, and shower mixers.

To help designers in their bathroom design journey, VitrA has developed the Root Configurator. This online tool allows users to experiment with the various styles, colour finishes and sizes to find the perfect bathroom design. In addition to the washbasin units, the tool includes the taps and additional storage units available to enable users to design their whole bathroom space.

Find out more about Root, by downloading the brochure or by visiting the microsite.

About VitrA

VitrA is recognised for beautiful products that consumers love to use, aspire to own and are proud to have in their homes. As part of the Eczacıbaşı Group, VitrA draws on a century of captivating design, genuine innovation, and eco-conservation to produce outstanding bathroom products. Working with globally renowned designers such as Tom Dixon, Sebastian Conran and Ross Lovegrove, VitrA has created a ground-breaking, inclusive portfolio of award-winning products to suit all.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Expanding on the brand’s new contemporary handwriting, sofa.com has launched three new statement seating designs as part of their latest collection. Each piece is handmade-to-order in just 4-6 weeks and can be upholstered in over 75 different fabrics to perfectly suit any residential or commercial project.

The range puts a spotlight on minimalist modern shapes and sleek lines ideal for contemporary interiors design projects.

Oswald corner sofa in Alabaster in Brushed Linen Cotton £2365
Chester armchair in Alpaca Textured Boucle £711

Oswald and Chester join the range as the two hero designs for the season boasting clean lines and Scandi-inspired shapes, combining elements of contemporary style with the same trusted comfort the brand is so celebrated for. Curvilinear detailing and sleek tapered legs lend a feminine, avant-garde allure to Edie creating an elegant, fashion-forward shape.

Chester 2.5 seat sofa in Earl Grey Smart Velvet £1640

With Chester available as armchair or various sized sofa, Oswald as the all-encompassing corner option, and Edie as the cocktail chair of choice, the brand is introducing modern marvels for varying lifestyles and for the ever-evolving interiors.

Chester 2.5 seat sofa in Nefertiti Cotton Matt Velvet £1640; Chester armchair in Alpaca Textured Boucle £711; Taylor table £290
Edie armchair in Coconut Soft Leather £1050

Each new design is available in different fabrics and colours - from durable cottons, to lavish velvets and luxurious leathers. This ensures each hand-crafted sofa.com upholstered design is bespoke based on your own requirements, whether specifying seating for a residential, hospitality or commercial property. With the entire range also available in COM, there is no compromise necessary to create the perfect custom design.

Oswald corner sofa in Claret Cotton Matt Velvet £3025
Chester armchair in Exhale Vermeer Linen £1045

The trade team at sofa.com is on-hand to assist with any queries – please visit www.sofa.com/trade for more information.

About sofa.com

Passionate about outstanding interiors, sofa.com offers a diverse and design led collection of made-to-order sofas, armchairs, beds, footstools and home accessories. With an extensive range of styles and over 100 fabrics to choose from, as well as the option to upholster in your own fabric, the customisable nature of sofa.com’s products make each piece easily adaptable to any interior style – perfect for interior designers and specifiers looking for stand-out pieces for upcoming projects.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

A spacious kitchen for eating and entertaining was an essential for the Italian family who moved into this stunning home in Ascot. Their first decision was to relocate the existing small kitchen into a generous extension. Next stop was Charlie Smallbone, founder of Ledbury Studio, to request a show-stopping kitchen design imbued with his signature mix of materials. The result is a stunning kitchen that’s perfect for busy family life.

Charlie’s design centres around a generous island that’s hand-painted white and wrapped in a hard-wearing Calacatta Quartz waterfall worktop. The island is positioned below a roof lantern that floods the room with natural light throughout the day; a trio of decorative pendants provides effective task lighting at night.

“The couple wanted a sleek, contemporary aesthetic for their kitchen, so we chose grey-stained natural oak for the base cupboards,” explains Charlie. “Then, to create a contrast, the island cupboards are also oak but stained white. Staining timber in this way allows the natural beauty of the grain to shine through.” A large double larder and a breakfast cupboard flank the wall run. The doors are also grey-stained oak with exquisite brass inlay in a diamond-shaped design. “And one of my favourite elements is the liquid pewter finish with shagreen-like texture we created for the wall cupboards in between,” adds Charlie.

The adjacent wall is dedicated to the practicalities of the kitchen: a bank of ovens and a dedicated fridge and freezer separated by an impressive wine cooler. Huge slabs of porcelain in a Cararra marble finish were chosen for the floor as a final touch to this fabulous open-plan kitchen where practicality and glamour go hand in hand.

Ledbury Studio kitchens start from £50,000.

About Ledbury Studio

Ledbury Studio is a new and exciting design studio, showcasing Charlie Smallbone’s latest kitchen designs. Small and personal, Ledbury Studio has been established to explore and develop the interface between kitchens to cook and work in, and kitchens to live in. The company offers something very different in the world of kitchen design, something not found elsewhere. Combining exquisite materials and artisan craftsmanship, the new kitchen collections are striking and innovative and the culmination of Charlie Smallbone’s history at the forefront of cutting edge kitchen design.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

What are the origins of your brand?

