The talk will focus on how to design with purpose, so that every room tells your story, with speakers Matt Smith Wood and Kate Watson Smyth.
There will be drinks and canapes available.
SBID Members earn 1 x CPD point for attending!
Sculpting the brand’s history by tracing its roots through its values, unique DNA, and an integrated approach at every stage. The brand's expansion into total living, collaborations with international designers and projects with the design community reaffirm Natuzzi Italia’s identity as a lifestyle and interior design brand. The showroom will host the new The Circle of Harmony collection, featuring renewed collaborations with internationally acclaimed designers, including Andrea Steidl, Karim Rashid, Marcantonio, Mauro Lipparini.
Discover our new design collections in an inspiring journey guided by a member of the Natuzzi team.
- Tuesday 8th April: 10am, 11am, 12pm, 3pm, 4pm, 5pm, 6pm - Wednesday 9th April: 10am, 11am, 12pm, 3pm, 4pm, 5pm - Thursday 10th April: 10am, 11am, 12pm, 3pm, 4pm, 5pm, 6pm - Friday 11th April: 10am, 11am, 6pm, 7pm
SBID Members earn 2 x CPD points for attending!
Natuzzi Italia chooses the stage of Milan Design Week 2024 to kick off the programme of events and projects created to celebrate the brand’s 65th anniversary. The showroom is the backdrop for the new The Circle of Harmony – 65th Anniversary collection, which tells the story of the brand’s evolution between past, present and future through the designs of Karim Rashid, Andrea Steidl and Simone Bonanni. The three designers will participate, together with Pasquale Junior Natuzzi – Natuzzi’s chief brand and creative officer, in a talk intended as an opportunity to get a behind-the-scenes insight into the new Natuzzi collection through the voices of its contributors.
Speakers:
- Simone Bonanni - Product Designer and Founder of Simone Bonanni studio
- Andrea Steidl - Industrial Designer and Co-Founder of the / àr o / design studio
- Pasquale Junior Natuzzi - Creative Director Natuzzi Italia
For sixty-five years, Natuzzi has been on a journey in search of harmony, inspired by the fertile land of Apulia, which fuelled the birth of Pasquale Natuzzi’s creativity and entrepreneurial ethos. These values have shaped the company’s history, leading it along a path of growth in terms of both its identity and style, which will be celebrated during Milan Design Week.
The flagship store in Via Durini, featuring a redesigned layout with revised architectural elements, has evolved into a concept inspired by the refined elegance of ‘quiet luxury’, where the space dedicated to architects and interior decorators becomes even more central thanks to the new Natuzzi design studio.
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