The company was originally founded in Stockholm in 1949, by Nils Erik Eklund, who came up with the idea of recycling textile offcuts into woven rag rugs. In many ways, our founder was ahead of his time and his ability to see an opportunity where others couldn’t still inspires us. Today, his granddaughters Annica and Marie keep this same spirit alive but since they took over the company from their parents Lars and Monica in 2003, they have also been on a mission – to make Bolon a design-led innovator and fuse the conservative, traditional flooring industry with the boundless creativity of the world of fashion. Under their leadership, business has transformed from a traditional weaving mill into an international design brand with clients such as Armani, Google, Four Seasons Hotels, Chanel, Adidas, Apple and Missoni Home and we’ve collaborated with world-renowned designers and architects. We are proud of our progress, but our story continues - we want to keep moving forward and innovating, creating sustainable, world leading flooring and rug solutions.

How do you work with interior designers?

We have a team of people, both in the UK and internationally, who work closely with interior designers to keep them abreast of our new products. We aim to offer the best service possible every step of the way, including quick and efficient technical, design and sample support.

What value does your sector add to the interior design industry?

Innovation, inspiration and unique flooring and rug products.

How do your services/offering enhance an interior designer’s projects?

Bolon creates beautiful flooring and rugs that stay looking that way, even after years of use. Our multiple custom options mean that there is a unique solution for each project a designer is working on, depending on the requirements of the client.

What are the latest trends you’ve noticed in your client’s requests?

Sustainability is a big part of our DNA and we are proud of our impressive sustainability credentials. We have noticed that these are of increasing interest to all interior designers, and we’re thrilled that this has become such an important part of how designers work.  It is also essential that our flooring and rugs are long lasting, so the cleanability of our flooring is also of increasing interest. Designers and their clients need flooring and rugs that are practical, as well as beautiful. People have had bad experiences with flooring that is not cleanable and therefore looks tired quickly after very little use, so they love how easy our flooring is to clean.

We’ve also noticed a number of requests for rugs that can be used both inside and outdoors.

Questions answered by Sarah Herman, Director, Bolon UK.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Creating a virtually seamless, durable mural, Metamorfosi from RAK Ceramics is a decorative porcelain surface that will make an eye-catching impression for any interior.

Metamorfosi is a large-format surface, available in two sizes - 120x260cm and 120x120cm. Inspired by the colours and shapes found in nature and responding to this important interior design trend, Metamorfosi is highly durable and splash resistant, just as porcelain should be, yet visually striking in its appeal, with several design options to choose from.

Rak Metamorfosi Boutique

From geometric and floral patterns and lush tropical leaves, to bold and vibrant shades that tap into the trend for block colouring, Metamorfosi brings the beauty of nature in all its boldness indoors.

The collection includes nine colours and 11 decors transferred on to large-format brushed resin porcelain stoneware slabs, to create striking wall decorations that become part of the interior design. The shapes on the ceramic surfaces have a handmade appearance, creating a versatile, contemporary a wallpaper effect.

Rak Oltremateria Cucina

Metamorfosi is part of the Signature Collection from RAK Ceramics, a modern, sophisticated product range of cladding solutions for all design requirements.

Cover image: Rak Oltremateria Bagno

About RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets, the company has the capacity to produce 123 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh.
Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Introducing the latest flooring collection from sustainable Swedish design company, Bolon - Truly rugs.

Designed to make a statement, the Truly rug collection features enlarged patterns, colour effects and hyper texture. Truly is a bold collection, created in-house, and shaped around the creative vision of the five women who make up the design team, including Annica and Marie. The range consists of five made-to-measure rug designs, each with its own expression and identity, representing the passions and expertise of the Bolon team.

Bolon Rugs 'Truly' - I See You

The bold designs consist of ANYTHING EVERYTHING, which features a graphic pattern building rooms within a room, DISRUPT AND DISCOVER, an elegant multicoloured check, 100%, a sparkling out of focus zig-zag pattern, PRECIS, a flowing pattern in magnified formations and I SEE YOU, a collage-like pattern with layers of subtle surfaces.

Bolon Rugs 'Truly' - Anything Everything

The creation of the Truly rug collection follows on from both the introduction of made-to-measure rugs to Bolon’s product portfolio last year, and the launch of the Truly flooring collection, earlier this year.

Headquartered in Sweden but globally renowned, Bolon is passionate about sustainability which is woven into the brand’s DNA. Truly is made in Sweden, only with renewable energy and using a mixture of recycled and new material.

Bolon’s made-to-measure rugs offer customers endless options to select the right design, trimming and size for their specific project. There are eight available trimming options and Bolon produces rugs between 2 x 2 metres and 4 x 8 metres. Bespoke rug sizes are available upon request.

About Bolon

Bolon is a Swedish design company that makes innovative flooring solutions for public spaces. It is a third-generation family business run by sisters Annica and Marie Eklund. Under their leadership, Bolon has transformed from a traditional weaving mill into an international design brand with clients such as Armani, Google, Four Seasons Hotels, Chanel, Adidas, Apple and Missoni. With a strong commitment to sustainability, Bolon designs and manufactures all its products at a facility in Ulricehamn in Sweden. The company is recognised worldwide for its award-winning flooring and its collaborations with some of the world’s most acclaimed innovators and creatives.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Join SBID

Join SBID

Find out more about our flexible membership structure.

Apply Online